Business success has always relied heavily on visibility. The more visible your company is, the more money it makes. That is why marketing is so important, yet not everyone can afford to hire the most famous celebrities to promote their businesses.

However, now that we have the internet, internet marketing has simply levelled the playing field for all. Businesses of all sizes now follow the same set of rules, which means you should improve your game here.

What is the definition of Internet Marketing?

The use of the internet or virtual places to promote and sell products and services is known as internet marketing or online marketing. It is less expensive, and services or products can be advertised worldwide. As the internet expands, new forms of online marketing arise. Every day, businesses find new ways to use this adaptable medium.

So, how can you stand out amid all the enterprises vying for internet consumers’ attention?

Find out who your target market is.

Before you go any further, define your target audience. Your marketing strategy’s framework will be determined by who they are, their traits, and where they can be located online.

Look for a certain demographic to target and see how your product or service may help them. Their age, gender, occupation, income level, and other characteristics may all have a role. This will enable you to create more substantial products and content that will resonate with your target audience.

Take a closer look at the psychographics as well. This will teach you about your target audience’s personality, lifestyle, behaviour, and interests, which you can use to figure out which precise characteristics of your service or product will appeal to them. Psychographics will also reveal where they go online most frequently, which social media site they like, and where they obtain their information. Knowing this can help you decide which platform to utilise for your website.

Optimize Your Website

Your website is the online face of your business, and it should assist potential customers in making a purchasing choice. When a lead visits your website, you must provide them all they want and more.

  • User experience has been improved. Users should be able to navigate your website with ease. A beautiful website is essential, but for a more user-friendly design, website development should be at the top of your priority list. They should be able to find the link or menu that will take them to that precise page if they need to browse your offerings. They should be able to go to that page without stumbling or looking for too long if they wish to read feedback from prior clients.

A site built with improved user experience in mind is a powerful marketing tool that boosts your brand’s market presence. If you don’t want to do it yourself or hire a web designer, you may always outsource web design services.

  • Convert your website to a mobile-friendly format. In 2020, the Philippines is expected to have 44.3 million smartphone users, therefore optimising your website for a device that people will use regularly throughout the day will benefit your business. This means that your site should be redesigned to appear excellent on a mobile device and load quickly.
  • All pertinent information about your products and services should be readily available. The company, its products, and services should all be described in detail on your website.
  • Information that will assist consumers in making a purchase decision. Content of high quality will set your website apart from the rest of the pack. You should include information that emphasises the benefits of your products and services.

Content has the potential to elevate you to a position of authority in your field. Earning industry awards and displaying them on your website or social media might help you achieve this. If you’ve reached a major milestone in your industry or career, share it with the rest of the world. It’s also critical to keep your blogs up to date and discuss themes that are relevant to your industry.

Make careful to edit your article for grammar mistakes, misspelt words, and typos before releasing it.

SEO stands for “search engine optimization” (SEO)

The technique and method of attracting traffic to your website is known as search engine optimization. It’s also important for enhancing your search engine presence.

All of your digital marketing activities revolve around a website. Businesses, whether eCommerce or not, may choose a different social media platform with which to link their brand, but they will always have a website.

To put it another way, SEO in the Philippines is now a need.

It’s not enough to have a website with improved UX and a gorgeous UI; users must be able to locate it. That’s where search engine optimization (SEO) comes in. It works by raising your website’s ranking on search engine results pages (SERPS).

Your website’s performance will be determined by a thorough SEO assessment. A comprehensive analysis shows which areas are performing well and which ones require improvement.

There are two parts to SEO:

  • On-page SEO — These are the activities that take place on your website itself. This entails selecting the appropriate keywords, as well as optimising titles, headlines, meta tags, and other aspects of your website.
  • Off-page SEO — These are efforts conducted externally or offsite in order to increase traffic to your site.

Knowing how to use these approaches can give you a huge competitive advantage by allowing you to strategize effectively based on your region, industry, and target audience.

Determine which aspects of internet marketing you will concentrate on.

