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Digital Marketing

4 PH INDUSTRIES THAT ARE READY TO PLAY BIG IN THE DIGITAL MARKETING GAME

Digital marketing is beneficial to almost every organisation in Singapore. After all, the internet is used by nearly 60 million Singaporeans, or 58 percent of the country’s total population. According to a 2017 analysis co-authored by worldwide businesses Hootsuite and We Are Social, this is the case.

In addition, the survey found that when Singaporian go online, they take their time. They check their social media accounts, browse websites, and engage in other online activity for around nine hours every day on average. Singapore offers a large untapped market of consumers with an active online community that businesses of all kinds should start focusing on right now.

However, we have discovered that some industries benefit more from digital marketing than others. These industries have a sizable online market, making them well-positioned to compete in the digital marketing arena. Here are a few examples:

1. E-Commerce

Currently, e-commerce in Singapore has the lowest retail sales share among Southeast Asian e-commerce marketplaces. However, due to the country’s growing middle class, young population, and, of course, a large number of online users, it has a lot of promise.

In fact, according to Google-Tesmark Holding’s joint research, e-commerce in Singapore will reach US$9.7 billion in 2025, accounting for 11.05 percent of all SEA e-commerce sales.

Lazada, Zalora, Shopee, and BeautyMNL are some of the most well-known names in Philippine e-commerce. Because of the nature of their business, many companies rely on search engine optimization (SEO) and pay-per-click (PPC) advertising to establish their online presence. Simply doing a Google search for any product you can think of will reveal that these companies do, in fact, dominate the search results pages today.

Is It Too Late For You To Jump On The E-Commerce Train?

It is not too late to sell your things online if you operate a store in a local mall or a startup selling a specialised product. Your e-commerce site or Google ad can compete with today’s online shopping giants in Singapore with the correct digital marketing methods.

Remember that the digital sphere equalises the playing field for both large and small businesses. Plus, the e-commerce business is now vast — there’s still time to obtain a share of the predicted sales of US$9.7 billion in 2025.

2. The Real Estate Industry

 

More and more Singaporian homebuyers are turning to the internet, particularly social media, to find a good deal or to gather information for their home search. This highlights the need of developers, sellers, and brokers grooming their web presence in order to increase sales. These details come from a Group research published on Business World Online in 2017.

Megaworld, one of the country’s largest real estate companies, understands how to keep up with the changing habits of Singaporian homebuyers. It has started to move away from traditional advertising methods and toward digital ones. The company currently markets itself actively on social media and through blog outreach pieces.

Ayala Land, on the other hand, has emphasized content-rich marketing and client targeting in its digital initiatives. If you take a look at the company’s website and social media pages, you’ll see that their content is not only well-written, but also targeted at a certain market.

Lamudi Singapore, a leading online listing, has also benefited from the rise of digital marketing. It conducts a robust PPC strategy that consistently places its website on the first page of Google whenever a user searches for a property in Singapore.

What Does This Imply For Your Real Estate Company?

Online real estate marketing is just getting started in Singapore. As previously said, the country’s real estate behemoths have just recently begun to embrace digital marketing. This means that you can still receive a first-mover advantage if you start marketing or advertising your real estate business on the internet today, regardless of its size. You’ll be able to develop your internet presence, enhance your brand recognition, and tap into a vast market before your competitors jump on the digital marketing bandwagon.

3. Restaurants and Food

 

Singaporians love to eat, whether at home, at restaurants, or even on the streets. Singaporians, on the other hand, frequently seek recommendations from friends or family before trying a new food or restaurant. As the Internet became more widely used in the Singapore, Singaporian “foodies” turned to websites, social media pages, lifestyle features, and customer reviews to identify the best restaurants in town. This shift in customer behaviour has made it possible for Singaporian food entrepreneurs to efficiently present their brand to a larger market.

Digital marketing, like any other business, has become a fantastic equaliser for both large and small eateries around the country. Take, for example, the growth of the food park trend. Most of the eateries in food parks are startups owned by young, tech-savvy entrepreneurs, rather than established industry brands or chains. To generate buzz in the internet world, these restaurants rely on creative food concepts, active social media presence, and online restaurant listings (such as Google My Business, Yelp, and Zomato, where customers may evaluate restaurants). That buzz has grown into a craze that is still sweeping the dining world in 2018.

Will Your Restaurant Attract The Same Level Of Online Attention?

 

Many restaurants overlook the importance of expanding their digital marketing beyond social media. Yes, there are small, unique restaurants that have successfully used social media to not just inform customers about their business, but also to engage with them. However, social media profiles and sponsored ads for restaurants across the country — both big-name brands and local businesses — are already awash on Facebook and Instagram. While aggressive, strong social media marketing can provide you a competitive advantage, other digital marketing tactics, such as local SEO or search engine optimization, are also beneficial.

Local SEO essentially concentrates on assisting your restaurant in ranking higher in local search results. For example, if you own a Korean barbecue restaurant in Quezon City, local SEO strategies would help you appear on the first page of Google search results anytime someone searches for “best samgyupsal in Quezon City” or “Korean bbq grill in qc.” This allows you to contact clients who are not just nearby but also eager to try your products.

If you work with a digital marketing business that specialises in both local SEO and social media marketing, you’ll get better results than if you just promote your restaurant on Facebook or Instagram.

Hotels and resorts are number four on the list.

 

The country’s tourism business is constantly expanding. Perhaps the rise of the Internet and smartphones should be credited to the industry. After all, planning a trip has never been easier, from finding the most beautiful places in Singapore to buying a ticket, a tour package, and a hotel. Now that the tourist industry’s buying process has shifted, it’s critical for industry players like hotels and resorts to transfer their marketing efforts to digital media as well.

Many hotels and resorts across the country have started to take advantage of this once-in-a-lifetime opportunity in digital marketing. A simple search for a hotel in Cebu, Davao, or anywhere else in the country will reveal this. Even if you conduct your search on Facebook, you’ll be greeted with a list of hotel profiles — both old and new — that are brimming with attractive and intriguing photographs. The tourism industry is more than ready to invest heavily in digital marketing.

However, does this imply that the digital channel has become too competitive for hotels and resorts?

 

No. Not in the least. At least in Singapore, online marketing for hotels and resorts is still in its infancy. You will still have a first-mover advantage if you start digital marketing today. Furthermore, individuals who understand how to negotiate the digital arena’s intricate corners will never find it overly competitive or saturated.

Most hotels and resorts in Singapore currently only focus their digital marketing efforts on local SEO, social media marketing, and PPC ads, based on our observations. Ad remarketing, specialty content marketing, link building, and online reputation management are just a few of the strategies that can help you win in the digital game.

All of this may become overly complex, but as long as you have top-notch digital marketing pros on your team, your hotel will be OK.

If your company is in one of these four categories, you should start your digital marketing strategy right now. You not only have a ready market online, but you also have competitors that are reaping the rewards of being the first to market with digital marketing. Don’t get left behind; join the game right now.

Learn more about digital marketing in Singapore by attending our Digital Marketing Masterclass.

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Ecommerce

ECOMMERCE MARKETING GUIDE

Many entrepreneurs are finding the finest chances online as technology advances and user behavior changes. There are over 24 million ecommerce sites in the world, and as the number of internet users grows, so does the competition. You must question yourself, as an ecommerce business owner or if you’re thinking about beginning one, what is the ideal strategy to market your ecommerce business. How will you gain an advantage over the competition? This is where ecommerce marketing enters the picture. What Is Ecommerce Marketing and How Does It Work?

There appears to be a lot of confusion regarding what ecommerce, ecommerce marketing, and internet marketing are. Let’s start by defining ecommerce to clear things up. The process of buying and selling things or services through the internet is known as electronic commerce, or ecommerce. This business model lets buyers and sellers to do transactions online without having to meet in person. Computers, tablets, and cellphones can all be used to complete the transaction.

Ecommerce transactions can be used to sell a variety of products and services, including books, music, stocks, clothing, groceries, home appliances, electronics, health and beauty products, and more. More consumers are turning to ecommerce for convenience and ease of use because practically anything can be purchased online.

What is the difference between Ecommerce Marketing and Internet Marketing?

Ecommerce marketing is the practice of raising awareness and encouraging individuals to take a certain action in the direction of a company that operates entirely online. It’s a strategy for increasing revenue by boosting traffic to your online store. There are a variety of approaches, ranging from utilizing SEO to increase organic traffic to employing Google Ads or Facebook to attract more focused audiences.

The process of promoting a brand, business, product, or service online in order to increase exposure, traffic, and sales is known as internet marketing. This is a wide phrase that encompasses a variety of marketing methods and tactics. What Is the Importance of Ecommerce Marketing?

Ecommerce marketing is critical for your business because it allows you to reach out to your target audience while also competing with other companies in the same field. Nowadays, the purchasing process begins on the internet. Customers are now on the internet, and there are numerous aspects vying for their interest. You want to be one of the key elements vying for their attention. Here are some of the most crucial reasons for ecommerce marketing nowadays.

  • The right audience is reached.
  • Ensures that all enterprises are on an equal footing.
  • It can be more targeted and individualized.
  • More advanced data and analytics are available.
  • Simple to adapt
  • Cost-effective with a high return on investment; aligns with today’s shopper behavior

Ecommerce Marketing Types

Many entrepreneurs wonder, “How can I advertise my ecommerce business?” There are a variety of techniques to market your ecommerce firm online. Here, we’ll go over some of the most effective tactics and marketing channels for increasing brand awareness, driving traffic, and increasing income for your company.

Optimization for Search Engines (SEO)

The act of priming your website such that it is effectively crawled and indexed by search engines (such as Google, Bing, and Yahoo) so that when a user types a query that matches a keyword on your website, that webpage will be the first to appear in the organic search results. In essence, SEO is the process of making your website’s pages as searchable as possible so that it can respond to specific user search queries.

Anything from ‘what is a search engine’ to ‘how to optimise my website for search engines’ to ‘where to buy groceries online’ are examples of search queries or search phrases. So, if you want your website to rank on Google for a certain search term like ‘where to buy running shoes,’ you must ensure that your page provides the greatest content to answer this query and that it is presented in such a way that Google identifies it as high-quality content.

SEO’s significance cannot be emphasised. Google currently holds 86.8% of the global search engine market share, making it the most popular search engine on the planet. When a potential customer goes online to look for items or services similar to yours, you want to be at the top of the search results. Because the top five results receive around 75% of all clicks, the difficulty is to not just stand out but to rank at least on the first page of Google.

SEO is accomplished by the use of SEO tactics. Title tags, headers, meta descriptions, keyword targeting, internal and external linking, and other aspects are all part of this process. You don’t have to do it on your own if you engage with a digital marketing business that provides high-quality SEO services. This ensures that your website is properly and efficiently optimised.

Content Promotion

Content is crucial when it comes to establishing an internet business. It’s what ties your company to your customers, but you can’t just post content at random and hope it connects with your target market. It’s here that content marketing comes into play.

