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8 Reasons Why Long-Tail Keywords Are Important For SEO

Long-tail keywords are words or phrases that are unique to a certain product or service. This indicates that they are being targeted for the promotion of that particular product or service. Long-tail keywords, as the name implies, should contain at least three to four words, but they can even be longer.

Here’s an example of a search query to help you better understand what keywords are.

A user may search for “Nintendo Switch price,” which is a long-tail keyword that indicates they intend to purchase the gaming system. If the search term was “Nintendo Switch,” on the other hand, the user was most likely looking for more information about the gaming system’s features or any other connected information.

As you can see, the search intent is extremely different in the first and second examples, as the first is searching to buy, while the second is simply looking for more information. Targeting long-tail keywords with a good grasp of user intent will assist enhance conversion rates because of the search intent associated with each search.

The goals of the two users in the preceding example demonstrate why you must have a thorough understanding of each query’s search intent. This is how your intended audience will locate the material you upload, increasing conversions and allowing you to optimise pages more effectively. Digital marketing agency, knows how to include long-tail keywords into a content marketing campaign. Our SEO content team is always keeping an eye on changes and how user intent affects rankings.

Why Long-Tail SEO Is Important

Google’s algorithms are constantly evolving in order to provide a better user experience. As a result, you must keep your SEO approach up to date. Understand how to make the most of your keywords in order to promote your content. You should mix head keywords with long-tail keywords, with the former having a bigger search volume but the latter having a highly particular intent. As a result, long-tail keywords have far too much of an impact on search engine optimization to be overlooked.

Eight reasons why you should concentrate your SEO efforts on long-tail keywords

1. Provide More Value

The game of SEO is simple: in order to rank higher in search results, you must provide value to your target audience. The information must be valuable, but if the material is not optimised, relevance will be meaningless. That is why you should conduct extensive keyword research in order to generate new writing themes that are optimised for long-tail searches.

Long-tail keywords allow you to deliver more value to your target audience by using specialised phrases based on their requirements and interests. This will also help to boost your marketing efforts. For instance, many of our clients are lawyers, thus their pillar material is frequently linked to terms like “Atlanta personal injury lawyer” or “New York business lawyer.” Despite the fact that these terms have the highest search volumes, the aim of the query is not necessarily to hire a lawyer. As a result, we target long-tail keywords like “how much does a personal injury lawyer in Atlanta cost?” with our content and accompanying blogs, which are most likely connected with someone trying to hire an attorney.

2. People Search Using Long-Tail Keywords

Many individuals do not utilise single keywords because Google’s goal is to provide consumers with the best results depending on the exact information they enter in their searches. As a result, you should concentrate on the terms used by your target market.

They may not, for example, conduct a simple search such as “CBD oil.” Instead, they’re more likely to type in phrases like “what are the benefits of CBD oil?”

Consider it from the user’s perspective: how many times do you ask Google a question? The bulk of users’ queries are for answers, even if they are not usually worded as inquiries. According to statistics, while roughly 10% of searches are framed as questions, over 55% are three or more phrases. For example, while “benefits of CBD oil” isn’t exactly a question, a user who types in this inquiry is seeking for the same information as someone who types in “what are the benefits of CBD oil.”

3. Less Competition

It’s harder to rank higher for head keywords because they’re more competitive due to their higher volume, whereas long-tail keywords aren’t. As a result, ranking on page 1 of search results for a long-tail keyword is significantly easy, whereas ranking on page 1 of search results for a head keyword is more challenging.

Long-tail keywords are particularly relevant since they assist the target user locate exactly what they are looking for online because they are specific. This means you’ll get better conversion rates without having to compete as hard for the keywords you’re using.

4. Better Conversion Rates

Long-tail keywords have a reputation for generating a lot of organic traffic. Although they may take longer to generate large profits due to their low volume, they are a sensible investment when considering the possible long-term gains.

For example, you can plan to employ long-tail keywords in your blog posts rather than the more expensive alternative of executing PPC campaigns for your main keywords. Then, as you increase organic traffic and improve conversion rates, you’ll be able to observe long-term benefits, which will help push your shorter, high-volume head keyword pages higher in the SERP.

5. They Help You Optimize For Semantic Search

You’ll need to utilise long-tail keywords if you want to optimise your content for semantic searches. Because a large percentage of the new generation of internet users uses voice searches, you should constantly include voice search in your SEO plan.

Voice searches are based on long-tail keywords and have changed the way people conduct web searches. You should research the long-tail keywords that will answer their search queries, given the predicted expansion in the use of smart speakers and the versatility in the use of these voice assistants.

6. Optimize Your Blog Strategy

Blogging has evolved into an important component of any optimization strategy. It’s one of the most effective ways to improve your search engine ranking (SERPs). You should use long-tail keywords in your blog posts the same way you use them in your website’s content.

Make every effort to incorporate them into the URL, title, body, and meta tags, but only in the appropriate context. Make sure the keywords are related to the issue before allowing your content to circle around or be focused on them.

To figure out which long-tail keywords to employ, use a tool like Google Keyword Planner, which will then help you develop more supporting articles and blog posts. As a consequence, you’ll be able to develop content that not only converts well, but also complements your pillar content by answering particular queries related to a head keyword. Then, in an organic approach, make sure that the accompanying blog content connects back to the linked target keyword page.

7. A Strong Conversion Funnel

In the areas of traffic and lead generation, your objective is to ensure that every customer that enters the sales (conversion) funnel gets to the negotiation stage so you can then close the deal. Accomplishing this demands that you build customer trust. You will achieve this by providing as much relevant information to them as you can.

To do so, you will need to build out more useful content for your target audience. That is why blogging is an essential element in your SEO strategy. Providing more relevant information to a user normally means creating more pages, allowing you to target a wider array of long-tail keywords.

As a result, you will start ranking for more of these keywords, thus building a larger funnel that helps you generate more traffic and leads to a better conversion rate.Blogging has evolved into an important component of any optimization strategy. It’s one of the most effective ways to improve your search engine ranking (SERPs). You should use long-tail keywords in your blog posts the same way you use them in your website’s content.

Make every effort to incorporate them into the URL, title, body, and meta tags, but only in the appropriate context. Make sure the keywords are related to the issue before allowing your content to circle around or be focused on them.

To figure out which long-tail keywords to employ, use a tool like Google Keyword Planner, which will then help you develop more supporting articles and blog posts. As a consequence, you’ll be able to develop content that not only converts well, but also complements your pillar content by answering particular queries related to a head keyword. Then, in an organic approach, make sure that the accompanying blog content connects back to the linked target keyword page.

8. Better Structured Data Integration

You can increase your efforts by adding structured data while focusing on employing relevant keywords for a better rating. By including structured data in your long-tail keywords, your content will display more results and take up more real estate on the results page than pages that do not use structured data.

Structured data can be a fantastic strategy to increase your rankings for target pages because it provides users with more relevant information in the SERP.

Create a Robust Content Marketing Strategy for Your Business!

It’s critical to create SEO tactics that keep up with the ever-changing needs of search engines like Google. If you want to rank higher in SERPs, you should use long-tail keywords, whether that means you are always churning out fresh, relevant content or you are voice search ready.

Long-tail keywords can only be used effectively if you conduct thorough keyword research, which is the foundation of any successful digital marketing strategy. You should determine what material is your pillar content (head keyword) in order to arrange your supporting content (long-tail keywords) around it and create a solid content marketing strategy. Doing this on your own is a time-consuming and exhausting task, but by enlisting the help of a digital marketing firm, your company can focus on keeping customers happy while we focus on bringing customers to you, since at the end of the day.

Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.