A Step-by-Step Guide to Doing SEO on Your Own


It is unquestionably beneficial to have an expert work on your SEO, but if you are short on funds and have some of your own time to invest in your website, here are ten measures you can take to improve your keyword rankings and increase your traffic.

1. Master Keyword Research

Always begin with keyword research. Never assume what your customers want – if you miss this step, you could be wasting a lot of time.

You’re probably familiar with industry jargon. However, your prospective clients may refer to your services in a different way than your trade peers. Keyword research provides insight into the search terms that customers use to find your services. It also aids in determining the level of demand for them. It determines the keyword themes used by genuine searchers in their searches.

The top keyword tools provide a quantifiable demand score that assists in determining the relative value of each keyword theme. The go-to keyword research tool is Google Keyword Planner, though you’ll need an active Google Ads — formerly AdWords — a campaign to receive the most useful data.

There are paid alternatives, such as Moz Pro and SEMRush, but if you’re handling your own SEO to save money, these may not be realistic options.

2. Understand Your Competition

Search for the most significant items and services you provide and take note of the most prominent websites in the search results, both those that share your company model and those that are different but compete for the same keywords.

  • What do they do well?
  • What content themes do they have that you don’t have?
  • Is their website structured differently in order to target more valuable keywords?
  • Do they have any interesting features that will entice their prospects?

Examine their reviews and social media activities to learn what their consumers think against what you hear, or do not hear, from your own.

3. Plan Your Site

Identify pages on your website to address those search queries based on your understanding of what customers want and the keywords they use to find those items and services.

The foundation of your website’s architecture is a list on paper or in a spreadsheet of all top-, mid-, and low-tier web pages and their related keyword focus. Each high- and medium-priority keyword from your keyword research should have a page optimized on your site.

In blog entries and FAQ pages, use long-tail keyword themes that produce fewer searches and are often much lengthier and more specialized, such as “how to lay new floor tiles” or “which compost is best for growing tomatoes.”

4. Optimise Your Site

The following stage is to design the pages. This is the difficult part. You may need to outsource some of this labour depending on your ecommerce platform and access to developers and designers.

To accommodate to the ever-increasing number of smartphone and tablet users, any website nowadays should be mobile friendly. A mobile-friendly website is critical for two reasons. To begin, according to Google, cellphones account for more than half of all searches. Ensure that those users have a pleasant and engaging experience.

Second, Google now ranks all organic search results based on a site’s mobile experience, including page speed, for both desktop and mobile devices.

5. Produce Regular Content

You do not need to launch a blog or convert your organization into a publishing house by posting content every day. It is unattainable for many eCommerce businesses. However, you should post your own content on a regular basis. Updates should be scheduled on a weekly or monthly basis. The importance of consistency cannot be overstated.

Text is not required for content. An architecture business, for example, may publish images of its projects together with brief textual explanations. Realtors could distribute video bulletins with transcripts on a weekly basis. The idea is to publish material that is suited to the consumption patterns of your target audience.

6. DIY Public Relations

Although link authority is an important component of SEO, Google, Bing, and other search engines prohibit the purchase of links. This is where public relations and outreach come into play. If you have public relations representatives, work with them to avoid undermining their efforts. However, if you’re doing it yourself, keep reading.

Google urges site owners to create interesting websites that people want to tell their friends about – sites that users return to. This content-heavy strategy to SEO is Google’s response to the perennial question, “How can I gain more links ethically?”

The material you’re already creating should be tailored to different media segments. These pieces then serve as discussion starters with various sites, enticing people to write about or link to them.

The competition research from step two above comes in helpful here because you now have an idea of which sites to approach based on their influence and ranking.

7. Build Your Social Media Network

Participate in Twitter as well as one or two other social media platforms. You have several possibilities, including Facebook, LinkedIn, Instagram, and Pinterest, among others. Social media allows you to engage with consumers and prospects while also providing an audience for your content.

Understanding and cultivating these relationships will help your SEO in the long run. Increasing the number of people who see your content raises the possibility that some of them will blog about it or link to it.

8. Understand Google Analytics

You can’t optimise what you don’t measure, according to Fratelli Digital Marketing Agency. The importance of analytics in digital marketing is comparable to the importance of financial reports in the business. Both are required for performance tracking.

Have a fundamental understanding of Google Analytics (or whatever web analytics package your business uses). Examine the reports in Google Analytics under Acquisition > All Traffic > Channels. By selecting “Organic Search,” you will be able to assess the effectiveness of your SEO effort.

9. Read an SEO Blog

  • Moz’s “The Basic’s Guide to SEO,” Search Engine Land’s “Guide to SEO,” and Google’s “Search Engine Optimization Starter Guide” are all excellent free beginner SEO resources.
  • Try two YouTube channels for quick updates on SEO changes: Moz’s “Whiteboard Friday” and “Google Webmasters.”
  • Subscribe to Moz and Search Engine Land if you have more time and want to keep up with the SEO industry.

10. Ask Questions

If you’re stuck or need help, join SEO groups and ask your queries. Google’s Webmaster Forum is home to the web’s largest SEO community. WebmasterWorld Forum, Moz’s Q&A Forum, Search Engine Roundtable, and Search Engine Watch Forum are also viable possibilities.

Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.