Email marketing is still a lucrative marketing medium, despite numerous predictions. Even in terms of SEO strategy, it hasn’t lost ground yet. Emails inform more than half of site visitors about new resources and platforms.

On the other hand, we see SEO: it’s usually a good idea, but it’s typically done in isolation. Yes, using keywords, connecting, and other technical factors.

Many people overlook the fact that email contains content as well, and that, if desired, email marketing can be used as part of an effective SEO plan.

Then you’ll be able to appreciate all of the advantages of this sensible partnership.

So, let’s take a look at how a well-thought-out email plan may help your SEO efforts.

How you can strengthen your SEO strategy

  • Optimizing Emails To Reduce Bounce Rate

People that leave the site after only glancing at the main page or only looking at one page are your eternally lost clients.

They couldn’t locate what they were looking for, or your material was unrelated to their needs.

All of your on-page SEO efforts will be for naught if your bounce rate is too high.

Email marketing, when done correctly, may assist in resolving issues like these.

Of course, you must consider how to make your material exceptional.


However, those who arrived at your site via the letter’s link are likely already fans of your brand. After all, they’d already taken the first step by signing up for the newsletter.

You may say a lot more about the benefits of your product or service in a letter. More than what a potential consumer may see in the search results at first look.

High-quality photo

Include a high-resolution photograph of your product or service in your email to entice the recipient to read your offer.

Make sure the photo is free of flaws, then retouch it yourself or get someone to do it for you. This will make it much clearer for users whether or not they need to visit your site, lowering the bounce rate substantially.

The more time visitors spend on your site reading content and looking at product offerings, the more hospitable search engines become to your site’s exposure.

Another hint: There is another approach to impact the chance of a visitor bouncing, in addition to relevant mailings with links to fresh and helpful material. Use exit pop-ups on the landing page with a compelling offer that will surface when they are about to close the tab.

Even if you aren’t tech-savvy, you can use services to use this technique: the work will take no more than a few minutes and you won’t need to know any coding.

This pop-up, unlike other pop-ups, does not upset users since it does not interfere with site navigation.

  • Helping Target Audience Find Your Website

A quick reminder: there are two main categories of emails:

  1. Transactional: Customers who have already done a conversion activity will receive alerts regarding a completed action, a purchase, a payment, and more.
  2. Marketing: a newsletter containing product promotion information, a compilation of informative articles, and intriguing sales offers for potential customers who have signed up for the newsletter but have not yet converted.

Our current point of interest here is the second category.


People that visit your site as a result of your emailing effort are likely to be friendly to your firm, as we’ve already established.

They’re interested in your product or service and want to be kept up to speed on all of the newest developments. And, of course, effective email segmentation and personalization are required to improve the relevancy of the information delivered.

Personalization is sometimes overlooked in marketing emails, with some marketers believing it is only appropriate for transactional emails.

This is a major oversight, because even bulk mailings may be designed to send material targeted to different groups of individuals based on their interests and needs.

It’s simple and quick using today’s email tools. Furthermore, when readers sign up for your newsletter, you may conduct a brief poll to see which letter alternatives they are most interested in.

Only those viewers that are eager to collaborate with you will wind up on your site, thanks to relevant emails with links to your material.

The perfect logic of constructing your contact with a customer will be demonstrated to search engines by a correctly and properly defined CTA leading to the relevant page.

As a result, the number of targeted site visitors will grow, as will the site’s rating.

  • Encouraging Social Interactions

People are more inclined to share helpful material on social media after getting it in the mailing list.

As a result, write letters with an invitation to share your material on social media to promote your content even farther. This might generate natural curiosity and attract new consumers.

In terms of SEO, even while the number of shares isn’t a direct element in a site’s ranking, it still has a value; see for yourself:

  1. Increasing the number of positive mentions of the brand;
  2. Getting additional links to your content;
  3. Facilitating the power of word of mouth and more active discussion of your product or service.

Surprisingly, social media shares do have an influence on website exposure, according to one study. According to experts, the performance of boosted material was approximately 25% greater than that of content that was not shared on social media at all.

This demonstrates that the importance of social media cannot be overstated. Furthermore, keep in mind a simple fact: readers are more inclined to share content from a letter that they regarded to be of great value.

  • Expanding Keyword Testing Capabilities

The use of suitable keywords is critical to the SEO process. Email testing can also help you broaden your search for the keywords that perform best for you.

Of course, you’ve heard of A/B testing, which involves specialists comparing two sorts of letters to determine which is superior.

This is a useful method for refining information so that nothing gets in the way or diverts the reader’s attention away from the desired activity.

You can simply identify those terms that are more enticing to the reader by evaluating the efficacy of your emails.

Subject line and body of the letter

Furthermore, this is true for both the body of the message and the subject line, where you can add keywords one by one and track open rates, engagement, and interaction.

“In effective link building services, it is a well-known rule that if the tools offer you a general image of your desired keywords, then email testing is more specialised and closer to your customers,” explains LinksManagement’s Head of Email Marketing. As a result, you can understand what they require much more clearly.“

  • Honing Your Content Marketing Strategy

How are subjects for frequent platform upgrades generally chosen? Most of the time,

  • Marketers analyze popular search queries for the desired niche;
  • Study the popular content examples from the competitors;
  • Select topics for promoting thematic pages of products and services, etc.

But what if you tried to personalise material to your users’ specific interests and needs?

Tailor-fit content

It doesn’t mean you have to add all of the articles that appear on your blog in a row right away. However, only those that are most appealing to the reader should be included. Increased newsletter engagement will be an incredible experience.

You may utilise the data to build a unique article or page if you see that people are actively responding to a certain headline or email subject line.

After that, you may encourage your subscribers to learn more about the material. And you can’t go wrong here because prior experience has proved that people are interested in this issue.

When you include links to helpful content in an email, its worth skyrockets. You can provide useful information on issues of interest to readers that hasn’t been published elsewhere.

Such an approach is beneficial in several ways:

  1. First and foremost, your readers will notice and appreciate your genuine concern for them. Make the newsletter informative and engaging without the only purpose of driving people to your website to buy anything.
  2. You also provide the impression that your subscribers are members of an exclusive thematic club. When compared to other sites, here is where relevant information displays first.

This will increase their brand loyalty and increase their appreciation for your newsletter. As a result, the chance of engagement with the site increases, and the SEO indicators improve as a result.

Naturally, you’ll have to put in a lot more effort than simply adding all of the articles. However, the advantages of this strategy are certainly worth the effort.

Exclusive material created for email campaigns is published as a distinct piece on your website. As a result, it serves a dual purpose while also benefiting SEO.

Wrapping Up

Diverse but unified. To create a successful marketing plan, all channels must collaborate. They each have their own traits, but that doesn’t imply they shouldn’t socialise.

Nothing is isolated inside a system. This limits the company’s ability to grow by preventing it from attracting new consumers and maintaining existing ones.

Any good SEO strategy must include email marketing as a component.

As a result, don’t overlook the alternatives for strengthening the former’s essential characteristics. This may be a game-changer in terms of increasing your website’s visibility and rating.

Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.