10 Effective SEO Strategies to Increase Traffic to Your Website

Marketers have begun preparing their content marketing strategy for 2020 as the tenth year of the decade begins. In 2020, marketers hope to rank better in search results. Many firms are fighting to keep their place in the league. Some of the finest SEO service providers in Gurgaon are strategically working to reach the goals and provide the brands with what they want!

However, as a top branding agency in Gurgaon, we thought we’d offer some strategies and techniques to help you rank higher in search results, because simply writing content for keywords isn’t enough!

Let us dive into a little about SEO and understand

What is SEO? What is an SEO Strategy?

An SEO strategy is the process of organising a website’s content by topic, which helps search engines understand the user’s intent while searching. Search Engine Optimization (SEO) is the practise of increasing the quantity and quality of traffic to your website through organic search engine results, and an SEO strategy is the process of organising a website’s content by topic, which helps search engines understand the user’s intent while searching. You may improve your search results and ranks by optimising a web page around themes and keywords.

There are three sorts of Search Engine Optimization activities on which an SEO strategy may concentrate:

• On-Page SEO is concerned with the material that is visible to the visitor. On-page SEO aids in the optimization of content, which in turn aids in the improvement of the website’s ranking for certain keywords that can be found on Google.
• Off-Page SEO: This form of SEO concentrates on the links that go to the website from other websites. It aids in the creation of backlinks to your website, which aids in the development of trust in the eyes of both search engines and users, resulting in a higher ranking during searches.
• Technical SEO: This form of SEO investigates the backend of the website and focuses on its architecture. Each webpage is technically optimised for Google, and an SEO must continue to improve this part of the website in order to make it more user-friendly and quick.

Keep in mind that while any business may optimise their website for Google search in the same way, not every SEO will use the same procedure. If a company wants to reach out to potential consumers and take advantage of unexplored prospects, it must develop a customised SEO plan.

Content Strategy for SEO:-

Branding companies are primarily concerned with delivering content that best meets the demands of their clients. Many SEOs feel that by focusing just on keyword search, they are meeting the demands of their target audience.

As a leading SEO services company in Gurgaon, we are sharing a list of tips that are a must to adapt to cover all the bases to be covered in 2020:

1. Create SEO-Friendly Keywords list: Choose a list of keywords related to your product or service as your first step in experimenting with organic growth. Use Google’s Keyword Tool to determine the number of searches and come up with variants that are appropriate for your company. Create a rank for each keyword in the list to determine priority based on monthly searches.
2. Optimize your Webpages: It’s challenging to have a good Google ranking for such a popular topic. By building numerous sites that target the same term and maybe the same search engine results page, we sometimes risk competing with our content (SERP). As a result, we produce information on keyword research, image optimization for search engines, and SEO plan development. This enables companies to attract customers with a wide range of interests and worries about owning their goods.Subtopics can also be used to generate blog post or website ideas that illustrate a single notion inside each bigger subject you selected before.
3. Build Pages on Higher Ranking Keywords: When it comes to websites and search engine rankings, getting a single page to rank for a few keywords can be nearly difficult. Make webpages on the major pillar themes.
4. Determine how many distinct pillar pages you should develop using your keyword list. Finally, the amount of subjects for each pillar page should correspond to the various goods, services, and locations that your company offers. This will help potential consumers find you more easily in search engines. To improve the user experience, each web page should have useful material for your prospects and customers, as well as photos and links to other sites on your site. Reach out to your potential consumers with the best SEO services company in Gurgaon, as we have a well-trained team of professionals that will assist your business in thriving and ranking among the top results/searches.
5. Engage through Blogging: Blogging is an excellent strategy to improve your keyword rankings and engage your website’s visitors. Every blog post is a new web page, giving you a fresh opportunity to rank in searches. You should start a blog for your company if you don’t currently have one. This is where you’ll expand on each subtopic and begin to appear in Google searches. 
6. Keep in mind that posting a blog on each term on a regular basis establishes credibility in Google’s eyes. To improve E-A-T, your blog should also go into detail about your product/service that you can’t discuss on web pages.
7. Create a link-building plan: Off-page SEO’s primary goal is link-building, which is also a major component in how search engines rank your web pages. The practise of drawing inbound links (also known as “backlinks”) to your website from other websites is known as link-building. The higher the page authority of the origin website, the greater the impact on the web page’s ranking. One of the greatest methods to connect back to your website is to share your blog content on social media sites. Using your blog to provide articles on current events or news is another fantastic approach to get inbound links.
8. Compress your media: You’ll have more photos, videos, and associated media to host as your blog or website expands. These visual assets can help you keep your visitors’ attention, but it’s easy to forget that they’re also computer files with enormous file sizes. The larger the file, the more difficult it is for a browser to render your website. When search engines select where to index your information, page speed is one of the most critical ranking criteria. When submitting your file to your website, the goal is to keep it as little as possible.
9. Stay updated On SEO Trends: The field of search engine marketing is always changing. It’s essential to keep up with the newest trends and best practises. There are several internet resources that can assist you in staying current.
10. Measure the Performance of your content: Spend some time on it and observe what results your efforts produce. To keep your SEO campaign on track and assess your performance, you may track a variety of indicators on a daily, weekly, or monthly basis.

Using multiple methods, track the performance of your content and organise it in an excel sheet to manage it effectively. Tracking indexed pages, leads, ROI, inbound links, keywords, and your real SERP (search engine results page) ranking may help you acknowledge your achievements and spot possibilities.

Every type of organisation will benefit from developing a monthly SEO plan to capitalise on undiscovered prospects. You may also use the search insights report to improve and execute an effective SEO plan.

You can also contact The Marcom Avenue for the best SEO services in Gurgaon if you want to obtain among the top rankings in search engine page results.