5 Effective Search Engine Optimization Tips


SEO, or search engine optimization, is perhaps the most cost-effective and lucrative part of digital marketing. But there is a cost to this.

At its core, SEO is often the most difficult aspect of digital marketing to organize. Whether you are a new business looking to establish a website or you are reviewing your present position and have had a website for years, it is critical that you understand the fundamentals of SEO before delving in.

Here are some things to consider while developing an SEO strategy for your company.

1. Perform a website audit

First and foremost, if your firm already has a website, you must determine the present state of its website health. There are numerous free tools for inspecting various areas of your website.

The most crucial aspect here is to ensure that your Google Analytics and Google Search Console are configured and actively reporting on data from your website. Google Analytics provides a wealth of data on user demographics, behavior, acquisitions, conversions, and much more. Google Search Console will display popular search phrases that are directing users to your website, as well as any issues that need to be addressed for Google crawling and readability.

2. Conduct keyword research

Google crawls thousands of web pages each day and trillions of pages per year, collecting and categorizing information so that users may locate the most relevant web pages to their search requests. So, how can you get your website to rank top, above competitors who provide nearly comparable services? Keywords that are descriptive.

Keywords provide Google with information about the topics of the pages. If the search query is relevant to a blog you wrote for your business and Google has crawled it, you have a better chance of appearing in a search than a website that lacks rich, high-volume keywords interwoven throughout the material. Not only should the blog copy contain relevant keywords, but so should all page titles, meta descriptions, headers, featured snippets, and alt-text descriptions on images.

Google’s Keyword Planner is a free and powerful keyword research tool. For our clients, we use SEMrush, a top-rated keyword tool.

3. Audit and build your backlinks

Backlinks are quite effective at improving your Google rankings. To improve your business’s position for “near me” searches, you’ll need to collect high authority/relevant backlinks, as well as backlinks from websites that are relevant to where you want your business to appear.

The initial step in this process could be to conduct research on relevant websites and competitors to determine who you are looking for backlinks from. SEMrush provides detailed reports to monitor rivals’ backlinks, backlink audits for sites that have already linked to your website with an anchor text, and recommendations for which sites to pitch your content to based on your keyword goals. Responding to reporters in need of content for their articles via HARO requests is also a terrific method to be featured on reliable, high-traffic websites.

Internal linking is equally vital for search engine optimization. Google will not prioritize your website if it does not completely comprehend the page hierarchy. Internal links organize your material, and Google can understand the structure of your website. The beautiful thing about this part of connecting is that you have complete control over it, and you have the ability to assist users through the conversion process you want to achieve.

4. Create a content calendar

The organization is essential for SEO performance. Creating a foundation of material for the year will aid in this endeavor.

The most effective strategy to plan out compelling content for the entire year is to look at rivals who are having success (high traffic, shares, and backlinks) with their published blogs and articles. Furthermore, use descriptive keywords that you carefully select from your research to observe what articles appear in Google. These actions will assist you in coming up with blog topics and producing the information you will publish on your website and share on social media, allowing you to establish yourself as an industry leader.

Our team recommends using an SEO template to layout structured data of previously published content, which will assist you in auditing your content for SEO-friendly components and targeting specific keywords you want to rank for in the future.

5. Understand your user experience

The easiest method to understand user experience is to run a free diagnostic on your site with PageSpeed Insights. PageSpeed Insights examines the content of your web page and then makes recommendations to speed it up. It is recommended that page load time be less than three seconds in 2020; else, users would lose interest and exit the website before reaching a landing page.

You must ensure that your website is mobile-friendly, user-friendly and that user contact occurs within three seconds of someone clicking on a link to your website. There are technological options such as picture compression, redirection, and minification if you need to reduce load speed.

Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.