Over the last decade, the world of search engine optimization has altered considerably. Not long ago, you could submit some keyword-stuffed material and expect your site to rank in a matter of months or even weeks.
That is no longer the case in 2019.
While there are still plenty of options, getting in front of your target audience has become much more difficult – most businesses sell online in some form or another, so you must be innovative and understand the best practices of internet marketing if you want to stand out.
If you want to gain access to the millions of people who use Google and other search engines on a daily basis and enjoy the full benefits of SEO, you must be well-versed in the fundamental principles of SEO while also keeping up with current trends and methods that can help you get ahead.
So, to make things a bit easier for you, here are a few advanced SEO ideas to assist you to dominate your SEO initiatives in 2019.
Advanced SEO Tip #1: Cater to Your Mobile Audience
With mobile devices accounting for the vast majority of today’s web traffic, Google and other search engines have embraced a mobile-first strategy. Indeed, Google just launched a mobile-first indexing strategy that would consider mobile versions of websites when judging their usability and overall worth.
That means that Google will now index the mobile version of your site, so if it isn’t mobile-friendly, you’ll get punished more frequently.
Implementing a responsive web design that can adapt to different screen sizes and display the UI accurately on both tiny and large screens is the simplest approach to ensure that your site will be easy to see on any device.
Because such a substantial section of your audience is likely to utilize devices other than a desktop PC, responsive design helps to deliver a seamless browsing experience for all of your users.
That is why, if you are still using an older theme, one of the most important WordPress SEO tips is to upgrade it – most, if not all, of today’s themes, are already responsive, so you won’t have to do anything else to ensure that your site looks nice on all devices.
For the majority of firms, merely moving to responsive design will suffice. However, if the bulk of your site’s users use mobile devices and you believe you won’t be able to give all of the features on your site, you might consider hiring an app maker to turn your mobile website into a mobile app and provide a better experience for your prospects.
Advanced SEO Tip #2: Adjust Your Strategy for Voice Search
We’ve already discussed the proliferation of mobile devices and their impact on SEO and internet marketing in general.
However, another result of the same process has been a shift in how consumers use search engines — in recent years, voice search has experienced a significant gain in popularity, and this trend is expected to continue in the future years.
Today’s main smartphone brands have AI, Assistants, with advanced voice recognition capabilities, encouraging users to utilize voice commands instead of typing while searching for anything.
And this has the potential to be a game-changer for your SEO efforts in 2019 and beyond.
Voice commands have significantly altered the language of inquiries, allowing search engines to adapt and leverage snippets even more. Often, virtual AI assistants will not only execute the search but will also read the snipped from the featured response, emphasizing the importance of obtaining that coveted clipped spot on the SERPs.
But what should you concentrate on?
For starters, when looking for keywords to target, try to be more mindful of speaking language patterns — people speak and write differently, therefore it’s only logical that the exact terms they use would differ as well, even if the question itself remains the same.
As a result, you should not be afraid to target long-tail keywords that may appear unattainable for typical queries — aim for whole sentences rather than fragments that are frequent in written search.
You should also prioritize appearing as the snippet answer because it is critical if you want to reach individuals utilizing voice search. Increase your chances of landing the snippet slot by being informative, delivering the greatest overall answer, employing the proper keywords, and having on-page SEO that makes your pages easier to crawl and recognize.
Advanced SEO Tip #3: Make Sure Your Technical SEO is On Point
Most new website owners make the mistake of focusing just on generating backlinks, forgetting that before backlinks can make a difference, the website must be set up in a way that search engines can comprehend.
As a result, if you want to enhance your SEO positions in the coming year, you should go over your website and check to see if the technical part of on-site SEO is set up appropriately.
When reviewing a website, Google considers not only the relevancy of the content and SEO signals from external sources, but also the layout of the website and how easy it is to navigate, browse, and retrieve crucial information.
Furthermore, even if Google crawl bots are growing smarter by the year, you must still do the work on your end to guarantee that they can index and understand your site’s structure.
The first step is to ensure that your site’s navigation makes sense from a UX perspective. You should also test your site’s loading speed because Google has begun penalizing slow sites.
Then, examine the overall structure of your site and go over each page to confirm that the metadata is proper and up to date. Finally, create and optimise your XML sitemap because it will assist your site get indexed faster and will demonstrate to Google that your site is properly set up.
