The days of advertising in newspapers and magazines are long gone. Businesses have shifted their marketing to the internet, and why shouldn’t they? In a manner that print advertising can’t match, digital marketing agency ad campaigns improve brand exposure, sales, and consumer loyalty.
While digital marketing can benefit your business in a variety of ways, determining the ideal strategy to implement a campaign isn’t easy. At this point, campaign management software becomes necessary. Advertising management software aids in the overall performance of campaigns as well as the consolidation of media strategy. Media ocean’s unique Media Intelligence, Media Management, and Media Finance products would be a fantastic fit.
Let’s take a look at some amazing digital marketing ad campaigns and talk about what makes them tick.
Tide’s Every Ad Is A Tide Ad Campaign – Saatchi & Saatchi New York
Everyone wants ad space during the Superbowl, but only a few firms can afford it at $5 million for thirty seconds.
What’s better than a single Superbowl commercial? Taking ownership of each ad. The cleanliness of other advertising is used as a selling point in this ad spot starring Stranger Things’ David Harbour. Harbour appears in the video in a variety of circumstances similar to those seen in previous clichéd television commercials. He points out a trend throughout the commercial: everyone’s clothing are pristine because the individuals in the advertising use Tide.
If everyone in other advertising utilises Tide, every Superbowl commercial will be a Tide commercial. The genius of this ad is that anyone watching the game on television from that point on focused on the apparel of people in other advertising and recognised Tide was correct. In essence, Tide turned the tables on every other brand by turning their commercials into Tide adverts by purchasing a one-minute spot.
The response on social media was very positive. Everyone started pointing out the ad’s veracity and making jokes about mechanics and other people’s clean clothes. #EveryAdIsATideAd became a trend, and Tide took over social media and dominated the year’s most important marketing event for the next week.
Lessons For Your Business
Tide put a lot of money into this campaign, and it paid off handsomely.
This effort demonstrated to businesses that they are not required to match their competitors’ prices dollar for dollar. Instead, look outside of the box to bring value to your marketing. Tide didn’t just think of a hilarious or controversial Superbowl advertisement like everyone else. Instead, they chose to take over every other advertisement by emphasising what their company excels at. They made a commercial mocking the advertising industry and then used social media to get their message out to their intended audience.
The global reach of social media is its strength. Most Super Bowl commercials target men aged 18 to 49, and this one did as well. Tide, on the other hand, reached millions of households and naturally made their way to their target client by developing an ad that they knew would go viral.
Because Tide didn’t take itself too seriously in this campaign, social media appreciated it. In all the right ways, it was amusing, fascinating, and bizarre. It gave the spectator a glimpse inside the realm of staged advertising before positioning Tide as the brand that allows other commercials to exist.
#DareToCreate Campaign From Crowd: A Regional Online Football Competition by Adidas
adidas collaborated with Crowd to launch a competition focusing on user-generated content as part of their global Exhibit Pack campaign.
adidas produced a global campaign No Fakers, Creators Only, which featured key football stars such as Paulo Dybala, Lionel Messi, and Mo Salah to promote their product Exhibit Pack, which focuses on four football boots dubbed X, PREDATOR, COPA, and NEMEZIZ. The brand collaborated with Crowd to create an online competition to encourage fans to upload user-generated content in support of the main campaign.
Crowd collaborated with adidas to create the competition’s rules, look and feel, and reward. This includes establishing a microsite using Wyng, where fans could upload a video of themselves showing off their greatest football talents for a chance to win a pair of Exhibit Pack footwear and an autographed Real Madrid jersey.
State Street Global Advisors’ Fearless Girl Campaign
Few advertising campaigns make headlines around the world and become a rallying cry for a generation, but State Street Global Advisors’ Fearless Girl campaign did. A bronze monument inexplicably materialised on Wall Street in New York City on International Woman’s Day. A young child stares fearfully at the Wall Street bull in the monument.
