What exactly is that something you’re selling to your audience? Find out how to make them an offer they can’t refuse.

You don’t get leads or customers until the visitors on your website take concrete steps to actualise their intent. Find out how to make your audience jump through fire to get to you.

No amount of traffic and visitors to your website will convert to paying customers if you don’t have anything of value to share.

Learn why is content so important and what you need to consider to make it work.

There is one element above all else that is most crucial to the success of your digital marketing efforts. Find out what it is and how you can ace it.

In the past week, I had the opportunity to talk to a number of clients and business associates (always great to catch up with people in the industry; so much new insights to learn from) in the fast-moving consumer goods (FMCG) industry, and the conversations invariably turned towards the impact of e-commerce and how evolving consumer buying behaviour in the digital age changes the way FMCG brands market their products.

Just over the weekend, woke up to surprising news that Rakuten is shutting down its e-commerce sites in Singapore, Malaysia and Indonesia beginning March, 2016. Against the backdrop of an intensively competitive e-commerce environment in Southeast Asia, the war of attrition among the online marketplace giants (Lazada, Qoo10 being the other 2 leading ones) has claimed a major casualty.

Imagine: a typical B2B buyer, after a hard week at the office, goes home, maybe binge watch on missed korean drama episodes of the week, while spending hours flipping screens after screens of online shopping sites in fun, engaging, anytime, anywhere consumer therapy.