Always optimize for SEO

In today’s world, search engines are a critical audience.

While it is commonly acknowledged that capturing the attention of major search engines is critical to a website’s overall efficiency, Search Engine Optimization is sometimes considered as a duty that can be ticked off a list once performed.

SEO should be considered as a continual process, with metrics being monitored on a regular basis, as well as a focus on learning and making adjustments to the strategy based on the information concealed in the data.

Sharpening the Focus on SEO

Online, there is a wealth of information available from thousands of various websites. Thousands of firms vie for attention, which means that efficient Search Engine Optimization (SEO) techniques must always be one step ahead of the competition and aligned with search engines’ most recent methods of crawling websites for relevant content. While early SEO efforts amounted to attempts to cheat the search engines, search algorithms have evolved to favor relevant content and well-structured sites.

SEO tactics are intended to raise an organization’s ranking on Search Engine Results Pages (SERPs), which appear after a search for specified keywords or queries. Appearing towards the top of a Google or Bing search engine results page (SERP) is critical for driving website traffic and conversions. According to a recent article in Search Engine Journal, sites that appear on the first page of a Google search obtain 91.5 percent of the traffic share on average.

Excellent SEO is often associated with excellent UX and web accessibility. Websites that are optimized for user accessibility and mobile compatibility are preferred by search engines.

How to Perform Continuous SEO on a Drupal or WordPress Website

1. Monitor and Collect Data

The initial stage in the SEO process is to track and collect key performance indicators (KPIs) (KPIs). KPIs show how a website is performing in relation to specified indicators and can be used to gauge a site’s position in relation to competitors and historical performance.

Search engines like Google and Microsoft Bing offer free and simple tools to help gather and collect crucial data and generate reports on the website KPIs listed below.

Key Performance Indicators

• Number of Users: The number of visitors who have began one session on a website is defined as this measure. A session is a collection of user activities that occur within a specific time window. If a single user returns to the website at a later time, they can generate many sessions, and a single session can also contain multiple views on pages and interactions, depending on the user’s behaviour.
• Number of Views: The total number of times a website is visited is referred to as the number of views or page views. Multiple views might be generated by a single user session, and this measure reveals which pages are the most popular.
• Organic Workshops: Organic Sessions are visits generated by users who found your site through a search engine query, as opposed to visitors who found your site through paid marketing. This statistic aids in the evaluation of SEO performance by indicating the volume of traffic produced by SERP results.
• Bounce Rate: The percentage of visitors that leave the site after reading only one page is referred to as the bounce rate. Of course, visitors may depart if they find what they need on a single page, but the goal is to maximise interaction and the value of the website, which is demonstrated by a low bounce rate. The bounce rate is a critical indicator that reflects the quality of your website and specific web pages.
• Pages Per Session: The pages per session indicator shows the average number of pages visited by a user during each session. This measure is an excellent indicator of how easy it is to navigate.
• Average Session Time: The average session duration is a key indicator of content quality. The longer a person stays on the website, the more likely it is that the visit will be converted into a lead.

2.  Keep the Sitemap Updated

A sitemap is a vital file that contains critical information about a website’s pages, videos, photos, assets, and other items. Sitemaps assist search engines in crawling your website. They also indicate which online pages and files are the most important. This is an important component in SERP prioritizing. Having a sitemap that is constantly updated allows search engines to find and index new pages more rapidly. The sooner search engines can find your website, the sooner it can create organic traffic.

Free tools such as Google Search Console and Bing Webmaster aid in the monitoring of websites for issues such as website indexing, coverage, and sitemap crawling. There are numerous Drupal modules available for creating and automatically updating sitemaps that can be uploaded to Google Search Console and the Bing webmaster tool. Similarly, WordPress websites can install plug-ins that can produce and automatically update sitemaps.

3. Design for Web Accessibility

Designing and updating a website for accessibility on a regular basis can also have a substantial impact on SEO. Here are three basic facts about the relationship between SEO and web accessibility:

• Search engines also crawl the alt text created for screen readers, which visually challenged people rely on.
• Title tags are scanned by both screen readers and search engines.
• Meaningful html header hierarchies are required by both screen readers and search engines.

Paying attention to SEO principles and rules not only results in improved search engine rankings, but it also ensures that your site is accessible to a larger audience of disabled visitors.

4. Keep Track of Keywords

Identifying and tracking relevant keywords on a website can assist in determining the performance of the content in relation to search page rankings. Tracking keywords will also uncover prospects for fresh content, as well as aid in the development of a content strategy that is relevant to the target audience.

5. Pay Attention to Site Speed

Site speed is a factor in search page results, and monitoring site performance on a regular basis will help uncover problems before they have a detrimental impact on rankings.

Best Practices for Optimizing Site Speed

• Image Size Reduction: Image size reduction can assist improve website loading times and performance.
• CSS, JavaScript, and HTML should all be minified: Remove unneeded spaces, commas, and other characters from page code.
• Redirects should be kept to a minimum. Reduce the amount of needless redirects required to visit a page.
• Enable GZIP Compression: GZIP Compression can significantly improve page loading times.

A Constant Focus on SEO

As search engines get more clever and competition for high page rankings heats up, a sharper focus on SEO is a must-do activity for remaining in the game, with a competitive edge and significant information into audience behavior.

At, SEO is an integral part of our multifaceted approach to creating amazing websites. Looking for SEO tips and ways to boost your SEO and incorporate constant monitoring for maximum impact? Please contact us right away.