11 On-Page SEO Techniques to Improve Rankings in 2023

How are you maximizing your presence to ensure that your voice is heard? If you want to be visible to your target audience and have your website work optimally, you must keep up with SEO (Search Engine Optimization).

SEO is the most crucial fundamental part of web marketing. On-Page SEO is one of the most important aspects to consider.

On-Page SEO refers to all of your website’s internal features that have been optimized to make it more search engine friendly.

In this article, we have compiled a list of the most important aspects to consider and prioritize while performing On-Page SEO on your website.

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#1 Page Titles

#2 Meta Descriptions

#3 Meta Tags

#4 URL Structure

#5 Keyword Density

#6 Image SEO

#7 Internal Linking

#8 Heading Tags

#9 Word Count Per Post

#10 External Linking

#11 Quality Content

#1 Page Titles

Your page title (meta-title) is critical to your SEO strategy. Both your page and posts should have acceptable and distinct titles. It should incorporate your page’s main keywords. The more optimized and appealing it appears, the more clicks you are likely to receive. Furthermore, the more clicks your post receives, the higher it will rank in SERPs (Search Engine Result Page).

You should avoid repeating the same keyword in your title tag because it will harm your ranking. A page title that contains the main idea of your material is always beneficial. It’s also a good idea to keep the title under 70 characters long.

#2 Meta Descriptions

Meta descriptions appear on SERPs and assist you to entice searchers to visit your site. They are essentially information snippets that appear underneath the link of your search result. It describes the information on your page.

You can persuade a searcher to click on your website by using an excellent Meta description. Most marketers overlook this, but it can assist you to bring in potential traffic. It should also include relevant and targeted keywords.

#3 Meta Tags

These are the Html keywords that appear just in the code of your page and not on the Search Engine Result Page (SERP). They are not visible to the readers in the same way that the Meta description is. All relevant keywords connected to your content should be included in your Meta tags.

Rankings in search engines Read your Meta tags to determine what your page is about and rank it properly. By conducting thorough research for keywords to utilize in Meta tags, you can significantly enhance your site’s position.

#4 URL Structure

The URL Structure is a critical aspect of On-Page SEO. It is strongly advised to utilize search engine-friendly URLs in order to provide users with a better crawling experience. Those with targeted keywords and that is well-optimized outperform the others. Shortening URLs always works better because it makes brand recall easier.

The following factors should be considered while creating a URL structure:

1. Permanent Links: Each page has a unique URL.
2. User Sitemap: This document describes the structure of your website.

Special characters should be avoided; just alphabets and words should be used. Most online browsers allow a well-optimized URL format, which encourages users to click on it.

#5 Keyword Density

There is no doubt that including relevant keywords in your content is important, but if you include too many, search engines will likely spam your website. It is advised that your keyword density be kept around 1.5 percent, with a mix of LSI (Latent Semantic Indexing) keywords.

To make greater use of keywords, you might employ formatting choices. Your chosen keywords should be included in the initial paragraph as well as the last paragraph or conclusion. To make the keywords stand out, you can highlight, underline, or put them in italics.

#6 Image SEO

Images are essential for capturing the attention of visitors. With the use of visual attractiveness, website traffic can be efficiently increased. You must put Descriptions and Alt Text in your photographs to optimize them for SEO.

Inserting photos with appropriate Alt Text adds to the information you’ve provided. These photos feature titles, which are treated in the same way that page titles are. Large photos slow down your site’s speed, thus employ compressed images to maximize user engagement.

#7 Internal Linking

Internal linking is an important part of SEO since it allows you to route traffic to other sites and articles. Internal linking is the practice of including links in your blog posts that direct viewers to other posts on your site. When interlinking, the anchor text should always be used as a keyword.

Internal linking successfully boosts your website’s score since search engines consider your content to be a useful piece of information. Relevant interlinking is an excellent method to boost your SEO.

#8 Heading Tags

You should write your material in compact paragraphs and sections. And the tags assigned to these headings are referred to as H1, H2, H3, and so on. Breaking apart your material allows you to rank your website higher on search engines.

When information is presented in short pieces, it is also easier for individuals to read.

#9 Word Count Per Post

If you want your material to rank well in search engines, don’t make it too short, as this is considered less informative. A broad information-based blog post should be at least 700 words long.

The information you provide in your post should be carefully researched and useful to the viewers. It should also include your relevant and targeted keywords in the appropriate areas.

#10 External Linking

Outbound links are links that originate from other domains or websites. However, the external links you include should be pertinent to your material. External linking should be limited to just trusted domains. If you include external links, your site will rank higher in search engines.

You can use the Nofollow link option for less trustworthy sites because it prevents search engine bots from following that link. And, if the external connection is from a reputable source, you can use Dofollow links.

#11 Quality Content

Last but not least, because the content is still king. The most critical part of SEO is to have high-quality content. With your interesting content, you should provide readers with value. When people spend more time on your blog, your bounce rate rises, and your ranking rises as well.

A well-researched informative post always appeals to users and assists your website in climbing the ranking ladder.

So, if you want visitors to come to your door, you must optimize your site for On-Page SEO. In order to rank better on Search Engine Results Pages and boost relevancy, use the above-mentioned variables.