69 SEO Stats You Should be Aware of (2023)

This is a comprehensive list of the most recent SEO statistics.

This page contains hand-picked resources.

statistics on:

  • Google ranking factors
  • Search engine usage
  • Voice search
  • Video SEO
  • Mobile optimization
  • Backlinks
  • Local SEO
  • Keywords
  • Lots more

So, without further ado, let’s take a look at the numbers!



Important SEO Facts

No. 2

SEO Statistics for Voice Search


Statistics on Video SEO


Statistics on Local SEO


Statistics on mobile SEO


Statistics on Backlinks


Statistics are key words in this article.


Trends in Search Engines


Important SEO Facts

Let’s get started with some extremely important statistics about search engines, SEO, and the search engine optimization industry. These are taken from industry studies, surveys, reports, and even Google statements. Let’s get started.

01. In order to rank websites, Google uses over 200 factors in their algorithm (Backlinko)

02 Currently, Google controls 86.86 percent of the search engine market (Statista)

03. The top Google result receives approximately 32% of all clicks (Backlinko)

04. Organic search has the best ROI of any marketing channel, according to 49% of marketers (Search Engine Journal)

05 The average number of words in organic search results on Google’s first page is 1,447. (Backlinko)

06. Consumers in the United States say they use a search engine to research products before deciding whether or not to buy them (Google)

07. An SEO professional’s average annual salary is around $60.5k (Backlinko)

08. Nearly 60% of the pages in the top ten Google results are three years old or older (Ahrefs)

09. The top three factors for Google’s search results, according to Andrey Lipattsev, Search Quality Senior Strategist at Google, are links, content, and RankBrain (Search Engine Watch)

10. Google organic search accounts for 59.2 percent of global web traffic (Sparktoro)

How Many Searches Does Google Get A Day?

The number of Google searches per day has surpassed 7 billion, implying that people are searching 81,000 times per second. If we look at how many people use Google on a yearly basis, we can estimate that there will be over 2.55 trillion searches in 2020.

In terms of Google’s search growth, how have these figures changed?

Number of Google searches in 2020

  • In 2020, there will be 81,000 searches per second, up from 63,000 in 2016.
  • In 2020, there will be 4.9 million searches per minute, up from 3.8 million in 2016.
  • In 2020, there will be 292 million searches per hour, up from 228 million in 2016.
  • In 2020, there will be 7 billion searches per day, up from 5.5 billion in 2016.
  • In 2020, there will be 212 billion monthly searches, up from 167 billion in 2016.
  • In 2020, there will be 2.55 trillion searches per year, up from 2.00 trillion in 2016. 

Those of you who want to cite actual figures should be aware that Google hasn’t released their data in a long time, so these are the most recent estimates available online.

They are, if anything, a lower estimate than the actual figures, so it’s a safe bet to include the phrase “or more” with any mention of the figures above.

How Many People Use Google Per Day?

The average internet user searches Google four times per day. Based on these figures, the number of people who use Google search on a daily basis is estimated to be around 1.7 billion – despite the fact that there are 7 billion searches per day.

It’s best to assume this is a rough estimate until Google publicly releases their figures. In addition, according to another study I came across, only 15% of users in the United States search more than once per day. With this in mind, the 15% increase in the overall average they used for this calculation may be justified.

How Many Web Pages Or Sites Does Google Search?

The total number of websites on the internet is estimated to be around 1.72 billion today. Google search will have 58 billion unique indexed webpages in 2020, up 38.1 percent in five years. In 2013, Google reported having 30 billion pages in its index and crawling 100 billion pages per month, with some pages returning more frequently than others.


SEO Statistics for Voice Search

Traditional text-based searches are being phased out in favour of voice searches. Voice searches are faster and easier than typing on a keyboard or a smartphone screen, which should come as no surprise. These statistics will get you started if you want to separate your content marketing for voice search.

11. Brian Dean discovered that 40.7 percent of all answers from voice search come from a Featured Snippet after analysing 10,000 Google Home search results (Backlinko)

12. Inventive+ phrasing 70.4 percent of voice search result pages are HTTPS websites (Backlinko)

13. The average number of words in voice search results is 29. (Backlinko)

14. Only 36.4 percent of voice search results come from pages that use Schema, compared to 31.3 percent globally (Backlinko)

15. Voice search tends to favour websites with high link authority (Backlinko)

16. A typical Google voice search result receives 1,199 Facebook shares and 44 Twitter mentions (Backlinko)

17. A voice search result’s average reading level is 9th grade (Backlinko)

18. Voice search results usually load in 4.6 seconds, which is 52% faster than the average page load time (Backlinko)

19. Google voice search results on average have 2,312 words per page (Backlinko)

20. Approximately 75% of voice search results come from one of the top three desktop ranking pages for a query (Backlinko)

21. Voice searches on mobile phones are 3 times more likely to be for something local than text searches (Search Engine Watch)

22. By 2020, according to ComScore, search queries will account for half of all searches. Although no current figures have been released, one study estimates that nearly 90 million smart speakers are in use in the United States (Voicebot)

What Is The Voice Search Market Share?

