The purchasing process has evolved, as have consumers, and marketing strategy has evolved in tandem. It is well known that when a consumer’s interest in a particular product or service grows, he will conduct research on his information search tool about the product, find the lowest price, see if the item is in stock for delivery, and may even look for complaints from dissatisfied customers. Today, the rules are set by the consumer.
All of this is a part of the daily lives of consumers and businesses from a wide range of industries. Because of the growth of digital marketing in Brazil, many companies understand the importance of appearing on the first pages of Google, Bing, Yahoo, and other search engines, but many other companies have yet to implement the best practises of Search Engine Optimization, abbreviated as SEO.
BUT, WHAT IS SEO?
In a nutshell, SEO is a technique that combines techniques for optimising websites, blogs, and other web pages with the goal of gaining visibility on the first page of search results, being seen by the audience, and then attracting those consumers and potential clients, generating organic traffic to the website.
Above all, the SEO strategy aims to attract visitors and leads, assist websites in conquering their digital space, and, as a result, increase revenue through new business.
4 CEO HINTS FOR YOUR COMPANY
The mechanism behind a search tool is constantly being improved, but there are a few known techniques that contribute to page optimization. Know four of them and how they apply to your business:
1 – Generate relevant content
The phrase “content is king” has become a catchphrase in digital marketing, but it expresses a single truth: content is now the very soul and essence of your business. In terms of SEO, the higher the quality of your content, the more likely your page will be well positioned on the search engine results page (SERPs), or simply the result page.
To create relevant content, you must correspond the main doubts and pains of your persona, the fictional character who represents your client’s pain. Consider your persona and his challenges, and then get to work on your content!
2 – Incorporate your content with SEO best practices
To be honest, simply writing and creating memorable content is insufficient. They must be found! And in this section, we will discuss the incorporation techniques that are guaranteed to capture the attention of Google and other search engine robots, locate your website, and indicate it to users who fit your profile and have an interest in your company’s products.
According to Search IQ, the first results on Google had a word count of 2.500, but this is not a rule, and the ideal quantity will depend on how users react to your content. It is critical that the content is as complete as possible.
It is critical to choose your title and heading tags with care. By default, the heading title should be on H1 sizes. The subtitles, in either H2 or H6. Google’s mechanism can then define a content hierarchy and distinguish what is important from what is not.
Keywords are also used in the text of well-ranked Google sites, as are trustworthy URLs and image name files.
3 – Conquer more authority and relevance
The link building technique is a major step in SEO to conquer authority on search engines. It consists of receiving external links to your website, which means that when an authority website links to yours, Google will improve your position because it assumes it is a quality reference.
4 – User experience first
Another important consideration for your company is to build all of your website pages with responsive design. Because of the growing number of mobile devices, Google prioritises websites with this design. If you ignore this, your website will fall behind in the search engines.
By prioritising the user experience, search engines favour pages that load quickly. Users do not want to wait more than three seconds for a website to load, and Google takes this into account.
Don’t be fooled by Google. The results may take some time to appear, but Google’s mechanism is capable of distinguishing between a genuine website and one that is attempting to cheat it with a specific goal in mind.
Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.