The process of developing content in such a way that it does all of the marketing for you is known as content marketing. Content marketing should be used by any brand and business in any industry. Your goal is to take up as much search engine real estate as possible for keywords or search terms linked to your brand and industry.

Unlike traditional marketing, content marketing involves carefully disseminating free content that guides and encourages leads to take the desired action. It could be to subscribe, sign up, or buy something.

Content marketing’s advantages include:

  1. Promotes brand recognition and awareness
  2. Establishes you as a thinking leader and your brand.
  3. Increases brand awareness
  4. Creates a sense of trust among your present and potential consumers
  5. Increases domain authority and establishes you as an industry expert.
  6. Increases the number of people who visit your website.

Content marketing is simple to implement and adapt to any sector. Investing in high-quality content marketing services now will benefit your company in a variety of ways. Whether you want greater visibility, traffic, conversion rates, or money, content marketing will help you achieve your goals.

Paid Media Promotion

One of a search engine’s primary functions is to show users what they’re looking for. Paid media is a strategy of boosting traffic to your website by paying for it. These are the advertisements that appear when you conduct a Google search. Unlike SEO, which relies on organic search and places your page at the top because Google put it there. Paid media involves bidding for your page to appear in the search results, or paying for it to rank.

There are numerous advantages to using this method. One is that, if you want to, you can rank higher than the competition right away. Of course, the quantity of your bid will determine this.

Sponsored media can also help with SEO because Google will integrate the SEO you’ve done on your pages with your paid advertisements to boost their ranking. If you decide to add PPC marketing into your approach, you may choose from a variety of providers. If you’re starting a new ecommerce business, you should implement this method right away because it’s a terrific way to raise brand awareness, especially if you’re still building content for your site.

Marketing on Social Media

The practice of developing various sorts of content and distributing it through social media platforms is known as social media marketing. Facebook, Instagram, and LinkedIn are examples of these social networking platforms. More than 3.60 billion individuals utilize social media, making it a tremendously strong platform. The Philippines alone has an estimated 79 million social media users, accounting for around 70% of the country’s entire population. The ability to contact and connect with your target audience has never been more efficient than it is now. You may establish a community of followers through social media marketing to increase your engagement.

Your branding, audience reach, and authority will all benefit from a well-thought-out social media marketing approach. Not only can social media marketing help you engage directly with your brand’s many stakeholders, but it can also help you reach out to new segments of your market and create relationships with your brand’s fans.

Email Marketing

Email marketing is a type of marketing that uses personalization to reach out to audiences and give and provide value in the form of content. It’s an excellent tool for guiding customers through each stage of the customer experience.

Why should email marketing be a part of your ecommerce marketing strategy? Consider it this way: Although every social media user has an email address, not every email address is registered with social media. Because everyone who uses the internet has an email address, there are still more email users than social media users.

You’re constructing an asset that you can take with you as you grow your email list or database. You can communicate with your audience at any time and stop updates at any location. Sure, social media might help you contact your target demographic, but trends come and go. Do you recall Myspace or Friendster? Back in the early 2000s, these were two of the world’s largest social media networks, however they are no longer in operation. This merely goes to illustrate that social media channels that are popular today may not be so popular tomorrow. Users, on the other hand, will always have their email addresses on hand.

Email marketing employs a variety of email types, including:

  • Transactional. Receipts, multiple opt-ins, order confirmations, delivery information, and account information are all examples of this.
  • Content. Welcome emails, blog articles, lead magnets, newsletters, and other social media are all examples.
  • Email conversion. Promotional emails, product launches, lead magnets, specials, discounts, and affiliate offers are examples of these.

There are a variety of email marketing tools on the market to assist you in completing jobs efficiently; all you have to do is figure out what you need it for and hunt for software that will assist you in completing that work.

Email marketing is a significant addition to your marketing plan because it is a more personalized and focused approach. Whether you want to reach out to new consumers who have just signed up or reignite your relationship with existing customers, email marketing may help you do both.

Create an email strategy that caters to a diverse range of customers on your mailing list. This is not a send-and-forget activity, and you also want to give our customers a wonderful experience. If you’re not sure where to start with this strategy, you can always hire an email marketing provider to help you develop and create messages that are tailored to your buyer persona and brand voice. Market Your Products And Services Effectively

Ecommerce marketing is used by businesses to gain the attention of their target audience and turn them into paying consumers. This is accomplished through the use of attractive designs, useful content, and advertisements. But there’s more to it than that. You must determine how your customers think, what they require, how they behave, where they are, and what is most important to them at that time. It’s all about understanding what products or services clients want and why they want them. It’s all about figuring out which aspects of your product or service people care about the most. Ecommerce marketing connects all of these elements. In the end, it’s all about offering your consumers the finest experience possible while also giving you a high-performing ecommerce business.

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Marketing

What Is PPC Advertising

A successful digital marketing strategy does not rely on a single strategy. After all, SEO isn’t the be-all and end-all when it comes to producing qualified leads.

Pay-per-click (PPC) advertising can help you achieve all of your goals, including increasing your website’s online visibility, traffic, and conversions.

Despite the fact that PPC is a significant tool in many firms’ promotional arsenals, many marketers are still unfamiliar with the concept. Many of them are still unsure of what PPC is and how it works. However, no matter how puzzling it may be, businesses cannot afford to overlook the advantages that this channel can provide.

We’ll explain what PPC advertising is in this article, including its definition, process, and several benefits.

What Is Pay-Per-Click (PPC) Advertising?

PPC advertising, or simply PPC, is a marketing strategy in which a company creates an internet ad and pays each time a user clicks on it. The ad is free to place online because the costs are only incurred when consumers interact or engage with it.

There are two types of pay-per-click (PPC) advertising:

  • Ads that appear as search results on Google, Bing, and other search engines.
  • Advertisements that appear as photos, videos, or paid postings on third-party websites and social media platforms are known as display advertising.
  • Ads that can be in the shape of banners, text ads, or images are used in retargeting. They’re a terrific way to remind users of anything they’ve previously searched for, and to persuade them to buy what they’ve left behind, or to make a new purchase. Retargeting advertising can also be used on other digital platforms, such as email marketing.
  • While there are a variety of platforms for PPC advertising, most marketers prefer Google Ads, which is now the most common supplier for PPC search advertising. This isn’t surprising, given that Google has a 97 percent market dominance in the Philippines’ search engine sector. Because the majority of people use Google to look for products and services, it’s an excellent spot to position sponsored search advertising.
  • PPC systems use an auction method to decide which ads to show. This auction takes into account how much each advertiser bids, the quality of each ad, the ad’s relevance to a user’s search query, and a variety of additional considerations, depending on the platform and ad type.
  • Bidding on keywords, also known as words and phrases that online users type into search engines, is another aspect of PPC advertising. Marketers and advertisers select keywords that they expect their target audience will use while looking for information about the items and services they are promoting.

How Does Pay-Per-Click (PPC) Work?

Let’s speak about how PPC works for your business now that you know what it is.

There are various steps to PPC advertising. Determine your goals, select a budget, create a keyword list, bid on keywords, set up separate keyword campaigns, write keyword-optimized headlines and ad copy, and finally create individual landing pages are all steps in a step-by-step procedure.

Let’s take a look at each one individually.

Choose your platforms.

There isn’t just one form of PPC ad, as previously said. PPC advertising can be placed in search engines, on your customers’ favourite websites, or on social media.

With so many options, you must first decide on your objectives. It’s easy to determine where you want your paid ads to appear once you’ve outlined your aims. Do you want to be at the top of the search results, for example? Look into search ads. Perhaps you’d want to market your products and services while acquiring more Facebook followers? Then social media ads seem like a fantastic idea.

Conduct keyword research.

One of the biggest benefits of PPC advertising is that you can utilise keywords to target your most valuable consumers and appear in front of them when they’re ready to buy.

Keyword research provides information on the performance of certain keywords, the amount of competition for those keywords, and the average cost-per-click for those keywords. All of this data might help you evaluate whether it’s worthwhile to target specific keywords.

Create a budget.

How much money should you spend on PPC advertising? When it comes to PPC, you have complete control over how much you pay for ads and how much you bid for each term. However, if you want an agency to manage your campaign for you, you’ll have to factor in the fees of PPC management services. You can then start planning a budget around their expenses.

Once you’ve established an overall budget, you may divide it into two parts: advertising and management. The more precise your budget is, the easier it will be to stay on track financially.

Spread your spending across all of your marketing campaigns when you’re just getting started. You can spend more of your budget on better-performing keywords and campaigns after you see results from your campaigns.

When it comes to bids, set a budget based on keyword competitiveness. Choose a bid that is within your budget while still providing a decent ranking for your ad.

Create an account on the ad platform of your choice.

You’ll need to create a Google Ads account if you want to advertise on Google. Registration is free, but you must enter a payment method and billing information in order to activate your account. The platform requires payment information in order to charge your ad expenditure to the appropriate account.

You can choose an average value for how much you’re willing to spend on your account every day when creating your first campaign. You’ll next tell us about your target audience, the keywords you’d want to bid on, and the geographic areas where you’d like your advertisements to appear.

After that, you’ll need to set your bid and write your ad. Make sure your advertising connects to a page on your website where users may learn more about making a purchase.

Your PPC ad campaign will be ready to launch once you’ve completed all of these steps. Just sit back and wait for the clicks to come in.

Analyze your advertising to see how successful your campaign is and how you can enhance it.

The ability to track the success of a PPC advertising campaign is critical. You’re missing out on a treasure trove of vital information if you don’t analyse and measure the efficacy of your PPC advertising.

Link your Google Advertising and Google Analytics accounts to evaluate and measure your PPC ads. After you’ve linked them, all of the data generated by your ads will be automatically posted to your Google Analytics account, allowing you to quickly examine key facts about your PPC campaign.

The following are the KPIs you should track in regards to your sales funnel:

  • Impressions (Awareness Stage): Impressions are the number of times your ad appears in the Google Network or in search results. Impression tracking is vital since it informs you how many people viewed your ad. Even if they don’t click on your link or make a purchase from your website, they will remember you for your catchy phrase or cool graphics, which is a step toward brand recall.
  • CTR (Information Stage): Your CTR is calculated by dividing the number of clicks received by the number of impressions. You want a high CTR for your campaigns since more users clicking on your ad will be able to browse your content and learn more about your products, services, and company. They are more likely to purchase after receiving useful information. Your CTR reveals how people react to your adverts, revealing information about your search intent, audience targeting, and more. It has an effect on your CPC and quality score as well.
  • Return Visitors (Consideration Stage): Return visitors are those who have clicked on your ad and then come back to your site after a certain amount of time has passed. You can employ retargeting advertisements or tweak your site to ensure they convert to purchases by the time they return if they didn’t convert on the first and second visits.
  • Conversions (Stages of Closing or Making the Sale): You’ll need to set up a conversion action in your Google Ads account to view the full scope of your ad campaign’s success. This action can be anything you consider worthwhile or a conversion. Filling out a form on your landing page, clicking the Contact Us button, or looking at one of the products mentioned in your ad are all examples of this. Whatever conversion you’re tracking, after you’ve set up the right conversion tracking tool, you’ll be able to keep track of it. Google Ads provides a complete array of conversion tracking options.

