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Ecommerce

BEST ECOMMERCE PLATFORMS: AN UNBIASED COMPARISON

The majority of individuals nowadays shop for the products and services they require and desire through internet businesses. They can get whatever they need through eCommerce without having to leave their homes, making it a more comfortable option.

Businesses who run eCommerce sites, on the other hand, make it a point to provide the best possible user experience to each of their clients. They accomplish this by displaying their product and service offerings on an eCommerce platform. What Are Ecommerce Platforms and How Do They Work?

eCommerce platforms are a type of software that connects an online merchant with their customers. This is where all internet transactions begin and end.

An eCommerce platform is a platform that allows a firm to exhibit and advertise its products and services. It’s also where a customer may find out what a business has to offer, shop around easily, and check out.

Comparison of Ecommerce Platforms

If you want to enable eCommerce for your business, you’ll need to invest in a good eCommerce platform that will allow you to provide excellent customer service to your customers. However, you may have be aware that there are a variety of eCommerce platforms on the market today.

What makes it even more difficult is that each of these eCommerce platforms claims to be faster, more dependable, and SEO-friendly than the others. So, how do you decide which one is best for your business?

Let us present you with an unbiased analysis of the best eCommerce platforms for launching your online store to assist you in making your decision. The following list of eCommerce platforms will be discussed in this article:

  • Shopify
  • WooCommerce
  • BigCommerce
  • Magento
  • Squarespace
  • Wix

To assess how these top eCommerce systems stack up against one another, we’ll compare them in terms of:

(Value for Money: Depending on your needs, almost all eCommerce platforms will cost you anywhere from $10 to $10,000.) This statistic allows you to make sure you’re receiving enough functionality and features for every dollar you spend.

Target Audience: Ensure that your eCommerce platform can reach a big audience. Integrating your online business with your social media profiles is one method to do this.

Capacity and Scalability: This criterion is concerned with the number of unique products and services that your online store can accommodate. It also assesses how well your eCommerce site will scale as your company grows.

Customer Service: You may require assistance with maintaining your online store from time to time. Make certain that the eCommerce platform you chose can provide you with assistance at any time of day.)

Using Shopify

Shopify is one of the most popular eCommerce platforms in the Philippines, allowing companies to set up an online store that can be combined with their current domains. It’s a fully hosted platform that allows you to operate your eCommerce business without worrying about server troubles. You don’t even have to worry about maintenance.

This eCommerce platform also includes tools that will assist you in setting up a storefront, promoting your products, connecting with consumers, accepting payments, and other aspects of your online business. However, if you want a more professional look, you can always hire a third-party service provider to design your Shopify website.

You may also utilize Shopify to help you support your physical store. Shopify POS allows you to sell your products in person while keeping track of your orders and inventory across your online and brick-and-mortar locations.

Excellent Value for Money

Plans with Shopify start at $29 per month. This plan is best for businesses who are just getting started with eCommerce and occasionally receive in-person transactions.

You may get a free SSL certificate for your eCommerce site for only $29 per month. This will provide your clients peace of mind, knowing that when they trade with you, their personal information and payment data are safe.

A free abandoned cart recovery option is also available in Shopify’s basic version. You can use this feature to remind customers who left your website without checking out about the items they had previously added to their cart.

However, one disadvantage of Shopify’s cheapest plan is that you will not receive any reports on the success of your eCommerce business. To get more information about your online store, you’ll need to upgrade to a Shopify or Advanced Shopify plan.

If you bought for the basic plan, you’ll also have to pay Shopify a 2% charge for every successful transaction you make on the platform. This may force you to boost your product and service prices.

Finally, Shopify plans do not include SEO support, so you may need to hire an SEO firm to help you improve the rankings of your eCommerce site. Working with a company who specializes in Shopify SEO services is a must.

Intended Audience

Shopify makes it simple to sell on a variety of online marketplaces. The sales channels available through Shopify may differ depending on the country, but you can rest assured that this platform will assist you in displaying and advertising your products and services to the greatest extent feasible.

