10 Best Practices to Get You Started

It takes more than a well created video to get your video to rank on YouTube. Here are ten things you should do to get started with YouTube SEO. 

You’ve spent hours filming footage for your YouTube channel, taking many takes to make sure everything is perfect.

Your video scriptwriter and video editor have cost you a lot of money.

The end product is fantastic.

You can be sure that YouTube users will love it.

You eagerly upload it to your YouTube channel and wait.

Nothing occurs.

What exactly is going on?

Why aren’t people discovering your video, liking it, and subscribing in droves?

The solution is straightforward: you haven’t done any YouTube SEO.

Here are ten excellent practises that will help you get things back on track.

These ten things are quite easy to do and will only take a few minutes of your time.

1. Find the Right Keywords

Paid keyword research tools can provide you with a wealth of information about the finest keywords to use in your videos.

vidIQ is a fantastic YouTube-specific keyword research tool.

With this tool, you’ll be able to see a variety of information, including trending videos, related phrases, and more.

This is the best SEO tool for dedicated YouTubers.

There is an easier method to enrol into vidIQ if you aren’t ready to pay the $39 a month for a premium subscription.

Are you looking for a way to create interesting content on the go?

Examine the SEO-friendliness, readability, and consistency of your text. Increase traffic and engagement by increasing the number of people that visit your site. Today, try out the SEO Writing Assistant.

Simply go to YouTube and start typing an industry-specific phrase into the top-of-the-page search area.

If you’re interested in content marketing, for example, type that into the search field.

You’ll be given a list of keyword recommendations that are relevant to your search.

What’s amazing about this list is that it’s made up of terms that people actually use on YouTube.

Take a pen and paper (or open your notes app) and take down all of these ideas.

Return to the search area and replace your term with an additional word.

Consider the phrase “content marketing for.”

The outcomes will be unique to you.

Make up your own storey.

Enter different versions of your keywords and jot down all of the results.

You’ll end up with a lengthy list that you can refine later.

2. Find Your Competitors’ Most Popular Videos

Because our competition caters to a similar demographic as you, it’s a good idea to look at which films they enjoyed.

To discover out, go to your competitor’s page and click Sort by above their videos in the right corner.

Choose The most well-known.

Investigate their most popular videos to see what keywords they utilised to optimise them.

Here’s Adrienne’s most popular video, for example.

The term she chose, based on her title and description, was “yoga for complete beginners.”

3. Make Sure Your Keywords Are Low Competition

If your YouTube channel is young, you don’t want to compete with established YouTube giants with hundreds of thousands of subscribers.

Make sure your keywords aren’t difficult to rank for to avoid this.

Using a tool like KWFinder is one method to do this.

Let’s say you choose the keyword “nonprofit content marketing.”

When you enter it into the KWFinder search window, you’ll find that it has a 31 keyword difficulty score (a great score, since you want to go for a number below 40).

If you don’t have access to a paid keyword research tool, you can use Google to figure out which terms have the highest or lowest difficulty scores.

Simply type your keyword into the search field and keep track of how many results appear.

Consider the term “content marketing.”

Ooops!

Two billion results is far too many, indicating that there is a lot of competition for that keyword.

Try a different keyword.

Great! There is a lot less competition.

4. Optimize Your Videos for Google Search

Have you ever done a Google search and the first result is a video?

I’m sure you have.

For example, if you Google “how to prepare pasta,” you’ll get this.

The idea is to choose keywords that already have YouTube video results while optimising for Google.

This is due to Google’s decision to prioritise video in its search results for specific keywords (not all).

So, if your video is a review, an instructional, or anything else sports-related, go ahead and optimise it for Google.

5. Optimize Your YouTube Video Like You Would a Blog

When it comes to optimising your blogs for search, how do you go about it?

Add your keyword to the title, subheads, body, and meta description, and that’s all.

With YouTube videos, it’s not much different.

Here are three places where your keyword should be used:

• Your video title. Your keyword should be as close to the start of your title as possible. This is something I like.

