A digital marketing tool will be required of every internet entrepreneur. Now you must determine when and for what work or job you require the use of a tool. If you’re having trouble finishing a task, you’ll need to look for tools or software that can help you finish it faster.

What are the benefits of having the correct digital marketing tools?

Digital marketing tools are essential since they not only provide precise results but also save you time. You don’t want to squander your resources on a task that could have been finished more quickly if you had the correct equipment. However, you must first determine what you need the tools for and what you want to achieve in order to avoid acquiring or employing the incorrect software.

So, before we get started, make sure you have a strong understanding of what you’ll be using the tool for and how you’ll incorporate it into your company. The good news is that we now have access to a variety of solutions aimed at making your digital marketing procedures simpler and more productive.

The top 20 digital marketing tools and software available today are listed below. We’ll also explain how to include them into your digital marketing efforts and what part of the digital marketing process you may use them for.

Let’s get this party started.


When you want to discover what your target audience is up to, Ahrefs is a great tool to use. It not only helps you make your material more targeted and less random, but it also helps you improve your SEO (SEO).

The thing to remember about SEO is that the more keywords you target, the better. You’ll be found by more people online if you do it this way. This is one of the reasons why SEO services are still in high demand. It requires more than gorgeous web design for an entrepreneur’s ecommerce website to accomplish its job, rake in the leads, and convert them to customers or sales. The content must also entice them, and this begins with selecting the appropriate keywords for your organization.


Ubersuggest is a free keyword engine that helps you discover new keywords to target for your company. This will aid in the development of your content marketing strategy’s base. This will then be reflected in your social media and email marketing efforts. Simply put, understanding what people are looking for online, as well as their questions and search queries, can help you determine what type of content to offer in order to connect with your audience. Knowing your target keywords will assist you in attracting and moving your target market along the marketing funnel.


Canva is your go-to tool if you’re not a graphic designer and require collateral or materials for an email campaign or even a social media post. You can use Canva for a variety of purposes. You may make slideshows, social media photographs, Facebook and Instagram posts, Pinterest pics, ebooks, and even newsletters. You can, of course, download files in any format you like. There are several free templates available to help you get started. If you wish to invest a bit more on your project, there are also paid ones.


This application is for you if you’re looking for high-quality photographs that you may use for free. Pexels is a reputable stock photo site where you may utilize materials for free. You can also use the photographs commercially for any project on the platform. They have a large collection of professionally captured photos that you may utilise in your web design campaigns.

Keyword Generator

The Google Keyword Planner is a useful keyword research tool designed to help you find keywords to use in your Google Ads campaign. It can also be used to find organic keywords. It lets you see statistics and trends on the keywords people use to search on Google. This is an excellent tool to start with if you’re just getting started with keyword research.


MailChimp is a service that specializes in email marketing. It’s a web-based programme that sends your customers emails, invitations, newsletters, and reminders. You can design many campaigns and use their split testing feature to see which one is the most beneficial for you.

If you run an internet business, MailChimp is ideal because it allows you to keep track of all the contacts in your client database while also providing analytic data.

It also offers tools that you can integrate into your website to help you increase your subscriber count. It includes plugins for a variety of systems. If you use Google Mail, for example, you can install a plugin that will automatically populate MailChimp’s database with the emails you add to your list. It also includes lovely email templates that you can use whenever you want and for whatever purpose you require.

MailChimp is also fairly priced, making it a terrific addition to your digital marketing toolkit whether you’ve been in business for a long or are just getting started.


Hootsuite is a popular platform for managing, planning, and scheduling content on social media. Nowadays, everyone is connected to the internet. Out of a projected population of 118 million people, the Philippines is estimated to have up to 90 million social media users by 2025. This equates to 76.27 percent of the entire population. In the Philippines, social media marketing is on the rise, and content is the nourishment that will keep visitors coming back. So, you’ll need to plan and schedule all of the amazing stuff you’ll be putting out there. Hootsuite integrates with MailChimp, Dropbox, and Google Drive. From the dashboard, you can see all of the posts and engage with potential clients. Another advantage is that you may follow trends and promote your most popular posts without leaving the window, allowing you to reach a larger audience in less time.

You may also check reports to conveniently track and understand the progress of your campaign. This is a useful tool for keeping track of your social media actions throughout the year.


Another social media management application that allows you to organise and schedule your forthcoming social media calendar. It not only allows you to schedule material, but it also allows you to establish an image library and use other capabilities that Hootsuite has yet to include in its dashboard.

Search Console by Google

Digital marketers, website owners, online entrepreneurs, and SEO professionals can use Google Search Console, another Google service, to better evaluate their performance on Google Search. It aids in the optimization of how Google crawls and indexes your website’s pages, as well as the correction of faults and the tracking of search performance.

So, if your website is just getting started, you can see how well it’s doing by looking at the performance report, which will show you which pages, questions, and countries are generating the most traffic.

If you manage a large website, Search Console will assist you in indexing and detecting issues.

When it comes to SEO, it’s also very useful. There are amazing Google Search Console hacks to help you develop data-driven plans, whether you’re performing content strategy, on-page SEO, off-page SEO, or technical SEO.

Google Adwords

Google Analytics is a Google plugin that tracks and analyses the traffic on your website. Whatever technology you choose to increase your sales and marketing strategy, you’ll want to know if it’s working or not at the end of the day. You’d like to keep track of and analyse data. You may use this tool to examine how many visitors your website receives, where they come from, and their age, gender, and location. You can keep track of how long they spend on your site and which pages they visit, which might help you figure out what content or goods they’re interested in.

The comprehensive report Google Analytics can give you bounce rate information as well as which sites cause it. You’ll be able to see which stages of the buyer’s journey you need to work on. It’s a must-have tool for any digital marketer who wants to use digital marketing to expand their business.

Let’s Call It a Day

The appropriate tools make all the difference in the effectiveness of any digital marketing campaign. The good news is that you can try out several fantastic tools for free right now. This way, you’ll be able to pick the ideal one for your internet business. It’s also crucial to figure out what stage your company is in and what your objectives are. Also, think about what kind of strategies you’re going to use. If you’re thinking about doing email marketing, figure out how you’ll manage your campaigns so you can figure out what features your email marketing tool will need. Of course, if you ever need help with this element of your business, there are a variety of ecommerce marketing services accessible.