Search engine optimization (SEO) is something everyone has heard about (SEO). It doesn’t matter if you’re a tiny business owner or if you manage a Fortune 500 firm. All businesses benefit from search engine optimization. The top of search engine rankings is reached by generating high-quality content.
As your website ranks higher in search engine results for the correct searches, the more visitors you’ll receive. In reality, search engine results often appear at the top of the first page for 75% of internet visitors. You may have noticed that there are many individuals using the internet as a resource, which means you cannot escape the necessity of include SEO as part of your digital marketing plan if you’re looking to expand your business.
Over 67% of content marketing professionals who took part in our latest State of Content Marketing Report said that increasing search engine optimization (SEO) performance is a key goal for their organisation. The other seventy-three percent reported that they employed their SEO and content marketing tools often to help improve their outcomes. Achieving good search engine rankings is an important component of business success since it keeps your competitors at bay.
Do you have any ideas? Keep reading for basic SEO tactics that even beginners may utilise in their projects. Use these nontechnical and practical SEO tips to start seeing results quickly.
- 1. Create Content Around Primary and Secondary Keywords
- 2. Use Short, Descriptive URLs
- 3. Generate Backlinks From High Site Authority Websites
- 4. Try to Rank for Featured Snippets
- 5. Format Your Content for Search Engines
- 6. Don’t Forget Your Page Titles and Meta Descriptions
- 7. Remove Anything That Loads Slowly
- 8. Use a Mix of Internal and External Links
- 9. Add Links to Your Graphics
- 10. Increase Your Word Count
- 11. Publish Original Content
- 12. Write Evergreen Content
- 13. Conduct a Site Audit
- 14. Use a Simple On-Page SEO Checklist
- 15. Study Your Competitors
- 16. Continue Learning About SEO
1. Create Content Around Primary and Secondary Keywords
When looking to effectively drive more traffic to your website, search engine optimization (SEO) begins with keyword research. Use of both major and secondary keywords in web content will help search engines to find your website.
The most important term on your landing page should be your major emphasis. Your web page should be an in-depth description of your business and/or your brand, and tie it to your company’s services. Your article should focus on these major keywords.
Secondary keywords are keywords that go into further information about the original keyword. Including keywords that relate to your topic — such as “secondary keywords” — in your text in a way that reads naturally will help your search rank.
The best place to start with keyword research is by thinking about terms that are relevant to your target audience. In that case, you would probably be running a DIY home renovation blog. To find your target term, you may start by searching for “DIY home improvement” in the Keyword Overview Tool. Then, you can broaden your search to include other keywords. Here you will see the search volume for your core keyword, as well as related search keywords you should research.
2. Use Short, Descriptive URLs
There are other non-technical techniques you may employ to boost your SEO on-page optimization efforts as well. Incorporating keyword-relevant URLs into your overall URL structure may enhance your SEO rankings and is simple for anyone just getting started in SEO.
A successful URL should include the following elements:
- Use keywords: Your URL should include one or more keywords you’re targeting.
- Be easy to understand: It should cater to the human eye and make it easy for readers to quickly comprehend what the webpage is about.
- Be concise: Shorter URLs are preferable. Keep them around 60 characters. Many search engines can’t process longer URLs, which can push you further down the results page.
3. Generate Backlinks From High Site Authority Websites
Another essential part of any SEO plan is link development, and it is a simple method to start with. Follow and nofollow links are both ranking factors, and they are generally of two forms: backlinks, which function as follow links, and nofollow links, which work as nofollow links.
The act of reciprocity when other websites link to your webpages as a source of information is referred to as backlinking. To help search engines discover that you’re an authority on a particular issue, include links from your own website to pages relevant to your search. In internet searches, the higher your website gets the more high-quality links you have.
Linking to your material once an outside company discovers you as an authority in your area is a fantastic thing. However, it doesn’t always happen instantly, and you might need to initiate the process on your own.
In order to develop links to your website, you may perform numerous things. Here are some methods to consider:
- If you have an intriguing infographic or anything else to contribute, volunteer to write a guest post for other publications.
- Your on-site material must include all your original research and data.
- Try to have your firm listed to numerous directories and listings in your sector. This is an important step in becoming more credible since it entails joining industry associations, networking groups, or business organisations.
