Every day, you hear more and more about the significance of search engine optimization (SEO). With over 1 billion searches made on Google every day, it is beneficial to rank higher on the results page, which may be accomplished through improved SEO implementations. Here are four basic tactics everyone may use to increase their Google search ranking.
Maintain the FRESHNESS of your website! Add new keyword-rich material to your website on a regular basis. Spend time on a blog, joint media appearances, and award announcements. Adding social media to your homepage is a quick and easy method to add new material. For instance, Facebook will automatically add your most recent post to your website, and it will do so as soon as Facebook serves it up – instant new content!
Do you have a lot of fantastic photos on your website? Are those photos mobile-friendly? What happens if I can’t see the image? Here’s a secret to getting great photos: Fill up the image description tag with keyword-rich information. Examine each image on your site and add a caption that explains what it represents, making sure it’s keyword-focused. This text will be displayed as a default for people who are unable to load your photographs. Another simple technique to enhance your results is to increase the number of keywords you use.
Check each page’s meta tag when you’re in the website adding material to those photos. When a Google search page is filled, this is the text that shows. Google’s attention is drawn to the descriptions of meta tags. Your meta tag should accurately reflect the content of the page and be keyword-rich. This information is consistent, limited in amount, and frequently serves as the first impression of your website.
Google’s attention is drawn to the descriptions of meta tags. Your meta tag should accurately reflect the content of the page and be keyword-rich. This information is consistent, limited in amount, and frequently serves as the first impression of your website.
Including internal links on your pages encourages visitors to stay longer on your site. Not only does Google track your bounce rate, or how many users leave your site after reading one page, but it also tracks how long they stay on your site. Include clickable URLs in your material that lead to more relevant information on another page of your site, as well as backlinks to the original post. If you can keep a visitor on your website for numerous pages, Google will give you a higher quality score, which will result in a higher search ranking. If someone takes the time to travel around your site, Google assumes that your material is related to their initial search. Google then prioritises sharing your site with those who are searching for related terms, propelling your site higher in the results.
These are four simple steps that will allow you to gain from Google. Eventually, you’ll lead more and more of Google’s billions of queries to your website. Take a look at how your website ranks for your main search terms right now. Then put these simple changes in place and watch your SEO increase.
Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.