10 Important 2023 SEO Tips You Need to Know

SEO is a critical component of marketing that aids in increasing the site’s visibility for relevant searches. If your website does not appear on the first page of the Search Engine Result Page, you are not doing something correctly. And this essay will help you solve your problems.

If you want to make your website the benchmark for search engines and users, have a look at our top 10 SEO strategies that will help your website rank at the top.

You will learn about the following subjects in this article:

  • Optimization of Voice Search
  • Optimization for Mobile Devices
  • The EAT Principal at Google
  • Snippet of the Day
  • Image Enhancement
  • Keywords That Are Semantically Related
  • Creating High-Quality Links
  • Listings for Local Searches
  • enhanced user experience
  • Markdown Schema

So, let’s get started with our first tip.

Tip #1 Voice Search Optimization

The way people look for information online has changed dramatically over the years. It’s time to get started on voice search optimization if you haven’t already.

In 2021, voice search will have an impact on search queries. According to, by 2022, 55 percent of households in the United States of America will have a smart speaker. In such scenario, if you want to optimise for voice search, take the following steps:

  • Consider selecting appropriate keywords.
  • Always remember to generate content based on personas.
  • Create FAQ pages because when searchers ask a query, they usually start with words like “When,” “What,” and “Who.”

Voice search, according to Forbes, significantly enhances user experience. Because we use it so much, search engines like Google are focused on voice search optimization.

Google voice search prioritises websites that load quickly. In that scenario, you must constantly make certain:

  • Your website is designed to be mobile-friendly.
  • Images on the website have been optimised.
  • Always go for long-tail keywords.
  • The site loads in the shortest period of time possible.
  • The response time of your server is slow.

Tip #2 Mobile Optimization

An excellent user experience on your website reveals that your target audience can easily find it. Marketers must understand the significance of making their website mobile friendly. A mobile-friendly website will undoubtedly help with ranking.

According to SEMRush, “by 2025, about 73 percent of internet users will access the internet via mobile devices.”

Google’s mobile-friendly changes resulted in a substantial shift in website rankings.

Check out Google’s free mobile-friendly test to see how effective your mobile website is. Check out the Google Search Console’s “mobile usability” assessment as well.

Tip #3 Google’s EAT Principles

According to Google, “content quality is an important element in ranking on search engine result pages.”

But what exactly does Google mean by “quality”?

In layman’s words, information that meets the Google EAT principle will rank higher, where EAT stands for expertise, authority, and trustworthiness. These components aid in determining whether a web page contains high-quality content.

Google’s algorithms are used to provide the best results to users.

Google Panda, for example, is a well-known algorithm that ranks websites based on content quality. It removes low-quality and duplicate content web pages from the index.

The RankBrain algorithm is another example. RankBrain employs artificial intelligence to understand search queries entered by the public on Google.

For example, if you search for chocolate cake recipes, the search engine results page will also include results for chocolate truffle cake recipes.

Panda and RankBrain send spiders to crawl websites, and as a result, they display the most relevant and high-quality search results material at the top of search engine result pages.

Tip #4 Featured Snippet

These results are displayed at the top of the page. Google selects the best response from a third-party website programmatically and puts it in the highlighted snippet.

Here’s an example of a featured snippet.

According to, “almost 99 percent of web pages highlighted in the featured snippet already rank on the first page of SERPs for a certain search query.”

Some of the most important strategies to optimise highlighted snippets are as follows:

  • Organize your content in a systematic manner.
  • Make sure that one article solves a lot of comparable questions.
  • Choose photos that are appealing to the eye.
  • Select the option to create replies using tables.
  • Create specific headlines to respond to featured snippets, such as “Is red meat healthy?”

Note: If you want to produce snippets, plan on asking question-based queries and including relevant keywords. You can also look at the Google search option “people also ask” for ideas.

Tip #5 Image Optimization

According to SEMRush, “image optimization will play a key part in search.” This indicates that if your website’s photos aren’t optimised, you should fix them.

Remember to utilise high-quality photographs, images that are relevant, and a good label for your image file.

Include graphics on your site map as spiders find it easier to crawl. Using alt tags will also make it easier for crawlers to classify photos.

