Search Engine Optimization (or SEO) has emerged as one of the most important areas to focus on in the digital marketing field if you want to see significant growth for your organization. Whether your brand faces a lot of competition or just wants to increase sales, implementing the best SEO tactics can give you the results you’re looking for. To properly benefit from SEO, however, you must assess which strategies will give you the biggest ROI while still being completely compliant with search engine regulations and rules. Black-hat SEO practices that aren’t directed at a legitimate user audience and are more focused on search engines may get you punished by Google and may result in your business being removed entirely from search results. We consulted with our team of SEO specialists at stridec.com and some experts at outside organizations to discover which approaches some of the best companies to advocate when it comes to properly optimize your website for search engines. Examine the ten suggestions below and consider how you might incorporate them into your entire business plan and SEO strategy.
1. Generate Content Ideas through Auto Fill
Great content ideas are required to rank highly in SEO. According to Andrew Nguyen, Content Marketer at Bizible, your blog, and web pages should be “bookmark worthy.” However, coming up with ideas for content that you know will rank well isn’t always easy. In his suggestion below, Nguyen outlines how to generate powerful content ideas:
Using Google’s autofill tool is one technique to assist your brand in creating valuable web content. When you type in a keyword, Google anticipates and provides a list of search queries for you. It’s a time-saving tool that’s also beneficial to marketers in need of content ideas. Here’s how to do it:
- Make a list of keywords for which you wish to rank.
- Enter it into Google’s search box.
- Then add an alphabet letter. For example, enter “online marketing” + “a” to get a list of search queries where the following word begins with the letter “a.”
- Make a list of the suggested search terms for which you could produce content. Even if you’re not sure you’ll write on these themes, make a note of them. You should make a large list to resort to anytime you run out of content ideas.
- Repeat for each letter of the alphabet. “Online marketing” + “b,” “online marketing” + “c,” and so on.”
2. Pay Attention to Algorithm Updates
Google’s formula for ranking web pages is always evolving. According to Lauren Witte, Associate Director of Marketing at JacksonWhite, P.C.: “As an SEO practitioner, it’s critical to stay up to current on these algorithm modifications.” “Google’s algorithms are updated regularly, usually every couple of months. They usually don’t publicize it too long in advance, and the only way you’ll know about it is if you notice changes in traffic to your website. A change in the present algorithm will almost certainly necessitate a change in your strategy. Subscribe to digital marketing blogs to learn about how other organizations are dealing with algorithm modifications and how they are adapting.”
3. Leverage Keyword Tools
It’s critical to choose relevant keywords for everything you create because users will find you through the terms they search. What factors should you consider while deciding which keywords to target? According to Anthony De Guzman, SEO Specialist at Saatchi & Saatchi Canada, “Search for keyword ideas in Google Keyword Planner (AdWords), and choose a couple with a high average monthly search volume to submit into Google. Examine only the first page results, as that is what you should be striving for, and see if you can compete. Use third-party tools like Majestic, Ahrefs, and Moz to establish how authoritative they are (page authority, domain authority, citation flow, trust, and flow) and how optimized the content is for that specific keyword.”
4. Use Google+
G+ was designed by Google to verify and connect “entities” on the internet, and G+ Business is connected with other Google products such as Maps, G-Mail, Youtube, and even the Chrome browser. Jefe Birkner, a Senior SEO Specialist at stridec.com, explains why this platform is so important: “When someone in a user’s network “+1’s” a G+ listing, it will appear in search results and feature shared endorsements. When a website’s content is shared on G+, it is indexed immediately, which means it appears in search results before the entire site is re-indexed.
Yes, there is yet another social networking platform vying for your attention and interaction, but this one comes from Google, and nobody likes Google goods more than Google. G+ content can appear in search results, the “knowledge graph” on the right side of the screen, and reviews in the “local pack” with local results. Remember that over 100 million people use Google every day; these are potential influencers, admirers, and consumers. Don’t give your opponent an advantage in this area.”
5. Think about Online Communities
Many businesses will often turn to internet communities to begin sharing their material to enhance their rankings. When using Reddit, Steve Belk, Founder of CutCableToday.com, has experienced results in terms of rankings: “I’ve noticed a direct correlation between the speed with which one of my articles becomes viral on Reddit and the speed with which it is indexed and begins ranking. My blog is only a couple of months old, and I’ve already had a few instances when someone published one of my posts on Reddit, it acquired a lot of traction, and the next day it went up to page 1 in search results for relevant terms. And their rankings have stood the test of time.”
Backlinks are an important component of SEO, but it’s also necessary to understand how your page authority is handled, especially if you’re in a competitive niche. Taylor Daughtry, Digital Strategist of TaylorDaughtry.com, offers some perspective on this: “Google considers all outbound links on your website to be just as important as incoming links. If they’re reliable, high-value sites, it boosts your page authority and shows Google’s crawler that you’re reading and linking to other high-quality content. The best time to think about outbound links is when you’re creating them—when you’re writing content. Use only credible sources with high page and domain authority, and you’ll see a boost in your own page authority. This method may reduce your pool of potentially link-worthy content, but it may provide you with the competitive advantage you seek.”
7. Quality Content Is Key
SEO is primarily concerned with providing a great customer experience. Having said that, the material you create must be readable and digested by users. Below, Matthew DiCiero, SEO Associate at stridec.com, emphasizes the importance of quality content: “My number one SEO suggestion (especially for the future) is to prioritize creating content that is consumable for both customers and search engines. More and more evidence supports the notion that search engines are shifting toward content-driven algorithms. Developing a content plan that sticks to that prediction will be critical in any digital marketing efforts and will assist you in staying ahead of your competition. It is critical to have high-quality content.”
8. Check for Broken Links
Checking your website for broken links is an excellent strategy to boost your ranking and improve the user experience, explains Inbox Translation’s SEO Manager, Flo Bejgu, says: “When you rebuild your website, some URLs will change, and links from other sites that point to your site may no longer work. This is detrimental to both the user experience and SEO. Visitors to those pages will receive a 404 error page, and those links will not pass link equity. The more active backlinks you have to your website, the higher you will rank in search engines.”
9. Mobile-Friendly Websites
Google’s latest algorithm upgrade, dubbed “mobilegeddon,” emphasizes the importance of having a mobile-friendly website. Hickey Marketing Group’s Daniel Hickey, Director of Creative Advertising, suggests a responsive design: “If your website isn’t mobile-responsive, have it redone so that mobile consumers can access it. Because more than 30% of people use their cell phones to search the web, your website may be missing out on potential customers if it does not display in the Google mobile search “Outcomes.”
10. Video Marketing
Many companies and people will neglect video marketing as a powerful SEO technique. Janelle Page, Founder, and CEO of KickFire Marketing Agency emphasizes the importance of video marketing: “A video can be keyword ranked more quickly than a blog piece. Because YouTube and Google are inseparable, creating amazing video content and then optimizing it will ensure that you get found online. 9 out of 10 consumers prefer videos to plain text results, and YouTube is one of the fastest-growing search engines.”
The right approach to SEO
The strategy you use to optimize your website for search engines should be integrated into your overall business strategy. By incorporating the best practices listed above, you may significantly improve your rankings and, as a result, create a better user experience for your target audience. What suggestions do you have for improving your SEO strategy?
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