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5 Simple Ways to Boost Your Website’s SEO Ranking

Every day, consumers use search engines such as Google, Yahoo, and Bing to find what they are looking for. Google, on average, processes more than 40,000 search queries per second. That equates to 3.5 billion searches per day!

Given the prevalence of online search, it is not surprising that every business wants to appear at the top of search results when a consumer searches for a specific product or service that it offers. However, achieving that coveted top ranking necessitates more than just having a great business and online presence—it necessitates having a solid search engine optimization (SEO) strategy in place.

In a nutshell, search engines perform two primary functions: crawling and indexing, and then generating a ranked list of websites based on what the search engine deems to be most relevant to users. Using SEO is critical to increasing the visibility of your brand’s website and, as a result, its organic search ranking. When used strategically, SEO can help drive more traffic to your website, improve your ROI, generate more leads, and increase overall brand awareness for your company.

Use these five fundamental SEO tips as a starting point for your SEO strategy to improve your brand’s organic search ranking:

1. Identify Your Target Keywords

Identifying your target keywords—that is, the primary words and phrases that embody your brand and its content—is one of the first steps in developing an SEO strategy that aligns with your business goals. You can determine which keywords are most relevant to your target audience by conducting keyword research with tools like Google Ads Keyword Planner, WordStream, or Wordtracker—insight that will help you expand the visibility and reach of your site’s content in search results. Finally, by guiding you to create valuable content that is specifically targeted to your audience, you are laying the groundwork for your content strategy.

In general, a good rule of thumb for your SEO strategy is to concentrate on optimising the content of your site with 1-3 keywords. Though this may appear to be a small number, incorporating too many keywords can actually harm your SEO because search engines consider this keyword stuffing, which is the practice of filling a webpage with the same target terms in an attempt to gain a higher ranking.

2. Perfect Your On-Page SEO

On-page SEO is the process of optimising individual web pages with target keywords in order for them to rank higher in search results, attract more traffic, and convert more visitors. Implementing on-page SEO is a critical component of improving your company’s online search ranking.

Once you’ve determined your brand’s target keywords, the next step is to optimise your web pages by incorporating the keywords into each of the following key areas:

URL structure 

 Though URLs play a small role when it comes to SEO ranking, a well-optimized URL allows visitors and search engines to easily identify and understand what the link destination is.

Title tag 

A title tag is a simple but important component of on-page SEO—it is the main heading that appears in search results and in the title bar at the top of your web browser.

Body text 

Body content is the main text on your website and the most important place to include keywords because it contains the majority of the information that your visitors are looking for.

Meta description 

Meta descriptions, which appear in search results, provide a brief summary of a webpage. As a result, if your meta description includes your target keywords, your website will be more likely to attract visitors.

H1 tag 

The H1 tag is the primary heading that users will see when they visit your website. Its purpose is to indicate what the webpage entails, and as such, it should include keywords related to the page’s content.

Image ALT attribute 

Another way to boost your SEO ranking is to include keywords in your image ALT attributes, which provide alternative text to describe your images if a user is unable to view them. When you hover over an image, these attributes are also displayed as a tooltip.

Using an on-page grading plugin, such as WordPress Yoast SEO, HubSpot’s Website Grader, or Moz On-Page Grader, is an excellent way to see how your on-page SEO compares. Then, you can adjust your site’s web pages to improve your search ranking even further.

3. Develop a Killer Content Strategy

Websites that are regularly updated with new, high-quality content are favoured by search engines. So, one of your main goals in developing a content strategy that will drive traffic to your site should be to create high-quality, search-engine-optimized content.

Having said that, while the phrase “content is king” is popular, not all content is good content. Create and publish content that will help your brand build topical authority—or the key topics for which you want to be known as an expert—while leveraging relevant, targeted keywords to get the most out of your content strategy.

After you’ve determined your content goals and core topics, the next step is to develop your content strategy. However, keep in mind that different parts of the sales funnel necessitate different types of content, as your audiences’ needs will vary as they progress through the buyer’s journey.

A blog is an excellent way to populate your website with high-quality content that is relevant, valuable, and/or interesting to your visitors, allowing your brand to gain page authority and rank higher in search results. In fact, businesses with blogs generate 67 per cent more leads per month than those without. This content can then be promoted through additional channels, such as social media, email, and digital advertising, to drive even more traffic back to your website.

4. Master Link-Building Tactics

Implementing outbound, internal, and inbound link-building tactics is another critical component of an effective SEO strategy. Backlinks, or “inbound” links, are a type of off-page SEO that search engines like Google use to gauge and rank the quality of site content. These are essentially links from another domain that point to one of your web pages. Websites that have a higher number of high-quality backlinks from other relevant and reputable sources tend to rank higher in search results.

Guest blogging, the creation of useful or interesting content, the distribution of infographics, or the promotion of an event are all excellent ways to attract high-quality backlinks. Concentrate on the quality, rather than the quantity, of links you receive from other sites that are relevant to your business or industry.

Another link-building strategy is to use a combination of internal links (links to another page on your own website) and outbound links (links from your website to another reputable source). A blog, in particular, is an excellent place to use internal and outbound links.

5. Republish Your Existing Content

One of the most significant advantages of having a blog is the SEO value it provides. It is also an excellent method of keeping your website current and up to date. Because not every blog post you write will receive the attention it deserves, it’s critical to take the time to update or republish top-performing content that’s still relevant and valuable by adding new content and images. Not only will this increase the longevity of your content, but it will also further optimise your site while building on the SEO value that your content has accumulated over time. In fact, updating old blog posts can boost organic search traffic to your site by up to 112 per cent.

However, not all blog posts are created equal—some are more valuable than others in terms of SEO. It is critical to plan out which blog posts are worth refreshing as part of your content marketing strategy in order to generate the best search results. Making an inventory of all content is a good place to start. Then, examine your site’s traffic statistics to determine which posts:

  • Feature more in-depth information
  • Are more likely to be shared by readers
  • Have a higher conversion rate
  • Better resonate with your readers (i.e., more time on page, lower bounce rate)

As a general rule of thumb, updating and/or republishing old content every 3-6 months, depending on the frequency of your content creation efforts, is a best practise.

Once your site has been optimised for search, it is critical that you continue to monitor its performance on a regular basis with an analytics tool like Google Analytics to determine which keywords and traffic sources are producing the most conversions. This data will assist you in determining which keywords to target with your content strategy in the future to achieve the best results, as well as which keywords to avoid entirely.

Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.