To locate backlinks, how do you determine where you want to place them? Check out our Backlink Gap tool to see how your site’s backlinks compare to those of four competitor websites. You’ll be able to identify which sites connect to you more than your rival, and in turn which sites link to your competitor. To assist you discover authoritative sites to target with your early link building efforts, you may sort the list by authority score.
4. Try to Rank for Featured Snippets
When it comes to search engine results pages, every digital marketer dreams of getting featured snippets (SERPs). Google’s featured snippets are frequently seen on the top of search engine results, which helps them acquire an excellent amount of organic traffic. To succeed in this position, you must produce material in a certain style.
Before you can pick the material you want to be included in a Featured Snippet, you must determine the content you want to feature. For you, the task at hand is to find anything that encourages Internet visitors to follow through on clicking the link. Furthermore, examine the keyword phrases utilised in Featured Snippets very carefully. According to the results of research, it’s easier to get featured content if you are able to pose a question to your audience.
5. Format Your Content for Search Engines
As essential as the words you choose is the way you structure your material. Your content should be useful, understandable, and welcoming for readers, but layout must also be tailored to search engines. Another good example of this is the insertion of keywords and headers, which helps search engines better comprehend your content and boost your organic search ranks.
Crafting well-structured phrases and paragraphs is important, too. According to the general guideline, sentences should not be more than around 20 words. Still, even while you should avoid having a single-sentence paragraph, it is also a good idea to make sure your paragraph is not too extensive.
6. Don’t Forget Your Page Titles and Meta Descriptions
While you may be able to edit the material you’ve written once it’s published, you should also be aware that you should be using keywords in page names and meta descriptions as well. A basic HTML component that allows you to pack a powerful keyword punch, and another that’s a simple technical SEO modification for newbies.
Even if your web hosting service doesn’t have a simple option to modify your page title and meta description, most platforms should allow you to do so. Two boxes titled “SEO title” and “meta description” are among the many SEO-oriented features available in WordPress.
These items appear in search results, so take note. For internet users, these small portions of your page might be sufficient to determine whether or not to click on your page. That’s a tremendous amount of energy for such little words. Let them have an influence on your audience.
7. Remove Anything That Loads Slowly
You’ll want to work on page load time because it affects your SEO. This has a greater bounce rate on these sites. Loading times have a direct correlation to the amount of time a visitor spends on your site. If a visitor gets to your site, it will only be for a brief amount of time since your website will load slowly.
The free SEO tool PageSpeed Insights checks the performance of your site. To calculate the speed of your web page, include your URL, and you will get a range between zero and 100, with 100 being the quickest. Even if you open your mobile website’s settings page, you can view how quickly it loads compared to your PC settings page.
Perform a favour for yourself and perform a quick assessment of your website. Any plugins that are not absolutely essential are slowing down the load time. Removing or restructuring them might result in a significant boost in traffic.
8. Use a Mix of Internal and External Links
In regards to SEO, what you link to in your article is crucial. Internal links take visitors to other pages on your website, while external links send them to websites and resources elsewhere on the web. Use both of these and your SEO will suffer, particularly in terms of anchor text.
Linking inside the content on your website is a tactic that helps people stay longer on your site. Try to keep internal connections beneficial to the overall reading experience, though, and not only links back to your homepage. Internal links connect your users to even more important content. This helps increase your click-through rate (CTR) for sites, as well as retain clients long enough to complete a purchase in e-commerce.
When it comes to external links, the quality of the link is important. Ensure that you’re not referring to low-quality material by doing a link audit on your external links. The websites with the highest amount of traffic, like famous ones, consistently generate relevant, authoritative material for your company.
9. Add Links to Your Graphics
Graphic images or illustrations are difficult to ignore since they properly convey the topic’s core. If you are going to utilise photos to represent your business, consider offering them to others so that they may use them freely on their blogs and publications. Adding a link to your visual creation should be done before adding a link to any other content on your site.
It is easy to improve your authority by using photos and good alt text for the anchor text of your backlinks. The more links you accumulate, the higher your search engine rating will be.
