An SEO Strategy Is Determined By Four Elements

A website’s optimization is an important part of any content marketing strategy. It’s critical to concentrate on attracting leads and then converting those leads into sales. One of the most effective ways to do so is to optimise your website using SEO (Search Engine Optimization) techniques. It’s crucial to understand the fundamentals of SEO for this.

Many SEO professionals find it difficult to keep up with the ever-changing techniques. This stems not only from changes in search engine technology but also from shifts in user attitudes and behaviours. Investing in SEO, on the other hand, is critical for a successful online business. According to a study conducted by Ignite Visibility, the first organic result on the Google results page – SERP – receives 20.5 per cent of traffic, while the second and third results receive around 13 per cent. This means that roughly half of all users who conduct a Google search favour one of the top three organic results.

Being penalised by Google and dropping in the search results page ranking should not be part of any digital strategy. However, there are a number of factors that undermine SEO strategies, and many businesses have yet to abandon their practices.

We chose four elements that undermine an SEO strategy because we are one of DesignRush’s Top SEO Web Design Companies. Avoid these blunders to ensure that your website delivers the results you desire and is well-positioned in search engines.


The correct keyword selection is a critical component of good optimization. In this sense, ignoring the preferences of search engines and users is a mistake. When keywords are used correctly in an SEO strategy, the website becomes more visible to search engines and, as a result, to the target audience.

It’s critical to understand what terms users would use to search for what a company has to offer, whether it’s a product, service, or even an educational article. The terms chosen are not always the most appropriate. What we think is appropriate sometimes turns out to be too generic or does not exactly match the content available. This means that you’re optimising for the wrong keywords, which don’t meet customer expectations. As a result, it may result in undesirable behaviours such as leaving the website.

The most effective solution is to conduct keyword research. To do so, tools which provide insight into keyword trends to optimise content marketing and SEO strategy, are available.


The number of searches conducted on mobile devices is currently increasing. Google already divides web pages into categories based on their mobile versions. Websites that are not properly prepared for mobile devices will see a drop in their position on the search results page, according to Google’s latest algorithm.

Ensure that your website is mobile-friendly, as failing to do so will harm your SEO strategy and cause you to lose potential customers. At least 85 per cent of the websites in Google’s search results are mobile-friendly, according to Google.

A responsive or mobile-friendly website adjusts to the size of the user’s screen, regardless of the device they’re using. In this way, not only will Google appreciate the compatibility with the mobile device, but it will also provide a better and more valuable user experience.


The SEO strategy is inextricably linked to loading speed. The first organic search engine results are pages that provide both relevance and a good user experience. Can the amount of time it takes for a page to load have an impact on the user’s experience?

A website’s users expect it to load as quickly as possible. According to Gomez, a web performance company, the vast majority of people anticipate a loading time of up to 2 seconds. If a website takes longer than 3 seconds to load, up to 40% of visitors will abandon the page.

To check the current loading time of your website, run a speed test. You should also adhere to all recommendations in order to improve this element and avoid user dissatisfaction and removal. To avoid frustration and distance from users, follow all of the recommendations to improve this element.


Building backlinks is critical for directing traffic and improving a website’s ranking in search engine results pages. However, just as they can help the SEO strategy, they can also hurt it if the work isn’t done properly.

A backlink is a clickable link pointing to another website that is inserted into a website. The quality of the links, not the number of links, is the most important factor in optimising your site. When it comes to a trustworthy external source relevant to the content, the authority of the website rises, and positive effects on the SERP ranking begin to emerge, according to Google’s algorithms.

In order to make the most of the good redirects, it’s critical to choose relevant links with a good reputation.

We intend to support and assist organisations in optimising their digital presence and performance with S.O.N.A.R., a SAAS web application – Software As A Service. Inquire about SEO consulting if you want to effectively increase your company’s visibility in search engines and maximise online results.

Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.