Voice search has a 20% market share of all Google searches in the United States, according to Google data. Over half of American households are expected to have a smart speaker by 2022.

How Many People Use Voice Search On Mobile?

According to Google, voice search on mobile devices is used by 27% of the world’s population. Over 1.1 billion of the world’s 3.50 billion smartphone users will use voice technology once a week – at the very least!

How Many People Use Alexa Or Google Home?

With 2.52 people in the average American household, there are well over 50 million Alexa and Google Home smart speakers in the US. In 2018, the Amazon Echo had a 24 percent ownership rate among 18 to 24-year-old Americans, with 44 percent ordering products once a week using voice search.


Search Engine Optimization (SEO) Statistics for Videos

There’s no denying that online video is rapidly expanding. The question is, how do you optimise your videos so that the right people see them? And how do you get your videos to the top of the second largest search engine on the planet (YouTube)? Check out these fascinating video SEO statistics!

23. According to a study of 1.3 million YouTube videos, the number of comments, views, shares, and likes had a strong correlation with higher YouTube rankings (Backlinko)

24. The average length of the first page videos on YouTube is 14 minutes and 50 seconds (Backlinko)

25.  HD videos make up 68.2 % of the first page of YouTube results (Backlinko)

26. On YouTube, videos that gain new subscribers tend to rank higher (Backlinko)

27. Video posts receive more backlinks and see a 157 percent increase in search traffic (Search Engine People)

28. Contrary to popular belief, there is no link between video descriptions that have been keyword optimised and YouTube rankings (Backlinko)

Video Marketing Engagement Statistics

According to Wordstream, 49% of marketers increase revenue faster when they use video in their strategy, and 51% of professionals consider video to be the best content for ROI. Furthermore, 64% of consumers who watched branded videos on social media made a purchase as a result of their viewing.

Every month, 85 percent of all internet users in the United States interact with video content, and 86 percent of consumers want to see more video content from the brands they support!

How Many Videos Are On YouTube?

Over 5 billion videos have been uploaded to YouTube, with 50 million unique users contributing to the total. According to YouTube, over 500 hours of video are uploaded every minute, with average viewing sessions lasting upwards of 40 minutes.

YouTube is one of the few social media platforms that isn’t heavily influenced by mobile, and its user base is still fairly evenly split at 50% each way.

How Many Daily Video Views Are On Facebook?

On Facebook, there are over 8 billion daily video views. On a daily basis, this equates to 100 million hours of video consumption. Surprisingly, 85 percent of these videos are watched without sound, one in every five are live broadcasts, and mobile devices account for 98 percent of all views.


Local SEO Statistics

It’s no secret that Google’s local pack (also known as the “Map Pack”) uses a different set of ranking factors. These figures demonstrate how critical an SEO strategy can be for any company that serves a specific geographic area.

29. Google searches for a local business or service account for 46% of all searches (Search Engine Roundtable)

30. Only 25% of small business websites have an H1 tag (Fresh Chalk)

31. For 92 percent of search queries with a city and business category, a Yelp page appears in the top five results (Fresh Chalk)

31. 76 % of people who search for something nearby on their smartphone visit the business within one day (Google)

32. A purchase is made in 28% of local searches (Google)

How Many Local Searchers Are There Per Month

Based on the previous report, which stated that 46% of all searches have local intent, the number of monthly local searches is 97 billion; this will total 1.17 trillion over the course of a year. Similarly, if we break this down, it’s 3.2 billion searches per day, or 37,000 local searches per second.

What Percent Of People Searching Locally End Up Visiting?

People who use Google for local search queries, according to Google, visit 1.5 billion locations each month as a result. This equates to 32.8 percent of all internet users going to a local business.

What Percent Of People Searching Locally Actually Buy?

After searching, 78 percent of people will buy locally, which includes both online and in-store purchases from local businesses. Sixty-six percent of people will shop both online and offline in their local area.


Mobile SEO Statistics

Google’s algorithm changed from “desktop-first” to “mobile-first” recently. This isn’t surprising, given that mobile devices now account for the majority of Google searches. This is a trend that isn’t going away anytime soon.

34. Location-based searches account for 30% of all mobile searches (Google)

35. Google searches on mobile account for 58 percent of all searches (hitwise)

36. On mobile, organic CTR is about half of what it is on desktop (SparkToro)

37. When searching on their smartphones, 51% of users discovered a new company or product (Google)

38. On mobile, the first organic listing receives 27.7% of clicks, compared to 19.3 percent on desktop (SEOClarity)

39. Every day, 87 percent of smartphone users use a search engine (Go-Globe)

40. Voice searches now account for 20% of all mobile queries (Search Engine Land)

Percentage Of Searches On Mobile vs. Tablet

When all search engines are combined, mobile accounts for 50.21 percent of total market share, with tablets accounting for 2.62 percent (a total of 52.83 percent for mobile devices). In the second half of 2020, tablet sales have largely plateaued, while desktop sales have risen at the expense of mobiles.

