12 Reasons Why SEO for Your Business is a Must

SEO is essential for improved searchability and visibility, but it also provides more real value. Here are 12 reasons why businesses need SEO to advance their brand.

Many brands and companies are aware (or believe they are aware) of the importance of SEO for their digital assets, as well as the advantages of having SEO work done on their behalf.

While SEO would undoubtedly boost a website’s overall searchability and visibility, what other benefits does it provide? What is the significance of SEO?

These 12 factors should help companies understand why they need SEO to take their brand to the next level, regardless of their industry or scale.

1. Organic Search Is Most Often the Primary Source of Website Traffic

Organic search is an important part of most businesses’ website success, as well as a key component of the buyer funnel and eventually getting users to convert or engage.

As advertisers are well aware, Google controls a much greater share of the search market than rivals such as Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and a slew of others.

That isn’t to say that all search engines don’t help a company get noticed; they do; it’s just that Google controls roughly 75% of the overall search market. It is the unmistakable king, and therefore its rules must be followed.

However, the remaining 25% of the market, which is controlled by other engines, is clearly important to brands as well.

Google is the most popular email provider in the world, as well as the most visited website in the world (specifically in the United States) (with more than 1 billion users). Not to mention the fact that YouTube is the second most popular search engine.

We know that the vast majority of the world’s internet users use Google at least once a day to obtain information.

A brand’s visibility as a trusted resource on Google and other search engines will always work in its favour. Brands get there thanks to good SEO and a good website.

2. SEO Builds Trust & Credibility

Any experienced SEO’s aim is to lay a solid foundation for a beautiful website with a simple, powerful user interface that is easily discoverable in search thanks to the brand’s confidence and reputation and its digital resources.

When it comes to search engines like Google, there are a lot of factors that go into determining authority. In addition to the aforementioned factors, authority develops over time as a result of factors such as:

• Quality backlink profiles.
• Positive user behavior.
• Machine-learning signals.
• Optimized on-page elements and content.

But, more than any, if not all, other digital optimizations, establishing the authority would benefit a brand. The problem is that, just as in real life, it’s impossible to establish confidence and reputation overnight. Over time, authority is won and created.

It takes time, effort, and dedication to establish a brand as an authority, but it also requires providing a valuable, high-quality product or service that encourages consumers to trust a brand.

3. Good SEO Also Means a Better User Experience

Everyone wants to improve their organic rankings and increase their exposure. Few people know that providing the best possible user experience is a major part of getting there.

Google has figured out how to view a good or bad user interface, and a good user experience has become critical to a website’s success.

Customers are well-informed of what they want. There would be a problem if they cannot locate it. And as a result, results will suffer.

Google’s evolution into a search engine that provides users with the information they need directly on the SERPs (search engine results pages) is an excellent example of how to create a positive user experience.

The aim is to provide users with the knowledge they need in less clicks, more efficiently and conveniently.

A good user experience is incorporated into quality SEO, and it is leveraged to work in a brand’s favour.

4. Local SEO Means Increased Engagement, Traffic & Conversions

Local search has become a critical part of the success of small and medium-sized companies, thanks to the growth and increasing dominance of mobile traffic.

Local SEO aims at optimizing your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction.

Local optimizations target particular towns, counties, territories, and even states in order to create a viable platform for a brand’s messaging on a local scale.

SEO professionals accomplish this through enhancing a brand’s website and material, as well as local citations and backlinks, as well as local listings specific to the brand’s location and business field.

To start, SEO professionals should optimise a brand’s Knowledge Graph column, Google My Business listing, and social media profiles to encourage local engagement.

Depending on the industry, there can also be a heavy focus on user feedback on Google, as well as other review sites such as Yelp, Home Advisor, and Angie’s List (among others).

5. SEO Impacts the Buying Cycle

Customers conduct due diligence. From the standpoint of a customer, this is one of the most significant benefits of the internet.

The importance and dependability of what you give customers would be a game changer if you use SEO strategies to relay the messaging for good deals, innovative goods and/or services, and the importance and dependability of what you offer customers.

