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4 Keyword Research Tips for SEO

Consider the following statistic: Every day, Google receives about 63,000 searches each second. (You can see the searches as they come in here.)

We’d all like a piece of those searches, don’t we?

Every company wants to be on the first page of Google and other important search engines.

An effective SEO strategy necessitates numerous critical elements, one of which is keyword optimization, which cannot be accomplished without keyword research.

Keyword research serves as the foundation for everything you do to sell your products and services online.

Consider this: if you don’t know what your prospects are looking for, how can you reach them through organic or paid search?

Once you know what they are looking for, you can create your SEO strategy around those keywords and rank for what your prospects desire.

Everything you do becomes more efficient as a result of keyword research. It dictates what content you will create, how you will generate traffic to your site, and how you will acquire visibility and conversions.

4 SEO Keyword Research Tips That Will Make Your Life Easier

Keyword research may be perplexing and intimidating, especially because it is constantly evolving to keep up with the ever-changing landscape of digital marketing. However, there are some simple SEO keyword research strategies that can help, and that is the focus of this post!

Tip #1 – Take the Easiest Route for Performing SEO Keyword Research

We’ve discovered that using Alexa’s Keyword Difficulty Tool is the simplest approach to conduct keyword research. It’s the finest tool we’ve found for quickly identifying the terms you should be optimizing for. It has everything going for it:

  • It can assist you in swiftly determining the popularity and competitiveness of search terms.
  • Based on your specific ranking situation, it will assist you in locating the terms that are most relevant to your firm.
  • It saves you a significant amount of time.
  • It assists you in selecting better keywords than you would discover elsewhere.
  • It boosts your chances of ranking on Google’s first page.

While this tool is not free, they do provide a 7-day free trial to allow you to test it out. The following is how Alexa’s Keyword Difficulty Tool works…

Competitive Power

Alexa uses the phrase “Competitive Power” to describe a number that indicates your site’s ability to compete in SERPs. It serves as a guideline to assist you to identify the keywords that will work best for your site.

The lightning bolt sign that appears next to some keywords in the results indicates that the keyword has a competition score that is equal to or lower than your Competitive Power. This makes identifying the successful keywords quite quick and simple.

3 Ways to Search for Keywords Using This Tool

On Keyword Difficulty Tool, you can search for keywords in three ways:

1) Enter Keyword Phrase – This will give you a list of keyword phrases related to the one you typed in based on what people are currently searching for.

2) Enter a Website — By entering a website with similar content or an audience to your own, you can uncover keywords based on those that are already driving traffic to that site.

3) Enter Your Website – This form of the search will present you with keyword ideas that are similar to those that are already driving traffic to your website.

Filters Add More Ease & Flexibility

After conducting your search, you can sort the results by relevancy, popularity, and competitiveness. You can also simply identify which keywords are already sending traffic to your website and which contain a specific phrase.

Tip #2 – Perform Competitor Keyword Research

One crucial part of SEO keyword research that many businesses overlook is examining their competitors’ keywords. Investigating the keywords that your competitors are optimizing for might go a long way toward assisting you in obtaining a highly wanted position. And, of course, it keeps you “in the know” about your competitors, allowing you to come out on top.

Doing competitor research in this manner allows you to compare your performance to that of your competitors. You can look at the keywords your competitors are using and obtain insights into their ad tactics and budgets by using a program. It also allows you to compare up to five websites to see which keywords are common and which are unique to each.

You’ll be able to identify the gaps that your competitors are overlooking (keywords that they aren’t currently ranking for) as well as the ones that they are. It also assists you in determining which content is popular in your business.

Tip #3 – Optimize for Voice Search

Today, voice search is an important component of SEO keyword research because more and more people search the internet using their voice rather than typing. You’ve already used voice search if you’ve used Siri or Alexa, to name a few examples.

According to HubSpot, Google searches on mobile devices outnumber those on computers in several nations, including the United States and Japan. Given how frequently consumers search using their mobile devices and smart speakers, you must optimize for voice search if you want to stay relevant and ahead of your competitors.

Voice search keyword research differs from typical SEO keyword research in that it needs you to consider how people speak rather than how they type. And, sure, these distinctions do have an impact on your keyword results:

  • People speak in full sentences or ask questions, whereas they type in phrases.
  • Voice searches are frequently more conversational and natural than typed searches, and they are usually lengthier.
  • Voice search is also more likely to be localised and performed when individuals are on the go.

Answerthepublic.com is a great resource for determining what people are searching for on Google. It provides you with a variety of topic suggestions depending on your keywords. It returns a list of results based on questions, prepositions, and alphabetical order.

As an extra bonus, optimizing for voice search will also assist you in optimizing for position zero, which is effectively a featured snippet from an article that takes the top spot in search results.

Position zero is the highest-ranking you can get because it appears first in the results, is usually the most useful answer to the inquiry, and gives you the most exposure.

Tip #4 – Develop an SEO Keyword Research Plan

When conducting keyword research, it is critical to keep your plan in mind. If you include a variety of unrelated keywords in your material, Google will have a more difficult time determining that your site is the go-to resource on a given issue.

Instead, you should ensure that you’ve selected primary keywords for your site and that you’ve established a web page for each of those phrases. Then, make each of those pages the go-to page on the subject.

On the page, you’ll provide information on the keyword, and then you’ll include links to blog entries on your site that each focus on a long-tail keyword related to your main keyword. You may find these long-tail keywords by entering your main term into a program like KWFinder. The findings include similar long-tail keywords that you can utilize to develop blog content. We’ve also heard that Uber suggest will be offering this option for free in the near future!

When you have a plan in place like this, you will rank significantly faster and your site will have the “staying power” to maintain that position. It’s what Yoast refers to as the “long-tail keyword strategy,” and they go into great length about it in their Ultimate Guide to Keyword Research for SEO.

Next Steps for Putting These SEO Keyword Research Tips in Place

With these strategies, you will be able to rank on the first page of search engines. The goal is to gradually employ these SEO keyword research methods so that you don’t become overwhelmed. Consider scheduling one for each of the next four months.

For the time being, look into the tools we recommended and join up for a free trial of the one you believe will be most useful to you right now. Then, over the next seven days, spend some time experimenting with the tool to see how it may help you improve your keyword research.

We are dedicated to seeing YOU succeed. Our goal is to help your business expand by using tried-and-true digital marketing tactics that will benefit you in the long run.

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