When you first create a new website, you will not receive a large number of visitors.
However, by implementing correct search engine optimization strategies, you can receive the necessary organic traffic to your site sooner.
Getting the necessary reach to your potential clients as a new site is not an easy process. It takes a significant amount of time and works to reach your target audience.
This is why you need search engine optimization to speed up the process. Search Engine Optimisation (SEO) is the process by which a website ranks higher in most popular search engines such as Google, Bing, and others.
Even at this early stage, new businesses with newly created websites cannot afford to disregard SEO in order to achieve a higher ranking on search engines.
Organic traffic might be critical for a new website. However, by following a few SEO principles, you may quickly increase the number of organic visitors to your website.
We’ve selected five SEO guidelines that you should keep in mind while launching a new website. So, let’s get started.
1.Choosing low competitive keywords
Ranking in search engines might be tough for a newly launched website with little authority. There are already a plethora of very reputable sites that rank for some really competitive keywords.
Keywords are a collection of terms that individuals enter into a search engine to obtain the desired result. These words demonstrate what individuals are looking for in order to solve the problems they are experiencing.
People wishing to build a website, for example, will search for the keyword “website builder.” This term is being targeted by a slew of website builders. Some people have already ranked for it in search engines.
The following image from the Ahrefs utility clearly demonstrates this:
On the keyword difficulty section, this tool also shows that the keyword is extremely difficult. As a result, targeting such a term for a new website will be futile. Obtaining the target rank for this specific term will be extremely challenging.
As a result, for your new website, you will need to target low-competition keywords. You will come across some of these keywords after conducting extensive keyword research. These are the keywords you should focus on at the start of your website in order to rank well in search engines.
2. Giving a better and attractive title
What do people see initially when they look at content?
Yes, you are correct. It is stated in the title.
The title must be attractive enough to pique the interest of the audience.
However, be certain that the title remains in context with the content.
People can see the title tag of the content in the search results. People see the same title across all social media platforms. Then they decide whether or not the content will be useful to them.
It is common practice to keep the core keyword in the content’s title. It effectively serves the people’s search intent.
For instance, if you Google “best website builder” after the advertising in the organic search results, you will see these results.
The keyword appears throughout the title. It was another factor that contributed to the articles ranking higher for such a competitive and difficult keyword.
People are more likely to click on a title that sticks out from the rest of the search engine results. This is why publishers, editors, and content providers A/B test their content titles on a regular basis.
3. Having a sensible and shorter URL
Another factor that contributes to a site’s content ranking highly in search engines is the URL or Uniform Resource Locator.
It has been observed that content or pages of a website with a shorter URL rank fairly quickly. The lengthier URL, on the other hand, has the opposite effect. People do not see a long URL in the search engine either.
The following image, for example, would help to clarify it:
A person can see the entire URL of the content here. However, if the URL was longer than this, it would not be possible.
The major or primary keywords are usually kept in the URL. In this manner, the URL or website route is displayed in the search engine. For example, for the term “best website builder,” you will obtain the following organic result:
In this case, the URL has a precise term.
The context of the material is also indicated by the URL. As a result, the URL must be appropriate. A reasonable URL makes it easier for humans and search engine crawlers to locate a content or information page for certain search intent. It also helps to get indexed by search engines.
It is another fundamental SEO strategy that most website owners adhere to in order to attract organic traffic to their site as rapidly as possible.
4.Doing proper on-page SEO
It is a good idea to start with on-page SEO before moving on to off-page SEO.
On-page SEO is the process of optimizing your website and web pages to attract organic traffic.
On-page or on-site SEO excludes any external activity such as backlink collection and other related chores. In other words, on-page SEO is the common practice of optimizing various web pages and aspects of your site in order to rank higher in search engines and gain more traffic.
On-page SEO involves optimizing both the HTML source code and the content of a specific site without taking into account any external operations.
Simply put, all chores for on-page SEO must be completed within the website. You are not required to seek it from any outside sources.
On-page SEO features such as internal linking, outbound linking, meta tag, meta title, meta descriptions, and H1 tags, according to search engines such as Google, all play a significant role in receiving the green signal to rank higher.
By effectively assuring your website’s on-page SEO, you ensure that your website has authority and trustworthiness. An on-page optimized website performs well in search engines, and its rating improves with time.
As a result, ensure that your site’s on-page optimization is done appropriately from the start.
5. Submitting the sitemap of your site to Google
The most important duty after developing a website is to list it on a search engine such as Google.
To some extent, you can assist Google in finding your site.
You can easily accomplish it by sending the sitemap file. You must create a sitemap for your website and submit it to Google Search Console. Google search console, also known as Google webmaster tool in the past, is a free tool. It allows you to control your website based on search engine results.
Let’s look at what a sitemap file is.
A sitemap file is an XML file that contains all of your website’s URLs.
A sitemap file looks like this:
Depending on the platform you’re using for your website, you can build a sitemap file. If you use the most common CMS or content management system WordPress, you may generate it with the famous SEO plugin Yoast SEO. There are further internet tools available to assist you with this task.
Now that you’ve created the sitemap file, it’s time to submit it to Google Search Console. So, now you must take the following steps:
- Go to your Google Search Console account and sign in.
- On the left, select your website.
- On the left sidebar, click sitemap.
- Now provide the URL to your sitemap.
- Then click the submit button.
Your job is finished once you’ve submitted the sitemap file.
The Google crawler will now locate your sitemap file and begin scanning and indexing all of the URLs indicated in the sitemap file you supplied.
Even if you don’t do anything, Google crawlers will ultimately find your website. However, it will take time.
You can immediately notify Google about the existence of your website and the pages it contains by uploading a sitemap. This method allows search engine bots to find your website more rapidly.
Obtaining a ranking for a new website is not a simple undertaking. However, after some time, it is not impossible.
You can make your site’s web pages and content search engine optimised by following some fundamental SEO guidelines. Even if you complete all of the needed tasks, you may not notice the results right away.
Give it some time, and those search engine crawlers will find your web pages and elevate them to the suitable search engine rank if all of the prerequisites are met.
Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.