Boosting Your Content Marketing Strategy With SEO

When it comes to a Google search, a variety of criteria influence where you appear.

These variables no longer include low-quality, ‘thin’ website content that is crammed with keywords, owing to the 2011 Panda Updates. These Panda improvements will reward your website with ranking and, more significantly, traffic spikes if it is considered “high-quality” by Google.

For example, the Panda update in 2014 hammered sites like Ebay, causing them to lose over half of their organic traffic nearly overnight, as shown in the image below. This is due to the website’s abundance of repeated and thin material, advertisements, and links to other product pages.

What does this mean for your content marketing strategy?

In the digital marketing field, content marketing is getting increasingly prominent, and as we can see above, Google rewards websites who provide high-quality material. This means that incorporating Google’s “best practises” into your content marketing strategy will help your website rank higher in search results.

Where do you begin?

You’ll need a website to start this process. Fortunately, there are a variety of website builders and online hosting services that make this a relatively painless process. Here’s a list of the top five website builders and another of the top five web hosting companies to get you started. Because each service has its own set of benefits and drawbacks, it’s critical to choose the appropriate supplier for your website’s objectives.

Let’s speak about how to make your website and its content Google-friendly.

Keyword Opportunities

After you’ve chosen a web-hosting service, the next step is to choose keywords. Keywords are the lifeblood of your website’s exposure because they are what Google utilises to figure out what your website is about.

With this in mind, it’s critical to research your target audience and make sure your website is sending Google the right signals. There are a number of aspects to consider when selecting the best keywords to target.

  • What does your website provide?
  • Who does your website cater to?
  • Local? Global? National?

All of these questions should be asked in the early phases of keyword research. Once you’ve answered these questions, you may use tools to make sure you’re targeting the best keywords possible, based on the keyword’s competitiveness (s).

Tools For The Job

Moz’s Keyword Difficulty ToolA screenshot of Moz’s Keyword Difficulty tool is shown below.

The term “social media” is being looked up. On the surface, the top ranked websites for this term appear to be massive, high-authority websites such as Wikipedia and The New York Times.

It’s virtually hard to outrank these websites. It’s a better idea to focus on long-tail keywords like “how to design a social media campaign,” which are considerably easier to rank for in the top 10.

User Experience

Google’s algorithms are continually changing in order to improve search engine results, and they value user experience. You must guarantee that your website can be “crawled” by Google while designing it. This implies you must arrange your website in such a way that Google and your clients can easily explore its content and understand why they are visiting each page.

Responsive design is another significant aspect of usability and Google’s ranking considerations.

The flexibility of a website to be accessed on both PC and mobile devices is what responsive design is all about. Because PC sales have lately declined by 9%, people are becoming increasingly conscious of the mobile environment.

Guess who’s keeping an eye on you? Google.

Since the rise of smartphones, Google has made an algorithm upgrade known as “Mobilegeddon,” which has led websites without a responsive design to vanish from search results. As a result, in today’s internet environment, responsive design is certainly a must-have.

Tools For The Job

BrowsershotsWeb designers can use Browsershots to examine how their website will look in different browsers. This will allow you to assess your website’s responsive design across all browsers and make adjustments as needed.


Is the material on your website valuable in Google’s eyes?

As content marketing becomes more significant, it is critical for a website to deliver high-quality, informative content on a regular basis. The days of cramming keywords into material in the hopes of improving search engine ranks are gone.

Google is aware of these practises and is actively punishing websites that employ them – don’t fall for it, no matter how enticing it may be! One of the many traffic-driving assets of an optimised website is providing valuable information to your audience. This is a necessary approach for maximising brand loyalty and is one of the many traffic-driving assets of an optimised website.

It’s critical to treat the release of a piece of content for your community as if it were a grand opening. The most important thing to remember is to create excellent community involvement and get your content in front of the people who want to see it.

If you are giving high-quality material to your users, this will help you develop a trusted brand around your website, and Google will notice. If Google considers your website to be a valuable resource, it will want you to appear in the search results as the answer to the community’s questions.

Both your SEO and content marketing strategies will benefit from this.

Tools For The Job

HubSpot SEOHubSpot SEO enables you to create content that is optimised for search engines. This tool will examine your content and make recommendations for improvements based on Google’s ranking variables.

Sum up

Overall, keeping up with Google’s modifications is critical to ensuring that your website is relevant to both your customers and Google. This will assist you in launching your content marketing campaign into the world of success. Thank you for taking the time to read this!

Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.