4 SEO Tricks to Boost Organic Traffic

You’ve been attempting to increase the number of visitors to your website for months with no success. So, what do you think? You’re not by yourself. It used to be simpler to generate organic traffic to your website when search engine optimization (SEO) was simply a set of guidelines you had to follow.

However, in recent years, SEO has evolved to include more than just basic criteria. To be successful today, you must build a website and SEO strategy, just as you would when planning and executing a marketing campaign. Fortunately, by following simple best practices, you may significantly increase your website’s organic traffic and aim towards a higher Google ranking.

Here are 4 of our top SEO tips to follow to increase your organic traffic:

1. Reoptimize Existing Non-Performing Content

What is the simplest strategy to work on growing organic traffic? Begin by reoptimizing any existing content on your website that isn’t working well. Non-performing content is precisely what you’d expect: it’s content that isn’t receiving the traffic you expected. It is content that you and your team have worked hard to create that is not yielding results.

Google Analytics allows you to examine how much traffic each page on your website receives and even compare different time periods. Examine your website’s pages and identify a handful of your top content items that aren’t receiving the attention they deserve. How can you reoptimize these components to guarantee that they are up to date and deliver the greatest user experience possible?

Do you need some inspiration to get started? You can do the following:

• Add new content sections with up-to-date information.
• Replace old keywords in existing content sections.
• Include H2 and H3 subheadings to make items simpler to read.
• Insert new images
• New descriptions should be added to image alt text.

2. Perform a Competitor Analysis

Competitor analyses are quite useful in SEO. You want to generate the finest content possible for your audience, but there isn’t always a clear path to follow. When this happens, it’s a good idea to look at the competitors and see what they’re up to. What kinds of content are they producing? What are the themes they cover? Can you develop a more valuable resource?

You’ll be able to see exactly what you need to do to defeat the competition if you look at your competition. You’ll also have a bar to utilize to assess the success of your own material.

Your competitors can provide useful insight and be an excellent research tool, but it is also critical to ensure that any content you develop as a result of this study is absolutely distinct. Duplicate material can be detected by search engines such as Google, and if it is discovered on your website, you will be penalized.

3. Blog on a Regular Basis

Did you aware that blogging might have an effect on your SEO? Whether you believe it or not, blogging is more than just providing material for your audience. In truth, Google appreciates new, relevant content, particularly when keywords are incorporated. Your content, on the other hand, should first address the needs of your audience by providing them with useful and interesting information, and then incorporate relevant keywords for Google.

If your website hasn’t changed in years, it’s even more critical to pay attention to and consistently update your blog. Blogging allows you to position your company as a thought leader, convert visitors into new prospects, and give new and interesting content for Google to index, which can help your website’s rating. However, in order for your blog to be genuinely successful, you must have an SEO content plan that contains themes related to your audience’s inquiries, requirements, and pain areas.

This is when subject and keyword research comes into play. To find subjects, visit websites such as Quora and Reddit to see what questions people in your sector frequently ask. You may also enter questions into Google and check at the “Searches relevant to” and “People Also Ask” boxes. How can you respond to them in a blog post?

You’ll need to use a keyword research tool, such as BrightEdge or Ahrefs, to find relevant keywords. A decent keyword research tool will provide you with useful keyword suggestions, search volumes for each term, rankings for how difficult a keyword will be to rank for, and an estimate of how many clicks you can expect for each keyword suggestion.

Once you’ve compiled a list of keywords, it’s time to organize them into categories based on pain areas or buyer profiles and construct a content calendar.

4. Start Guest Posting

Guest posting is an excellent approach to drive traffic to your website, grow your brand, and gain high-quality links back to your own material. But you’re not alone if you’re not sure where to begin with guest posting. The procedure can be split down as follows:

• Locate Blogs: This step is deceptively simple. To locate blogs to write for, simply perform a simple search on keywords you want to rank for or that are relevant to your industry and add “guest blog,” “contributor,” or “write for us” to them. Then, on the SERPs, you’ll notice a list of blogs that cover or are related to your business and for which you can write a guest blog post.
• Make Your Pitch: Now that you’ve identified a few potential blogs, it’s time to construct your proposal. The most essential thing to remember here is to make sure the topic of the post you want to pitch is relevant to the target blog’s readership and something they’ll be interested in.
• Begin Writing! : You’ve had your first pitch accepted, so it’s time to get writing! Don’t forget to include connections to your own relevant information as well as external sites that readers will find useful. Also, don’t forget to provide an author bio.

Implement These Tips for SEO Success

These SEO suggestions are just the beginning, but they present a few simple ways you may work towards growing your organic traffic without having to delve deep into the SEO realm. Your website is the greatest place to start. Examine your current material to determine where adjustments might be made, and then look at the competition. What do they do that you think you could do better?

Figure it out, outperform your competitors, and you’ll be on your path to greater organic traffic and SEO success sooner than you think.