Author: Editor

Real estate organisations have a wide range of alternatives for promoting their brand in today’s digital marketing world. Pay per click advertising, whether it’s search ads, banner display ads, or sponsored/promoted social media ads, is one of the most widely utilised digital marketing platforms.

Real estate is a highly competitive field. Even when the economy is weak, the mix of rising wages, rapidly emerging areas, and competitive real estate pricing keeps demand relatively stable. Some think that real estate is a good investment, especially during difficult times.

Traditional market strategies can aid real estate brands in gaining market reach and awareness; ppc strategies for real estate can do even more. Consumers are increasingly using the Internet to find out about property locations and real estate projects.

So, how effective is real estate digital marketing, and more specifically, how effective is real estate PPC?

How Effective Is Google Adwords For Real Estate?

Historical data from a variety of sources indicates that real estate PPC advertisements run through Google Adwords are quite successful.

Real estate had a 6.19 percent CTR for Google Search Ads and a 0.59 percent CTR for Display, according to Wordstream’s Google Adwords Industry Benchmark Report for 2020, a PPC analysis of average click through rate (CTR) and cost per click (CPC) across 21 industries.

Wordstream provided updated numbers on how COVID-19 affected Google Ads campaigns last month, a month after publishing its annual report. CTRs increased rather than decreased overall.

Real estate CTR increased to 7.65% on Google Search, while Google Display CTR increased marginally to.69%. PPC cost per click during COVID-19, on the other hand, decreased, averaging US$3.03 on Google Search and US$0.44 on Google Display.

When it comes to conversions, however, real estate had CVRs of 3.85 percent for Google Search Ads and 0.58 percent for Display Ads, respectively. These numbers are lower than the typical CVRs for Google Search and Display, which are 5.63 percent and 0.93 percent, respectively.

Given the current economic climate, this is not unusual; it could just indicate that customers are delaying any purchase-related choices.

It’s also worth noting that conversions don’t always imply sales. Any of the marketing funnel goals you’ve set for your sponsored media search campaigns could be these conversions. Each goal converted, on the other hand, is a hot ppc real estate lead, which, with proper nurturing, can turn into a prospective sale.

Why Do PPC Ads For Real Estate Work?

When we consider normal real estate consumer behaviour, we see that the act of locating and narrowing down a real estate purchase necessitates substantial consumer research. If they’re doing an Internet search, they’re probably thinking about making a purchase.

In terms of PPC real estate strategy, what does this mean?

• PPC Aids in the Generation of Targeted Leads.

A person who has decided on the type of property they want will go to their computer or mobile phone, open Google Search, and enter in terms such as “home and lot” or “condo,” as well as their ideal location. They’ll type in your real estate’s brand name if it’s a trusted brand.

The search is narrowed down. This lead is really interested in looking at the property and acquiring more information if they click on your Search or Display ad and are directed to a landing page. This is a well-targeted lead that should be pursued.

The majority of PPC conversions are made with the intent to buy.

PPC ads might help a customer make a purchase by saving them time.

Real estate acquisitions need a significant amount of time, effort, and money. Few purchasers would waste time clicking on ads or making commitments to meet or speak with real estate salespeople if they had no intention of purchasing.

Google Display Ads can create initial brand awareness for new properties you might be launching on a regular basis; you can lead this type of customer to a pocket or “brochure” part of your website to educate them about your property.

• PPC Offers A Variety Of Ad Platforms That Helps Generate Leads And Conversions Faster Than Organic Search.

Your lead can be directed to a sign-up page where they can enter their information and schedule an appointment using Google Search advertisements.

However, Search and Display aren’t the only places where you can promote your business. Facebook Lead Ads are also effective at directing prospective buyers to a specific page. Instagram is also a great visual tool for PPC real estate ads.

• PPC Assists You In Capturing Leads That Are 100% Yours.

A website visitor who clicks on your ad understands that they’ve done so to learn more about a potential purchase. Because you paid for their click, the lead is yours to keep – and you’re under no obligation to share it with anybody else.

If they join up, you might acquire their name and email address. Even if they don’t, you might have clients who have agreed to give you user information in the form of a cookie.

