10 SEO Content Writing Tips & Techniques

It goes without saying that SEO and content go hand in hand.

After all, without SEO, your material may end up on page 50 of the search results, and we all know that traffic on those pages is subpar. Similarly, if your post-click content is poor, your first-page position will be limited. That is why a strong relationship between SEO and quality content is critical! Here are five suggestions for writing SEO content that can help your content reach further while also improving your SEO efforts.

SEO Writing Tips to Make Your Content Go Further

1. Write for your audience first

This is the number one SEO writing guideline for a reason. It appears simple enough, but so many businesses create content for the wrong reasons. Create material that appeals to your target market’s interests or answers their inquiries. Not all entries must be about your product or service, but they must all be linked to your industry. Assert yourself and your organisation as industry experts by creating SEO-friendly content that is both fascinating and useful, and do it better than your competitors.

2. Keep it all under the same roof

Keep your unique content under your own domain name to get the credit and attention your website deserves. That is, if you have a blog, you should avoid hosting it with WordPress or Blogger and instead put it under a subdomain on your own domain (for example, www.example.com/blog). When you have the opportunity to present additional types of original content, such as films, infographics, or whitepapers, embed them on your website and share from there.

3. Make headlines that pack a punch

You just have a few lines of text to create a huge impression. Don’t underestimate the power of a good headline! Create clear, intriguing headlines that include relevant keywords. Along with a fantastic title, make sure your meta descriptions are fascinating and expand on the theme of your post. Remember that your title and meta description will appear in search results, so make them count!

4. Use keyword-rich phrases

Use relevant, keyword-rich words in your headlines and throughout your content to inform both your viewers and search engines about the topic of your piece. However, using too many keywords can not only turn off your readers, but will also result in search engine penalties for keyword stuffing. Use terms sparingly and with care, aiming for a more natural feel. In addition to employing keywords throughout the body of your post, use blog tags to tag a few important keywords for each post; most general blogs already have tagging features built in.

5. Structure your posts

Your post’s content may be excellent, but it can be quickly lost in an unstructured, inefficient format. Using headlines to break up your material into smaller paragraphs allows for an easy read that will keep your readers engaged. Back-end organization is also important for search engines. It is critical to use proper tag hierarchy when tagging headlines (H1 for titles, H2 for subtitles) to maintain well-structured content.

6. Incorporate imagery

Use images to make your posts stand out! People are visual creatures. Including an image with your blog article can make a big difference. Do you have a Pinterest account? In addition to advertising your blogs on your existing social media networks, posts with photographs can be pinned, providing an additional source of traffic to your website.

7. Propel content with social media

Social networking is a strong tool for increasing the reach of your content and encouraging sharing. Each new piece should be shared on social media and in forums, with compelling descriptions and a call to action. Because social media’s power depends on sharing, it is essential to include share buttons on each of your blog posts. Implementing Twitter Cards for Twitter or Open Graph for Facebook (technical) can give your shared links a lift and may enhance your click-through rates if you want greater control over how they appear when they’re shared.

8. Implement Google Authorship

Google Authorship is a simple way to associate content with a specific author; all you need is a Google+ account. As a result, your articles come up as rich snippets in the search results featuring the author’s photo along with the article title. Google Authorship is wonderful for personal promotion, but it can also improve the number of people who click on your posts. Learn how to set up Authorship for your website if you’re an author.

9. Promote natural link building

Although link development has progressed significantly since the days of link purchasing and link farms, links remain an important ranking component for SEO. Linking to your own articles or website in your post ensures that your content is linked back to your website if it is picked up by another site. If you get creative with other sorts of material, such as infographics and movies, including an embed code on your site encourages content sharing while still linking back to the original source. Creating exceptional content increases its sharability and the likelihood that it will be linked to by other websites, therefore aim for excellence!

10. Monitor your activity

Monitor your efforts to stay on top of your SEO-friendly material. Google Analytics is a simple and free tool for tracking page views and average time spent on a page. Check your bounce rate and time on site to see how users interact with your website after landing on your content. If you notice a large drop off together with a low average time spent on the page, it’s a sign that your material wasn’t relevant to what they were looking for, or worse, wasn’t fascinating. Take a look at the amount of social interactions (shares, likes, and so on) to get an indication of how viral your content is. Simply glancing at these simple indicators can give you a decent sense of which content pieces are well-received and loved, allowing you to reproduce that type of material in the future.

Both SEO and content production are critical puzzle pieces, therefore it’s critical to apply excellent approaches for both to ensure increased traffic and engagement on your website. If you have any questions regarding SEO, content, or how they interact, please contact us for further SEO writing advice!