The Philippines topped the global list of the most internet-addicted regions only this year. This indicates that, while the number of internet users grows year after year, Filipinos are at the top of the list of individuals who are continuously online. We are not lagging behind in terms of user numbers; in fact, we are ahead, which is why your company should concentrate on improving its online marketing efforts. You can’t, however, devote your time and effort to every media. You should figure out who your target audience is and concentrate your efforts there.

Marketing via email

For awareness, outreach, lead conversion, closing, and retention, email marketing has long been an effective method. In the year 2019, there were 3.9 billion email users worldwide. For those who know how to implement an efficient email marketing strategy, the possibilities are endless.

It does have certain drawbacks, such as the inability to ensure that leads or potential consumers are opening your emails. This need a more imaginative and engaging strategy in order to effectively increase email open rates.

Creating high-quality, instructive material is one way to increase your open rate. Create newsletters that are both engaging and instructive, with a strong call to action. Choose a more personalised email as well. You may do this with a variety of email marketing programmes, like SendinBlue, MailChimp, and Drip, to name a few.

Marketing on Social Media

With 3.5 billion users worldwide, social media has skyrocketed in popularity. What’s more fascinating is that in 2019, 71 percent of the Philippines’ overall population — 76 million people out of 103.4 million — are active social media users. It has influenced our daily lives, from Facebook to Instagram, Twitter, and TikTok. Businesses are taking advantage of the fact that more individuals are using social media to raise brand awareness or improve website traffic.

Because that is what social media marketing is all about, it should constantly be unique and interesting.

Affiliate marketing is a type of marketing in which you

Affiliate marketing is when you pay other websites to bring traffic to your site in exchange for a share of the sale each time a visitor comes in.

In Affiliate Marketing, there are three crucial elements to consider:


This is the person who sells or runs the business and offers the goods and services.

The Affiliate is a term used to describe a person who Publishers who place adverts on your behalf.

The Customer. Simply said, those who utilise products and services can be anybody among us. @ Paid Promotion

Most firms’ strategies, especially in the start, are to spend money on paid advertising in order to get some traffic. This is initially right, but it will not be sustainable if a long-term marketing strategy and good SEO are not implemented. Paid advertising, also known as pay-per-click, is advertising that appears at the top of the SERPs and will continue to do so as long as you pay for it.

This will provide you with leads, but it does not guarantee that they will be of high quality or that they will be looking for the services you are offering.

Unlike organic traffic, where visitors came to your site because they were looking for you, PPC is a method that works effectively if implemented in a timely manner. It’s a wonderful technique to utilize if you have a new business to market, as described above. It’s also a wonderful approach to retarget clients, as it allows them to advertise items or services based on their browsing history.

Determine your KPIs and objectives

Every business owner wants to know if the approach they applied, in this example, internet marketing, is working or not. Digital marketing analytics help you maintain track of your campaign’s progress, determine whether it’s functioning well or not, and decide whether to keep or scrap it.

Consider the following questions:

What are your objectives?

It will be easier to organise your move if you have a clear aim in mind from the start. Beginning with the end in mind is a good way to go. What are your goals for internet marketing and how are you going to accomplish them?

What are the objectives of the internet marketing plan you’ve selected?

What are the key performance indicators (KPIs) for your online marketing objectives?

Here are some figures to consider:

Number of emails delivered, number of emails opened, click-through-rate (CTR), unsubscribed, and conversion rate for email marketing.

Organic traffic, click-through rate, impressions volume, average time on page, bounce rate, and conversation rate are all important factors in SEO.

Active followers, clicks, likes, shares, comments, and profile visits on social media.

Use Google My Business to Improve Your Online Presence

GMB, or Google My Business, is a technology that helps businesses appear in various search results. The information you enter into Google My Business is far more extensive, and because Google owns such a large portion of the internet, it can include you in high-visibility sites like Google Maps, Google Local Pack, Google Maps, and others. It makes it simple for potential customers to find and purchase your products or services, especially now that more people are using Google Assistant or Google Home to do searches.

This is especially useful for local businesses, as boosting your Google My Business listing will increase your public visibility.