5 Ways to Boost Your Regional SEO Strategy


5 Tips to Improve Your Regional SEO Strategy

Ranking for a larger region may make more sense for some businesses than optimizing for a hyperlocal approach. This is especially true for service area businesses that provide services in multiple locations and may not have much foot traffic in the office.

Implementing a well-planned regional SEO strategy can help you expand your impression reach without breaking the bank by opening physical offices in every city. If done correctly, you can still rank in the SERP for the coveted “near me” searches that users have become accustomed to.

We recommend following these five tips to optimize your regional SEO strategy to reduce any decline in organic visibility and business from your SEO efforts.

1. Research Your Area

We may believe we have a good understanding of the areas we serve, but hard data can always prove us wrong. Before you go any further, make sure you know which cities are generating the most organic search interest for your goods/services.

Local Keyword Research: Conduct in-depth keyword research by incorporating geo modifiers into your phrases. Compare that to your Google Analytics geography report to see if there are any similar trends. Once you’ve compiled a list of cities, sort them by highest search interest to lowest.

Group Your Cities:

The next step is to determine which of these cities can be grouped together into single regions. Our goal in step three is to reduce the number of regional pages we will create.

2. Limit Doorway Pages

Doorway pages are defined by Google as “… sites or pages created to rank highly for specific search queries.”

They go on to say that doorway pages are essentially a collection of duplicate or similar pages that all lead to the same destination and may negatively impact the user experience. Creating doorway pages frequently takes the form of duplicate local landing pages, which is a trend that must be reversed.

The unfortunate reality is that they do occasionally work.

3. Create Better Regional Pages

There are several elements that should be present on both a location page and a regional page, but regional location pages require a little more to ensure a meaningful user experience.

Include a description of the area. The description should be completely unique to your site. This is what distinguishes a well-crafted region page from a doorway page.

To help improve the value of your region page, include the following in your business description:

  • Business in the region has a long history.
  • Why your services are especially relevant to those consumers or businesses.
  • Are there any notable projects in the area? (include photos).
  • Services or goods that may be popular in the area are provided.
  • One-of-a-kind selling proposition
  • Using major highway cross-sections or notable landmarks, describe the actual service area.
  • Include internal links to other pages in the nearby region.
  • Mention local customers and testimonials.

Include any notable clients in the area who may be recognizable to users if you are a B2B company. Discuss the work you did for those clients and include photos of your services that are relevant.

Include logos instead of photos if none are available. Include testimonials from those clients if possible.

Want to take it to the next level? Create video testimonials in that area.

Include images! This is where you can set yourself apart from the competition. Your competitors may employ a similar strategy and include general stock photography on the region page.

Take it a step further by making your own high-quality photos in the area.

Here are some photography tips:

  • Include your logo prominently in some of the first photos that appear.
  • Make your image’s name and alt text as catchy as possible.
  • Display images of your products or services in action.
  • Include well-known landmarks from the area.
  • Include a map of the service area.
  • Make a personalised map of the region with a highlighted section indicating your service area.

This can be used in conjunction with the section of your description that mentions your service area. Create an interactive map with a good digital partner – actually, us! – to improve the user experience.

If possible, obtain a physical office location. Having a local office in each region can be costly. It is also possible that it is not required for every business. Having at least one physical office in the heart of your region, on the other hand, can significantly help boost your local rankings.

4. GMB Local Office vs. Service Area Business

Setting up a Google My Business profile is a no-brainer if you can afford a physical office, even if it’s just for answering phones and dispatching service members. However, some businesses may not be able to afford multiple offices, and this may not be the best strategy for them.

In such cases, we advise creating a service area business in GMB and casting a wide net.

5. Develop a Niche Link Building Strategy

Local link-building strategies come in a variety of sizes and shapes. However, the best strategy is one that is integrated and tailored to your specific needs.

Here are some suggestions for gaining new links to your region pages:

  • Take part in local charities and events (and run some PR about it).
  • Make your region page available in industry-specific directories.
  • Use reviews and testimonials to your advantage.
  • Write guest posts about your work for your clients’ websites

Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.