This eCommerce platform can also be used to reach out to customers wherever they are. Shopify can be connected into your Facebook and Instagram profiles, allowing you to sell your products and services to users while they’re scrolling through their feeds.

Scalability and Capacity

Regardless of whose plan you have, Shopify allows you to upload an unlimited amount of products. As a result, regardless of how small or extensive your product catalog is, you can use our eCommerce platform.

If your company has multiple inventory locations, Shopify is a good option. Basic Shopify allows you to add up to four inventory locations to your eCommerce site, which is sufficient for most small enterprises.

You may need to upgrade to Advanced Shopify as your business grows. You can add up to eight inventory locations to your online store with this package.

Customer Service

When you pick Shopify, you won’t have to be concerned if your eCommerce store has an issue. Regardless of the Shopify package you have, this eCommerce platform provides 24/7 support.

It’s also simple to get customer service. All you have to do is go to the Shopify support center and search for the topic you require assistance with. For general concerns, you don’t even need to enter into your Shopify account.

Powered by WooCommerce

WooCommerce is a self-contained, open-source eCommerce platform that can be tailored to your company’s specific requirements. It’s a piece of software designed to work with your existing WordPress site.

WooCommerce, as one of the most popular eCommerce platforms, caters to its consumers with a wide choice of extensions available on the WooCommerce marketplace. These extensions enhance the usefulness of your online store by adding new features.

Excellent Value for Money

WooCommerce is a free eCommerce platform for businesses all around the world. Although the software is free, you must pay for hosting (about $12 per year) and hosting service (around $5–$25 per month).

You’ll also have to pay for your eCommerce store’s theme, which can cost up to $59 per. You’ll also need to pay for development fees ($20–$150) and plugins and extensions for your website (starting at $25 apiece).

Please keep in mind that the pricing offered is merely an estimate. The cost of adopting WooCommerce as an eCommerce platform varies depending on what you require, particularly the functionalities you add to your site.

WooCommerce is suitable for companies that are already familiar with WordPress. This is the platform to use if you already have a WordPress website and want to add an eCommerce store to it.

Intended Audience

WooCommerce requires integration with your WordPress website, which may lead you to believe that its reach is limited. What you should know is that you can easily install plugins to this platform that will allow you to connect your WooCommerce products to social media sites like Facebook and Instagram.

The WooCommerce marketplace has a number of handy plugins that will assist you in creating customisable eCommerce storefronts on various social networking sites. These can then be used to reach out to potential clients as they scan through their social media feeds.

Scalability and Capacity

The number of products you can upload to WooCommerce has no hard and fast restriction. You may simply scale your online store as much as you like, according to WooCommerce, as long as you focus on maximising the following factors:

  • Traffic
  • Code for WooCommerce
  • Other Code for the System
  • Hardware for Servers

Prioritizing these components of your online store will enable it to expand in tandem with your company. This means you won’t have to worry about your eCommerce slowing down or crashing as you service more clients.

Customer Service

By clicking the Help button on any page of your WordPress Dashboard, you can quickly get answers to any queries you might have about your WooCommerce business. This gives you access to a variety of resources, including documentation, the WordPress forum, and WooCommerce support, among others.

If you have a more pressing issue, you can contact a WooCommerce Happiness Engineer through their help desk. They provide professional support for every WooCommerce.com and Jetpack/WordPress.com extensions that they have built or sold.

BigCommerce.com

Big Commerce is another eCommerce platform to be aware of. It acts as a subdomain and hosting space for your online store, and it can also be linked to your main domain.

This eCommerce platform focuses on providing great eCommerce solutions to various-sized organizations, ranging from startups to high-profile companies. Built-in features and eCommerce SEO control are also available with BigCommerce.

For beginners, however, this platform may be too complicated. Big Commerce is therefore not advised for non-technical consumers who are just getting started with eCommerce.

Excellent Value for Money

BigCommerce’s most basic package costs $29.95 per month. It comes with a free HTTPS and dedicated SSL certificate, which can give your clients additional confidence when making purchases on your website.

