What exactly is local SEO and how can your business benefit? This question comes up often when people are trying to attract more local customers to their business. Local SEO is the process of optimizing your website and other pages to attract local customers. Reaching locals should be a top priority when it comes to marketing your business. Local SEO has an immediate effect on your business’ visibility to the public. It comes down to making your location visible to the potential customers that may want your goods or services.
SEO vs Local SEO
SEO is a fundamental part of digital marketing. Here are some Google search statistics.
- There are 3.5 billion Google searches conducted every day
- 76% of global searches take place on Google
- 60% of Google searches come from mobile devices
- 46% of Google searches are local
Simply put, SEO or Search Engine Optimization is the process of improving your website to increase its visibility on the search engine results page following a Google search.
To stay competitive, businesses must adjust their digital marketing presence to be more visible, valuable, and available to customers. SEO can lead to greater long-term value for your business.
Benefits of SEO
Brings more customers through organic search
People are searching Google for answers to their problems, so you want to be at the top of the search results to show them that you are the best answer to their questions. Ranking on the first page of Google is obviously advantageous to be seen by as many customers as possible. Using keywords will attract the right customers. The higher you rank on Google, the more visible your site is and it also shows that you’re a trustworthy resource.
Creates a trustworthy web experience with customers
The technical aspects of SEO are also important. This includes page speed, backlinks, and other elements that build authority. The higher your ranking, the easier it will be for people to trust you based on the functionality of your website.
Encourages you to focus on user experience
Your customers must be your top priority. Your website should be informative and include valuable, quality content. This will keep your website visitors interested and convert to sales. As a result, your website will be more authoritative.
Improves brand awareness
Your website ranking improves your brand awareness. The higher your ranking, the more likely people are to associate your brand as a solution to their problems. Using SEO will help build brand awareness in your market.
It can be done on a budget
SEO can be relatively inexpensive. You always have the option to hire someone. However, you can also learn the basics of SEO and implement them yourself. Investing in SEO is a long-term benefit to your business.
There are many tools like Google Analytics, Ahrefs, or SEMrush to help you track your SEO success. You can set up trackable conversions based on ad clicks, page views, order completion, and more.
Local SEO is optimizing your website to focus more on ranking higher in your local area.
Local SEO is important specifically for local businesses, such as restaurants, medical clinics, pet services, etc. When optimizing your website for local SEO you want to make sure you’re using the right keywords. Some examples are:
- Doctors in [city name]
- Local bookstores
- Ice cream shops near me
Benefits of Local SEO
You gain more online visibility
Local SEO gains more visibility for your business. It ensures that people interested in your product find you at the right time. When your business is more visible, you’ll be more relevant and make more profits and sales.
Improvement of traffic for the most relevant searches
Optimizing your local SEO, will help you get found more by the locals. You’ll have more potential customers viewing your products.
Build links with nearby businesses
Local SEO is a great way to make connections with other local businesses. It will also help you stay competitive with other local businesses. If you’re listed locally, another business can easily find you. This will help you get mentioned in their social media posts or get you referrals.
Gain possible repeat customers
Local SEO will help you capture different shoppers, including visitors from other areas. Your customers are more likely to return if you build a long term relationship with them. This will stretch your sales from a single customer to hundreds.
Reduce advertising costs
Customers prefer the “near me” option when doing a Google search on where to buy their products. If you’re ranking high on Google, people will see your products. This will save money you would’ve otherwise channeled into other modes of advertising.
Local SEO is affordable and easy. If your business has a physical location, you should take advantage of local SEO.
Local Search Engine Rankings
Search engine rankings matter. As previously mentioned, the higher you rank on Google the more likely people will find your business.
The Google 3-Pack is ranking in the top 3 results on the search engine results page. There are several ways you can optimize your website to increase your chances to make it in the Google 3-Pack.
Manage your Google My Business Account
Start by setting up a Google My Business account. Make sure that all the contact information (name, address, email, and phone number) on your website is current and easy to find.
Get 5-star reviews
Keeping your ratings high will also help you get into the Google 3-Pack. Google will only display, in Maps, businesses with a 4 star review or above. Other ways to get good reviews are:
- Asking and reminding happy customers to leave reviews.
- Link your Google My Business listing with a review request in your email communication with customers.
- Add a link to Google My Business on the testimonials page on your website to encourage customers to leave a review on Google.
Prioritize local SEO
Your website must be mobile-friendly with a responsive design. Otherwise, people will move on and find something else. Check your meta tags and titles on your website, especially the ones on your home page, to make sure they include your business location.
Finally, SEO may seem like a daunting task. The good news is you don’t have to do it all yourself. There are many digital marketing agencies out there that you can hire to do your local SEO.