Here’s Exactly Why Most FMGG Brands Fail In Ecommerce

In the past week, I had the opportunity to talk to a number of clients and business associates (always great to catch up with people in the industry, so much new insights to learn from) in the fast-moving consumer goods (FMGG Brands) industry, and the conversations invariably turned towards, the impact of e-commerce and how evolving consumer buying behaviour in the digital age changes the way FMCG brands market their products.

In the past week, I had the opportunity to talk to a number of clients and business associates (always great to catch up with people in the industry; so much new insights to learn from) in the fast-moving consumer goods (FMCG) industry. And the conversations invariably turned towards the impact of e-commerce and how evolving consumer buying behaviour in the digital age changes. The way FMCG brands market their products.

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