Categories
SEO

5 SEO Strategies for Success in 2023

SEO

Looking to ramp up your digital marketing efforts and improve your SEO ranking in 2023? Every year, organic ranking becomes more competitive, so there is no better time than now to define your goals and create a tactical plan to improve your website to strengthen your strategy. Do you need assistance getting started? Read on for our five tips for a successful SEO strategy in 2023.

1. Run a Comprehensive Website Audit

To ensure that your website and SEO strategy are up to date with Google’s latest algorithm updates, you should first assess the health of your website and the SEO optimizations that are currently in place to determine if there are any underlying issues that should be addressed immediately before looking at new opportunities. There are numerous free website audit tools available, but responsivescore.com is a great tool that can provide you with a score and comprehensive report in minutes.

Once you’ve created a website audit, you should prioritize individual action items by prioritizing anything that is broken, followed by enhancements to improve user experience and page speed adjustments.

As part of this website audit, you should create a list of keywords for which you are currently ranking organically and those for which you would like to rank; this keyword analysis will be important when we look at SEO-Friendly Content.

2. SEO-Friendly Content

Custom, high authority content remains one of the most important SEO ranking factors. Creating interesting, educational, and engaging content helps your Click Through Rate, Page Speed, Page Views, Average Time On-Site, and Bounce Rate, all of which can affect your keyword ranking. Before you begin writing content, consult the keyword analysis from your website audit to determine the competitive and long-tailed keywords to target in your new content pages. It is critical to post new or improved content on your website on a regular basis, so you should plan to continue to evolve your content strategy.

3. Onsite Optimizations 

Although having excellent, SEO-friendly content on your website is important, it is not sufficient for SEO ranking. You should also follow best practices for onsite optimizations, such as schema mark-up, H-Tag content hierarchy, title tags, meta tags, image alt tags, and links to content in an XML and HTML sitemap. These tags and maps may be unimportant to your users, but they are crucial to Google, the user you want to impress the most. 

4. Google AMP – Your Competitive Edge 

Although having excellent, SEO-friendly content on your website is important, it is not enough to rank in search engines. Best practices for onsite optimization should also be followed, such as schema mark-up, H-Tag content hierarchy, title tags, meta tags, image alt tags, and links to content in an XML and HTML sitemap. These tags and maps may be unimportant to your users, but they are critical to Google, the user you most want to impress.

5. Analytics

If you are investing time or money in digital marketing and SEO, you should at the very least use basic analytics to track website activity. Google Analytics is both free and the industry standard, so there should be no reason not to have this tracking set up on your website. Once set up, you should keep an eye on the Organic Traffic Channel and monitor the most visited pages, user engagement for those pages, and, conversely, the pages that aren’t seeing clicks and engagement so that they can be revisited as part of your ongoing content strategy.

Any of these SEO tips will be beneficial if implemented. There were over 2 trillion Google searches per day in 2020, and with that number expected to rise further, an SEO strategy should not be overlooked. Users generally trust websites that rank organically at the top of Google Search results, with less than 10% of users clicking through to results on page 2. If you are not on page one, you should be looking for ways to improve your ranking and visibility. Do you still have questions? Contact us today for a free website audit!

Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.