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10 Effective SEO Methods to Grow Your Organic Traffic 2023

Is it true that the rate at which SEO techniques (and their effectiveness) evolve is always increasing?

If that’s the case, you’re not alone. Google is constantly improving and expanding its capabilities, not just in terms of evaluating and interpreting web sites, but also in terms of how well it keeps users within its confines.

What is the reason for this? The more money Google makes, the better it is at answering queries inside the SERPs or leading users to advertisements rather than organic listings.

Unfortunately, for those of us who depend on Google’s organic search traffic as a lifeline, this makes it even more difficult. The search engine results pages (SERPs) are evolving (and for most of us, not for the better). These are the 16 most important features that appear in Google’s search results:

What is their current state? by 

  • Misrepresenting advertisements
  • Increasing the visibility of information panels and their use
  • Packs of images and videos are shown.

These factors drive organic listings further down the SERPs, resulting in less organic clicks and a greater need for online retailers to invest in paid listings (conveniently for Google).

So, what exactly does a marketer do? We put in more effort. Improve the quality of your pages and the speed of your website. And we must work harder than ever to outperform our rivals.

We’ve broken down the best SEO techniques for 2021 in this post to help you keep and develop your organic search presence — both simple and advanced SEO techniques are covered.

First, Test Your Website’s Performance in Search

Let’s take a look at your current page ranking in the search results before we get into the specifics of how to improve your site’s search success. Go to Keyword Rank Checker to see how you can decide your page’s ranking based on keyword searches:

Your objective, of course, is to get your website to the top of this list. More organic traffic equals a higher rating, which should increase the overall ROI of your SEO strategy.

Doesn’t it sound like a fantasy? But don’t get discouraged if the keyword ranking search you just ran left you disappointed. In 2021, here are ten SEO techniques that will help your website dominate the SERPs.

10 Effective SEO Techniques to Drive Organic Traffic

1) Improve User Experience Across Your Entire Site

Let’s start with a quick description of Google’s search engine target.

Their aim, like every other search engine, is to find the best possible results for each user’s query. Users are less likely to use the search engine again if they fail on this front. However, Google excels at this, which is why they are the world’s largest search engine — by a long shot!

When you’re optimising your site for SEO, keep the relentless drive to show the best results in mind. What is the reason for this? The response is simple: low-quality sites have a lower chance of ranking. Google is also getting better at judging the accuracy of websites.

Potential users are likely to return to the SERPs and click on another result if your website appears untrustworthy, obsolete, amateurish, or sluggish to load. You’ve lost a customer and a possible conversion, and the bounce rate on the affected pages will rise.

While Google hasn’t stated it explicitly, there is proof that the search engine giant rewards sites with low bounce rates with higher rankings:

According to Google, if a person spends more time on a website, it’s because they find it useful. And, since Google only aims to provide its users with the best possible results, it will promote sites with high levels of interaction higher in the search engine results pages.

A Few Words about What a “Bounce” in SEO Is

This means that a high bounce rate isn’t really a negative thing, which is presumably why it hasn’t been made an official part of Google’s algorithm — it’s an imperfect measure when used alone. For example, if a user comes to your site in search of an answer to a particular question and then leaves because they’ve found it, that’s a positive thing in the user’s eyes. And Google benefits from what is good for the customer.

So, how do you make your website’s user experience better for your visitors?

Here are five SEO strategies you can use to optimise user experience and increase the visibility of your current content in search engines:

A) Make your posts as easy to read as possible.

Have you ever used the word “internet content formatting”? We need to go a step further and optimise content for readability if we want to improve our organic rankings.

So, how can you make your posts easier to read? The following formatting suggestions will help improve your content’s readability:

  • Write high-quality content: First and foremost, if your writing isn’t up to scratch, you’re wasting your time thinking about any of the points below. Great concepts, persuasive execution, and error-free grammar and spelling are all essential.
  • Shorter paragraphs: Each paragraph should be no more than 3-4 sentences long. If required, use one-sentence paragraphs, but do so sparingly or your post will resemble a grocery list. Since a paragraph is made up of similar sentences that support a single main concept, breaking up a paragraph will cause your idea to become scattered and your argument to be lost.
  • Long sentences are difficult to follow on a computer or mobile device, but when used sparingly — particularly when combined with shorter sentences — they can work well. Here’s a great example of how sentence structures can be changed to make sentences more readable:
  •  
  • Subheaders: Did you know that the average user reads a piece of online material for just 37 seconds? Subheadings help users search material and easily get a better understanding of what the article is about, which can help you cut down on the time. Make sure, however, that your headers are genuinely informative.
  • When you have a lot of information — stats, figures, ideas, and examples — packed into a single paragraph, bullet points make it easier to read (like this one!). If you’re listing three or more products, use bullet points as a general rule.
  • Vacant space: Visitors can become overwhelmed if there is too much text on the page (and will likely increase your bounce rate). Break up large chunks of text with related, supporting media, such as images, videos, and graphs, to avoid this (in addition to bullet points and sub-headers).
  • Photos/screenshots: While we’re on the subject of images, most papers can include multiple images or screenshots to illustrate the points, figures, or steps you’re talking about. The more photos you have, the more complicated the concept is. (Imagine this blog post without any pictures.) It’d be intimidating, right?)

