You can produce an excellent blog post, but if you neglect search engine optimization (SEO), you may never reach your intended audience. SEO is Google’s method of ranking your content and making it more visible. Blogging may help your business develop significantly if you make the effort to improve your posts.
Here are three easy strategies to improve SEO in your blog post:
1. USE A VARIETY OF HEADER TAGS
You can use heading tags on WordPress and other blogging platforms. These tags define the value of the words in your blog post rather than the font size. Heading 1 (H1) is the most important, while Heading 6 (H6) is the least important. This assists Google in determining the hierarchy of your material. For improved SEO ranks, use a variety of tags (not simply H1).
2. INCLUDE INBOUND AND OUTBOUND LINKS
An inbound link directs visitors to another page on your website. For example, I might casually suggest that you visit the process page, with an inbound link directing you there. This keeps you on our site for a longer amount of time and makes you think about our organization.
An outbound link, on the other hand, directs the reader to another website. This might be another blog that goes into further detail about a certain area of your topic, allowing the reader to learn more. Outbound links establish credibility with your viewers by demonstrating that you performed your homework. They help you build relationships with other authority sites and encourage others to connect to your material.
Make it easy for your readers to click on your link. As the hyperlink text, avoid using the phrase “click here.” Instead, use the topic’s or site’s title.
3. CHOOSE YOUR KEYWORDS
Keywords assist your target audience to connect with your content. People searching for certain terms are more likely to locate your post if you repeat particular words and phrases. For example, while creating this blog post, I concentrated on the terms “blog post” (used seven times) and “SEO” (mentioned 8 times). They are positioned conveniently within my post without feeling pushed. Mentioning these words in your title and first paragraph informs Google about the topic you’ll be discussing. Furthermore, if you pay for keywords through Google AdWords, put them in your post and title (but only when relevant).
That concludes our post, however, it does not mark the end of your SEO learning curve.
Continue to look at ways to improve SEO in your blog entries and on your website as a whole. You will have a higher chance of reaching your target audience and, eventually, achieving your company goals if you do it strategically.
Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.