How Does The Pay-Per-Click (PPC) Ad Auction Work?

We just took you through the entire PPC advertising process and explained what PPC stands for in marketing. When people ask, “What is PPC advertising?” they usually mean pay-per-click advertising. They are intrigued about the auction process and may ask, “How does PPC work?” or “How does PPC work?” After all, how do ad networks such as Google Ads select which PPC ads to display?

Here’s a quick rundown of how the PPC search ad auction works:

A user looks for “women’s running shoes” on the internet.

A search engine checks to see if that keyword has received any bids.

If no, the search engine returns results without advertisements.

If you answer yes, the search engine will begin bidding on your behalf.

The search engine assesses the quality of each ad, assigning grades and rankings to those placed by advertisers based on a variety of criteria.

After that, the search engine displays the highest-quality adverts in the search results and costs advertisers on a pay-per-click basis.

When it comes to the ad auction itself, ad networks use a number of stages and elements to ensure that users receive the most relevant advertising. Take a look at Google Ads’ ad auction, for example.

When Google starts an ad auction, it takes into account a number of elements to calculate your Ad Rank. Google uses Ad Rank to determine the order in which paid advertising appear on a search results page. As a general rule, the ad with the highest Ad Rank is placed first, followed by the ad with the second-highest Ad Rank, and so on. At each auction, Google determines your Ad Rank.

The following factors are used by Google to determine your Ad Rank:

The amount you’re willing to spend each time someone clicks on your ad is referred to as your bid. Bids are usually keyword-specific, which means that the costs of each term will differ from those of other keywords. A high bid does not guarantee that you will win. Even if you bid low, a high-quality ad can help you win the auction, which is what you want.

Quality score: This is calculated by Google based on the relevance of your ad to search queries, as well as the projected CTR and landing page UX. Google uses this metric to assess the quality of your adverts, landing pages, and keyword targeting. You can check your Quality Score in Google Ads to get a head start on boosting your Quality Score and Ad Rank.

Thresholds for Ad Rank: Thresholds refer to user attributes (location) and the user’s device (mobile vs. desktop). Thresholds can also vary depending on the nature of a user’s search phrases and related query auctions. For example, auctions for the search terms [wedding giveaways] or [party favours] could inform Ad Rank thresholds for the search team [wedding favours].

Advertiser competition: Google looks for competitors who are bidding on the same terms. To win the greatest spot on the page, you’ll need to outperform your competitors in terms of ad quality, bid quantities, or a combination of the two.

Google will select where to place you in search results after determining your Ad Rank. You win the auction if you have the highest Ad Rank, but even if you don’t win, you can still get a slot in the search results, though you’ll be put below higher-quality advertising. Your position is determined by your Ad Rank.

The following factors are used by Google to determine your cost-per-click:

Your CPC = Ad Rank of Advertiser Below You / Quality Score + $0.01

The PPC ad auction is ultimately completed after this phase.

The Advantages of a Pay-Per-Click (PPC) Advertising Campaign

We’ve discussed what PPC advertising is and how it works, but what about its advantages? If you’re still on the fence about starting a PPC campaign or hiring PPC management services, here are a few ways PPC can help your company and increase its ROI.

Fast results

Unlike traditional advertising and other forms of digital marketing, PPC generates immediate results. You can develop and post ads right now and view the results the next day. It’s an excellent technique to promote new products and limited-time deals in order to improve instant sales.

Extremely precise targeting

You may target your ideal customer using PPC advertising. That way, you can put your adverts in front of the people who are most likely to convert or buy anything. This allows you to cut down on ad waste and focus in on your target demographic, no matter how small or niche it may be.

Reach out to your local customers

PPC is used by about 45 percent of small businesses. If you aren’t, your competitors will be one step ahead of you, making it difficult for you to attract local clients.

Because you can choose who you want to reach with your adverts, you may target locals, increasing brand knowledge and foot traffic to your store.

Only charge them when they click

You only pay for PPC advertising when someone clicks on your ad and is redirected to your landing page or website. This ensures that your ad dollars are spent on those who are truly interested in your brand. You also have more time and money to optimise landing pages and other end-of-funnel material because you only pay when customers click.

A chance to make up for lost connections

If your repeat traffic is poor, it suggests that the majority of your visitors will not return. PPC advertising allows clients who have previously visited your site a second chance through the use of retargeting adverts. Someone coming and going doesn’t necessarily mean they aren’t interested; they may have simply been sidetracked in the past. Remarketing advertising can help you cut through the clutter and keep prospects engaged with your brand, regardless of how they came across you in the first place.

With PPC Advertising, Unleash Your Brand’s Potential

You can begin your PPC advertising campaign right away now that you understand what PPC is and its various intricacies and benefits. It’s a powerful tactic that can help you gain an advantage over your competitors and stay ahead of them in search engine results.

Stridec can assist you with a PPC campaign or a whole digital marketing plan. When you partner with us, you’ll get a personalized PPC campaign tailored to your company’s goals and efforts. We do more than just drive traffic; we also assist you in achieving your ultimate goal: a higher cash stream.

Contact Stridec right away if you’d like to learn more about how PPC works.

Categories
SEO

ECOMMERCE SEO: IMPROVING RANKINGS TO DRIVE MORE SALES

As digital transactions become more common in your clients’ daily lives, your online business must gain a competitive advantage and grab top spots in search engine results pages.

Ecommerce marketing becomes even more vital as part of your internet business’ digital marketing strategy at times like these.

In this blog, we’ll look at ecommerce SEO marketing and how it may help you develop your business online. We’ve put together this ecommerce SEO checklist based on our knowledge and experience managing ecommerce campaigns over the years so you may repeat the procedure for your online store’s digital marketing strategy.

What Is Ecommerce SEO Marketing and How Does It Work?

The practice of optimizing your ecommerce website to rank high in search results is known as ecommerce SEO marketing.

The purpose of ecommerce SEO is to make your product pages more searchable by:

  • Using targeted keywords
  • Improving your page’s Meta titles and descriptions
  • Refining the architecture of your ecommerce site
  • Creating a network of relevant product pages.
  • Calls to action and contact forms are being tested.
  • Improving the customer’s purchasing experience
  • Putting in place a fail-safe content marketing strategy
  • Using quality link building to increase the authority of your ecommerce site.

You’ll see that ecommerce SEO appears to be the same as “regular” SEO. The (very) thin line that distinguishes it is the increased focus on transactional intent optimization.

So, how can you make ecommerce SEO work for your online store in order to increase revenue?

Choose the Right Keywords

Ecommerce SEO marketing, like any other SEO approach, starts with having the correct keywords for your website.

Let’s imagine you own an online furniture company and want to drive more visitors to a home furniture landing page. What keywords will you employ?

If you go to Google and search for “furniture for sale,” you’ll see a few household furniture brands near the top of the results. It appears to be stiff competition for a furniture-selling ecommerce business, right?

The trick is to concentrate on a single root term and develop long-tail variations for a certain page.

When looking for keywords, there are a few aspects to keep in mind:

  • Intention of the user: It’s pointless to rank for a broad keyword if the majority of visitors to your ecommerce site are looking for information rather to making a purchase.
  • You want to target keywords that your clients are searching for. When it comes to the amount of search volume, there is no proper answer because it differs by industry. There are also other businesses where seasonal searches have a large volume.
  • Relevance: This is pretty self-explanatory—focus on keywords that are relevant to your product offerings.
  • Returning to the previous example, “furniture for sale” might be used as the root keyword for a page dedicated to home furnishings.
  • Look for long-tail phrase match keywords in your keyword research tool (Ahrefs, Ubersuggest, KWFinder, etc.).

You can also seek for searches that are relevant to your target term to increase your keyword list.

Select ecommerce SEO keywords that are relevant to your business and enter them into your tool to find opportunities.

/Scout The Ecommerce Landscape’s Competition

In the Philippines, ecommerce is a developing business, and where there’s growth, do you know what comes next? Competition.

But instead of fearing the competition, use it to fuel your SEO and ecommerce marketing strategies. This, if anything, makes it easier to see how you may improve the performance of your ecommerce website.

When it comes to ranking your ecommerce website, doing a competition study is half the battle. This gives you information on the following:

  • Keywords they’re targeting
  • Their website’s credibility
  • Their website’s best-performing pages
  • Their website has external links leading to it.
  • Their navigation and site structure are excellent.

You may construct a more concrete ecommerce SEO strategy, build your value propositions, and separate your online business from the competition by keeping all of these in mind.

Develop a Site Architecture Improvement Plan

Put yourself in your customers’ shoes. Customers will be in the same boat as you if you’re having problems navigating product pages and finding the things you want to add to your shopping cart.

Your ecommerce website’s structure has a significant impact on its performance and overall customer experience.

When it comes to the architecture of your ecommerce site, simplicity is key.

Make sure visitors don’t have to click more than three times to go to their desired destination on your website from the homepage, according to a key ecommerce SEO advice.

How can you improve the site architecture of your online store?

  • Organize your pages into categories: Customers will find it easy to switch from one product to another as a result of this. This aids in the improvement of relevant and connected pages in SEO. Collections on Shopify websites, for example, allow you to organise products together.
  • Make use of breadcrumbs: Consider this the journey clients travel when they explore your ecommerce site more. Breadcrumbs help to make particular product pages more discoverable.
  • Include a search feature: Customers’ attention spans are getting shorter. To keep them on your site, provide a search option that allows them to quickly find the product they’re looking for.

Don’t just move pages around if your present site architecture needs a lot of work. To design a more optimised ecommerce website architecture, discuss it with your SEO consultant (that’s us!). Conduct an in-depth content audit of your ecommerce site.

Do you know what the most prevalent issue with ecommerce website is?

Duplicate, thin content.

When your website has several pages with the same material and very little information that offers value to your customers, this happens. A website content audit of your pages is one approach to detect this.

With a content audit, you may look at the content on your website’s product, category, and important pages to see which ones need to be updated and which ones should be removed. However, that isn’t all. A content audit can assist you in identifying chances to increase the conversion rate of your ecommerce website.

A content audit may appear to be a daunting task, especially if you have hundreds of pages to review. But don’t worry: SEO site crawlers, such as Screaming Frog’s, can assist you find duplicate titles and descriptions on separate pages.

So, what should you do if your ecommerce website’s content is thin and duplicate?

When it comes to content optimization, SEO professionals recommend the following ecommerce SEO tips:

On the page with thin content, add a noindex tag: This will inform Google that that page should not be included in their indexing database.

Add the following tag to the page: rel=canonical This will assist Google in determining which pages have the original material and which pages should be ignored.

Give detailed product descriptions: Begin with your featured products and create detailed descriptions for each one. Don’t forget to include your keywords – but don’t overdo it. Add a blog page to your ecommerce site as a pro suggestion. This enables you to target more informational keywords and link them to the appropriate product page. This not only aids in internal linking, but it also adds value to your clients by educating them about your items through efficient content marketing. Examine the performance of your website’s on-page elements.