B) Use Bucket Brigades to Keep the Flow

What happened when the context changed from a chain of people putting out a fire to a copywriting strategy?

A bucket brigade is a collection of terms used in writing to link one idea to the next to keep the flow going. And keeping the flow maintains the reader’s attention. A colon is often used after the bridging term.

  • Here are a few different bucket brigade examples:
  • Do I have your attention, general bucket brigades?

Consider this for a moment…

  • I understand how you feel: Well, I understand what you’re thinking:
  • Bucket brigades for beginners:
  • Would you like to learn how to…?
  • Have you ever come across yourself…?

Consider the following scenario:

  • Have you ever been curious as to why…?
  • Brigades of content body buckets:
  • Let’s get this party started:
  • Let’s look into it a little more:

Allow me to explain:

  • Allow me to demonstrate:
  • Bucket brigades at the end:

In summary:

  • Let’s review:
  • In a nutshell, here is how it goes:
  • But don’t take it from me:

C) Use the Inverted Pyramid Style of Writing

If you went to journalism school, you’re familiar with the inverted pyramid writing style:

This approach entails placing the most significant information at the top of the article and placing less important information below.

Scanning readers rarely make it to the bottom of the page, so it makes sense to give them what they want right away.

D) Improve User Experience (UX) on Web Pages

High bounce rates are often the product of poor usability and an unpleasant user experience (UX). Unfortunately, it’s difficult to spot UX issues because they differ so much from one site to the next.

Here are five user-testing methods to help you analyse how users communicate with your website (and generate improvement ideas):

Crazy Egg is a term used to describe a

Crazy Egg is a clever and intuitive app that uses rich visual aids including heat maps, scroll maps, and confetti maps to help subscribers rate and appreciate user experience. Each of these is a graphic representation of a different aspect of user experience.

Heat maps, such as this one, are colourful representations of where users have clicked on your site:

Effectively

A/B research is a science, data-driven way to assess websites for optimal usability and interaction, and Optimizely, the world’s leading experimentation platform, specialises in it. A/B testing involves showing different versions of a web page to users at random, comparing them to a control page (usually the current website), and then analysing the results.

The most significant benefit of a proper A/B testing process is that advertisers can see how even minor adjustments, such as moving the “buy” button from the right to the left, can have a positive effect.

Changing the colour of the buttons from red to green

The headline text has been changed from “download now” to “get your free e-book.”

Many A/B tests will yield unexpected results.

Empire Flippers, for example, checked and then modified the phrase on one of their types’ CTA press, which resulted in a 33.10 percent improvement in conversions.

Optimize for Google

Optimize by Google Analytics, on the other hand, aids marketers in increasing interaction and conversions.

Google Optimize’s free version is a simplified, user-friendly tool that simplifies A/B testing and uses advanced modelling to maximise interaction and tailored experiences.

But perhaps the most compelling feature of Google Optimize is that it works in tandem with Google Analytics, helping marketers to maximise their current resources.

Marketers may use current Analytics metrics as a starting point for Google Optimize. When they begin to conduct more complex experiments, they will be able to rely on a familiar interface.

Flow of Clicks

ClickFlow is a platform we created to assist businesses in increasing organic traffic without having to develop backlinks or create more content.

Companies may use ClickFlow to see the pages on their web have the most potential for sales growth, such as pages with a high impression count in search results but a low click through rate:

E) Increase Website Speed

Google recognised the importance of performance elements like site speed for users a decade ago, and added it as a ranking factor — site speed can now make or break your site’s performance in Google’s search results.

Fortunately, Google has released a range of SEO tools to aid in site speed optimization, including:

  • PageSpeed Insights is a tool that helps developers boost the efficiency of their websites.
  • The Accelerated Mobile Pages Project aims to improve the performance of mobile websites.
  • To determine how sensitive (or mobile-friendly) a site is, use Test My Site, which includes speed as a parameter.

More than just improving organic efficiency, increasing page speed can also increase conversions.

2) Optimize for Voice Search

With 25% of adults in the United States owning a smart speaker (and that number predicted to rise to 55% by 2022), it’s safe to assume that voice search should be factored into your SEO strategy.

