Statistics on video consumption speak for themselves.
According to Facebook, 500 million people watch their videos every day.
YouTube claims that its users view more than a billion hours of video every day.
According to a Cisco report, video content will account for more than 80% of all internet material watched by the end of 2021. People will also watch 3 trillion Internet video minutes per month, equivalent to 5 million years of video per month or 1 million video minutes per second, according to the report.
These are enticing figures for marketers to consider.
There’s little doubt that video will play a bigger role in your content marketing approach in the future.
Are you unsure what kind of video material you should create?
You should familiarise yourself with the following material formats. We’ll go through the advantages and disadvantages of each format, as well as how they fit into your overall plan.
The Business Video
Many companies use corporate videos to introduce their customers about their history and culture. It can highlight social efforts or explain the many components of its business.
These videos may include the company’s founder, prominent executives, and flagship items. Images from the office, employee interactions, meetings, and what individuals wear to work lend a personal touch to your brand.
A CSR (corporate social responsibility) video, which is an essential subgroup of the company video, can emphasize the company’s contributions to society.
Is your company committed to achieving carbon neutrality? Contribute to the delivery of educational programmes in underprivileged areas? Do you donate to food banks or assist in the delivery of water or electricity to remote areas?
Company videos that are well-made can help you visualize these concepts quickly and effectively.
The interview style enables you to associate your brand with a well-known figure or someone powerful in your industry.
You can conduct a one-on-one interview or organize a panel discussion with several speakers. These individuals should be chosen based on their ability to appeal to your target audiences or their expertise in the topic.
The topics of conversation can be varied, and they do not have to be related to your line of business. For example, you might hold interviews based on themes that reflect your company’s beliefs, or you may provide brand testimonials to help sell your items.
If your company encourages a healthy lifestyle, you could discuss the latest fitness or health eating trends.
You could gather articles with soundbites from delighted residents if you sell real estate.
How To Video Or Video Tutorial
This content type is in high demand, particularly if your product is extremely technical, requires some talent to use, or answers some troubleshooting issues that your consumers may have.
Video content marketing is a huge field. To assist people master concepts, skills, or tools, instructional or how-to videos can be produced in videos as short as 2-5 minutes or sequenced in chapters.
Have you seen the content on Lynda, Coursera, or Udemy? Some educational content is in such high demand that educational sites may offer you a partnership to appear beside them.
Whether it’s a food demo, a cosmetics tutorial, or a how-to on setting up an Analytics account for your website, YouTube and/or Facebook will usually suffice to help you advertise your content.
The vlog is a fantastic piece of long-form material created from the perspective of a video blogger, or vlogger.
The vlog segment frequently sets the vlogger in a situation where they can record themselves doing something. It may be a scuba diving trip, a new restaurant visit, or a trip to a different nation. A vlog can be a how-to, a personal statement, or a mukbang at times.
The finest vloggers know how to edit important situations, add music and unique humor, all while conveying their personalities naturally on camera.
Because the allure of a vlog is getting to know the vlogger and what they do in their everyday lives, stripped-down, behind-the-scenes videos can help vloggers and their fans form deep and loyal bonds.
It has the potential to turn inexperienced content creators into seasoned influencers who boost the visibility of the brands with whom they collaborate.
The Webinar Or Presentation In Real Time
In the current context, companies that want to address industry matters are still avoiding in-person seminars and conferences.
Enter the webinar, a useful, educational dialogue moderated by a host or moderator.
Then there’s the live presentation, which usually consists of a single speaker giving a keynote-level speech in real time. The most well-known example is the 15-minute TED Talk.
A live webinar presentation or presentation has the advantage of having targeted, educational, or informative information. You can attract interested audiences who pick up useful ideas and engage with the speaker by using the correct promotions.
It’s a method of increasing brand awareness by linking you with a person or a set of ideas that people care about.
A live webinar or presentation, depending on the design, can also help you achieve thought leadership in your market.
Investing in the Production of Video Content
Video content creation, like strong written or visual material, is not always simple or quick. DIY quality videos are now available at a fraction of the cost thanks to new video creation and editing technologies.
You could, of course, enlist the help of a digital marketing agency to accomplish it for you. Simply concentrate on your digital segmentation, communication goal, and providing distinctive content that sets you apart from the competition.