Unlike Shopify and other eCommerce systems, BigCommerce’s cheapest plan does not include an abandoned cart saver feature. To take benefit of this valuable function, you’d have to pay at least $79.95 every month.

BigCommerce’s cheapest subscription also excludes product filtering and the storing of credit card information. These are only available to website owners who have upgraded to a higher level of service.

Intended Audience

BigCommerce provides you with access to a variety of sales platforms, including Amazon and eBay. These large online shopping platforms will help you reach more customers and increase your revenue.

This eCommerce platform also includes Facebook and Instagram integrations. You can effortlessly connect your Facebook and Instagram Shops with BigCommerce, allowing your target audience to purchase your items and services without ever leaving the social media platform.

Scalability and Capacity

If your company generates less than $50k in annual sales, BigCommerce’s standard plan is ideal. This plan will give you the fundamental features that your eCommerce site will require when it first launches.

You may need to upgrade to a more advanced plan as your company grows. BigCommerce has a package that can handle firms with annual online sales of more than $400,000.

Customer Service

BigCommerce subscribers have access to technical assistance 24 hours a day, 7 days a week, regardless of their subscription. You can contact their customer service team by phone, chat, or by sending a ticket.

BigCommerce provides more urgent tech help to businesses that pay for more sophisticated services. Express routing, priority help, customer success management, and API support are all included in the Enterprise subscription.

Using Magento

Magento is an open-source eCommerce platform owned by Adobe and used by well-known companies like Nike and Procter & Gamble. Because this platform necessitates coding expertise, it is favoured by businesses that have already invested in an IT and website development firm. Overall, if you want a fully configurable and robust online store, this is a wonderful platform to use.

Excellent Value for Money

This eCommerce platform is available for free download. However, there are some costs associated with launching and maintaining an eCommerce website.

Monthly licensing expenses might reach $2,000 in some cases. This figure excludes the price of hosting, domain registration, security certificates, and website creation.

Magento eCommerce site cost varies by business and depends on your requirements. That is why, in order to prevent wasting money on superfluous features, you must first understand your company’s specific demands.

You can get tailored pricing by requesting a quote from Magento’s sales team after you have a list of the functions you need. This estimate will be based on the average order value and annual online revenue of your store. The annual cost of their eCommerce sites ranges from $22,000 to $125,000.

Magento is frequently recommended for larger eCommerce enterprises due to the amount of time and effort required to build and run a Magento eCommerce site. Due to the high cost of the eCommerce platform, smaller firms may have difficulty paying for it.

Intended Audience

Magento may easily be linked to your social network profiles. All you have to do now is log into your Magento account and install the required extensions. You’ll need the Facebook Business addon for Facebook. If you wish to connect Magento to your Instagram shop, though, you’ll require Instagram Integration for Magento 2.

With these additions, you’ll be able to reach your target audience wherever they are. You can also give them the products and services they require without forcing them to quit their existing social media network.

Scalability and Capacity

Magento allows you to add an unlimited number of products to your online store. This means that the platform can scale to meet your needs as your business grows.

Magento is also preferred by huge brands because of its capacity and scalability. Without slowing down or crashing, our eCommerce platform can handle a vast inventory and a large number of traffic.

Customer Service

Magento does not have a dedicated customer service team available 24 hours a day, 7 days a week. Instead, it relies on a vast development community where you can get free or paid assistance from other specialists.

If you require immediate assistance, you will have no trouble contacting Magento’s developer community, which is the largest in the eCommerce sector. You may rest assured that no matter what time it is, a developer will be available to assist you with any issue.

For minor troubles, you can also look through the resources on Magento’s website. There are documentations available that can be used to fix fundamental problems.

courtesy of Squarespace

Squarespace is a website platform as a service (SaaS) that is popular among the creative community. Squarespace’s drag-and-drop interface appeals to people who don’t know much about coding but want to build an eCommerce store. This platform also features attractive templates and design options, making it easy to create an eCommerce website.

Excellent Value for Money

Squarespace’s eCommerce package starts at $18 per month. This entry-level plan comes with a free custom domain, a mobile-friendly website, and a free SSL certificate.