Here are some more interesting voice search statistics:

  • Voice-activated speakers are used as part of 72 percent of people’s everyday activities, according to the survey.
  • 65 percent of Amazon Echo and Google Home owners can’t imagine life without their smart speaker.
  • Every day, two out of every five adults use voice search.
  • Voice search on smartphone is used by 25% of people aged 16 to 24.
  • Last year, voice commerce revenues totaled $1.8 billion (and are expected to hit $40 billion by 2022).
  • 22% of smart speaker owners in the United States have made a purchase with their smartphones.

There are significant variations in how voice search and text search are used, as well as how you can optimise for voice search and the results that users get. A text searcher might type “horse diet” as an example. A voice-based quest, on the other hand, is likely to be longer — for example, “what do horses eat?”

It’s worth noting that the voice searcher in both cases is more likely to ask a question. When we do a voice search, we don’t get a list of options to choose from; instead, we get one answer.

This response is often, but not always, derived from a featured snippet. According to Backlinko, featured snippets account for 40.7 percent of voice search results, however keep in mind that this number is continuously changing. The remaining results could be taken from any page on the internet.

However, keep in mind that the answer will almost certainly come from a question/answer text block, so write for featured snippets and you’ll be writing for voice search as well.

There are a few other considerations to keep in mind when optimising for voice search:

A) Use Keywords with a Long Tail

Long-tail keywords, which usually apply to terms of three or more words, play an important role in voice search:

You’ll need to use this process to build content on your website that targets those longer keywords if you want to rank for them:

Using this guide, find one long-tail keyword (for example, “how to wash a car”).

Find a large number of semantically linked keywords (for example, “car washing guide” and “best soap for car washing”).

Write a long-form, informative blog post in which certain semantically relevant keywords are appropriately positioned throughout. Aim to produce content that is substantially superior to what is currently ranking for your target keyword.

Use questions as subheadings where necessary to make the text more readable.

B) Make Use Of Structured Information

Remember how we said featured snippets account for around 40% of voice search results? Using structured data increases the likelihood that your knowledge will be used to answer a voice question rather than a competitor’s.

SEOers can use many different types of structured data (also known as Schema markup). Both aid Google’s understanding of a page’s topic and themes. This, in turn, will aid in the improvement of rankings.

According to SEMrush:

“Among other elements, schema markups are also used to point to local businesses with snippets of code in order to help Google understand what your website is about and therefore better link you with related searches,” according to Ana Gotter.

3) Design for Mobile First

While voice search is important, it has proven to be less important than we expected, particularly when it comes to conversions.

It remains to be seen if this means voice search will never be relevant to e-commerce marketers, or if it simply needs to grow. But we do know that, for the time being, smartphone accounts for the bulk of searches and half of all transactions. Furthermore:

A smartphone is used by 77% of Americans.

In the last six months, 79 percent of smartphone users have made an online purchase using their device.

During the 2018 holiday season, smartphones were used to make 40% of all e-commerce transactions.

Inside a physical store, 80 percent of shoppers used their phones to look up product reviews, compare prices, or find alternate store locations.

More significantly, Google has shifted its focus to smartphones.

After years of planning, Google revealed in March 2020 that it will now exclusively crawl sites using its mobile smartphone user-agent.

4) Focus on Topic Clusters Instead of Keywords

Google’s algorithm is changing as well. Its goal now is to figure out what its users want — what they expect, what they’re searching for, and, more importantly, which search results will better help them answer their question.

The featured snippet box comes into play here…

once more:

However, don’t expect your website to rank on Google’s first page just by writing keyword-focused material. It’s not enough to look at keywords on their own; we also need to look at the sense in which they’re used. You must pay attention to what your users are searching for, also known as “user intent.”

There are two topics you should think about in particular:

A) Be aware of who you’re trying to reach.

The type of content you produce will be entirely determined by your target audience. The more you know about them — their place, age, interests, and so on — the better content you’ll be able to build for them (and the better your SEO).

Let’s say your keyword tool tells you that the search volume for “Android” is 2,740,000 per month. You’ll need to aim it heavily because that’s a lot of people you might be exposed to. Certainly not.

There are many types of people who look for “Android”:

Users looking for Android support on their phones

Fans of Star Wars searching for droids

Android knowledge is sought by robotics enthusiasts.

You could end up making content on all of these subjects if you don’t understand your target audience. You can’t please everyone with a single piece of content tailored for such a large word, so that won’t help you rank or gain readers.

However, by developing buyer personas, such as Maggie Manager below, that include the shared characteristics of your ideal customers, you’ll be able to focus on topics that matter to your readers while reducing the chances of creating content that doesn’t work.

