Here’s Exactly Why Most FMGG Brands Fail In Ecommerce

In the past week, I had the opportunity to talk to a number of clients and business associates (always great to catch up with people in the industry; so much new insights to learn from) in the fast-moving consumer goods (FMCG) industry, and the conversations invariably turned towards the impact of e-commerce and how evolving consumer buying behaviour in the digital age changes the way FMCG brands market their products.

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3 Compelling Reasons To Leave Online Marketplace & Start Your Open Online Store

Just over the weekend, woke up to surprising news that Rakuten is shutting down its e-commerce sites in Singapore, Malaysia and Indonesia beginning March, 2016. Against the backdrop of an intensively competitive e-commerce environment in Southeast Asia, the war of attrition among the online marketplace giants (Lazada, Qoo10 being the other 2 leading ones) has claimed a major casualty.

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