The ad attempted to highlight the need for diversity on corporate boards as a result of discussions about a lack of female representation in the business world, as well as statistics showing that women make 3/4ths of what males make. Following the unveiling of the statue, State Street sent a letter to tens of thousands of businesses requesting that they enhance boardroom diversity.
The campaign, which used the hashtag #SheMakesADifference, had 745 million Instagram impressions 12 hours after the statue was unveiled. The campaign received 4.6 billion Twitter impressions in just 12 weeks.
Their campaign combined social concerns, social media, and their core customer’s needs into a single marketing plan. They conveyed their message in an honest and emotional manner.
Lessons For Your Business
Never undervalue the influence of social media. The majority of Americans now utilise social media, with Facebook, YouTube, and Twitter receiving the most traffic. Social media influences purchasing decisions, particularly among Millenials, who now make up the majority of the workforce. Creating viral digital marketing agency ad campaigns that are shareable on these websites accomplishes more than just increasing website traffic and brand shares. You’ll make your company more human.
State Street made their business more personal by choosing the appropriate location at the right moment. They designed a striking picture and then sat back and let social media do its thing. The fact that the corporation remained out of the way contributed to the campaign’s success. They didn’t say much, allowing the message to speak for itself.
When it comes to social issues, two things must be kept in mind: caution and sincerity. State Street chose a topic about which they were enthusiastic and which transcended politics in this case. Their message is one of optimism, bravery, and inclusivity.
Major Tom’s Major Tips And Tricks
One of the most significant opportunities for brands to improve sales.
If you’re a merchant or seller, you should start planning Prime Day specials right away. Here’s how to make your Amazon listings more optimised.
• Create product titles that completely explain the product so that the user knows what to anticipate when they arrive at the product page after performing their search.
• Three high-quality pictures are required.
• Get at least 15 customer reviews. This could assist with SEO. Reviews provide social evidence and aid in the user experience, which is at the heart of Amazon’s mission. In terms of product rankings, reviews have a significant role.
• Aim for a 3.5-star rating or higher.
Make sure you have enough inventory before you debut, so you don’t sell out too quickly owing to strong demand and traffic.
Heathrow Airport’s The Heathrow Bears Return Campaign
With the holidays approaching, it’s only natural that we put a Christmas campaign on our to-do list. Commercials for the holidays have missed a particular spirit in recent years. Recently, it appears that businesses have been more concerned with leading with their goods and leaving the holiday happiness at the door. Fortunately, Heathrow Airport never fails to remind us of what the holidays are all about: family.
The saga of the Heathrow bears continues in this advertisement. In the third instalment, the bears are in Florida, attempting to honour the state, but things aren’t quite right. They decide to fly into Heathrow to see their relatives in London after seeing them online.
Heathrow has taken things a step further by dedicating an entire section of its website to the Heathrow bears, which began as a television commercial. You can look at their family trees, view advertisements, and take a quiz to figure out which bear you are. You can share the findings on social media to broaden the campaign’s reach and make it a global event.
This campaign excels in a variety of tasks. For starters, it establishes Heathrow as the vacation airport. Anyone with British relatives may recall arriving into Heathrow and being greeted by the airport’s iconic Christmas trees. Heathrow does a fantastic job of conjuring up those memories without imposing them on the viewer.
Heathrow also maintained true to its brand by highlighting the importance of travelling to people rather than places. Heathrow encourages passengers to think of their loved ones as their destination, not the airport. This entire ad campaign does an outstanding job of conveying that point.
Lessons For Your Business
This campaign teaches companies who desire to launch digital campaigns some valuable lessons. First and foremost, your company must ask itself a simple but significant question: what is our message? Despite the fact that it is a basic question, the answer may surprise you.
Most businesses know what they sell and who their target consumers are, but pinpointing a message is more difficult. The message from Heathrow is that they are there to assist you in reaching your destination, not to be the destination themselves. Heathrow’s method is to subtly allow the viewer of the commercial to find it themselves, rather than adopting the popular route of slamming it in their faces.
When you’re running a campaign, you need to know what you’re saying and trust that your audience will get it. Build your message around it, don’t let up on it, but don’t hammer it into your clients’ heads. Allow them to find it on their own time.