B) Sort the information into clusters.

Rather than relying on individual keywords, divide the content into various themes. HubSpot’s subject cluster model works by grouping together related content parts into “clusters”:

This necessitates the following:

Page that serves as a pillar: These are the most relevant pages on your web (for example, top-level categories on an e-commerce site) that you want to rank for a wide variety of keywords.

Pages in a cluster: These are pages that exist in the background and are connected to their pillar pages. They’ll usually answer questions or go over topics on the pillar page in greater depth.

Here’s a list of topics related to “workout routines”:

This strategy accomplishes three goals:

It satisfies user intent because it provides quick access to more comprehensive details on their chosen subject.

It improves the site’s value as a resource for certain key topics. This is significant to Google, as its mission is to direct users to the most relevant page for their query. When Google sees your site as a valuable resource for a specific subject, you’re more likely to get better rankings.

– of those cluster pages has the potential to rank for themselves, bringing more traffic to your website.

C) Conduct a keyword search

You may be wondering why keyword research is listed as an SEO technique when we previously advised you to concentrate on subject clusters rather than keywords.

Since keywords continue to be relevant.

It’s important to organise content thematically, but it’s a mistake to ignore keywords entirely. Keywords serve as markers for Google’s spiders, indicating topics and giving clues about the essence of the website’s content.

You will find out who is looking for the subjects you want to write about, create blog posts or other types of content that addresses customers’ unique questions, and improve brand awareness by conducting keyword research.

You can access keyword data with a variety of resources.

Moz’s Keyword Explorer

Keyword Explorer is a flexible, interactive software that can handle almost every part of the process.

It assists marketers in coming up with keyword ideas, creating lists, and filtering them by topic. You may also monitor and compare keywords used by your competitors, as well as evaluate metrics, click-through rates, and other effectiveness indicators.

SEMrush is a search engine optimization tool.

SEMrush is widely regarded as one of the most effective tools for SEO analysis, particularly in terms of business intelligence.

The ability to recognise and evaluate the keywords your rivals use is one of SEMrush’s many features. If you type your competitor’s URL into the SEMrush search bar, you’ll get a list of the keywords they rank for, as well as an estimate of how much traffic those keywords bring to your site.

A domain overview search on “title boxing,” one of the most common online boxing and kickboxing retailers, for example, returns 110,000 organic searches for the word “punching bag,” as well as 33,100 results for “punching bag stand”:

Want to learn more about competitor keywords? Simply click the “View Details” button in the “Top Organic Keywords” box to get more information.

Ahrefs is an acronym that stands for “Ahref

Backlink checkers, content explorers, and location trackers are among the items offered by Ahrefs.

However, for our purposes, we’ll concentrate on their flexible Keywords Explorer, which enables marketers to search nearly 7 billion keywords in over 170 countries while evaluating metrics such as keyword complexity, click-through rates, associated keyword lists, and search volume:

So, which keyword research tool should you employ?

When choosing a keyword app, look for one that allows you to track a large number of keywords, broken down into relevant themes. Furthermore, the best tools allow you to monitor all of your rivals, from large companies to small, up-and-coming businesses.

In terms of keyword ideas, Google provides a simple (and inexpensive!) way to find similar search terms.

Simply type “sushi restaurants in San Francisco” into Google Chrome’s search bar, and you’ll be provided with similar photos in the centre of the page, including the names of individual restaurants, their hours of operation, and their locations.

This is a clear hint for developers to include these topics in their content or build pages that use these relevant images.

5) Write Longer Content (Most of the Time)

According to a Backlinko report, longer content appears to attract more backlinks, which can lead to higher rankings and more traffic:

Writing 2,000+ words for each blog post, on the other hand, is not for all. It’s not only time-consuming and intensive, but it’s also rarely required.

Remember what we said about meeting the needs of the user? People trying to read a long blog post make up a small percentage of search queries. They can only need a few words or sentences to receive their answer.

Take, for example, the keyword “connection building tips.” People who look up the phrase are probably looking for a detailed guide to link-building tactics.

People looking for “link building do’s and don’ts” may not be looking for a comprehensive guide. It’s possible that a clear bullet-point list is all they need.

Unfortunately, other than good old-fashioned common sense, there is no hack for determining how long the content should be. Start by asking yourself what details someone would be searching for if they searched for a keyword you’re targeting.

Remember that you can target several types of search queries in a single article. For example, the detailed link-building guide could still be bundled up with a bullet-point list of do’s and don’ts (just make it as simple as possible for the user to navigate the article by using jump links, as we did in the table of contents at the top of this piece).

But what if you’ve decided that posts of 2,000 words or more are required? Here’s how to make long-form content (without all the hassle):

Updating The Old Content

If you’re having trouble motivating yourself to write a long-form blog post, why not simply extend an existing page from 1,200 to 2,000 words?