According to the statistics listed above, mobile devices account for 58 percent of all Google searches. In Google, mobile devices account for a higher percentage of paid clicks, with 62 percent.


Backlinks Statistics

Is Google’s algorithm still using backlinks after all these years? Yes, indeed! Let’s take a look at some statistics that show link building is still very important for search engine optimization.

41. According to a study published on Backlinko, the number of domains linking to a page had the strongest correlation with Google rankings (Backlinko)

42. There are no backlinks pointing to more than 66% of pages (Ahrefs)

43. Long articles receive 77.2 percent more backlinks on average than short articles (Backlinko)

44. Each month, the top-ranking page in the search results receives an additional 5%-14.5 percent more dofollow backlinks from new websites (Ahrefs)

45. According to an Ahrefs study, reciprocal links appear on 43.7 percent of Google’s top-ranking pages (Ahrefs)

46. Blogging increases the number of backlinks to a company’s website by 97 percent (HubSpot)


Keywords Statistics

Let’s take a look at some statistics about how people use search engines to find information.

47. 67.6% of all clicks come from the first five organic results in the SERPs (Zero Limit Web)

48. More than four words appear in 50% of search queries (WordStream)

49. Over 29% of keywords with over 10,000 monthly searches have three or more words (Ahrefs)

50. Approximately 8% of searches are phrased as a question (Moz)

Top 20: The Most Searched Words On Google

The most popular search engine queries in the United States are listed below. It’s almost entirely brand-related search terms, as you might expect.

When you look at what people search for on Google, you’ll notice that number 5 is people Googling “Google,” which may seem a little strange at first. However, many people want to get to Google’s homepage options to direct their queries to Google images, Google Video, Google Maps, and other Google services.


Search Engine Trends

SEO is constantly evolving. And it appears to be changing at a faster rate than ever before. That’s why I decided to include a collection of statistics focusing on emerging trends in SEO, such as Featured Snippets, Google algorithm updates, current ROI, organic CTR, and more.

51. A featured snippet appears in 12.3% of search queries (Ahrefs)

52. Before clicking on any of the results for their original search, 18% of searchers type in a new query (Moz)

53. Seventy-five percent of searchers never look past the first page of results (HubSpot)

54. More than one search result is selected by 21% of searchers (Moz)

55. In 2018, Google claimed to have made over 3,620 “improvements” to search (Search Engine Journal)

56. Google receives over 3.5 billion searches per day (Ardor SEO)

57. Organic results receive 94 percent of SERP clicks (Search Engine Watch)

58. Google (72.4%), Bing (12.3%), Baidu (11.3%), and Yahoo (1.9%) account for the majority of global search engine traffic on desktop (NetMarketShare) (NetMarketShare)

59. Organic traffic accounts for over 40% of revenue in the retail, media & entertainment, business services, technology/internet, and hospitality industries, according to BrightEdge (BrightEdge)

60. A clickthrough rate of 36% is generated by pages ranked 1 through 3 on search engine results pages (SERPs) (Searchmetrics)

61. On Google, 99.58 percent of featured snippets already rank in the first ten positions (Ahrefs)

62. Every second, over 86,000 searches are conducted on Google (Internet Live Stats)

63. WordStream discovered that brand affinity increases CTRs by 2-3 times (WordStream)

64. Every time a user lands on a website from a search, SEMrush discovered that they visit 3-3.5 pages (SEMrush)

65. The average bounce rate for domains in the top three positions is 49%. (SEMrush)

66. According to Searchmetrics, a top 10 search result’s average time on site is 3 minutes and 10 seconds (Searchmetrics)

67. Organic traffic to websites is 300 percent higher than social media traffic (IronPaper)

68. According to a study conducted by Ahrefs, nearly 91% of pages receive no traffic from Google (Ahrefs)

69. 70.6 percent of all website traffic is accounted for by the major search engines (Google, YouTube, Bing, and Yahoo) (SparkToro)

Top 3 Search Engine Trends To Watch

We’re almost to the end of my SEO statistics roundup, and it’s clear from the data that there are some standout elements that marketers should be aware of. Consider the following search engine trends, no matter how obvious they are:

1. By 2022, 55% of American homes will have at least one smart speaker (TechCrunch).

2. On a weekly basis, 1.1 billion smartphone users around the world will use voice technology (Google).

3. In the United States, voice search accounts for 20% of all Google searches (OC&C).

Perhaps something to make us all jittery?


That concludes my SEO statistics list.

As someone who works in SEO, I had a lot of fun compiling this list of statistics.

Now I’d like to hear what you have to say:

Which of these SEO stats surprised you the most?

Or maybe there’s a statistic somewhere that I missed (it happens).

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