Follow these tips to increase your search engine optimization (SEO) and see your website surge to the top of search engine rankings.
1. Publish Relevant Content
Quality content is the most important factor influencing your search engine rankings, and there is no alternative for outstanding content. Quality content tailored to your target audience enhances site traffic, which boosts your site’s authority and relevancy. Improve your online authoring abilities.
Keywords Choose and target a specific keyword phrase for each page of your website. Consider how your reader might look for that exact page using search terms such as:
- engineering management master’s degree
- What exactly is biomedical engineering?
- Resources for Title IX
- the northern lights
- What is the procedure for applying for scholarships?
- date for submission of applications
Multiple Keyword Phrases
It is quite difficult for a website to gain search engine ranks for several keyword phrases—unless the keywords are extremely similar. A single page may rank for “biomedical engineering jobs” as well as “biomedical engineering careers.” A single page ranking for “student affairs” and “dean of students” or “gender discrimination” and “violence reporting procedures” is doubtful.
If you want to rank for numerous keyword phrases using your website, you must create a distinct pages for each search phrase.
Once you’ve decided on a keyword phrase for a certain page, examine the following:
- Can I utilise a portion or the entirety of the keyword phrase in the page URL (by employing keywords in folders)?
- Can I include a portion or the entire keyword phrase in the page title?
- Can I use a portion or the entire keyword phrase in page headings and subheadings?
Answering yes to these questions can help you rank higher in search engines. However, be natural and user-friendly. For example, you don’t want the term “engineering” to appear three or more times in the URL, nor do you want the phrase “Northern Lights” to appear in the page title and every header. Readability and usability continue to triumph over search engine optimization.
Aside from the page URL, title, and headers, content has the largest influence on search engine rankings. Repeat your keyword phrase numerous times across the page—once or twice in the opening and closing paragraphs, and two to four times more throughout the rest of the text.
Don’t forget to highlight these keyword phrases with bold, italics, header tags (particularly an H1), and other emphasis tags—but don’t go overboard. You still want your language and writing style to come off as natural. Never, ever sacrifice decent writing for the sake of SEO. The greatest pages are written with the user in mind, not with the search engine in mind.
2. Update Your Content Regularly
You’ve probably seen that we care a lot about content. Search engines do as well. Regularly updated material is regarded as one of the finest markers of a site’s relevance, so keep it up to date. Audit your content on a regular basis (say, every semester) and make modifications as needed.
When creating your website, leave a space between the head> tags for metadata, or information about the page’s contents. If you have a CMS site that was created by the UMC web team, this data will be pre-populated for you. However, as your site evolves, it is critical that you evaluate and update the Metadata.
The page titles displayed at the top of a browser window, as well as the headline inside search engine results, are controlled by title metadata. It is the most crucial piece of metadata on your page.
The web team has developed an automatic technique for constructing the meta title for each webpage based on your page title for people who have a CMS website. This emphasizes the significance of adopting well-thought-out page titles that are rich in keyword words.
The textual description that a browser may employ in your page search return is referred to as description metadata. Consider it your website’s window display—a succinct and appealing summary of what’s inside, with the objective of enticing visitors to enter. A good meta description will usually consist of two whole sentences. Although search engines may not always use your meta description, it is crucial to provide them with the opportunity.
Keyword metadata is almost never used to compute search engine rankings. However, since you should already be familiar with your keyword phrases, it doesn’t hurt to include them in your keyword metadata. You should offer a variety of phrases. As a general rule, confine it to 3-7 phrases, with each phrase including 1-4 words. “Computer science degree” is a wonderful example.
Concentrate on including useful links within the text. Instead of using “click here” links, try writing out the destination’s name. “Click here” has no search engine value beyond the linked URL, however keyword-rich and will increase both your search engine rankings and the ranking of the page to which you are linking. Always utilize descriptive links by linking keywords—this not only enhances search engine optimization but also adds value to your viewers, particularly those with impairments or using screen readers.
Always use alt tags, or alternative text descriptions, to describe your visual and video media. They allow search engines to find your page, which is important for folks who use text-only browsers or screen readers.
These are just a few of the many ways to boost your search engine rating.