Existing content has already gained authority and (in some cases) a readership. Rather than starting from scratch, it can be much easier to improve the efficiency of an existing post in the search results by updating it with new information and content.

So, how do you decide what content needs to be updated?

Time-sensitive content (in other words, subjects like SEO that are always changing) and posts that are getting some organic traffic but have the potential to get a lot more are the best candidates for content refreshes.

In Google Analytics’ Landing Pages section, you can see how much traffic your content receives. Simply go to Behavior > Site Content > Landing Pages to get started:

Remember to shift the section you’re viewing to “Organic Traffic” and use your search bar to filter the results. For instance, if you want to see traffic to content in your site’s /blog subfolder, all you have to do is type /blog into the search bar.

6) Take Advantage of YouTube SEO

Videos, often from YouTube, are often found in the SERPs.

With 2 billion monthly active users watching 1 billion hours of content every day, YouTube is the most popular video platform on the Internet.

The second-most-used social networking site

The second most popular search engine

In general, the second most popular website is:

When it comes to search engines, several SEOs overlook YouTube. Granted, video marketing isn’t right for everyone or every industry, but with so many of us now owning powerful video cameras, there’s never been a better time to experiment with it.

Here’s how you can join in the fun (after you’ve made a great video, of course):

A) Optimize the video for search engines.

YouTube’s algorithm, like Google’s spiders, collects and uses knowledge about your video. The filename, title, and summary of your uploaded content all have an impact on how high your video ranks in YouTube’s search results.

Here are some suggestions for optimising your video for search engines:

Title of the video – To increase your click-through rate, you must create a compelling video title that is both SEO friendly and clickable. In theory, you can use the same format for video titles as you would for blog entries. Include keywords as well as power words to increase clicks and shares.

Another strategy is to start your title with your keywords, then add a sub-header after a colon to drive clicks, as in these examples:

Your title should have at least 5 words and have a large target keyword. This will not only help you rank higher in Google’s SERPs, but it will also increase the number of clicks you get on YouTube.

Since YouTube spiders can’t “read” videos, they’ll have to rely on your written description to figure out what’s within. But don’t just toss in a few goal keywords. Consider your explanation to be a short blog post that goes into the specifics of your video. It doesn’t have to be long, like this example from Growth Everywhere:

This informs Google — as well as your viewers — about the topic of your video. Since most of your rivals are unlikely to do so, you’ll gain an immediate advantage.

Bonus: Convert your YouTube video summary into a script for your entire video by using a video transcription service. As a result, YouTube will have a lot of data to work with when determining where the content should be ranked.

B) Make Your Own Thumbnails

The click-through rate is a ranking metric used by most search engines. If people click on your result when they search for a specific word, you must be providing something useful, right? Well, using an attractive thumbnail to optimise your video may aid.

A great thumbnail can give viewers a clear idea of the video’s subject matter. Instead of using one of YouTube’s screenshots of your film, make a custom thumbnail with a convincing picture and a title card.

Here are a few brief examples of the phrase “how to write a blog”:

C) Make playlists of videos

Breaking down a topic or storey into a series of videos that play one after another, known as a playlist, encourages users to stay on your channel longer and interact with more of its content. Not only will creating playlists entice users to return to your channel to watch your next upload, but YouTube’s algorithm will pick up on this increased interaction and reward you by recommending your vimeo to their friends.

7) Create a Diverse Backlink Portfolio

  • Links are still an integral aspect of search engine optimization in 2021.
  • Keep in mind, however, that quality is essential. Spammy links can be detrimental to your website. Links from sites with a low domain authority (DA) are unlikely to transfer any value, although older domains have been shown to pass more value than newer domains.
  • But Google isn’t one for making things easy.
  • Sites with backlink profiles that are almost entirely made up of exceptionally high-quality links can be flagged for manual examination, despite what logic would suggest. You could get in trouble if you don’t pass that because your site appears to be too spotless.
  • Thankfully, this is a rare occurrence (hence why it can flag a review when it does). Sites usually pick up links from smaller sites as they expand and gain links from larger sites. This broadens your relation profile and makes it appear more normal to search engines (which is because it will be natural).
  • However, there are a few items to keep in mind to ensure that your connection portfolio meets the pattern that Google expects.
  • Don’t just go for the “heavy hitters” when promoting material. Smaller websites may also be beneficial. They’re usually more sensitive and focused on a particular niche.
  • If you’re going to disavow ties, go easy on the disavow. It is possible that disavowing too many ties is more dangerous than disavowing too few. In reality, Google has gotten pretty good at spotting poor links and ignoring them. Since Google recognises that most websites would inevitably pick up a few bad apples, if you’re too generous in your disavow, the only difference you’ll see is Google discounting links that were actually beneficial to you.

