5 SEO tips for increasing your website’s ranking

Today SEO is more than just conducting keyword research and selecting the best keywords. Of course, this is still an important part of your SEO efforts to boost your site’s ranking. There is, however, more that your copywriter must consider in order to keep the search engines happy and your customers finding you online. Here are 5 helpful hints from copywriters for improving your site’s ranking. Take a look at the video below!

1. Always create regular fresh content

This point cannot be overstated! It could be the most crucial aspect of your SEO efforts. It’s also something your copywriter will need to keep track of if your SEO is to be effective. Assume you’re looking for the latest trends in winter clothing on the internet. Will you believe a website that has an article about the newest clothing from 2016? I don’t believe so.

This also applies to websites on which you rely for useful information. Imagine if I was giving you SEO advice right now and you discovered that my blog was from 2010. I doubt you’d return to me for much more “up to date” information! According to siteimprove.com, search engines pick up on this as well. As a result, if you don’t keep your site’s content updated, search engines won’t rank you as highly.

Updating your content is critical to keeping your target audience and search engines happy. If you want to improve your site’s ranking, your copywriter should also keep a content calendar. This will ensure that periodic updates are completed.This cannot be emphasised enough! It may well be the most important part of your SEO efforts. It’s also something your copywriter will need to stay on top of if your SEO is to truly work. For example, imagine if you are surfing the net for the latest trends in winter wear. Are you going to believe a site that has an article on the latest clothing from 2016? I wouldn’t think so.

2. Establish effective readability

This may seem obvious, but it is an aspect of SEO that is frequently overlooked. Too many copywriters nowadays write solely to get content onto the page. This will suffice as long as the content is relevant to the topic at hand. That is not correct! They are overlooking an extremely important factor: truly engaging with the target audience for whom they are writing.

The best way for a web copywriter to write is to keep sentences short, clear, and to the point. They also do not want words that are too complicated for their intended audience. If these two aspects of writing are not correct, clients will become lost, confused, and, in the worst-case scenario, leave your site for another. Search engines (web crawlers) will notice this as well, and it will have a negative impact on your site’s ranking.   

3. Don’t forget technical SEO

Technical SEO, as the name implies, is a little technical. It may not always be related to your site’s content issues, but it is still important for ranking and indexing. The most important issue affecting your site’s content, however, is indexability.

Indexability

Indexability, despite its fancy name, simply refers to how easy it is for web crawlers to examine or ‘crawl’ your website. There are two things you should be aware of if you want to improve the indexability of your website.

Avoid duplicate content

Always use a sitemap

1. To begin, you should avoid having duplicate content on your website. This is a major SEO no-no that can cause web crawlers to index your site lower if discovered. If your copywriter is working on your site’s blogs and write-ups, they will want to avoid duplicate content. As a result, make certain that this isn’t the cause of your site’s poor SEO.
2. Site maps are another essential component of your website. They aid in directing web crawlers to the pages you want them to look at. These pages may contain a lot of new content and a lot of internal and external links. Perfect for increasing the positive indexing of your website in search engine rankings. Site maps can also help search engines understand the structure of your website. This allows you to direct the appropriate web traffic and audience to your website. It also gives you an advantage over sites that do not have a sitemap.

4. Remember to be mobile-friendly

I’ve already given many facts and figures in previous posts (use previous blog link here…) on why your website needs to be mobile-friendly. Your SEO efforts to improve your site ranking will suffer if you do not optimize for mobile phone viewing. This is largely due to the fact that more and more people nowadays prefer to browse the web on their phones rather than on their computers. According to Statista.com, mobile devices accounted for nearly half of all global web traffic up until September 2019. Consider the customer reach you’re missing out on if you don’t optimize your website for mobile. In addition, web crawlers will notice if your website is not mobile-friendly. As a result, your website’s ranking will suffer, and it will be indexed lower.

5. The importance of metadata

Metadata are the small bits of information that appear after you enter a keyword into a search engine. It is also commonly referred to as the information displayed in a SERP (search engine results page). This could include the title of your webpage (title metadata) or a description of the webpage’s content below the title (description data). The title metadata and description metadata, on the other hand, are critical for any copywriter to use correctly. A good metadata description, for example, will only have two sentences and will include your target keyword within these two sentences. Effective title metadata is even more critical because it serves as the headline in search engine results. The title metadata is displayed above the description metadata and is read first by search engine users. For an effective title, 6-8 words are usually sufficient. In addition, including your target keyword here will increase your chances of capturing more web traffic.