The cheapest Squarespace eCommerce package gives you access to a variety of extensions that can help you meet your business’s needs. You can also get advanced website analytics with this package, which will help you develop your online store even more.

You can also use Squarespace’s design templates as a starting point. With CSS and JavaScript, you can easily personalise your online store to your liking.

Intended Audience

Squarespace, like other eCommerce platforms, allows you to link your social network accounts to your store. You’ll be able to reach a larger portion of your target audience and sell your products and services more successfully this way.

This eCommerce platform also has SEO capabilities that might help your website rank higher. Customers may quickly find your online store using search engines like Google thanks to this feature.

Scalability and Capacity

For all of their tiers, Squarespace provides limitless bandwidth and storage. Regardless of the package you choose, you can upload and sell an unlimited amount of products on the site. This means that if your business expands, you can quickly increase your online store without having to invest a lot of money on your eCommerce platform.

Customer Service

You won’t have to worry if you run into a problem while running your online store because Squarespace provides customer assistance 24 hours a day, 7 days a week. You can also use the resources they’ve provided, such as forums and a help centre, to get answers to any issues you might have.

Using Wix

Wix is an easy-to-use eCommerce platform with a drag-and-drop interface that is suitable for beginners. If you’re just getting started with your online business, this platform is a good choice because it offers a variety of themes, 72 of which are free. This means you don’t need any coding skills to make your eCommerce site look professional and appealing to clients.

Entrepreneurs and small business creatives who aren’t familiar with technical website creation are the most common users of this platform. Wix gives these experts a lot of creative freedom, allowing them to effectively represent their brands.

Excellent Value for Money

Wix’s monthly subscriptions start at $17. The cheapest Wix subscription includes a custom domain and a one-year free domain.

It also allows you to add up to five hours of video to your website, which might help you with your eCommerce marketing efforts. In order to accommodate more clients, you can also add a range of payment methods to your eCommerce site.

One disadvantage of the Business Basic plan is that it does not feature customized reports for your online business. This implies you can have a hard time learning about your rooms and how to improve them. If you wish to generate reports for your eCommerce site, you’ll need to upgrade to a more premium plan.

Intended Audience

Your Wix website may easily be linked to your Facebook and Instagram stores. This implies that your target audience may access all of the products and services you’ve uploaded to your online store via your Facebook and Instagram pages.

Scalability and Capacity

Wix plans include unlimited bandwidth, allowing for speedier loading times regardless of the amount of media supplied to your online store. This platform also offers a storage capacity of 20GB to 50GB, allowing you to upload as many items and services as you require.

However, you can have some difficulty expanding your Wix eCommerce website’s default functionalities. This is because Wix provides fewer options and addons, which can limit your eCommerce site’s scalability. After a while, when your company has outgrown Wix, you may need to upgrade to a more advanced eCommerce platform.

Customer Service

Wix clients get access to customer service 24 hours a day, 7 days a week, regardless of plan. If you purchase the VIP plan, however, you will receive priority customer service. This means Wix will always prioritise addressing your complaints.

Select the Best Ecommerce Platform for Your Company

You’ll be able to run a more profitable business if you choose the correct platform for your online store. This is made feasible by the numerous advantages that come with using an eCommerce platform.

To begin with, you can run your online business 24 hours a day, seven days a week without having to remain up all night. No matter what time of day it is, your eCommerce platform can accept orders from your customers on your behalf. To execute a deal at any moment, all you’ll need is a stable server and a nice user interface.

A good eCommerce platform will also help you reach a bigger audience. You may reach your target audience wherever they are by using the correct platform for your business, including social media platforms.

One of the most important advantages of adopting an eCommerce platform is its scalability. You may quickly extend your online store as your company expands without having to spend a lot of money. To accommodate increased traffic, you just need to expand merchandise and enhance your website.

In the end, it’s up to you to decide which eCommerce platform to choose. Turn to our team at Stridec if you want expert advice on which one is best for your business. We’re here to assist you in making your business a success.