Beginner’s Guide to SEO – What is Search Engine Optimization (SEO), and How Does It Work?

Beginner's Guide to SEO

If you’ve done any study into what it takes to build or renovate a website for your business, or if you’re interested in affiliate marketing or any other form of online endeavour, you’ve almost certainly come across the necessity of SEO, or search engine optimization.

If you’re new to digital marketing or online transactions, this is definitely a term you’ve never heard before. However, SEO is necessary for getting found online, and understanding how it works may be as perplexing as understanding what it is.

It is critical to grasp the fundamentals of search engine optimization and how it works in order to achieve any level of online success.

What is search engine optimisation?

Regularly adding material on your website has many advantages, one of which is improved SEO. Search Engine Optimization (SEO) is the act of making a web page (a website page, an article, a video, a blog post, or any other piece of material accessible on the internet) so that people looking for products, services, or information online can find it.

Consider how often you use Google, Amazon, Facebook, or other search engines. “Keywords,” “search phrases,” or “search queries” are the terms used to describe the words you type. Whatever you call it, how can the search engines find what you’re looking for unless the terms or phrases you used in your search appear on your website, social media platforms, videos, forums, or other online locations? They were not going to do it. For this reason alone, SEO is critical if you want to get found on the internet.

How many times do you go on the second page of Google?

Anyone who wants to be found by potential consumers should aim to appear on the first or second page of a search for the product or service they provide. If you think about your searches, you’ll realise that you probably don’t get much further than the first page or two of results.

Naturally, given the fierce rivalry in many businesses and niches, this is hard for everyone to attain. Those that have a firm grasp of SEO and how to implement tactics that make search engine optimization beneficial will rank better in search engine results pages than those who don’t. Let’s move on to something much more sophisticated now that you have a basic idea of what SEO is and how it works.

How does search engine optimisation work?

The solution is rather intricate, despite the fact that it appears to be a simple question. SEO is affected by a variety of things. Many tactics must be applied and embraced to fully optimise your content for search and make it tall work succinctly. When done effectively, ranking high in the results pages for specific keywords or phrases is a slow and ongoing process that, over time, gradually leads to results.

In a word, search engine optimization (SEO) directs targeted traffic to your website, which is critical for creating new leads and consumers. Three of the most crucial elements to consider when implementing SEO are:

1. Keywords

When researching keywords, it’s critical to go in-depth to identify which are the most relevant to your product or service, which have less competition (making them simpler to rank for), and, most importantly, which ones people are searching for regularly.

A word about keywords: While you should employ keywords sparingly in your content, page titles, headers, and other areas, you should avoid “keyword stuffing,” as Google frowns on the practise. Allow keywords or keyword phrases to naturally appear in your material, and utilise synonyms and other relevant words or phrases to offer search engines a clear understanding of what your website is about.

2. Quality content

Great content that is distinctive, informative, relevant, and engaging is required by search engines. Copying content from other websites is plagiarism, and it will result in your website being ranked so low that no one will ever see it, or it will be banned entirely.

The best possible user experience for anyone looking for information is Google’s top objective. This has to be our top priority, so make sure your content is top-notch.

The more content you generate and publish on your website or blog, the more likely you are to be discovered for extra keywords and phrases that are relevant to your content. Because SEO relies on unique material, make sure to create new, intriguing blogs, pages, videos, white papers, and other types of content on a frequent basis.

3. Link building, or off-site SEO

Link building, often known as off-site SEO, is the process of enhancing your SEO efforts outside of your website. The number of links referring to the pages of a website is commonly used by search engines to judge its quality; however, these should be high-quality connections from reputable sources, not paid links.

Inbound links can come from other people’s blogs (whether you guest post on the blog or the blog owner links to content you’ve written that’s interesting or helpful to his/her readers), social media platforms, articles you’ve written and published elsewhere on the web, press releases, videos – pretty much anywhere on the internet.

The finest links are organic or “natural” links, which occur when people connect to your material simply because they enjoy what your article, website, or blog post represents. You don’t have to beg for the link in these circumstances; it just happens. Continue to create excellent material, and the links will follow.

Other elements that influence SEO include:

Internal links:

Linking the pages of your website to other relevant pages on your site.

ALT tags for pictures:

Used to describe the image or what the image is representing. One of the primary purposes of ALT tags is for the benefit of visually impaired users who use screen readers when browsing.

Meta tags:

Snippets of text that describe a page’s content; the meta tags don’t appear on the actual page itself, but only in the page’s code.

URL structure:

Users and search engines should be able to figure out what’s on each page simply by looking at the URL, which should be keyword-rich, which means your target queries should be contained inside your URLs.

Responsiveness/speed of your website:

The speed with which your website loads, as well as whether or not it uses a responsive design theme. to see if your site is mobile-friendly.

Test the speed of your website at 

These are a touch more technical, but not overly so, and you’ll pick it up as you move along with your website intelligence.


When you’re a newbie, search engine optimization can appear overwhelming and even frightening, but it’s not the monster you think it is. It will become easier the more you study it and put search engine optimization into practise when writing content. Hopefully, the information above has given you a better understanding of not only why SEO is important for your online endeavours, but also how it works.

Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.