Skittles’ Exclusive The Rainbow – DDB Chicago
We’ve previously discussed how businesses should attempt to identify their ideal consumer, but Skittles took that concept to a new level. Instead of investing $5 million on a Superbowl ad that would reach millions of people, they made this ad for Marcos Menendez, a real-life Skittles fan from Canoga Park, California.
Two psychological techniques are used in this advertising. For starters, it capitalises on the notion that what you can’t see is better than what you can. With a gentle nudge, your mind will fill in the extraordinary details.
Second, it capitalises on people’s desire to have a unique experience, which is a marketing strategy used by DDB Chicago in various campaigns, making Skittles’ employment of this firm a wise decision.
Apple grasps this concept better than the majority of businesses. Sure, they produce good phones, but they go to great lengths to persuade customers that they are a part of something special, nearly to the point of turning their product into a counter-culture.
Skittles made an ad for one person, but by showcasing Menendez’s reactions, it became an ad for everyone. The audience felt as if they were sitting in on something exclusive as they experienced vicariously through Menendez.
Skittles ran a one-of-a-kind marketing that effectively established their candy the candy of choice for consumers looking for something different than a standard chocolate bar. It also demonstrated the company’s dedication to its customers and gave viewers the impression that they were a part of an exclusive club.
Lessons For Your Business
Skittles accomplished two things that, if correctly implemented, can assist ensure the success of your initiatives. First and foremost, offer your products a sense of exclusivity. Set your product up as an alternative to the more popular options if you aren’t currently a prominent player in your niche. This is something you see all the time in marketing:
- Buzzwords like exclusive, different, rebellion, revolution, etc
- Images that show everyone in line, with one person breaking away to something exciting and new
- Commercials that use statements like “you don’t like to follow the crowd
These tactics enable you to turn a disadvantage (lower market share) into an advantage (exclusiveness). Of course, if you follow this technique, you’ll end yourself in the same place as Apple. When you become the leader, how do you persuade people to be exclusive?
Skittles also sold their products by appealing to the imagination of the audience. Your organisation, like Heathrow in the previous example, should trust its audience to locate the desired message without having to hammer it into them. The world has changed. Advertisers were told in the 1980s and 1990s to get their message across without making viewers dig for it.
Customers no longer want to be spoon-fed information. Your audience and customers will thank you if you put your trust in them. The success of Skittle’s marketing campaign is evidence that this method works. In the weeks after the ad, Skittles saw a 7% increase in sales and received five billion social media impressions.
KOTA Does It Again – A Successful Launch Of Jamie Oliver’s 3rd Book “VEG”
For the third year in a row, Jamie’s recent book “VEG,” published by Penguin Books, was promoted by London-based creative firm KOTA.
On August 22nd, it was launched globally across a variety of platforms, including out-of-home billboards, digital displays, and all types of online advertising. KOTA developed a campaign based on the book’s premise that vegetarian cooking is for everyone, from gym rats to couch potatoes. Bold images and a playful tone of voice appeal to both people who already enjoy veggie food and those who are on the fence about making the switch.
The creative focused on the cut-out dishes alongside a variety of vivid primary colours that stood out from the standard colour palettes seen in many other vegetarian books, highlighting the book’s brilliant, colourful recipes.
Working with KOTA, according to Penguin Books’ Marketing Manager Annabel Wilson, “each campaign delivery has been to a fantastic standard and all entirely different from one another.” They’ve used incredibly inventive and innovative methods to bring each book to life for digital advertising and out-of-home.
How The Magic of These Digital Marketing Agency
Campaigns involve a great deal of thinking, creativity, and knowledge of what clients desire.
If you want your campaign to reach a worldwide audience, you’ll need both knowledge and perfect timing. You should also maintain your finger on the pulse of the latest advertising trends.
DAN can assist you in this regard. We’re putting together a community of the world’s greatest marketing firms to share knowledge.
You’re free to contact us if you want to reach out to advertising insiders, possible job applicants, or learn more about our digital network.
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