8) Never, Ever Overlook Technical SEO

Even if you’re doing all right, if your site isn’t technically sound, it’ll likely underperform.

In terms of technological SEO, here are a few advanced search engine optimization strategies to remember.

A) Make sure your whole site runs on HTTPS.

Since 2014, HTTPS has been a ranking factor. Sites that aren’t safe, or even those that have mixed protection (i.e., some loads on HTTP and some on HTTPS — the “S” stands for secure), may have trouble ranking. A stable website is necessary nowadays.

Google has begun to issue warnings to users when they visit non-HTTPS websites, and if you haven’t yet made the transition to stable, encrypted connections, you might be turning away a large portion of potential visitors.

HTTPS is a best practise that will help your website improve its SEO ranking, stay safe, and make it more difficult for malicious parties to break in and exploit your site.

If you’re a smaller business, the transition would be less painful and time-consuming, but in any case, switching to HTTPS is a must in today’s world of cybersecurity threats and increased SEO and SEM requirements.

Transitioning to HTTPS is a multi-step method that is easier said than done. To make the transition to WordPress, follow this guide.

B) Enable AMP for Mobile AMP, or Accelerated Mobile Pages, was created as a Google-backed open initiative to make it easier for publishers to create sensitive, mobile-optimized content.

What’s the difference between Accelerated Mobile Pages (AMP) and Mobile-Friendly Pages (MFP)?

“A responsive page, also known as a mobile-friendly page, is the same page of a website that is served in a different layout,” according to Search Engine Journal. The pages are shown differently depending on the computer used to view them. The Google AMP cache is used to serve AMP pages to users. The URL for AMP pages is different.”

AMP was created as a way to make content quickly on mobile devices including smartphones and tablets. It consists of three parts:

HTML tags are used to speed up the rendering of typical web patterns.

AMP JS is a library that handles the loading of resources and best practises for quick rendering.

AMP cache is a content delivery network that both loads and delivers content quickly.

For those of you who use WordPress, AMP should be a lot easier to set up than building your own CMS from the ground up. Check out this Google guide for more information on how to use AMP to better appeal to smartphone searchers.

Note: If you don’t fix the issue of duplicate content caused by AMP pages having a different URL, you’ll end up with a problem. If you have both AMP and non-AMP versions of your websites, provide the following links, as SEJ explains succinctly:

C) Purchase crawling software.

These SEO crawler programmes are similar to Google’s own crawlers and can provide you with information about your site’s technical health:

Crawl Deep: Deep Crawl is a web-based crawler that tests the health and viability of websites for SEO. Deep Crawl will show you a long list of needed changes and errors, such as redundant content, broken pages, faulty names, descriptions, and metadata.

Botify: Botify, a cloud-based crawler with big-name customers including Expedia and eBay, is one of the most powerful crawlers available today, short of Google’s own hidden algorithms. Botify does not only tell you whether Google has crawled your website, but it can also give you advice on how to restructure your web content and site maps to make your page more Google-friendly.

Unfortunately, Botify has become increasingly costly, and it is now only feasible for enterprise businesses to use.

Consider one (or both) of the following crawling software options for a low-cost (but still effective) crawling solution:

Screaming Frog: The most well-known crawler on the market, Screaming Frog can seem daunting at first, but once you figure it out, you’ll appreciate its speed, strength, and performance.

Bulb on the site: Sitebulb, one of the newer crawlers on the market, has received several awards since its launch and has been hailed by many as changing the way we do technological SEO. In a nutshell, it does the legwork for you, laying out a site’s technical issues in plain English and laying out exactly what you need to do to address them. It’s arguably some of the most advanced modern SEO technology available.

D) Make sure your semantic markups are right.

Semantic markups aid Google’s understanding of your website, but only if they’re accurate.

Semantic markups are HTML tags that help highlight important details on your website. They inform Google’s spiders about the content of a page without requiring them to read every word.

Take, for example, heading tags. The page’s main title is text wrapped in a h1> tag and should include a brief description of the entire shared material on that page. Subheadings, for example, are text wrapped in a h2> tag.

An example of a heading structure is as follows:

h1> h1> h2>Guest Posting: The Ultimate Guide h2> h3>What is a guest post? Guest blogging’s Advantages h3> There are five different types of ties you can make h2> h3>How to Write a Great Guest Post 1. Choose the ideal website h3> 2. Submit an email pitch h3>h3>h3>h3>h3>h3>h3> 3. Develop your content

E) Redirect URLs to Address “Page Not Found” 404 Errors

Following a link that takes you to a 404 page with the message “Error: Not Found” is a dead end. Nobody enjoys being trapped in a dead end, including search engine spiders and your target audience. As a result, it’s in your best interests to patch these disabled or missing pages as soon as possible and re-engage your customers.