If you have any of this information, you may retarget and remarket to this client across a variety of platforms, including desktop, mobile, and even apps that they’ve downloaded and use on a regular basis.

Key Takeaways

• Paid advertisements can be a powerful tool for promoting real estate enterprises. Text advertisements may have a greater conversion rate than display ads, and Facebook can help you increase brand awareness as well as generate leads.
• A multichannel strategy that blends brand recognition (such as Facebook and Display) with mid- and bottom-funnel marketing channels (such as Google Search) assures greater coverage and market reach.

Stridec would gladly assist you with the creation and implementation of your real estate PPC campaign. Contact us right now to talk about the finest PPC plan for your digital marketing needs.

The Banking Industry Is ripe for Change

According to Reyes, who cited a US independent study on the retail banking business, years of behavioral shift can occur in less than two months. “That’s not even a metaphor; that’s something that’s literal.” “Everyone had to suddenly rush through change in two months,” he claimed.

Online retail banking is still in its early stages in the Philippines, with only a small percentage of the entire client base using it. Consumers, on the other hand, adapted when they were no longer able to visit their bank offices, discovering alternative methods of completing bank transactions such as check deposits and peer-to-peer payments.

In the Philippines, online peer-to-peer transactions have exploded in popularity. Because of this, he said, “a lot of mobile wallet [businesses] have shown their numbers – and how huge GCash and PayMaya are right now.”

Customer Shifts That Can Be Used In Other Sectors

Consumers who used internet banking for the first time were more likely to utilize mobile banking than those who solely used branch banking, according to the survey. And, according to Reyes, this applies to any industry that relies on brick-and-mortar sales.

“If you used to interact with a firm through their retail/offline store, their brick-and-mortar store, it’s likely to be flipped now.” It’s not that the branch won’t have a role; it just won’t be the same. Customers are increasingly choosing to interact with you online,” Reyes noted.

The market’s newest customers, Generation Z, were also the most inclined to increase their use of digital banking.

A generation of digital natives “who have no idea what life was like before the Internet” will be at ease with banking apps and will be the ones to teach their parents how to use them. “This is how you transfer money; all you have to do is do this,” Reyes explained. /Connecting With Customers Through Social Media

Metrobank, like other banks, had to close its branches during the lockdown, and clients turned to the internet for assistance.

“We saw a 400% increase in the number of enquiries we received on social media.” “I needed to increase the amount of individuals I had – the community managers,” Reyes explained. To do this, the bank enlisted the help of employees who were unable to return to their respective branches and provided them with community management training.

“When the pandemic hit, my team was ready to fully exploit the brand website and our social media channels to update our clients, publish on a daily basis, and not only that, but also to push financial education,” he said.

“You want to promote financial education because a well-informed customer is a valuable customer.” And when I say customer, I mean you keep the individual. You don’t want them to depart for a competitor or another company.”

Many businesses are hesitant to turn their social media channels into customer care touchpoints, but Reyes believes that online customer service is critical to client retention and loyalty.

“If I were talking to you and you said you didn’t want to conduct customer service, I’d ask you this: Are you saying you’re prepared to spend money on acquisition – building awareness, influencing consideration, getting the client in…but you don’t want to spend money on keeping the client?”

“It’s a loyalty game when it comes to customer service.” “What’s your loyalty if you’re not there dealing with customer service?” he inquires. Customers are on Facebook, so businesses should be there as well. He says, “You have to be there and ready to answer.”

The Crisis as a Change Catalyst

Metrobank is likewise concentrating its efforts on creating more seamless omnichannel banking experiences when clients resume their offline transactions, even if their online banking habits have not changed.

Reyes says they consider strategies to assure roll-out while developing their plan so that the experience is constant and uniform, whether online or offline. “[Everything] is linked together. So, if your firm has silos, how do you deal with them, and how do you break down walls and ensure clear ways of working with everyone?”

“We understand the need to consistently enhance and build on the present banking channels that we have,” adds Reyes, with an eye toward adding value and, if possible, developing new products. New goods may not be appropriate for other businesses, but “finding new channels that are relevant to your client base or customer base” is, he says.

“You should keep an eye on what’s going on in the industry and look for new channels or platforms that can help you.”