Because so many transactions take place on your website, it only makes sense to optimise on-page performance. This means no dead ends on product pages, delayed site loading times, random inner page linking, and so on.

Consider on-page SEO a quick win in ecommerce marketing because it’s something you can do right away.

Here are some on-page SEO suggestions for ecommerce:

Organize and Prioritize Your Pages

You must pick and choose your battles, prioritising which pages to optimise first.

You don’t optimise all of your pages at once if you have hundreds. The weight of each page varies. You must pick and choose your battles, prioritising which pages to optimise first.

You can have your ecommerce SEO professional analyse your Google Analytics for the top performing pages — in this example, the pages that are generating the most conversions and visitors.

Make Use Of Your Target Keywords

With the information from your keyword study, begin optimising your priority pages. It’s great practise in ecommerce SEO to incorporate your target keywords in the following important areas:

  • Descriptions and titles in the meta tags
  • Body material and product descriptions are separated by header tags.
  • alt tags for images
  • URL of the page

Refresh Your Metadata

The clickthrough rate on your ecommerce site is heavily influenced by the Meta titles and descriptions. These are the first things your clients will notice when they come across your website in the search results.

However, for an ecommerce approach, a basic “Keyword | Ecommerce Business Name” may not be enough. You want to get those clicks because the more people that click, the more ecommerce sales you’ll get.

Use terms that are associated with retail or ecommerce transactions when upgrading your Meta title and description tags. Here’s an illustration:

Women’s Shoes for Sale at Low Prices – Free Shipping | Shoe Store

Description in the meta: Get the best deals on women’s shoes, athletic shoes, and more! All items come with free shipping! To see what’s available, go here.

Importent:

The content on the landing page should be reflected in your titles and descriptions. Otherwise, you’re leading customers to a broken promise, which will cause them to leave your site.

Within each page, create an inner link that connects the pages that are relevant to each other.

Inner linking isn’t something you should tick off your ecommerce SEO to-do list. It’s a never-ending process, especially if you’re constantly adding new pages to showcase new products.

Inner linking, like content optimization on an ecommerce site, should have a function. It’s impossible to link at random. If you do, you’re not just sending Google to the wrong pages, but you’re also sending your clients to the wrong pages.

Always refer to your keyword research while creating internal links for your ecommerce store’s website. Your ecommerce SEO expert should have a mapped list of keywords with their relevant target pages for internal linking by this point. Enhance the user experience on your website

What is the point of having an ecommerce website that makes it difficult for clients to buy if it is not created for user experience?

More clients will visit and spend time on your ecommerce website to make a purchase if it is user-friendly.

Consider your clients’ journey once they arrive at your online business. Take note of the following areas to increase the usability of your ecommerce website:

Product page navigation:

This relates to site architecture. How simple is it for customers to move from one product page to the next? Is it possible for them to find alternative products that are similar to what they were looking for? The more easily consumers can move between product pages, the better.

Integration with chat: Customers will spend more time on your website if you offer live chat help. This not only improves the user experience, but it also increases conversion rates.

Make it easy for customers to finalise their purchases during the checkout process. At least three phases should be included in the checkout process, but make sure the sites are safe.

Your website’s mobile version is as follows: Because the majority of today’s internet shoppers shop on their phones, having a mobile-friendly website is critical.

Your ecommerce website will thrive in the competitive market if you improve the user experience.

Use Social Proofing to Improve Your Website

What role does social proofing play in your ecommerce business? These figures can provide an answer:

Customers read reviews before visiting a website in 90% of cases.

After reading a positive review about a company, 72% of customers will take action.

Customers regard reviews as personal recommendations in 88 percent of cases.

Still not persuaded?

Consider the following: Review signals make up 9.8% of the ranking variables.

You’re not just losing clients to your competition if you don’t use social proofing on your ecommerce website; you’re also losing the possibility to rank.

When customers visit product pages with reviews, it conveys a message of trust to them. As a result, your ecommerce conversion rates will improve.

It’s not just about getting clients to trust your ecommerce business; it’s also about getting Google to trust your website. Optimize Using A Fail-Safe Method SEO Strategy for Ecommerce

If you want to boost your ecommerce sales, don’t forget to optimise your site. You can receive more focused visitors with an ecommerce SEO marketing approach. More conversions, money, and repeat customers can all result from this.

So, here’s a fast rundown of what you should do for ecommerce SEO:

Decide on the best ecommerce SEO keywords for your site.

  • Take a look at what your competitors are doing.
  • Improve the structure of your website.
  • Conduct a content audit of your website’s pages.
  • Implement the best on-page SEO strategies for ecommerce.
  • Concentrate on enhancing the user experience.
  • Make the most of positive customer feedback.

But keep in mind that ecommerce SEO is a long-term commitment. It’s all part of a cycle.

Because your competitors are most certainly doing the same, we strongly advise you to incorporate the ecommerce SEO techniques above into your digital marketing routine. It doesn’t hurt to be a step ahead of the game.

Categories
SEO

INTERNET MARKETING BRILLIANT STRATEGIES FOR YOUR STARTUP

Much has been said about internet marketing, and with good reason: it continues to evolve and grow year after year. With trends changing all the time, it’s difficult for businesses to figure out which strategy would work best for them. The adoption of mobile phones, for example, has been one of the major breakthroughs. It has expanded to the point that mobile will account for 72 percent of global digital ad spend in 2019. (to think that the first iPhone was released 13 years ago). Taking all into account, the Philippines alone has 41.3 million mobile phone internet users in 2019, with that figure predicted to rise to 44.3 million in 2020.

When you consider the number of people who use desktop and laptop computers, it’s no surprise that firms are turning to digital marketing to capitalise on these prospects. Though there are some emerging trends to keep in mind (such as voice search and Google’s mobile-first indexing), you must carefully select the best internet marketing strategy for your startup because not all digital marketing strategies are applicable to your company and will not produce the same results. When deciding on the best plan, there are numerous aspects to consider. The most important are your target audience and their actions. We’re here to assist you and provide you with the best internet marketing tactics to jumpstart your business.

Ready? Let’s get started.

The First Thing That Comes To Mind Is Your Website

To have a completely developed internet marketing campaign, it goes without saying that the base must be robust, which rests on your website. You’ll need a personal space on the internet that you don’t have to share with anyone else. Having your own online space, whether on WordPress, Shopify, Squarespace, or Wix, is a smart investment and is relatively inexpensive.

When creating a website, keep the following elements in mind:

  • Excellent User Experience Users should be able to navigate your site without difficulty. You should have a user-friendly web design in addition to a gorgeous website. If customers need to look at your services, they should be able to find the option or menu that takes them to the appropriate page. They should be able to go to that page without stumbling or looking for too long if they wish to read feedback from former clients. Visualize how you want a user to feel when they visit your site, and then try to provide them that experience.
  • Mobile-First Indexing optimized. With Google’s mobile-first indexing set to go live in 2020, it’s critical to optimize content for the mobile version, as Google will index and rank your site using it. This means that your site should be redesigned to look nice on a mobile device while maintaining the same level of quality and content as the desktop version.
  • Take control of your Google My Business listing by claiming it (GMB). This is necessary if you want to be found by people in your neighborhood because it includes important details such as your phone number, business hours, website, address, reviews, and more. This will make it easy for potential customers to locate your business and obtain directions over the internet. It’s also a fantastic way to publicize news and events.

Social Media Promotion

The Philippines has a population of 109.6 million people, with 73 million of them using social media as of January 2020. Needless to say, if you want to get your business noticed, one of the low-cost tactics you may use is social media marketing.

It’s important to remember that not all platforms are made equal; you’ll need to do your homework and figure out where your target demographic hangs out.

Here are a few of the most widely used social networking platforms:

1. Facebook

Facebook is the world’s largest social network, with 2.6 billion monthly active members. As a result, ecommerce sites are increasingly including Facebook Marketing as a feature. Shopify took it a step further by offering both a Facebook marketing integration and a Shopify Facebook Business, which allows you to link your Shopify store to your Facebook page. Customers who have accounts on both platforms will be able to shop whenever and wherever they want.

Lead advertising is now available on Facebook. A simple sign-up form that can be used by businesses to create leads by allowing people to join up quickly and effortlessly. It accomplishes this by having the form pre-populated with user information, requiring only approval and submission by the lead.

2. Linkedin

This is a professional social media networking platform that is great for creating business-to-business interactions. This is a fantastic way to get your company’s name out there on a larger scale. One of the objectives is to develop credibility and establish your brand as a reliable source of information and services in the market.

One method to make advantage of this platform is to share items that people can view and share, such as presentations, ebooks, and movies. Another approach to make use of this platform is to post events where you will be a guest. This not only demonstrates your commitment to the event, but it also encourages others who are interested in attending to do so.

3. Twitter.

This is a useful platform for promoting whatever you have on any platform where you participate. Twitter makes it simple for others to participate with your content through tweets, retweets, and hashtags, whether it’s a blog, a Facebook post, or a YouTube video.

4. Instagram.

Instagram has evolved from a photo-sharing platform to a platform for businesses to market their goods and services. Entrepreneurs may now quickly construct business profiles and upload product teasers to pique people’s interest in what they have to offer. Instagram now features sponsored advertising, which give you more choice over how much you spend.

In 2016, Facebook introduced Instagram Stories, making it more valuable for businesses by introducing Carousel Ads. These are commercials that you can publish on Instagram Stories, but instead of just one, they now allow you to submit up to three (3) adverts.

There are also free tools on the site that allow you to collect data such as impressions, engagements, and demographics (age, gender, locations, and more). You’ll be able to figure out how your users interact with your material or postings. After you’ve gained a deeper understanding, you can make changes and adjustments as needed.

Marketing through Email

Email marketing has existed for decades and continues to be relevant today. In 2019, there are an estimated 3.9 billion active email users globally, compared to 3.2 billion active social media users, which makes sense because users must have a registered email address in order to join up for any account.

Email marketing is still a viable option. One of the key reasons is that it’s a terrific platform to use if you want to speak directly to your customers or leads because it’s a part of our lives. You may customise your communications with email marketing based on your target audience.

This is an excellent method for companies, especially if you have a limited marketing budget, because it is inexpensive to establish and maintain an email marketing campaign.

Another point to consider is email automation. It will increase your campaign’s productivity and efficiency. Triggers and sequences can be used for users or leads based on their actions.

This can be used in a variety of situations. For instance, suppose customers arrive on your website and decide not to make a purchase right away. Then, based on where they joined up, you may send them an automatic email with content related to that. You may automate the answer and stay on your prospect’s mind until they decide to make a purchase, whether it’s a discount coupon, a free checklist, or a reminder that they left something in their cart.

