The issue for any company is to ensure that when consumers search for a product or service similar to yours, they find you rather than a competitor.
However, it is not about thoughtless search engine optimization (SEO) and expensive pay-per-click advertising. There is a lot you can do to enhance organic traffic for no expense other than your time.
Here’s how to do it.
1. Optimise for your readers, not search engines
First and foremost, create buyer personas so you know who your content is aimed towards. You will naturally increase your SEO by providing high-quality instructive content that appeals to your ideal buyers.
This entails tapping into your personas’ core challenges as well as the keywords they utilize in search inquiries. Optimizing solely for search engines is pointless; all you’ll get is keyword-riddled gibberish.
Please your buyer personas, and the search engines will follow suit.
2. Blog regularly
Blogging is possibly the most efficient strategy to enhance organic site traffic. It allows you to go further than your website permits and builds a big catalog of useful, persona-optimized material centered on your market specialty. Poorly written, spammy, or inexpensive material, on the other hand, can do more harm than good. Avoid it at all costs.
3. Plug into the blogosphere
The blogosphere is a mutually beneficial environment. Read, comment on, and link to other people’s sites and blogs, especially those in your industry, and they will hopefully read, comment on, and link to yours, drawing more prospects.
Quora is an excellent place to start. Spending time on Quora answering people’s questions and providing actual, relevant, and tangible insights for the specific subject you are an expert in is a great way to have your voice heard.
4. Use long-tail keywords
Don’t only use the most popular keywords in your industry. Use more specific keywords for your product or service. Over time, Google and other search engines will recognize your website or blog as a destination for that certain subject, boosting your content in search rankings and assisting your target customers in finding you.
Keep in mind that ranking on Google is about having a sphere of influence around a specific specialized topic. This blog post, for example, is intended for those seeking particular information on growing organic traffic. We are not focusing on every SEO-related keyword.
5. Get your meta down
The meta title, URL, and description are the three most important components of a well-optimized web page or blog post. It’s straightforward but effective. In reality, while all on-page SEO variables are crucial, meta descriptions and metadata allow you to tell Google exactly what you’re talking about.
To optimize our pages, we employ a variety of tools, including the Yoast SEO plugin for WordPress, HubSpot’s SEO tools, and Ahrefs. But simply installing a plugin isn’t enough; you must work on each page individually.
6. Consistently create quality content
Attempt to write and post as frequently as possible, but not at the expense of quality! The more quality material you have on your website or blog, including thought leadership articles and blog posts, the more opportunities you create for organic traffic to come your way.
Once you’ve amassed a substantial backlog of information, you may link to it in blogs and on your website, directing readers to additional relevant content. This can keep people on your website for a longer period of time, which benefits your search rankings.
HubSpot refers to this approach as Topic Clustering; we strongly advise you to view this brief video about topic clustering here.
However, don’t misuse internal links; too many and it starts to look spammy.
Google prioritizes sites with a high number of incoming connections, particularly those from reputable sources. Encourage clients, friends, family, partners, suppliers, industry experts, and friendly other bloggers to connect to your site.
The more incoming links your site has, the higher it will rank because simply put, the more authoritative it seems in the eyes of search engines.
However, be wary of SEO snake oil salespeople that try to deceive Google with spammy links from low-reputation sites. Some links can actually be detrimental to your SEO.
9. Blow your own trumpet
You can also link to your work on your personal blog, Facebook, Twitter, Linked In, Stumble Upon, and so on – no spamming, please. When visitors visit your site from social media and spend time reading your material, Google receives a strong indication that the content is relevant, valuable, and entertaining.
Create a presence on social media platforms such as LinkedIn, Twitter, Instagram, and Facebook, among others. All of these activities contribute to the spread of your name and website URL on the internet.
Learn how we increased our social media following in a week. Make it simple for users to share your material by including share buttons on your website. And create stuff that is worth sharing.
11. Use data and metrics to optimise results
Track visitors to your website and blog using a service like Google Analytics. Knowing where they are coming from and what keywords they are searching for allows you to fine-tune your content.
Finally, in order to improve organic site traffic, you must provide your clients with what they desire — great advice, knowledge, and insight.
Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.