If you’re not sure where to begin, conduct a technical SEO audit to identify areas that could be enhanced.
You may also use tools to track competitor website changes to see how they enhance their site, offering you fresh ideas for improved navigation and overall user experience.
Advanced SEO Tip #4: Start Using YouTube SEO
Most businesses are hesitant to embrace video marketing, but with 1.9 billion active monthly users, it’s tough to overlook the potential that using the platform has to offer, especially when you consider how valuable the video platform can be for your SEO efforts.
Because YouTube is owned by Google, it comes as no surprise that the search engine has been pushing for more videos to be included in search engine results — it is not uncommon for one or more videos to be presented on the first page of search engine results.
The main difference is that instead of competing with millions of other pages attempting to rank for the same keyword, producing a quality video optimized for SEO eliminates the majority of that competition.
In this manner, you can not only acquire quick access to some of the more competitive terms in your field but also to YouTube’s search engine results pages, which contain a plethora of searches of their own.
The difficulty with video, though, is to entice people to visit your website.
If you get in front of your target audience and they click, they’re already on your landing page. However, using YouTube, you must get people to click on your video and then go over to your website, which might be more difficult.
Fortunately, YouTube provides a plethora of options for displaying the link to your website. You can include it in your video description or use text overlays called Annotations, which allow you to display text and links on the videos themselves, which can help you obtain an exceptional CTR if you make them appealing enough.
You should also provide a spoken or textual call to action in the video because some users will have the Annotations turned off.
Finally, remember that no matter how well you optimise your videos for SEO, it won’t matter if you don’t provide great material – always go the additional mile for your audience and provide the best content in your industry. That way, you’ll have a high level of interaction, and Google will push you to the top of the results pages even if your SEO isn’t ideal.
Obtaining backlinks has always been the most difficult aspect of any SEO plan.
It’s not just time-consuming, but also complicated – there are many competing theories about which kind of backlinks are the most useful, and thus the entire process can be perplexing to inexperienced website owners.
Google isn’t much assistance either; while the search engine has admitted that backlinks have a significant part in how high a page ranks, it doesn’t provide much information about the types of keywords you should target.
The rationale for this is that Google does not want website owners actively pursuing backlinks; instead, Google wants backlinks to happen organically, with other sites and users sharing quality material.
Expecting your site to rank based on organic backlinks, on the other hand, is ridiculous — you can’t climb the rankings when the majority of your competitors are manually obtaining backlinks.
Fortunately, there are safe and ethical methods for getting backlinks, so you don’t have to worry about Google punishing you.
The important thing is to focus on quality throughout – this includes not only seeking backlinks from authority websites but also doing your best to create top-shelf content that is the most informative and relevant in your niche, increasing the likelihood that you will be shared organically and be able to do effective backlink outreach.
Although obtaining a large number of low-quality links may appear enticing, it is a waste of time — spamming sites that allow it will not improve your rankings and may even harm them.
So, what should you do now?
There are two primary things you should look for in backlinks:
You see, while appearing on high-authority sites is really valuable, if you do not have a diverse profile of natural-looking backlinks, Google may suspect you and punish your site.
As a result, you should strive to build backlinks on a variety of platforms, such as forums, directories, and social media, in addition to other blogs and news sites.
If you are unsure where to begin and are worried of making a mistake, you should consider hiring a small company SEO services provider to assist you in developing a dependable and successful backlink strategy that yields consistent results.
Whatever the SEO environment looks like in 2019, there will always be strategies and approaches you can use to improve your chances of success.
Among these strategies are:
- Ensure that your website is mobile-friendly and easy to navigate on any device.
- Considering the ever-changing user behaviours that will most certainly involve more voice search in the near future.
- Configure your website in accordance with Google Webmaster Guidelines, and ensure that it is simple to navigate for both humans and Google crawl bots.
- Begin exploiting the possibilities of YouTube SEO, both for improving your Google results and gaining more traffic via YouTube’s search engine.
- Make sure you aren’t concentrating all of your efforts on a single form of backlink. Always seek for high-quality backlinks that are relevant to your niche, but be sure to gain them from a variety of sources, such as forums, social media, and blogs, to make your backlink growth appear more natural.