Content creation is an essential component of any business website or blog. Visitors are drawn to a website by effective SEO content. Did you know that 90% of consumers would make a decision based on the first few pages returned by a search engine?
It is quite improbable that your client is offering a one-of-a-kind product or service if you are writing content for them. Your client is likely one of the hundreds, if not thousands, of firms attempting to promote to a certain target online.
It is critical to incorporate some crucial features within your website content, blog posts, directory submission articles, and social network content to help them stand out. This allows search engines to easily find your material and improves your clients’ overall search engine ranking.
Here are seven quick and easy methods for creating more successful SEO content:
1. Include a keyword phrase in your title
While amusing and clever titles are entertaining to write, titles containing keyword phrases bring in the cash. Writing for Google and its algorithms should be a major priority in your content creation. It is the most used search engine on the Internet, with over 5 billion searches performed each day. The title of an article or blog post is given more weight by Google. Incorporating keyword terms into your titles is thus a simple yet efficient technique to produce content that ranks higher in search engines.
While we’re on the subject of titles, try using lists and odd numbers in your title to catch viewers’ interest. It’s no surprise that this article contains seven suggestions.
2. Use and bold the keyword within the first sentence
The keyword phrase should be used in the first sentence of your blog or other content creation, either as a statement or a question. In addition, bold the full keyword phrase. When Google and other search engines review or “crawl” your site, they will give bold words and phrases greater weight and priority. Italicized terms will also be given more weight by Google.
3. Do NOT keyword stuff
Keywords and keyword phrases work best when they appear once every 125 to 150 words. Keyword cramming creates an unflattering perception of your writing abilities. The reader may find the content writing unpleasant as a result of this. Furthermore, if Google crawling detects an excess of keywords and keyword phrases, it will frequently flag the post as spam, significantly impacting the business’s search engine rankings.
4. Make it evergreen content
Evergreen content is high-quality, in-depth content that is always relevant. Social SEO, or raising a website’s presence in search engines using social networking, is becoming increasingly crucial in content development. Your content should engage your audience and remain relevant long after it is published online for the first time. This increases the likelihood that content will be shared or otherwise promoted by readers, enhancing a site’s SEO in a more viral and grassroots manner.
5. Target geo-specific key phrases
Because online markets are becoming increasingly crowded, it is critical to specialize in order to stand out. If your client services a certain geographic location, make sure your content includes geo-specific key phrases. Prospective customers are very detailed in their internet searches, and they frequently seek a provider who can supply a product or service close to or at their location.
6. Call it a banana, not an elongated yellow fruit
You are not creating the next great American novel; instead, you are creating content that is entertaining, engaging and promotes a product or service. Avoid utilizing long phrases and complicated words. Instead, utilize a lot of short action verbs and a few recognized business buzzwords to spice up your content.
Google search engines, like bolding and italicizing, give more weight to keywords and keyword phrases that include a clickable link. Use hyperlinks to your client’s related publications and products, or links to industry references. This is an excellent spot to incorporate it at the beginning or end of your post. It’s a good SEO tactic to end with a call-to-action and a link to your client’s contact page.
Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.