Search Engine Optimization (SEO)

One of the reasons that more individuals are becoming aware of the importance of internet marketing is the question, “How can I rank number one in Google?” This is where Search Engine Optimization, or SEO, comes in. In terms of search engines, Google comes out on top, with 92 percent of the global search engine market share. According to study, the first page of Google receives 71% of all search traffic clicks, whilst the second page receives only 6% of all website clicks. This basically says that the action is on the first page. This is why, when a potential lead types in a phrase relating to their sector, people value Google search rankings, or how high they are positioned in search engines.

Even e-commerce platforms such as Shopify are emphasizing the importance of SEO by including e-commerce SEO tools in its dashboard.

Improve Your On-Page SEO:

Increase the number of people who click on your links

Start by increasing your organic clickthrough rate (CTR). The click-through rate (CTR) is a measurement of how many people visited your website after finding it in search results. This is a good sign that your website is doing well because it suggests that people’s questions are similar to those on your site.

  • Writing catchy titles and descriptions can help you raise CTR. Make them interesting, attention-getting, and useful or relevant to the users’ needs.
  • Provide Rich Snippets, or additional material and information that will appear in search results, describing what people will find when they click on the link. Reviews, product markups, and video samples are just a few examples.
  • Optimize the content of the website.

Not only will optimizing your website content make it more relevant to search engines, but it will also add value to your target audience. Users come to your website because of the material, so make sure you do your research and put in the effort to keep it up to date.

When it comes to blogs, choose topics that will pique your readers’ attention. Use tools like Ahrefs to locate keywords that are relevant to your industry and to see what keywords your competitors are using. Check the results for Phrase Match and Questions in Ahrefs’ Keyword Explorer to determine which long-tails have search volumes for the queries you’ll be using. You should also conduct an on-page SEO analysis and use the results to develop blog article ideas.

Make a strategy for internal linking.

This is similar to your off-page link-building technique, in which you collaborate with another website and trade links. The distinction is that this method is carried out within your website, and all of the links used are generated by you and put on your own site. Because you don’t want to link one website to another merely because they have comparable information, this technique requires some thought.

Use top-performing keywords or inquiries as anchor texts, for example. Create long-tail versions of your anchor messages and diversify your anchor phrases.

Pagespeed should be improved.

When it comes to maintaining visitors, page speed is crucial. What you don’t want is for potential customers to abandon your website because it takes a second longer to load than they’re prepared to wait. You want to improve the user experience on your website so that instances like these never happen.

So, when it comes to page speed, what should you aim for? According to recent research, a website that loads in 1 to 3 seconds can raise the bounce rate by as much as 32%. While a load speed of 1 to 5 seconds has a 90% risk of raising bounce rate, if your website takes 6 to 10 seconds to load, it has a 123 percent chance of increasing bounce rate. The point is that you don’t want to miss out on a potential sale because your website isn’t up to par.

Google’s PageSpeed Insights will help you examine your website’s performance and identify areas for improvement.

If you don’t know much about SEO, there are companies in the Philippines that provide both SEO services and consulting. The benefits of search engine optimization can last for years, which is why it’s best to get started as soon as possible.

Content Promotion

Content has the ability to strengthen your brand, raise awareness, and educate people about your product and its value. This is a plan that promotes you as a thought leader in your industry as well as your product. Sixty-eight percent of people, on average, read about brands that they are interested in. That’s how crucial content is in building a brand.

Content marketing is an important aspect of any internet marketing plan; here are some things to consider before you get started:

  • Know your target market
  • Make a list of your objectives and measurements.
  • Make a list of the content channels you’ll use.
  • Make a plan for the content you’ll create.
  • Make a content calendar.
  • Make a distribution strategy plan.
  • Observe the outcomes.

Search Engine Optimization (SEO)

In contrast to SEO, Search Engine Marketing is a paid advertising and positioning-based marketing strategy. When it comes to timing, paid ads are best used in the early phases of a business venture because you want immediate visibility for your startup and there are so many fresh and exciting things to try.

The following are some of the most significant advantages of SEM:

  • Immediate outcomes
  • The target audience will be able to see you right away.

Note: When employing paid advertisements, it’s important to be strategic and target the proper keywords. Also, because you’ll be spending money on it every day, make sure your landing pages are well-designed and polished, with obvious call-to-action buttons (CTA).

Programs for Referrals

The referral programme technique, especially for startups, is quite effective in attracting new clients.

People trust their friends and family’s recommendations more than a random stranger’s evaluation on the internet, therefore referral schemes work. One of your most valuable assets as a small business or startup is your existing clients; leveraging their influence, combined with the power of word-of-mouth, may do wonders.

Imagine if your current customers were paid to share. Word-of-mouth is currently the most successful form of promotion (even without incentives), but imagine if they were incentivized to share.

Simply simply, if one of your customers shares your brand on social media, all of their followers are automatically exposed to your brand. Perhaps a few of them are in need of your goods and services, so they click on the shared link and become your customers. And then the cycle starts all over again.

IMPORTANT TAKEAWAYS

You can choose any method that you believe would work best for your company and digital marketing budget, but the most crucial aspect to consider is your target audience.

Build an online marketing strategy with your target market in mind, which involves understanding how their pain issues and user behavior relate to your industry.

Last but not least, no matter which strategy you use, keep in mind that it must be measurable. At the end of the day, you’ll need to know how effective your campaigns are, and the only way to accomplish so is to track KPIs.

Be imaginative, creative, and adaptable. The most important thing is to be able to pick the best method for you and plan ahead of time. Whether you need to engage a digital marketing professional or not is entirely up to you; just keep in mind that, as a start-up, now is a great moment to get things off to a good start.

Categories
Marketing

THE VALUE OF EMOTIONAL MARKETING IN THE DIGITAL WORLD

We all know that before purchasing a product or service, buyers require information and time to evaluate it.

However, marketers, advertising, you, and I all know that these judgments are driven by emotion rather than logic. As a result, emotional marketing is appealing.

Emotional advertising makes first and lasting impressions about your business in the marketing world. Customers will remember you and think of you first when they are seeking for a product if you conduct a campaign with significant emotional appeal.

Emotion and Reason Aren’t Opposites

Stridec, we were taught at school that reason and emotion are diametrically opposed. Reason (and the Self) are always at odds with “rational” and “irrational” impulses, according to Plato and Immanuel Kant’s teachings.

Reason and emotion are not mutually exclusive, according to scientific study conducted over the last thirty years.

We are more influenced by our feelings and subconscious than we know.

Consumers choose brands based on personal feelings and experiences rather than actual brand traits or attributes, according to studies based on MRI scans conducted by neurologists.

Antonio Damasio, an American-Portuguese neurologist, authored the bestselling novel Descartes’ Error about a brain tumour patient who struggled to make decisions because his tumour had taken away his ability to feel.

According to a growing body of psychological and neuroscientific evidence, rational decisions are emotional activities.

When individuals have no image, sentiment, or opinion about your brand, it is its worst enemy. Consumers are far less inclined to evaluate your offer if they do not feel strongly about it.

Emotional marketing campaigns that work have a lot of emotional appeal.

This is why advertisers believe in using emotional appeal in their advertising. Emotional marketing has the ability to affect human behaviour. It raises brand awareness and affinity, which can lead to increased sales and increased consumer loyalty.

Digital marketing amplifies these messages by reaching out to a wide range of demographics, interest groups, and time zones – and can quickly broadcast campaign messaging to large audiences.

In mainstream advertising, emotional marketing worked brilliantly. In the digital world, it performs much better.

Millennials and Gen Z “Zillennials” can be reached through emotional marketing. These customer categories are more prone to impulse purchases and respond to bold, compelling visuals.

It is critical to personalise the message. You can also reach out to Generation X and Generation Alpha. They’re all on the Internet, and you’re on it as well.

What Is Emotional Marketing and Why Does It Work?

So, what exactly is emotional marketing, and why is it effective?

Emotional marketing is the process of producing and distributing marketing messages that express a specific feeling with the goal of establishing a strong connection with audiences.

Emotional marketing uses powerful appeals to human emotion – such as joy, fear, anger, grief, and other emotions – to persuade a customer to make a purchase.

Emotional marketing can benefit your brand in a variety of ways, including:

Making A Lasting Impression

The most effective emotional marketing strategies are those that are based on the assumption that consumers would remember taglines and scenes and will quote them in conversation.

In terms of recall, preference, and loyalty, emotional marketing adds value to your brand. If your commercial or ad is made into a GIF or a meme, consider it a big compliment.

Getting Real Purchases And Conversions to Happen

Consumers will remember how you made them feel for the rest of their lives, and if you’ve persuaded them with your emotional appeal, they’ll buy.

Increasing Your Brand’s Visibility – Perhaps Even Going Viral

People talk about companies or commercials that they like in the offline world. People share in the online world. The best campaigns may and do go viral, depending on the response they receive.

Changing Purchasers Into Advocates

Viewers may be inspired to share your message and promote your brand if you use emotional advertising. When a person feels pleased, satisfied, or inspired after using your products or services, they become an extension of your brand by spreading the word about it.

Using Emotional Advertising to Get Results

Emotional marketing entails using strong emotions to make a lasting impact.

Take a look at how major businesses used five basic human emotions to make great emotional appeals: fear, surprise, anger, sadness, and happiness. We’ve included a few examples of excellent emotional advertising for you to consider.

Fear

Fear has the power to motivate people to make changes in their life, making it an excellent emotional motivator for fast-moving consumer items and personal hygiene products. Fear of missing out (FOMO) can be a powerful motivator for Millennials and Gen Z.

Then there’s just plain old terror. Consider this amusing Halloween commercial from Burger King, which pokes fun at McDonald’s (as they often do):

Surprise

RC Cola, a Philippine beverage company, released an out-of-the-box “Family” commercial with a weird plot and an even more surreal finish before the end of 2020.

Needless to say, the ad appeared to be more of an attempt at virality and top-of-mind recognition than a personal message to its intended viewers.

The RC Cola commercial went on to earn a bronze medal in the Film category at the 2021 Cannes Lions, the Oscars of advertising.

Anger

Not all emotions are appropriate for all brands. And brands don’t play around with the feeling of fury. However, current events may need an angry response.

Consider Nike, a hero brand whose tagline, “Just Do It,” encourages people to be brave and resilient.

Nike decided to make a statement against prejudice and intolerance in the aftermath of George Floyd’s killing and the Black Lives Matter marches. It used a simple black background and a copy-driven commercial with a new tagline: “For Once, Don’t Do It.”

Sadness

People missed the pleasure of travel during the pandemic, and while the world is slowly recovering, travelling in groups is still not recommended.

Traveling alone for the first trip in a long time can be difficult, even lonely, but Expedia is here to help.

Happiness

Many Filipinos were introduced to K-drama in 2020, as well as one of the genre’s biggest hits, Crash Landing On You. Hyun Bin and Son Ye Jin, the drama’s leading couple, acknowledged at the end of the year that their onscreen romance had developed into a real one.

A few months later, the happy couple was featured in a Smart 5G network commercial, which went viral on social media and in international news. It also gave credence to long-suffering fans who had been hoping for the couple’s off-screen happily ever after.