To begin, use a tool like Monitor Backlinks to download your backlink profile. Backlinks leading to a frustrating 404 error page will be highlighted, so check the Google Analytics dashboard to see how many page views the 404 error page receives.

Use an SEO plugin like Redirection to redirect broken connection URLs to 200s to keep certain users around. To avoid them being upset by landing on a completely different page than they thought, redirect the broken page to the next, most appropriate page.

Redirecting broken pages to new URLs would improve the user experience while also regaining some link equity (or link juice) that those pages previously had.

Bonus: You can also look for 404 pages in Search Console or use the crawling tools listed above.

9) Target Local Searchers with Landing Pages and Listings

People searching for local knowledge account for almost half of all Google searches (46 percent). This may include the following:

Shops in the neighbourhood

Hours of operation

Addresses and phone numbers

If you own a physical store, you can’t afford to ignore local SEO and listings.

Here are three important SEO strategies for attracting local customers. After all, 72% of people who conduct an online Google search for local businesses visit stores within a five-mile radius!

A) Make sure your directory listings are right.

Even if search engines like Google or Bing are extremely powerful, they can’t be everywhere at once and must often rely on additional data from local data sources.

Directory listings, which collect, aggregate, and upload relevant data for local businesses — information from physical directories (like Yellow Pages) or scanning business registrations — are examples of these sources.

In a nutshell, larger search engines (such as Google) will rely on these data aggregators to fill in knowledge holes in their own databases, as well as cross-check data to ensure details are current.

However, issues occur when aggregators gather out-of-date data, causing a search engine like Google or Bing to display incorrect information, such as an outdated business address or a disconnected phone number.

That’s why it’s important to keep your physical contact details up to date on all of your online listings, including:

Since Google is the most popular search engine, always start with Google My Business, a free listing service, and update your information as needed. Include vital information such as additional sites, the most recent opening hours, and the types of payment accepted.

Service for Managing Local Directories: This service performs the tedious task of searching countless local directories, communicating with data aggregators, and updating obsolete data. This service is offered by both Moz Local and Yext, and it will help you avoid anomalies that can hurt your revenue stream — or worse, fool Google’s algorithms into believing you’re a different company entirely.

Using Local Data Aggregators, create more directory listings: Now that you have the details down to a tee, use a local data aggregator like Bright Local to distribute it. You won’t have to painstakingly re-enter the same details over and over again, which is likely to result in errors.

Your management service can update local search listings correctly and automatically from then on. Oh, and don’t forget to update all local listings if anything changes, particularly if you transfer offices or change phone numbers!

B) Create and Improve Local Landing Pages

Consider the words people type into Google when searching for local resources. They will likely look like this: “SEO facilities in Los Angeles.”

“The best blow dry in Manchester, United Kingdom”

“Where in New York can I buy candles?”

Only by deliberately targeting such keywords on your website — ideally with a local landing page — can you ensure that you appear on Google’s SERPs’ shortlist. (A local landing page does exactly as it says: it targets people searching for something in a particular area.)

See how, instead of a homepage or a general “washing machine repair” service page, they’re all local landing pages for the Finchley area?

Create your own (and start targeting local searchers who are ready to visit your brick and mortar store) by: Conducting keyword research to identify local keywords that are relevant to your product or service.

Adding a new tab to your website and optimising it for local keywords. This includes mentioning the phrase in your meta title, meta summary, page title, heading tags, image alt text, and on-site material, among other places.

To improve location-based keyword rankings, create links from local directory listings to that page (for example, if you’re building a landing page for London, build links from London-based directories to the landing page’s URL).

C) Search Engine Optimization (SEO) for Local Search

Technical SEO for local search is similar to the process described earlier, but there are a few words and techniques to keep in mind to ensure that your company is optimised for local searches.

Schemas are essentially snippets of data that give users and search engines more detail. Schema markups, on the other hand, don’t require any coding skills and can be inserted via Schema.org, a rare partnership between Google, Yahoo, and Bing.

This listing makes use of Schema, which provides local searchers with additional details about the venue’s hours, location, general information, and more without having to visit the page:

If you want to take it a step further, you can use Google Tag Manager to provide a JSON (Javascript Object Notation) injection. JSON is a type of data that can be interpreted by humans and artificial intelligences alike, and is familiar to anyone who has used C++, Javascript, Python, or other similar programming languages.

However, using Google Tag Manager, you can easily combine schema and JSON to improve the strength of your schema, resulting in higher CTR and visibility without having to spend time coding.

