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SEO

5 ways to keep your SEO ranking

SEO

The foundation of any online business is generating a consistent source of website traffic. It is impossible to convert visitors to prospects and loyal, long-term customers if you do not have visitors to your website. When you establish yourself as an authority through the lens of Google, your visibility in search engine queries will increase.

But what happens after you’ve risen to the top of Google’s search results pages?

Ranking for specific keywords, contrary to popular belief, is only half the battle. The fundamental tenets of SEO are constantly evolving, and marketers must keep up with the latest trends.

Today, I’m going to discuss how you can keep ranking for the keywords for which you’ve worked so hard. These strategies will also protect you against any potential algorithm updates.

1. Update your site

This may seem obvious, but it is one of the most common errors in the internet marketing industry. As part of its ranking algorithm, Google considers both content quality and content freshness, so keeping your site up to date is an excellent way to maintain your position.

Text-only articles, for example, can potentially harm your search engine rankings. If you want to keep your keywords, you should update your content by incorporating a variety of videos and images into your articles. This will improve your readers’ experience and encourage others to link to your site.

Take the time to improve your brand’s visual appeal. Optimizing your site’s layout will lower bounce rates and increase the likelihood of your visitors engaging with your content.

2. Speed up your site

Site speed has long been a ranking factor in Google search, but many websites still take a long time to load — especially on mobile, where the majority of searches now occur. Keep in mind that over two million blogs are published every day, so if your website isn’t loading quickly enough, your visitors will most likely seek an alternative solution.

Google encourages webmasters to reduce their page load time for mobile devices to less than one second, which is extremely fast. Even if you can’t get it that low, keep in mind that every second you save on page load time reduces page abandonment.

Fortunately, you shouldn’t have to hire a tech expert in your niche to make your pages load faster. The following are three simple steps that will increase the speed of your website:

  • Change to a faster, more dependable hosting service.
  • Turn on image compression for all images on your website.
  • To increase download speeds, use a content delivery network (CDN).

If you’re still having problems with your loading speed, you can use a tool called Google PageSpeed Insights to help identify the specific issues that are slowing down your website’s load time and suggest solutions.

3. Expand your link building

One of the most common errors made by marketers is focusing on the quantity rather than the quality of their backlinks.

If you’ve already ranked for a specific keyword, there’s no need to build a lot of backlinks to that page. Google can tell if a website is gaining links at an unnatural rate. Building links too quickly can be interpreted as a red flag, potentially resulting in your website being banned.

If you build the majority of your links to point to a single article, your rankings may suffer. Google wants its users to be able to find relevant and helpful content on your website.

If you want to keep your keyword rank, you should diversify your inbound links to all of your site’s pages. This strategy will diversify your backlink profile and boost your overall website authority in the eyes of Google.

4. Outbound and internal links

Links within your site, as counterintuitive as it may sound, can be just as important as backlinks to your site. Sending outbound links to authority brands in your niche aids Google in determining your website’s relevance.

Always ensure that the external pages to which you link provide relevant and valuable content to your readers. For example, if you’re in the outdoor survival skills niche, you probably shouldn’t link to the home page of Harvard University. Nonetheless. Although edu links are often regarded as valuable by SEOs, the content would be incongruent with a brand centered on survival and protection.

Internal linking, which occurs when you link to related articles on your own website, is another effective strategy for maintaining keyword rankings. Internal linking, when done correctly, will assist search engines in better understanding the importance and topical focus of each page. As an added bonus, smart internal linking can keep users on the site longer by making it easier for them to access additional site content.

Internal linking, like outbound links, should be used sparingly. Don’t go overboard by including a slew of links to your existing article content.

5. Build your social media presence

It is unclear whether social media engagement is a ranking factor in search, either directly or indirectly. Search engines, on the other hand, clearly regard each major social media platform as an authority brand. Facebook, Twitter, and LinkedIn all have a high PageRank in Google.

Obtaining links from these networks will assist Google in determining your website’s relevance. The more people who like and share your content, the more visibility you’ll get from these social media platforms. As you continue to build quality backlinks, you may be able to boost and maintain your rankings in the long run.

Here are a few quick tips for increasing the visibility of your blog on social media:

  • Add social media share buttons to your article’s sidebar.
  • In your content, include explicit calls to action (e.g., “If you liked this content, please share it by clicking this button here.”)
  • Provide your users with a free piece of content in exchange for a social media share.

Closing thoughts

Search engine optimization is a long-term process that does not produce immediate results. Typically, it takes a few months before you begin to see the fruits of your SEO efforts. Implementing the five strategies listed above will assist you in maintaining your authority long after you have ranked for a specific keyword.

Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.