How to Use Emotional Marketing Effectively

Emotional marketing involves a lot of moving parts that have to work together to make it effective. Here’s how to tie everything together.

Storytelling – Telling a tale allows you to connect with your target audience without being preachy or heavy. The best stories, according to Pixar, appeal to our deepest emotions. To help you write a fantastic storey, try applying their 22 storytelling rules.

Design that is “emotional” – Keep in mind that the colours, patterns, and subjects you use in your design can all transmit different moods and sentiments. Use voice, music, and video to bring your storey to life.

Copy that matches the tone of your design – The tone of your design should be reflected in the headline, body, and other microcopy. Pay attention to the fonts, colours, and positioning of the copy.

A clear, basic message – If you can’t condense your brand statement into a single sentence without explaining it, it’s time to rethink it. Choose a statement that is genuine, meaningful, and in line with the brand’s image. People are quick to pick up on insincerity or playing to the crowd. They will draw your attention to it, as well as the attention of others.

A thorough understanding of your target market – Understanding your market’s habits, beliefs, and deepest aspirations is critical to your campaign’s emotional appeal. It’s critical to fine-tune your digital marketing segmentation approach if you want to create messages that are both relevant and memorable.

Emotional Marketing in the Digital Age

Emotional marketing, like mainstream advertising, works well in digital, but what can or should you do differently if you’re not creating “conventional” advertising?

Be flexible when it comes to digital advertising and social media types.

We’ve all had to adjust our marketing strategies to accommodate new digital formats and sizes. Your TV marketing campaign might work on YouTube, but would your Out-of-Home billboard design work on Google Discovery or YouTube’s social feed?

Design for the internet. Design and copy should be resized and rearranged for mobile-first and desktop settings.

Speak the Social Language

Your brand may have its own voice, but communicating on social media platforms also necessitates an understanding of the “local” lingo.

Are you making emotional content for social media platforms like Facebook, Instagram, or Tik tok? Maintain a level of professionalism. Make text that talks to people rather than at or over them.

Improve Your Timing

Find out how your target audience behaves on the platforms you’ve chosen. Perhaps your brand message is intended for times other than mornings, such as early evenings or after work. Timing is just as important as the message’s format and content.

Determine Your Campaign’s Mix

Customers and industry experts pay close attention to a superb emotional marketing effort. And, in today’s environment, many people are curious about how the campaign was put together.

Don’t limit yourself to only using digital marketing strategies. A behind-the-scenes video on YouTube or LinkedIn, as well as a digital PR campaign on industry websites or an interview with prominent podcasters, can all help.

If it matches your brand, talk to journalists and publish articles in print. Make use of both digital and traditional media to promote the benefits of your campaign.

Concentrate on Conversions

The beauty of digital marketing in the Philippines is that we now have the tools and platforms to direct your customer to a booking, a sign-up, or a purchase.

Integrate your emotive advertising campaigns directly into your e-commerce digital marketing operations to get the most out of them.

Get Help With Digital Marketing

If you don’t know what metrics you’re tracking, marketing dollars split across numerous digital platforms can spread your efforts thin.

Don’t squander your internet marketing efforts. Use a PPC agency or get help with social media marketing in the Philippines; specialists are available.

Because emotional marketing is all about the people you’re trying to reach, the way you create and craft your message is vital.

Appeal to your audience’s underlying values and beliefs, as well as their imagination, by using your knowledge of them. If you can build an emotional connection with them, you might be able to persuade them that your pitch, product, or our service can help them.

Categories
Digital Marketing

DIGITAL MARKETING FOR STARTUPS

It’s tempting to think of startups as having a disadvantage. After all, these are small firms that are just getting started. Successful startups, on the other hand, see their inexperience as an asset to be exploited. Failure is not an option for them, even if victory comes at a high price.

There is possibly no greater area in which a business may capitalise on being the “latest thing” than digital marketing. Here are nine strategies that companies might employ in 2017 to develop a successful digital marketing plan.

1. Recognize Customer Behavior

The bulk of customers are simply looking for alternatives. Even if they have a preferred brand in mind, they can be persuaded to switch if something better comes along.

Consumers begin by looking around. Then they make a decision to buy something. If customers are pleased with your goods after a successful purchase, they will tell others about it. As a result, they are an essential component of a startup’s social media marketing plan.

Encourage individuals to share their stories on social media and to speak up about their experiences. It’s a low-cost, high-impact startup marketing strategy.

2. Content Promotion

You’re a startup, and you believe you have a lot of ground to make up. Enlisting the help of a digital marketing agency like Stridec is a great approach to get your marketing strategy off the ground. We also recommend tightening up your existing methods and using content in multiple forms to fit each channel.

Using each internal page to provide value to site visitors is one approach to help your website rank higher on Google. One approach to achieve that is to add new blog posts on a regular basis. Then we can broadcast a link to the most recent blog article to your Facebook and Twitter profiles. You can also repurpose information by creating movies and infographics that can be utilised across several platforms.

Startup organisations take pride in having small, well selected staff. With them, brainstorm ideas, keeping in mind that they are likely to mirror your target market’s interests and demands. It’s a basic case of putting yourself in their position to find ways to satisfy them.

3. Email Marketing with a Personal Touch

One of the most successful ways to convert subscribers to paying clients is through email marketing. Sending an email does not need much work. Email campaign management, on the other hand, is more than just sending out email blasts at random intervals.

You must understand what you should and should not say in an email, as well as to whom you should and should not send it. An email asking for comments on your latest product, for example, would be useless to individuals who are not customers. If you send everything to everyone, you can end up in their spam folder.

4. Having a Customer Service Team That Is Responsive

There is no excuse for not being responsive when various platforms offer unique messaging options that allow you to simply reach out to your target clients. They can have worries that you weren’t able to answer on your website, or they might be having problems accessing specific product details. They will go somewhere else if you are not available to address their questions. You should be able to imitate the eager store employee who is eager to help a customer in a physical store.

5. Conducting Competitor Research

You will face competition regardless of how unique you believe your product is. Even though they aren’t direct competitors, they can intrude on your market. Find out what their strong and weak spots are, and then utilise that information to develop your approach.

Keep up with their most recent campaigns. Improve on the factors that made that campaign successful for your own plan. Discover why your clients choose you and capitalise on those advantages.

Your startup status can be extremely useful in this situation. You are not constrained by a rigid system that has existed for many years. Your corporate culture is fluid; you have personnel who are familiar with popular media and who will speak out if they are dissatisfied. Make the most of your resources to have a good understanding of why other organisations fail and how you might improve.

6. Data mining .

If done correctly, content marketing may drive traffic to your social media accounts and inspire people to follow or subscribe to your postings. This is especially true if your startup is aimed towards millennials, who are known for being tech-savvy and outspoken in their support for a cause they believe in.

However, how can you determine which method is attracting the most attention? Which has the most impact and makes you more noticeable on the internet? Many firms, both startups and established brands, fail to follow these indicators even in 2017. Do better and monitor your social media performance to see which strategies are effective and which should be abandoned.

7. Mobile-Friendly Design

This isn’t just a seasonal trend: mobile usage is at an all-time high. Everything is moving to the mobile platform. Larry Page, the founder of Google, recognises this and even encourages Google workers to work entirely on their phones for one day.

Web design and development should be a crucial component of any digital marketing plan for startups—improve your website’s loading time and incorporate design components that are easily converted to mobile. Make sure your website functions properly even when viewed on a small screen. Another area to explore is app development, as more people are using apps instead of using a browser to perform searches.

8. Using SEO elements from the start

When it comes to digital marketing services, startups may believe that SEO may be neglected while they focus on other aspects of their business. Spending money on SEO – whether outsourced or internally – can seem like a waste with often limited investors.

Given the importance of SEO, it should be integrated in your company’s DNA. This isn’t a project that can be completed when things are less chaotic. You should start implementing on-page SEO components into your official website as soon as possible.

9. Making the Most of Business Listings and Review Sites

Connecting the dots between your startup and business listings or review sites might be tough, especially if you don’t provide a service or don’t have a physical location.

However, there are multiple reasons why this is a fantastic idea. For starters, it provides your company with another web asset where you can place your information – extra real estate on a Google Search Results Page.

Furthermore, claiming your listing on a business directory or review site offers you immediate access to what others are saying about your business on such sites. What people think about your company, whether favourable or negative, can have a big impact on your overall marketing approach.

Conclusion

We believe that startups have advantages that can propel them to greater heights at Stridec. You may flourish in your own niche if you have a solid digital marketing strategy in place and a good relationship with your customers. Let us assist you in getting there.

Categories
SEO

POINT OUTSOURCING SEO CHECKLIST FOR BUSINESSES

For businesses trying to increase their brand presence online, SEO has become a must-have tool. It is still a crucial part of digital marketing, especially given the effect of online search on today’s purchase path of modern customers. Simply put, SEO is the way to go if you want to be found online and if you want quality traffic to your website.

It’s no wonder that SEO is being included into the business models of companies of all sizes and industries. SEO is essential for any business, whether it’s a large corporation, a small firm, a well-established institution, or a startup. For as long as people utilise search engines like Google, that is.

However, before you can begin the process of incorporating SEO into your digital marketing strategy, you must first decide if you want to handle it yourself, assemble an in-house team, or engage an SEO agency. Making this option is challenging in and of itself.

 In-House SEO Team Or Outsource SEO?

Small firms with limited marketing expenditures are likely to be torn between doing SEO in-house and hiring an outside firm. Consider the advantages and disadvantages and think long-term while deciding which course to choose.

Most small firms prefer to perform their own digital marketing or aren’t interested in using SEO in their digital marketing strategy. The hesitation to use a service has a lot to do with the cost. But, if you had to choose between a tried-and-true approach from the experts and a digital marketing strategy that might not work, which would you choose?

SEO requires a lot of time and work to produce consistent and reliable results. From search algorithm upgrades to ranking variables, there are various things to keep track of and master. And doing it yourself or hiring and training an in-house team can easily take your attention away from what really matters: taking care of your clients and developing your business.

You’re making a wise decision by outsourcing.

You may rest easy knowing that your company’s digital marketing efforts are in good hands if you outsource SEO services.

Before you start arguing, let us explain why we believe this is a wise decision.

You must undertake keyword research and planning, as well as content generation, link building, and technical optimization, when performing SEO. Furthermore, regular audits is necessary to determine whether your website is up to date. If you’re a small business with a local presence, you’ll need to adopt a Local SEO strategy. Do you have the time to do all of these tasks? Even if you do, your time would be better spent focusing on attracting new clients and maintaining relationships with existing ones.

You may rest easy knowing that your company’s digital marketing efforts are in good hands if you outsource your SEO. They have specialists in SEO and digital marketing who can manage every part of your strategy. They use the most up-to-date technology and methodologies, and, most importantly, they know how to do things correctly.

/Your SEO Checklist for Outsourcing

In the Philippines, the number of organisations and consultants offering SEO services has gradually expanded. With so many agencies vying for your attention, finding the perfect service for your company has become difficult.

