If you’re new to digital marketing, you’ve probably heard a lot of terms like SEO, social media marketing, targeted online marketing, and so on thrown around, but you have no idea what the whole hype behind them is, buckle up – we’ll be talking about the importance of SEO and giving you some tips on how you can boost website traffic and, as a result, sales.
It is a fact that the vast majority of internet users do not scroll past the first page of Google search results. So, by developing a long-term SEO business strategy, you can navigate your way to the first page and attract more visitors to your website. In layman’s terms, a well-tailored SEO strategy can mean the difference between making a sale and gaining a new customer.
Local SEO can benefit businesses of all sizes, but small, local businesses benefit the most because they rely on every little bit of exposure they can get with their limited resources. Without further ado, here are 5 easy-to-implement SEO tips for a winning local SEO strategy.
With smartphones’ rapid advancement, having a mobile-friendly website layout is an absolute must for both global and local optimization. It is estimated that mobile devices account for nearly two-thirds of all internet traffic, so if your website isn’t mobile-friendly, you’re bound to lose a lot of potential customers and clients, which can be devastating for any small business.
Social media platforms such as Facebook and Instagram are essential for any online business. Participating in the online social media community is essential for increasing the traffic to your website. It not only increases your popularity, but it also allows you to interact with and receive feedback from customers. Keeping an open line of communication with all of your clients can help them become repeat customers.
Local business listings are a powerful, cost-effective way to boost your website’s ranking and get noticed. A business listing is a place where you can put a brief description of your company, as well as pictures, videos, and contact information.
Get on the Map
Claiming your business on Google My Business is critical for your SEO strategy. It is a must for successful marketing, branding, and optimization because it is one of the best ways for potential clients to find you online. Make sure you’re verified so that people searching for you can be confident that the information you’ve provided is correct and up to date.
Nowadays, getting listed on locally-based customer review websites is just as effective as word of mouth. If you run your business well, it will increase your popularity and attract more customers. However, there is a clear disadvantage to this, as you may receive negative reviews if any customer is dissatisfied.
Now that you understand the significance of having a local SEO strategy, it’s time to implement one for your company! If you need assistance with this, an SEO consultant will assist you in tailoring one to your company’s specific needs.