• Your video description. Your keyword should appear as close as possible to the beginning of your title. This is something I find appealing.
• Your video tags. Select “videos” from the left-hand menu, then select the video to which you wish to add tags. Fill in the blanks with your tags, focusing on your keyword.

6. Magnetize Watchers with Your Videos

Audience retention, according to YouTube, is a huge ranking element on the platform.

What exactly does “audience retention” imply?

It signifies that people are interested in your videos enough to watch them all the way through.

This sends a signal to YouTube, alerting it that your video is fantastic. As a result, your chances of appearing in Search and Suggested destinations have improved.

So, how do you entice viewers to watch your videos all the way to the end?

Of sure, entertain them.

Here are three pointers to get you started:

Let Watchers Know They’re in the Right Place

Give viewers a quick synopsis of everything you’ll be covering at the start of your video.

If you’re teaching them 10 suggestions for rock hard abs, for example, telling them so will encourage them to remain until the end.

Skip the Long Intro

Your viewers came to your video for a reason, and it has nothing to do with getting to know you or how you’re feeling right now. They want to solve an issue, obtain an answer to a question, or have some fun.

So, skip the protracted self-promotional lectures.

As quickly as possible, get to the meat of your content.

Keep Watchers Curious

Give viewers a preview of what’s to come later in your video in the middle.

Make them want to know more.

“In a minute, I’ll fill you in on the #1 secret I learned about rock firm abs,” for example. It’s not at all what you’re expecting!”

7. Encourage Watchers to Comment on Your Video

Let me ask you a question.

How long has it been since you left a comment on a YouTube video?

You probably recall which video it was if you think back far enough.

And, I’m guessing, it was a video you enjoyed.

Now, here’s the deal:

Comments are crucial.

People that post comments on your video are not only making you happy, but they are also telling YouTube that your work is fantastic.

As a result, encourage them to leave a comment.

• Don’t just tell them to comment. It’s not enough to say, “Please leave your comments below!” Make folks want to provide feedback. You may, for example, ask them to share their experience or offer their own recommendations on the subject.
• Make sure each video accomplishes one goal. It doesn’t have to be a complicated objective. It could be something as simple as “make my audience laugh” or “teach my viewer how to play the B chord on the guitar.”
• End your video on a high note. The most crucial portion of your video is the conclusion. It is at this point that viewers decide whether or not to comment. Make them feel great to improve the likelihood of them leaving one. Finish on a positive note. If they’ve come to learn how to acquire rock firm abs, assure them that they’ll be able to do it.

8. Say Your Target Keyword in Your Video

Yup!

YouTube creates a script for your video automatically.

This implies they’ll notice if you say your term in your video.

9. Promote Your Videos Everywhere

The process of optimising a YouTube video is similar to that of optimising a blog post.

The more people that see your article, the more likely it is to rank!

As a result, go all out when it comes to promoting your videos.

Get on Quora, for example, and answer related questions by linking to your video. Don’t, of course, spam. When your video solves a problem or sheds light on a topic, mention it.

You can also use your blog, emails, and social media postings to connect to your videos.

The more views each video receives, the better!

10. Optimize Your Channel’s Page

If you optimise your channel page properly, you’ll have a better chance of appearing in YouTube’s search results.

This is something I like.

When your channel appears here, it will receive more views, subscribers, and YouTube ranks.

So, how can you make your channel page more optimised?

• Make it look amazing.
• Describe what you do with targeted keywords.

Here’s an example of a beautifully-optimized channel page and channel description.

Optimizing Your YouTube Video for SEO Isn’t as Hard as it Seems

There are over 2 billion YouTube users, so don’t overlook this massive network while marketing your business.

What’s the good news?

It isn’t that difficult.

The goal is to understand your target audience and develop material that they will enjoy, watch till the end, and remark on.

After that, change your keywords a little and share your videos.

You’ll be blown away by the outcomes.

More Resources:

• Basic to Advanced YouTube SEO: How to Optimize Your Videos
• How YouTube Can Improve Video Builder’s Usability
• YouTube Analytics now includes traffic sources in its reports.