When done correctly, it would certainly have a positive effect on the purchasing period.

For a meaningful relation to be made, brands must be evident in the places where people need them. Local SEO improves the exposure and allows potential buyers to find the answers they need, as well as the companies that can provide them.

6. SEO Best Practices Are Always Being Updated

It’s nice to have SEO strategies applied on a brand’s website and through its digital assets, but if the interaction is only short-term (due to budget limitations, for example) and the platform isn’t re-evaluated on a regular basis, it can reach a point where it can no longer change due to other roadblocks.

Since the search environment evolves at Google’s whim, staying ahead of the competition and, ideally, on Page 1 necessitates continuous monitoring for changes.

Being diligent and keeping an eye on big algorithm shifts will only help the brands that do so.

Google, as we all know, makes thousands of algorithm improvements each year. It would be incredibly difficult to catch up if you fall too far behind. SEO experts may assist in avoiding this.

7. Understanding SEO Helps You Understand the Environment of the Web

It can be difficult to remain on top of developments when they occur in the ever-changing climate that is the World Wide Web.

However, remaining on top of SEO necessitates being aware of significant shifts in the quest landscape.

Knowing the online world, including the strategies employed by other local, comparable businesses and rivals, will often be advantageous to those brands.

8. SEO Is Relatively Cheap

Yes, it is costly. Isn’t that what the best things do?

But, in the grand scheme of things, SEO is relatively inexpensive, and the payoff would almost certainly be significant in terms of a brand’s benefit and bottom line.

This isn’t a marketing expense; it’s a genuine investment in your business. For years to come, good SEO implementation will hold up. And, like most things in life, the more attention (and investment) it receives, the better.

9. It’s A Long-Term Strategy

SEO can (and ideally will) make a significant difference during the first year of implementation, and many of those decisions will have a long-term effect.

Yeah, as the industry progresses, it’s best to keep a close eye on the patterns and improvements. Basic SEO best practises implemented on an honest website with a good user interface would benefit even a platform that hasn’t implemented a boatload of extreme SEO recommendations.

And the more SEO time, effort, and money a website devotes to it, the better and longer it will be a viable competitor in its business.

10. It’s Quantifiable

Though SEO doesn’t have the same easy-to-calculate ROI as paid search, with proper monitoring and analytics, you can quantify almost everything.

The main issue is attempting to link the dots on the back end since there is no definitive way to comprehend the relationship between all acts taken.

Nonetheless, it’s important to comprehend how such acts are supposed to affect success and development, and ideally they do.

Any successful SEO will be looking for those gains, so connecting the dots shouldn’t be difficult.

Brands also want to know where they were, where they are, and where they are going in terms of digital results, particularly when it comes to SEO and they have an individual or business who is being paid to execute on their behalf.

There’s no better way to demonstrate SEO’s effectiveness. Data, as we all know, never lies.

11. SEO Brings New Opportunities to Light

High-quality SEO will always find a way to uncover and capitalise on new possibilities for brands to shine, not just be discovered.

Offering high-quality SEO to brands entails immersing an SEO team in all aspects of the brand. Being a stakeholder is the only way to genuinely market a brand with the love and understanding that its stakeholders have for it.

The more a brand is understood, the more opportunities can present themselves to assist it in growing. The same can be said for search engine optimization (SEO).

12. If You’re Not on Page 1, You’re Not Winning the Click

• In the world of SEO, it’s no secret that if you’re not on Page 1, you’re probably not winning the organic search game.
• According to a recent survey, the first three organic search ranking positions account for approximately 40% of all click-throughs, although up to 30% of all results on Pages 1 and 2 are never clicked.
• What does this imply? There are two points to consider:
•  
• You should be on Page 1 if you aren’t already.
• There are still many too many cases where a user types a search query and is unable to find exactly what they want.

Conclusion

Good, high-quality SEO on a company’s website and digital resources will always benefit the company and its marketing efforts.

It’s a “new age” marketing tactic, but it’s vital to a company’s online presence in this day and age, particularly as the amount of data available and the competition grows.