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A Simple Step by Step Guide to Local SEO

Local SEO is becoming increasingly important for acquiring and sustaining a competitive advantage in the digital era. If your company or brand wants to achieve long-term success in search engines, you must have a solid local SEO strategy.

What is local SEO?

Local SEO is a highly effective type of local web marketing that focuses on presenting results depending on the searcher’s current location. For example, if you type in ‘pizza locations in Edmonton’ into Google, it will return a list of businesses that serve pizza in Edmonton. The question is, does Google show your pizza restaurant in its search results if you own one in Edmonton? Local SEO will assist you in optimising your site or a page on your site so that it appears in search engines for local inquiries.

Local SEO has grown in popularity in recent years, owing to the increased use of smartphones and greater internet connectivity. Millions of online customers use search engines and business directories like Yelp to find local businesses. In 2017, 86% of consumers used the internet to locate a local business. Here are some things you can do to dominate local search:

Google My Business is key

Google My Business is a simple but vital service that assists organisations and businesses in managing their internet presence throughout Google. Without this tool, you will not appear on local map listings in the search results that Google displays for the majority of local search inquiries. Make certain that your profile contains all of the relevant information.

It only takes a few simple steps to build, validate, and activate a Google My Business page for your company. It’s time to maximise your presence once your profile has been properly confirmed and activated. Google provides a number of tools to help you optimise your Google My Business listings.

Related: How to Improve the Visibility of Your Google My Business Listing

On-page Optimization

On-page optimization encompasses all SEO-related tasks carried out on your website. On-page characteristics account for more than 20% of the elements that contribute to a website’s ranking in terms of local SEO. Make sure that every on-page element on your site is optimised for local search, from title tags and meta descriptions to NAP (name, address, phone number) and photos. Use local keywords strategically when optimising title tags, alt tags on images, and meta descriptions.

Mobile optimization

Your SEO efforts will be futile until your website is fully optimised for mobile devices. It is vital for your company to have a mobile responsive website since Google is constantly upgrading its mobile search algorithm to display listings that can be readily accessed on mobile devices.

Mobile SEO is critical since mobile devices account for the vast majority of local searches. To provide excellent service to your local customers, think beyond smart user experience, interface design, and responsive layouts. To find out where you stand, run your website via Google’s Mobile-Friendly Test.

Use of local content

Incorporate local keywords into your content when optimising a business website for local search. You might, for example, include the name of your local location to your most significant keywords that reflect your business. Local keywords typically have a smaller search volume yet offer excellent results.

Having a separate local news and blog area on your website is a fantastic idea. You will be able to post regular information regarding your niche-related events as a result of this. Local businesses such as plumbing, legal services, restaurants, and so on stand to benefit greatly from applying these fundamental SEO methods.

How to Create Local Content for Local SEO

Be authentic

When listing your business on various sites such as Yelp, Google, or Bing, it is vital to be as authentic as possible. Continue to update your company’s information; submit photographs that are current, unique, and of excellent quality. Fake or manipulated photographs can be detrimental to your efforts. Furthermore, when someone reviews your company, respond with helpful remarks.

Takeaways

  • Make a schema and put it on your website.
  • Create high-quality backlinks.
  • Obtain citations from reputable websites.
  • Optimize your site to appear in the Local Listing Map Pack results.
  • Increase your trustworthiness by using local reviews.
  • Use Google Analytics to keep track of all your activities.

To get the most out of your marketing budget, you need to establish an efficient local SEO plan as a tech-savvy firm. If your company does not rank highly in your industry, you may be losing customers to your competition. To outrank your competition, use local SEO as a strategy.

45 Local SEO Pitfalls and How to Avoid Them

Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.