That’s why we designed this outsource SEO checklist to help you find the best SEO service for your company.

1. Look for the “Proof In The Pudding.”

Examining an agency’s experience and results is one of the greatest ways to assess the quality of its SEO services. Looking at where they rank on search engine results pages is one way to do this (SERPs).

If the agency’s techniques appear in the first few pages of local and organic search results, chances are they’re working. The power of their system is evident if they were able to get their own company to rank high in search results.

2. Testimonials and references

A good SEO firm understands the importance of gaining clients’ confidence. References and testimonials, as well as whitepapers and case studies, all of which are freely available on their website (or elsewhere online), are excellent indicators of a respectable organisation. Agencies that refuse to produce proof of their work are definitely concealing something.

3. Perform a thorough background investigation.

To ensure that an outsourcing firm can be trusted, thorough investigation and persistent inquiry are required. Check their website to see if they have any testimonials from previous clients; if so, contact them and ask them about their experience with the company. Another option is to search for reviews on social media and user-generated review sites. Find a way to contact these companies and ask for their opinions if they have offered references or a portfolio of their previous work.

4. Take a close look at the claims.

Small businesses have a limited understanding of the SEO process, making them vulnerable to high promises made by black hat SEO services. Examine the timetable to see if a provider is making false promises. Turn refuse the offer and move on to your next prospect if they claim to be able to improve your rankings in as little as a day to a few weeks. A word of caution: while SEO is incredibly powerful, it is not a magic bullet that works instantly.

5. Compare and contrast prices.

SEO is one of the most affordable outbound and inbound marketing services. Some providers, on the other hand, entice enterprises by offering low-cost bundles.

We understand that with your limited marketing budget, it’s difficult to pass up what appears to be a good price. Consider it a red signal if the provider cannot provide a thorough breakdown of where your money will be spent. Choose a firm that can explain in detail how each dollar of your SEO budget will be spent.

6. Long-term and full-service.

When choosing a third-party service, look for these important phrases. There is no quick way to improve your SERP ranks. Every good result is acquired through natural means using organic search efforts. Great material cannot be substituted.

If a service promises it can manipulate or spam a search engine’s complex algorithm to increase your website’s authority and relevance, the deal will almost certainly come with a catch. Only work with organisations who follow white-hat SEO, often known as SEO best practises; anything less may result in a penalty from search engines. Choose an SEO firm that can reveal the time-consuming and tiresome components of the job. Again, a successful SEO campaign requires time.

7. Verify the company’s expertise.

Because SEO is a growing commodity, many people perceive it as a business opportunity and will get in merely to get a piece of the pie. Aside from evaluating their work with previous clients, one approach to find out is to speak with them one-on-one. Inquire about the SEO procedure and have them explain it to you.

When hiring an SEO agency, you should ask the following questions:

  • What is their experience in the industry?
  • Get to know them and their SEO or digital marketing experience.
  • What do they have to offer in terms of products, services, or capabilities?
  • Who are some of their previous customers? (Yes, even if you already know the answer, you must ask this question.)
  • Allow them to elaborate on what they done for those clients.
  • Do they provide web design services? PPC or other forms of digital marketing? (This is vital since, in addition to demonstrating their versatility, if you’re looking for a comprehensive digital marketing strategy, this is the firm for you.)
  • PPC management complements SEO. Consider it an upgrade if your SEO efforts are successful. Just make sure they do a fantastic job on everything.)
  • Inquire about the outcomes they can guarantee.
  • Make a request for a proposal on SEO. You can then determine whether the firm matches your requirements and fits inside your marketing budget.

8. Keep up with the latest trends.

Google modifies its algorithm many times a month, thus SEO is always evolving. The challenge of interpreting these changes and algorithms attracts true SEO specialists. There will also be occasions when you’ll require web design and development services, either because your website’s design needs to be updated or because it isn’t responsive enough. Following Google’s algorithm adjustment, responsive web design has become critical in digital marketing. Google revealed in the update that the mobile version of webpages will be indexed first, followed by the desktop version. Google uses a variety of methods to rank webpages, and this is one of them. If the provider isn’t up to date on the latest advances and tools in instances like this, head for the hills and don’t look back.

The true SEO gurus thrive on the challenge of comprehending algorithm adjustments.

It’s reasonable that entrepreneurs seeking speedy business growth fall prey to black hat SEO methods. Don’t be fooled by those that promise you the moon or first-page rankings in a matter of days. Experienced SEO consultants will thoroughly analyse and evaluate your business before designing an SEO strategy that is tailored to your company’s KPIs, goals, and marketing budget. They’ll go over the schedule with you and set expectations properly. Rushing an online marketing procedure, like any other business function, will not yield positive results. Choose a reliable SEO outsourcing firm to spend your money carefully and obtain long-term results.

Simply give us a call if you’re ready to reap the full benefits of SEO.

Categories
Ecommerce

ECOMMERCE WEBSITE DESIGN TIPS: DEVELOP A WEBSITE THAT SELLS

An efficient ecommerce web design is much more than simply appearance; it is about how effectively it functions in terms of usability, traffic generation, and sales. These are the characteristics that distinguish the best sites from the others. To create a high-performing ecommerce website that provides a positive user experience, you must find a way to seamlessly integrate aesthetics, conversion strategy, content, web development, and search engine optimization (SEO).

One thing to remember throughout this process is that it is all about your visitors and clients. If you are working with a web designer, ensure that you acquire web design services that will properly develop both the foundation of your online presence and your brand with the target audience in mind. The goal here is to make the online visitor’s experience as simple and uncomplicated as possible so that they can rapidly perform whatever action they wish to do on your website. Whether it is to gather information, make a purchase, or sign up and subscribe. Here are some web design tips to help you build a profitable ecommerce website.

Know Your Audience

The first step is to choose who you want to target. Always remember who the website is intended for. Your target audience should always be at the core of your strategy, influencing every decision you make. Every component of your website, from the products you sell to the calls-to-action, theme, images, and even the content of the sign-up forms, will play a role in a buyer’s decision. It is critical to understand who you are selling to, who you are targeting, what makes consumers require your products, and what will make users choose and purchase your products again and again. At the end of the day, the users are the ones who will be using and interacting with your website the most, therefore conduct proper research to make their trip from finding your website to the point of sale as simple as feasible.

It is critical to engage with a web designer who understands who your clientele are, who your products or services are for, and what experience is best for them when outsourcing web design. Then, use this knowledge and apply it to the development of your ecommerce website as well as your brand.

Keep It Simple: A Simple Web Design Is The Best Way To Go

A basic website has the best amount of user acceptance and interaction. Complex designs should be avoided if you want to engage with as many users as possible. This will also make it easier for the design to be mobile-friendly on any device. Responsive web design means that your website is viewable no matter where the user chooses to see it – desktop, laptop, smart devices, or tablets. According to Google, 61 percent of consumers will be less likely to return to a site if they are unable to access it on their mobile devices, and 40 percent will likely visit a competitor’s site as an alternative. What you don’t want to happen is to lose business and have them switch to another company because your website was difficult to use.

The less users think and the more natural their engagement with your website is, the better.

Develop Mobile Design

It is now necessary to design your ecommerce website for mobile use. Not only because the number of smartphone users in the Philippines is expected to reach 44.3 million by 2020, but Google also announced that beginning in September 2020, mobile-first indexing will be enabled for all websites.

Because people are now browsing and shopping online using their mobile devices, your ecommerce website should look just as amazing on mobile as it does on desktop. Google has changed its algorithm to allow Googlebots to read and evaluate how significant and valuable a website is in order to give accurate and relevant data to mobile users. This involves determining whether or not it is mobile-friendly and fast-loading, two crucial criteria of responsive web design.

It is vital to highlight that part of mobile users’ activity is to utilise mobile devices to hunt for local information or what is nearby. For example, a nearby delivery service or a business that is easily accessible from where they are. To improve the performance of your website in such instances, you should also include local SEO services in your strategy. Local SEO optimises your website so that search engines like Google prioritise it when a user conducts a location-specific search. Local SEO is an excellent conversion approach since consumers searching for a specific place are already surfing the web with the intent to buy.

Avoid Cramming Information

It’s easy to get enthused about your products or services, which may lead you to want to put everything in one location. Visitors may become overwhelmed as a result of this. Nobody enjoys clutter. Web visitors prefer clean, modern designs, so show them where to focus and emphasise the significance of whitespace.

The blank region or distance between the pieces in the composition is referred to as negative space or whitespace. It is the space between the text, graphic margins, content, and icons.

What is the significance of whitespace in web design? There are numerous reasons why whitespace is valuable in design, but the one that stands out the most is that it allows visitors to focus on the information. Whitespace is used to draw attention to certain text while also keeping the page as ordered and legible as feasible.

A smart use of whitespace is essential if you want a high impact CTA or if you want the visitor to focus and absorb your value proposition.

Make The Search Bar Accessible

Search bars exist to help people find their way and avoid feeling lost. Make your search bar visible and easy to find. This is especially useful if you have a large number of products that cannot fit on a single page. The more products, information, or services you provide, the more important it is to have a functional search bar.

Search filters are also beneficial to your clients or consumers because they narrow the search for them, helping them to easily locate what they’re looking for.

Improve Site Speed

Speed is a key attribute in technology, and having a quick website is essential if you want to keep your customers. It is not enough to entice a person to click on your website; it is also crucial that they stay, explore around, and eventually buy.

Up to 74% of customers would abandon a mobile website if it takes longer than five seconds to open, and even a 100-millisecond delay in load time can reduce your conversion rate by 7%.

The allowable load time is three seconds; less is better; if it takes much than three seconds, you risk losing visitors. Always undertake an SEO Audit or use Google’s own PageSpeed Insights to assess your site’s performance.

Calls-To-Action: Be Strategic With CTAs

Don’t put all of your CTAs in one spot. Spread strategy across your content. It is effectively placed as the eyes move down the page.

According to a study of 25 million visits, user engagement occurs primarily below the fold. Above-the-fold material should be eye-catching and pique the user’s interest. It is unlikely to compel the user to do anything other than want to learn more, thus your next goal should be to entice them to read farther down the page. That is when you develop material that will entice them to click on a CTA or take the action you want them to take. Conduct extensive market research to learn what motivates specific forms of behaviour in your target audience.

Opt For More Familiar Layouts

When deciding on a layout, one ecommerce web design tip is to stick to a conventional design. You want your ecommerce website to stand out, but the website layout isn’t the way to achieve it. When it comes to site layout, your content and value proposition should be the aspects that distinguish you from the competition. However, this should not be the case.

There are numerous website styles that will help you succeed. There is the zig-zag layout, in which the design directs the eyes to move down the page in a zig-zag pattern. You can also use the popular F-layout, which guides the eyes in an F-pattern. There is also the eye-catching Full-screen photo, in which the layout is a full-blown image representing the website with minimal text to accompany it.