Granted, for those unfamiliar with Javascript or any other simple programming language, the learning curve is steep, but once in place, JSON injections will help execute and place structured data quickly and easily.

10) Measure SEO Performance

Reporting and analytics are two important aspects of SEO that are both essential for optimising the overall marketing strategy.

Effective reporting entails being able to answer key questions like: What content piqued the customer’s interest?

What section of the website has the most problems with user experience?

What was the least (or most) popular page, and why?

Which on-page SEO improvements yielded the best results?

Which keyword form should you concentrate on in the future?

Without regularly tracking and documenting your performance, it’s difficult to grasp those complexities (and use them to your benefit to make more improvements).

Here are three methods to help you do just that:

Data Studio (A)

Do you want to be able to link online and offline data to get a complete picture of how your content and marketing are performing?

Google’s Data Studio makes this possible by combining data from different sources (such as rankings, traffic, and conversions) into a single gui. It’s not only a great SEO tool for internal teams, but it’s also a great way for SEO firms to share fancy reports with their clients.

Most importantly, the SEO metrics you can monitor with Data Studio can help you evaluate the efficacy of your SEO strategy and decide whether you need to pivot or change strategies to achieve better results.

Wayback Machine (B)

Always keep an eye on what your rivals are doing and how effective it is for them. What methods are they employing? What has changed in their approach? What have they learned from their mistakes?

Wayback Machine, which allows advertisers to access petabytes of cached web pages, is a fantastic tool for seeing how the competition has shifted. You can monitor the evolution of your competitor’s brand and web presence by sifting through Wayback Machine’s comprehensive database, taking note of factors such as:

Changes in User Experience Design

Movements of main page elements, such as page navigation or calls to action, from one web version to the next

Even, whether it’s creating a website a certain way or using identical copy or photos, you shouldn’t do anything just because your rival is doing it. Before granting your SEO team permission to copy their changes, you can use your common sense and business knowledge.

Wayback Machine, on the other hand, will teach you a lot if you use it correctly. Take a look at these two Title Boxing screenshots.

The following is a screenshot of their homepage taken from the Wayback Machine in 2007:

The distinctions are obvious. The design was cluttered and crowded in 2007, with thin, difficult-to-navigate sidebars cramming some undersized imagery around regular specials advertisements.

Today’s user interface, on the other hand, is even more refined. At the top of the page, visitors will find a simple, easy-to-use menu labelled with categories such as “Gloves” and “Punching Bags.” The small, hard-to-notice advertisements from 2007 have been replaced by a big, sliding picture in the middle, allowing shoppers to see exactly what is on offer.

In a nutshell, the current website is much more minimalist than the previous one, which was confusing and messy. That might be a shift you want to consider making as well.

SEMrush (C)

If you followed this guide to the letter, you may find an increase in Google organic traffic to your website. That’s fantastic news, but how do you figure out which keywords produce the most traffic?

Enter SEMrush, a previously stated SEO tool that allows marketers to keep track of constantly changing keyword ranking positions across various search engines (and much more).

Google Search Console (optional)

Since its inception as Webmaster Tools, Google Search Console has come a long way. It should now be a vital tool in every SEOer’s arsenal, and it should be tested on a regular basis. If Google doesn’t like anything on your blog, it’s likely the Search Console will be the first to tell you.

Bonus Technique! ➡️ Test On-Page Elements

Do you pat yourself on the back for a job well done after creating a title tag, a meta summary, and other on-page elements like h> tags? Or do you move on to something else? Or do you review the results on a regular basis and make adjustments as needed?

The elements in the head> section of a website are critical to its success, both in terms of organic rankings and clicks. If you have a habit of optimising these elements and then forgetting about them, you will be losing traffic, clicks, and, as a result, sales.

Instead, make it a practise to test on-page elements and make adjustments based on your findings. This can be accomplished in a variety of ways. Making your own tests and tracking progress in a Google Sheet or Excel doc is a very simple process.

You can also use a page element testing tool like Clickflow, which will evaluate, monitor, and report on your behalf. That means you’ll have more time to focus on the important aspects of your project, such as improving the elements themselves.

Keeping Up With SEO

As we all know, SEO is constantly changing. Business owners and advertisers must adjust quickly, but it is still possible to offer the website a competitive advantage.

Keep up with technological developments and the effect of items like backlinks, site pace, and schema by devoting time to the fundamentals of good content development and copywriting.

There’s a lot to think about, but keep in mind that you don’t have to become the best SEO expert in the world overnight. If you put in the time to learn even the fundamentals of SEO, you’ll notice a significant difference in your website’s click-through rates, interaction, and, of course, rankings.

Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.