When an image is unable to load on a user’s screen, alt-text is displayed on the webpage.

Google employs alt-text to interpret image context.

A well-optimized image boosts your website’s ranking and user engagement. Image optimization can also help your website appear in search engine image carousels.

Tip #6 Semantically Related Keywords

The interpretation of a word is represented by semantically related keywords.

For example, some semantically relevant keywords for “chocolate cake” may be chocolate recipes and chocolate truffle recipes.

Semantic keywords have a greater influence on website rankings. We connect them to the essential keywords and assist in increasing relevant traffic on the Search Engine Results Page.

You may also look at Google SERPs for LSI keywords.

Do you want to know how to choose the best Semantic keywords?

  • Instead than focusing solely on keywords, optimise content using subject clusters.
  • Select structured data and your semantic keywords.

As an alternative, a thorough keyword tool can be used to complete the procedure.

Tip #7 Building Quality Links

If a marketer wants to focus on a successful long-term SEO strategy, quality link building cannot be overlooked.

In 2016, Google declared that one of their top three ranking signals is the creation of high-quality links.

Always prioritise quality over number when it comes to creating links to your content, as this can help your product and category pages rank higher in SERPs.

Let me give a few excellent tactics that will significantly improve the number of links pointing to your website:

  • Obtain backlinks from authoritative and relevant websites.
  • Regularly promote your content on social media.
  • Consider using guest blogging and influencer marketing.
  • Make use of social media sites.
  • Use internet forums to get out to your target demographic.
  • Attract your target audience by providing them with useful material.

Tip #8 is Local Search Listings

Local SEO focuses on improving websites that appear on search engine results pages (SERPs) in a specific location. Local SEO optimization increases website traffic and conversions since the technique is more relevant to local audiences.

This strategy is the most effective way to market your products to specific geographic customers.

“Local results are based on relevance, distance, and prominence, which help Google find the best match for your search,” according to Google. As a result, it is critical that your NAP details are correct and consistent.

According to SEMRush, “Local Search Listings Will Play a Larger Role in SEO Strategies.” If you want to get your business into the local pack, go to Google My Business and build your own.

Please keep in mind that Google My Business necessitates a good backlink profile.

Tip #9 Improved User Experience

“Navigation” is another way of saying “enhance the user experience,” and site navigation is an important factor in search engine ranking.

UX has become a major ranking criteria for Google in recent years.

To grasp the notion more easily, consider the relationship between Search Engine Optimization and User Experience as follows: SEO emphasises search engines, whereas UX focuses on website visitors. As a result, both have the common goal of providing the greatest possible outcome to users.

The following is what the content king app has to say regarding user experience:

Let us share a few best practises for leveraging UX design to increase a site’s SEO performance:

  • The navigation of your website.
  • Improve UX Design for SEO-friendly layouts (for example, making the material easy to digest, using images and videos wherever appropriate, and using CTAs judiciously).
  • Optimize for site load speed and choose a mobile-responsive design, since mobile search currently accounts for more than half of all traffic. You will notice low user engagement if your site is not mobile-responsive.

Tip #10 Using Schema Markup

“36.6 percent of search phrases bring up at least one highlighted snippet created from schema markup,” according to Searchmetrics.

Many marketers feel schema markup provides a substantial potential to rank your website on the first page of search engine results pages.

Schema markup is microdata that is contributed to a website to assist Google in returning relevant results to searchers. If you’ve ever utilised rich snippets, you’ll understand what schema markup is all about.

In a nutshell, schema markup is widely used to specify website content. Adding structured data to your website boosts its exposure on search engine results pages (SERPs) as well as its ranking.

Some schema markup samples are as follows:

  • Ratings and comments
  • a thumbnail image
  • Availability of products
  • Site hyperlinks

That’s all there is to it when it comes to SEO recommendations for ranking higher on Google.

With the Search Engine Optimization training course, you will be able to master various aspects of SEO such as keyword research, technical SEO, link building, and analytics.


Whether you’re a seasoned digital marketer or looking to enter into this exciting sector, enrolling in our Digital Marketing Understand programme will help you master Digital Marketing tactics and strategies.

If you want to work in SEO, our SEO interview questions might help you prepare for the interview.

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