Whatever layout you choose, there are aspects that should be presented in a consistent manner to make it easy for users to understand your primary message. Here are some general web design style guidelines for ecommerce websites:

  • Place logos in the upper left corner. A logo is the icon of your brand and will most likely be the first thing people notice. People have been accustomed to looking at the left side first. This stems back to the placement of logos on the left side of military uniforms. The eyes are drawn there first, which corresponds to how individuals who read Indo-European languages (such as Filipino and English) read, making it more memorable.
  • Place the navigation bar at the top of the page. Many ecommerce websites place the navigation bar on different parts of the site, such as the left, right, or bottom. However, because the navigation bar allows users to reach any portion of your website, it is critical that it be always visible and accessible to them.
  • Contact information should be easily accessible. Users should be able to simply contact you and find your contact details. Your contact information, which is typically placed in the footer or on the homepage, should include your email address, phone number, and office mailing address.
  • Your contact information brings comfort to your clients while also encouraging new users to trust you. Making it clear to consumers that they can readily contact you, as well as displaying it on your homepage, increases your credibility.
  • Place the search bar at the top of the page. We’ve already discussed the importance of the search bar, but its placement is equally critical for a successful website layout. There will be times when users will wish to check numerous things if you offer multiple products and services. You want to make it as simple as possible for customers to do so, and positioning the search box at the top of the page is ideal, as opposed to the bottom or side of the page, where the eyes may struggle to find it.

Provide High-Quality Images And Graphics

Images are used to improve your website and present your products or services in the best light possible. Because customers won’t be able to touch or read what you’re selling, high-quality photographs that illustrate every key element of your goods will impact their choice to buy.

High-quality photos will also help your SEO. Organic ranking is one of the reasons SEO services are in high demand nowadays. Ranking high on search engine results pages is a primary aim for ecommerce websites, and Ecommerce SEO ensures that an ecommerce website is ready to rank well on search results pages. When it comes to optimizing your photos for SEO, consider the following factors:

  • In your image description, include alt texts and title tags.
  • Connect photos to your website’s content.
  • Check to see if the image is relevant and aligned with the content.

There are high-resolution stock photographs available on the web that you may use to enhance your web design, but when it comes to product images, it is advisable to hire a professional photographer. Users will appreciate the quality and work you put into it, and they will be more likely to trust and purchase your product as a result.

Make It Easy To Check Out

Another excellent ecommerce web design advice is to include a view cart button in the navigation bar or another visible and accessible location. This is typically the shopping cart symbol at the top of the page. This straightforward technique will allow consumers to readily review what they’ve put to their cart and checkout without confusion.

Avoid requiring a person to sign up or register before they may pursue your items or services, as this may prevent them from further exploring your website. Sign-ups should not be part of the first experience for a retail store that sells goods and services. They should first visit your store and see what’s inside. Save this section for after they’ve added items to their cart and are ready to check out.

Include Reviews And Social Proof

Take advantage of positive feedback. According to research, 84 percent of consumers trust internet reviews as much as recommendations from relatives and friends. By offering reviews, you can help purchasers determine if a product or service is right for them. It is also a good idea to create a method that encourages your current consumers to review a product or service that they have used. Similarly, you should have a procedure in place to deal with negative feedback.

Know What You Need

If you are planning to engage with a web design service, you need first determine what you require. It does not imply that you should have the entire look of the website planned out. However, you should know what you want so that the web design firm can deliver the experience and skills you require. Here are some things to consider before hiring a web design firm:

  • Understand the purpose of your website.
  • Create a mental image of how you want your website to look.
  • Make a list of your most important pages (Homepage, About Page, FAQ, Products or Services Page)
  • Decide where the graphics and images will come from.
  • Make a budget.

To identify who to hire, you must first determine what you require. The web design firm will assist and advise you on the best method to create your ecommerce website, and it will then be up to them to offer exactly what you require.

An Ecommerce Website That Works For You

Buyer expectations are higher today than ever before, and the attention span is shrinking as well.

There are many new developing trends, and customers have so many options that it is easy to lose track of them. It is critical to stay up with consumer needs and to continually come up with new methods to engage them. It is no longer sufficient to have an attractive website where visitors can shop. Remember that your competitors are as concerned with the appearance of their websites. It is critical to pull out all the stops in order to gain an advantage and establish a competitive advantage. Improve the usability of your ecommerce website, boost user experience, and optimize it for search engines. There is no one-size-fits-all solution to success. Creating a website that sells will include extensive research, some trial and error, and determining the best strategy for your ecommerce business. However, as long as you consider what your clients require, discover the correct web design business, and acquire the necessary resources to match consumer demands, there is no goal you cannot attain with your ecommerce website.

Categories
Digital Marketing

DIGITAL MARKETING EVENS THE PLAYING FIELD FOR LOCAL RESTAURANTS

The Philippines is a good location for a restaurant in several ways: the middle class is growing, Filipinos are natural foodies, and eating together, frequently at a restaurant or bar, is a cultural trait.

Look no farther than the numerous international restaurants that are springing up, as well as the long lineups that form on opening day. These gastronomic behemoths arrive with immediate brand awareness and an endless supply of cash.

So, how do smaller, neighborhood eateries compete with national chains? With a limited budget for digital marketing and limited time, restaurant owners frequently overlook the importance of effectively building and marketing their brand – a significant mistake because digital marketing is the great equalizer for your restaurant.

The Great Equalizer: Digital Marketing

It takes a lot of effort to open a restaurant. Many establishments, in fact, fail despite having excellent food and a good ambience, which are two essential characteristics for a successful restaurant or bar.

Why is the million-peso question? Anyone with the ambition and imagination to explore opening a restaurant understands the value of internet marketing. They almost certainly have a Facebook profile and, if they’re tech-savvy, a website. Isn’t this sufficient?

No way, not in today’s digital world. The attention of your potential visitors is quite valuable. Businesses who are wise enough to use digital marketing services rather than traditional marketing must have a digital marketing plan that encompasses more than simply a Facebook page or a website. The restaurant business is no exception.

Applications For Mobile Dining As A Marketing Tool

In Makati, there is a tiny restaurant across the street from our office. I had never heard of or seen this place till lately. But I’ve heard of booky, a restaurant-focused smartphone app that allows users to reserve a table and receive savings.

I found the restaurant, reserved a table for lunch, and found my new favourite place to dine in Makati thanks to booky. While I was dining, I did a Google search and learned that the restaurant has a Facebook page and an Instagram account, but I had never seen it despite frequenting both sites.

The moral of the storey is that your restaurant’s digital marketing plan should extend beyond Facebook. This specific restaurant would have lost at least one client if it had not included booky in their marketing campaign — me.

Apart from booky, there are additional smartphone apps such as looloo and eatigo. They all offer an additional marketing channel for your restaurant or bar that you should think about.

Where Are Your Future Customers on Social Media?

That’s not to say your restaurant or bar shouldn’t have a social media marketing strategy. It should be the second most important component of your digital marketing plan after your website. The Philippines has the world’s highest proportion of social media users.

Social Media Profiles

It’s one thing to create a social media profile, but it’s quite another to keep it up to date. All that social media can accomplish for your restaurant’s brand identification and customer loyalty is maximised with an updated and engaging social media page.

Restaurants and bars have the distinct benefit of offering aesthetically appealing products such as delectable cuisine and refreshing beverages. You want gorgeous images of your menu items to fill your social media page. However, if you aren’t very skilled at shooting images of near-professional quality, you should hire someone to do it for you.

Furthermore, the social media content you share should be engaging and inspire interaction from your followers. User-generated content is a strong approach to produce social proof via establishing trust. Using popular hashtags that are related to your restaurant might also help you stand out.

Advertising on Social Media

One of the most successful ways to market your business is through social media advertising. We’ll focus on two reasons why your restaurant’s social media marketing strategy should include a social media advertising budget.

  • Audience Targeting — Social media platforms contain a wealth of data that marketers can use to create extremely detailed profiles of users, which they can then use to create content. This is especially true on Facebook, where you can create advertising that targets certain demographics, hobbies, and behaviours.
  • Geo-targeting — Given the large number of people who use their mobile devices, geo-targeting is particularly successful. You can target people who are currently in the geographic vicinity of your restaurant or bar when advertising on Facebook for your restaurant or bar. Another possibility is to target a large gathering near your restaurant’s geolocation.

Google Local Search Optimization

As a digital marketing firm, we enjoy discussing the advantages of optimising for local search results. Your website, Google My Business, and review sites / online directories are the three components of a search engine optimization approach for restaurants that focuses on Google’s local results.

Your web address

Without getting too technical, here are some crucial features of your website that might help your restaurant rank higher in local searches.

  • Keyword strategy – Creating a content strategy around a keyword such as “best sushi restaurant Makati” rather than “sushi” helps Google place your restaurant in local search results when the searcher is in Makati.
  • Schema markup is a fancy way of describing structured data in your website’s code that helps Google interpret your content. S schema markup, for example, tells Google that a block of text is an address, that multiple numbers in a sequence are a phone number, and so on.
  • NAP (name, address, phone number) – Make sure your NAP (name, address, phone number) is easily accessible on your website. It should be the same as the NAP on review sites, which we’ll go over later.

Here’s a local SEO industry secret: restaurants in the Philippines have yet to fully utilise local search — it’s simple to rank.

Google My Business is a service provided by Google.

To target local search results, Google My Business is the cornerstone of your search engine optimization plan. It’s a combination of a review site, social networking, and search engine results.

You can change the information people see about your restaurant once you claim your listing, which your restaurant must do in order to construct the listing. This includes images, operating hours, and more.

Customers can provide reviews on Google, which will appear on your Google My Business profile. The fact that you can now see and track how visitors find your business is perhaps the nicest aspect. This enables you to tweak your SEO strategy to increase your visibility in local search results.

Online Directories & Review Sites

Review sites like Yelp, Zomato, and OpenRice have a love-hate relationship with many establishments. People may learn about new eateries and read wonderful evaluations from satisfied customers by visiting review sites and online directories. They do, however, give disappointed customers an opportunity to submit nasty reviews that others may see.

The truth is that review sites are an essential component of your local SEO strategy. On a more technical level, having correct information about your restaurant on relevant review sites, Google My Business, your website, and social networking platforms helps Google generate strong signals, increasing the likelihood that your restaurant will appear in local search results.

Review sites allow your restaurant the opportunity to create trust and show that it cares about its consumers. They are less about local search results and more about leveraging digital marketing to build your brand. Customers’ comments and reviews, particularly the unfavourable ones, can help your restaurant or bar achieve this. Responding to unfavourable reviews promptly and honestly can help your restaurant’s reputation greatly.

Conclusion

It’s easy to become overwhelmed while creating a marketing strategy for your restaurant or bar. We’ve just covered a handful of the alternatives here, but there are others: YouTube video marketing, content marketing, and search engine marketing are just a few examples. Not sure where to begin or what will work best for your restaurant? We can assist you. Stridec is a company that specialises in turning local brands in the Philippines and throughout the world into global brands.

We can assist you if you are unsure where to begin or what is ideal for your restaurant. Whether your market is local or worldwide, Stridec specialises in bringing clients to your front door.