10. Increase Your Word Count
When producing material, it is crucial to make sure that it is thorough. By explaining to search engines what your material is about and how it addresses every question a searcher could have, you’ll help them better comprehend your site. Also, it advises them that you have credibility on the issue, and your rating should thus go up. As well as being able to add more keywords and backlinks, the larger word count allows you to write more. You should avoid making your item overly lengthy at the same time. Search engines may slow down when they crawl your site if this is used.
You may understand what your top competitors’ content looks like by using our SEO Content Template Tool.
11. Publish Original Content
It is vital to publish unique work when adding new pages to your website, and to avoid duplicating material. To rise higher in search results, make yourself distinct from other websites in your sector by standing out from the crowd.
To detect original material, search engine algorithms are designed particularly for Google. Seo-practicing authors that focus on producing unique content are more likely to show up higher in search results. A site used to be dropped from search engine listings if it was found to have copied someone else’s material. Therefore, uniqueness is essential!
12. Write Evergreen Content
The gift that keeps on giving is inbound marketing, whether you have an ongoing strategy or not. This material will be relevant for some time to come. This application is meant to be useful now or in the next five years. This also indicates that the traffic to your page will rise over time and contribute to increasing the number of visitors.
Think on long-term value to readers while generating material that will remain relevant for an extended period of time. Breakfast news, news about changing data, seasonal material, pop culture news, and fashion news are to be avoided.
13. Conduct a Site Audit
You may enhance the work you create by analysing your site for SEO. These assessments are meant to provide constructive feedback on where you need to improve and how you’re doing overall. A number of frequently asked queries may be answered using our site audit tool. Is your site correctly indexing? Do any links need to be repaired? Which pages are your top performers and those that aren’t doing so well?
When you have gained your new knowledge, you may put it to use. It might be that an audit has discovered that you need to leverage more external connections, or it could be that you need to strengthen your keyword strategy. As SEO methods develop and new ones emerge, it’s imperative that you frequently evaluate your work, especially as a best practise.
14. Use a Simple On-Page SEO Checklist
Website optimization is greatly enhanced by the use of on-page SEO. To ensure that your page is not making any other pages on your website negatively SEO’ed, use our On Page SEO Checker to identify the optimal keyword and make sure it does not overlap with any other pages on your website. This will help your page rise above the competition in search results. After this, you will be able to structure your page around this term. Place attention on it by including it in your titles and headers.
15. Study Your Competitors
You may evaluate how your website measures up when it comes to rankings, and you will also learn something or two about what is motivating your competitors’ SEO success. As part of a comprehensive study, this piece of research should encompass everything, including search results, keyword use, social media mentions, backlinks, on-page content, visitor volume, and more.
See which areas you can improve on, while also getting a sense of how your website compares against your rivals. Keep an eye on your competitor’s social media presence, and learn from what they’re doing. If you see that your site is getting ranked higher, you should figure out which search phrases are bringing visitors to your site.
16. Continue Learning About SEO
Search engine optimization is always evolving as Google makes several alterations to its algorithms, and the web is always in flux. The marketing world is continuously on the lookout for new best practises. The talents you learn today aren’t the only ones you’ll learn tomorrow. New tools are being produced on a regular basis, and new SEO strategies are introduced on a regular basis as well.
There are several simple methods for staying current on SEO-related developments. You can join classes about the topic or take advantage of credential programmes. Joining business groups can allow you to stay current on industry trends. You’ll make new connections in the industry and perhaps receive some SEO advice.
Dishing on the information is a great method to learn more about it. Some highly-regarded SEO gurus put out many books each year. Take a look at some of the top selling books to master SEO techniques. Create a list of your favourite blogs on the issue, and register for newsletters that might help you in your research.
Discover the Best SEO Tips
Search engine optimization is a crucial tool for marketers, and every digital marketer should have a basic understanding of it. If you are a newbie to SEO, this article’s actionable SEO advice can get you started quickly. Incorporate even the smallest changes into your online ranking and traffic strategies and see how quickly you get benefits.
One of the best ways to gain practical SEO experience is to learn these fundamental techniques and then put them straight into practise. Content marketing tools can help offer you an advantage in SEO, such as Stridec Content Marketing Toolkit. An excellent element of any digital marketing team, we can assist you improve your knowledge in SEO to boost your worth. Using our platform to increase the visibility of your content will raise your rankings.
Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.