9 SEO Tips for Zambian Businesses Why aren’t planes collapsing more frequently due to mechanical failure? With so many moving elements inside a plane, it appears that anything may simply break. So, why isn’t that the case? One of the most important reasons is checklists.
Before pressing the taxiing and take-off buttons, pilots run through a thorough pre-flight checklist to ensure everything is in working order.
Entrepreneurs and enterprises in Zambia that want to improve their SEO (search engine optimization) ranks could learn from this. They can build their own checklist to ensure that everything is in order for their next internet post. No, an SEO checklist will not shield you from disaster. However, it will ensure that your content has the highest possibility of ranking well in Google.
So, before you publish your next piece of online content, go through it using the 9-point checklist below for the finest SEO advice.
1. Pick a good keyword to focus on.
The first step is to choose the search keyword or phrase for which you want the post to appear. If I’m writing about the greatest tiny dog toys, I’ll want to know what people are truly looking for.
The simplest method is to utilise Google Keyword Planner, a free tool that provides an estimate for every search keyword. (You may need to create an AdWords account to have access to Keyword Planner, even though it is free.)
For instance, I discovered that “small dog toys” generates 590 monthly searches, which is more than any other comparable term. However, I’m not quite ready to begin writing on this subject. First and foremost, I must conduct some study.
2. Research the competition.
I’m going to go undercover and perform some recon now that I’ve decided on a phrase for which I want to try to rank!
Go to Google.com in your web browser’s “private browsing” mode (“Incognito” in Chrome, “Private” in Safari and Firefox, “InPrivate” in Internet Explorer). (We utilise “private mode” at my firm because we don’t want Google to use our previous search history to affect what we see in the search results page.)
Examine all of the information on Google’s first page, ignoring any ad results at the top. Your competition is the top ten (or so) outcomes! What exactly are they missing out on? Is it possible for you to do better?
3. Write the best content.
Now that you have a clear picture of your competitors, it’s time to produce content that will blow them out of the water. This is the most challenging phase, but it is also the most crucial. It has to be incredible.
It makes no difference if you’re writing a blog article, an e-commerce shop page, or a sales-landing page. It has to be better than the competition, otherwise neither Google nor your audience will notice.
Check out “How to Become a Millionaire: The Ultimate Guide” for an example of an article I recently produced with this objective in mind. My objective with that piece was to create excellent material on the subject. What was my score?
4. Put the keyword in your page title.
Although it should go without saying, your page title should include your keyword, but that doesn’t mean it has to be perfect (though it can be).
Furthermore, the headline must pique people’s attention enough for them to want to click on it! PT from PTMoney.com is a fantastic example of this, since he published a nice piece about “earning additional money.” Instead of a dull headline like “Make Extra Money,” he went with “52 Ways to Make Extra Money.” That sounds like something I’d like reading.
5. Put the keyword in your header.
Most web pages may be organised by placing a big title at the top and many sub-headers across the page (like the sub-headers in this post).
This arrangement is beneficial not just to readers scanning blog posts, but also to Google in determining what your blog post is about. As a result, make sure your sub-headers include your precise keyword phrase at least once.
6. Put the keyword in the name and alt-tag of your image.
Next, if your blog post includes photos, you may utilise those images to help Google understand the content of your post. There are two options for accomplishing this:
- The image name
- The image alt tag
Simply update the picture name on your computer before uploading to alter the image name. You may change the file to something like “little dog toys 1.jpg” instead of “2831274.jpg.”
After you’ve uploaded a photo to your website, you’ll need to include a “alt tag.” Without getting too technical, the alt tag is just the text shown by the web browser if the image cannot be loaded for whatever reason.
7. Use the keyword in the URL and in the post.
The URL is another technique for Google to figure out what your blog article is about. In other words, we’re talking about the part of your URL that follows after the “.com” (or .net, .org, or whatever you use). For instance, which of the following URLs do you think Google would prefer when determining whether or not to display a certain page?
If you guessed the second one, you are correct. While the former may not entirely derail your SEO efforts, the latter will undoubtedly assist Google in determining the topic of the content.
Why should anybody else care if you aren’t talking about your greatest content? As a result, it’s critical that your greatest SEO material be linked to from inside your website’s pages.
Yes, this means you may need to modify some previous posts to incorporate links to the amazing new content.
Finally, we’ve arrived to the most important point: external links.
External links are links to your website from other websites. When determining the quality of a content, Google mainly depends on external links. And that all makes sense, right? You may talk all day about yourself and your abilities, but no one will believe you. However, when others start boasting about you, others pay note.
While great content may help you obtain some links, the fact is that you’ll need to perform some “link building.” This entails contacting other website owners in the area and requesting connections. Although the above nine-point checklist does not cover everything there is to know about SEO, merely completing it will put you miles ahead of the competition and ensure that your posts receive considerable SEO traffic.