Digital Marketing


The Philippines is well-positioned for a digital future, with over 60 million Internet users. It’s the ideal runway for launching your marketing campaign if you’re the owner of a small or midsize business.

To increase their marketing efforts, many big brands and a few startups are leveraging the country’s tech-savvy population. To tap their market online, these companies undertake digital marketing campaigns that include powerful social media marketing, well-thought-out pay-per-click (PPC) ads, and industry-proven search engine optimization (SEO) tactics.

You may do the same if you’re seeking for fresh strategies to reach out to additional customers. Small enterprises and large organisations compete on an equal footing in the internet arena. You have just as good a chance of gaining new customers online as the large companies, especially if you conduct a clever, creative digital marketing strategy.

With so much information available regarding the dos and don’ts of digital marketing, determining which techniques work and which don’t can be difficult. Even specialists who have completed comprehensive digital marketing training courses have difficulty grasping this concept. Let us discuss some of the typical assumptions and hearsays in the digital marketing sector to help clear things up.

Myth #1: If you build a website, people will come.

We’ve heard tales of entrepreneurs creating stunning websites and then expecting thousands of visitors to flood in once everything is up and running. Unfortunately, some business owners are left disillusioned after weeks or months of seeing little to no traffic to their visually great websites. They eventually shut down their websites and never return to internet marketing.

The truth is that websites are an essential component of digital marketing. A website improves your company’s credibility and allows you to keep your customers up to date on your current offers. Building a website, on the other hand, is merely the first stage in the full internet marketing process, and it isn’t enough to attract people. The following steps entail a variety of tactics for attracting visitors to your website. This is where the science and art of promoting your business to your target internet audience comes into play.

Myth #2: Because SEO produces long-term results, you don’t need to run SEO campaigns on a regular basis.

Without getting too technical, SEO is the technique of enhancing your website’s search engine ranks in order to increase the amount of visitors to your site. When a user types in keywords related to your website’s content, your website can appear on the first page of Google Search Engine Results Pages (SERPs) thanks to SEO.

SEO does, in fact, produce long-term results. You’d target a variety of keywords during your SEO campaign, and as a result, you’d be able to improve organic search ranks for them. These rankings could persist a long time, especially if there isn’t much competition for the keywords you’re targeting.

However, Google, like other search engines, is constantly changing its algorithms in order to improve its service and give more relevant search results to its users. Furthermore, Google rarely explains or exposes its algorithm tweaks and modifications. It is only the responsibility of SEO professionals to assess and comprehend the changes influencing their clients’ campaigns.

So, if you don’t reevaluate your SEO campaign in a year’s time, the tactics you used may no longer be beneficial. We recommend re-evaluating your SEO methods at least twice a year to ensure that they are current and in accordance with Google’s constantly changing algorithms.

Myth #3: It’s All About The Visitor Count.

Some marketers believe they have a thorough understanding of SEO. They create campaigns, target keywords, optimise their websites for certain keywords, and voila, their websites get a lot of traffic.

However, they are frequently perplexed because their phones aren’t ringing and their inboxes aren’t flooded with client enquiries. The large number of visitors indicated in their site analysis reports turns out to be just that – a number that has no bearing on business outcomes.

It’s crucial to drive traffic to your website, but striving for a large number of visitors in the hopes that someone will stick around and become a customer is a waste of time and money. Visitors who accidentally land on your website or who don’t fit the profile of your target clients aren’t exactly high-quality prospects. This is when you’ll need the assistance of a digital marketing expert.

If your website traffic isn’t focused, it’s meaningless. That’s exactly what top-notch digital marketing experts do. They exclusively promote your products, brand, or website to specified groups of internet users who share your typical consumer’s demographics, interests, and geography.

Myth #4: You’ll be fine if you only post on Facebook.

One of the most successful strategies to promote your brand is to advertise on social media. Filipinos, after all, spend almost four hours every day on Facebook and other social media platforms. However, without adequate audience targeting or content marketing, you may not see the desired results as quickly as you would like. Plus, with the latest changes to Facebook’s News Feed, reaching and engaging with your target clients on the network may be more difficult.

As a result, today more than ever, you must expand your digital marketing efforts outside Facebook. Local SEO works well in the Philippines, and it can help you increase your Facebook marketing strategy. Setting up a Google My Company page, claiming your local business listings, and optimising your website with local keyword data are all part of local SEO. When someone searches for “desserts in Mandaluyong” or “top cakes in Mandaluyong,” for example, local SEO will assist your website appear on the first page of Google.

Keep in mind that social media is still an important part of any digital marketing strategy. It’s a way for you to interact with your consumers more closely and get to know them better – their changing needs, purchasing habits, and other critical client facts.

However, don’t spend all of your marketing dollars on Facebook advertisements. After all, the majority of successful online marketing initiatives, not only Facebook marketing, employ three or more tactics.

Myth #5: Digital marketing is a low-cost option.

Many of our clients have expressed dissatisfaction with the cost of digital marketing. They presume that because the cost of an Internet connection in the country isn’t prohibitively high, the cost of online marketing services will be similar. What many clients don’t realise is that a high-speed internet connection isn’t the only cost of a digital marketing strategy. For starters, the campaign necessitates the hiring of digital marketing experts, whose high degree of expertise and long hours must be compensated.

While digital marketing isn’t cheap, it is still more cost-effective in the long run than traditional marketing tactics. For example, a 30-second commercial on a primetime television show might cost a firm more than half a million pesos every airing. A monthly billboard on EDSA, on the other hand, can cost as much as 400,000 pesos. You can gain big rewards for your organisation if you spend half or even a quarter of these amounts on digital marketing. When compared to other forms of advertising, digital marketing is very affordable — but it isn’t as low as many people believe.

 Myth #6: Understanding Digital Marketing Is Difficult.

Many consumers are afraid of digital marketing because they believe they must understand a slew of complicated ideas before they can get started or see meaningful results. Furthermore, many business owners fear failure or simply the prospect of doing something new and unexpected. They stick to their old habits, believing that they are still effective.

Digital marketing, whether they like it or not, is the way of the future. With more Filipinos turning to the internet to shop or obtain services, it’s critical that your company has an online presence. The online industry is too big to ignore, and it’s just becoming bigger. We can’t emphasise enough how important digital marketing is for staying competitive today and in the future.

Now, we’d want to dispel your apprehension about digital marketing by stating that it isn’t quite as difficult as you believe. Any subject can be simple if you give it your full attention. Although concepts and methods can seem complex, if you understand why and how they function, you’ll be one step closer to gaining the digital edge you require.

Furthermore, if you work with a reputable digital marketing agency, transitioning your company’s marketing efforts to online marketing will be much easier and more seamless.

Furthermore, you may be apprehensive about digital marketing because you are not where to begin. Understanding the truth behind popular digital marketing misconceptions, on the other hand, is a terrific place to start when it comes to better understanding the power of digital marketing – what it can do for your business and why you need it.

We’re here to assist you if you want to learn more about digital marketing. We will soon host a Digital Marketing Masterclass in the Philippines to assist business owners and marketing professionals in preparing for the digital future. Please join us. Register for our Masterclass right now.