10 Improving Rankings for Search Engine

You have a gorgeous website with wonderful material to provide, but are people finding it and visiting it? Even with the development of social media, organic search remains a critical driver of website traffic and is not going away anytime soon. That is why it is critical to boosting your search engine position so that people can find you easier than your competition. That is the essence of search engine optimization (SEO).

Whether you’re familiar with the fundamentals of SEO or this is your first time reading an article, this list will provide you with a game plan for improving your search engine ranks. So, if you’re wondering, “How do I enhance my search rankings?” ” Continue reading.

Install Google Analytics and Google Search Console

It’s a good idea to install and use these website tools before you begin. It is critical to keep track of your development and existing triumphs. To improve visitors, examine every part of your website.

Google Analytics

Google Analytics is a completely free tracking tool. It can be complicated, but there are numerous reports that are simply a few clicks away and could be very useful. Using the Channels report, you can see how your organic traffic compares to other types of visitors to your website.

You can easily delve deeper into this data by clicking on ‘Organic Search’ to see what pages users are seeing on Google (Landing Page). Unfortunately, the majority of keywords will appear as (not provided). This is when Google Search Console comes into play.

Google Search Console

Google Search Console is a web-based search engine management system

While Google Analytics will not provide you with a large number of individual terms that users search for, Google Search Console will. Google Search Console can provide you with information about your organic search ranking. This means you can check how each page on your site ranks for specific keywords searched on Google by people. The dashboard will also notify you if your site has any technical issues that may negatively impact your organic search results.

Now that you have a better understanding of how your material is performing, let’s move on to the action items for your website. We could give a plethora of ideas and methods, but we’ve narrowed it down to 10 strategies to improve your search ranking.

  • Keyword investigation
  • Create a copy that is informative and that people want to read.
  • To assist search engines and users, title your page.
  • Create pages using HTML header tags.
  • Give your URLs a reason to exist.
  • Make internal links to other pages.
  • Use ALT tags on all of your photographs.
  • Page speed and mobile-friendly design
  • Keep duplicate content to a minimum.
  • Make an XML sitemap and track crawl problems.

1. Keyword research

To discover the optimal goals for each page on your website, use search data and analyze your competition. Start with the pages that have the most material and are useful to your clients, depending on the size of your website and the resources you have available. Examples include your top one or two product/service pages, as well as a well-written blog article that delivers detailed information your clients are seeking for.

Strategically select which phrases you want your pages to rank well for

The pages you select should have a clear message that is focused on a single subject. This is where you find out what keywords your consumers are using to search for this topic. There are numerous tools available to help you figure out how people search (Google keyword research tool and you’ll get advertisements or lists of free and paid tools). This stage might be the subject of an entire blog post, but if we were to pick the most crucial bit of advice, it would be to use a term that is particular and relevant. If it’s specific, it’ll be several words lengthy, and if it’s relevant, it’ll appear numerous times on the page. Remember, don’t use insider jargon; instead, focus on what your average client could search for.

2. Write informative copy that people seek

You are the most knowledgeable about your field. Create material that is both useful and includes keywords and synonyms that will help Google and other search engines find your website. Include your keywords throughout the website to increase your search engine rating, but don’t overdo it. Check that it is still readable for your visitors. To generate clear and appealing messaging, we recommend using the Storybrand method.

7 steps-story brand method to develop a brandscript7 steps-story band process to generate a brand script Your brand should have a clear story to tell. A character with a problem finds a mentor who understands their anxiety and provides them a strategy that prompts them to act, resulting in either comedy or tragedy.

3. Title your page to help search engines and users

The title tag, or meta title, is read by search engines as an essential signal of what the website is about. Because your title tag is also the blue link that everyone sees on a search engine results page, contains the keywords that users search for. This title is distinct from the bold heading that everyone sees on your website, which is often the heading tag mentioned in the following step. As a result, if it aids in increasing clicks, you can create one headline for the search engine results page (SERP) and a separate heading for your webpage.

4. Build pages with HTML header tags

The page’s initial heading, or H1 tag, is the most essential heading. The H1 tag is usually the first thing a visitor sees when they arrive at your website. Header tags are frequently used for aesthetics, however, they should be utilized for content structure. One of the most effective techniques to boost search engine ranking is to employ subheadings. For search engines, heading tags have more weight than standard prose and make it easier for users to skim the page. If you’re having problems altering your heading tags, you’ll most likely need to hire a developer to make the necessary changes to the website.

5. Give your URLs a purpose

Don’t let the page URL pass you by; don’t allow that to happen to you! Keyword research should also be applied to the URLs. If you use a content management system (CMS) like WordPress, the page name will display in the URL. Check the URL and the name of the page before launching it. You can update it with the keywords you discovered in step 2. If you’ve already published the page, make sure to redirect visitors from the old page to the new one.

6. Internally link to other pages

You’ll frequently find yourself referencing other things that you’ve already written while producing copy for the website. Internal linking is the process of picking a phrase and creating a hyperlink to the blog post or page being referenced. These links will encourage some visitors to click through and read your other pages, but more significantly, search engines will crawl these links as well. Anchor text refers to the keywords that you hyperlink. This provides context to the user and search engines about the website you link to, so it is critical to utilize meaningful keywords in the hyperlink.

Tip: It may be easier to read your material after it has been written and actively hunt for possibilities to link to other pages after it has been written. This is especially crucial if you are aware that you have new content that you would like people to read. It is preferable to create an internal linking strategy that aggregates and cross-references all of your site’s fantastic material. This can be difficult, but it can also be beneficial to your search engine rankings.

7. Use ALT tags with all your images

The message on the page is visually supported by images. Users adore them, and search engines do as well. As a result, you should always utilize descriptive (keyword-rich) ALT tags with all of your photos. Alt tags also help to maintain your site accessible, which may help you avoid an ADA lawsuit.

8. Mobile-friendly design and page speed

It’s no secret that more and more people are accessing your website using mobile devices. Make certain that your website’s design is mobile-friendly. Optimize the pictures, code, and text to ensure that each page loads quickly. Slow websites will lose visitors, and search engines will notice. This is why a quick website will boost your search engine ranking. When it comes to how to make your website rank, you need exceptional content, but website design and development areas vital.

9. Limit any duplicate content

Search engines prefer fresh, one-of-a-kind information. Find any duplicate content and make it significantly distinct, or eliminate it entirely. There is no benefit to repeating yourself, and Google will penalize you for it. There are two possible scenarios in which you will have duplicate content.

  • You’ve written a lot of content over the years and forgot that you or someone else authored a page or blog post about the same topic previously. This is most likely not a complete duplicate, but if the material considerably overlaps, you are best off integrating it into a single great page.
  • You may not be aware of it, yet your website contains many copies of the same page. This could be the result of someone inadvertently copying a page, or it could be the result of you creating many versions for different languages or tracking purposes. You can inform search engines that you purposefully replicated a page by utilising a canonical URL. If you need canonical URLs, the Yoast plugin for WordPress makes it simple to assign them to pages. Read about how we utilise Yoast to boost our search engine rankings.

10. Create an XML Sitemap and monitor crawl errors

Submit Sitemap

Submitting a sitemap will help search engines index pages more quickly. If you validated Google Search Console for your site in the preceding stage, you can now submit your sitemap to Google. You can also submit a sitemap to Bing’s webmaster tools dashboard.

Crawl Errors and Warnings

Websites are also crawled by search engines via links on pages. Keep an eye out for faults or broken links and fix them or establish redirects to give your site the best chance of ranking well. You may discover free broken link checkers on Google.

Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.