What do some of the best ecommerce brands have in common? As well as great products and loyal brand advocates, they are likely to have an excellent grasp of language.
How you present yourself to your audience is just as – if not more – important as what you are saying.
Learn how good website design and layout can help you convert
Many entrepreneurs are finding the finest chances online as technology advances and user behavior changes. There are over 24 million ecommerce sites in the world, and as the number of internet users grows, so does the competition. You must question yourself, as an ecommerce business owner or if you’re thinking about beginning one, what is the ideal strategy to market your ecommerce business. How will you gain an advantage over the competition? This is where ecommerce marketing enters the picture. What Is Ecommerce Marketing and How Does It Work?
There appears to be a lot of confusion regarding what ecommerce, ecommerce marketing, and internet marketing are. Let’s start by defining ecommerce to clear things up. The process of buying and selling things or services through the internet is known as electronic commerce, or ecommerce. This business model lets buyers and sellers to do transactions online without having to meet in person. Computers, tablets, and cellphones can all be used to complete the transaction.
Ecommerce transactions can be used to sell a variety of products and services, including books, music, stocks, clothing, groceries, home appliances, electronics, health and beauty products, and more. More consumers are turning to ecommerce for convenience and ease of use because practically anything can be purchased online.
What is the difference between Ecommerce Marketing and Internet Marketing?
Ecommerce marketing is the practice of raising awareness and encouraging individuals to take a certain action in the direction of a company that operates entirely online. It’s a strategy for increasing revenue by boosting traffic to your online store. There are a variety of approaches, ranging from utilizing SEO to increase organic traffic to employing Google Ads or Facebook to attract more focused audiences.
The process of promoting a brand, business, product, or service online in order to increase exposure, traffic, and sales is known as internet marketing. This is a wide phrase that encompasses a variety of marketing methods and tactics. What Is the Importance of Ecommerce Marketing?
Ecommerce marketing is critical for your business because it allows you to reach out to your target audience while also competing with other companies in the same field. Nowadays, the purchasing process begins on the internet. Customers are now on the internet, and there are numerous aspects vying for their interest. You want to be one of the key elements vying for their attention. Here are some of the most crucial reasons for ecommerce marketing nowadays.
- The right audience is reached.
- Ensures that all enterprises are on an equal footing.
- It can be more targeted and individualized.
- More advanced data and analytics are available.
- Simple to adapt
- Cost-effective with a high return on investment; aligns with today’s shopper behavior
Ecommerce Marketing Types
Many entrepreneurs wonder, “How can I advertise my ecommerce business?” There are a variety of techniques to market your ecommerce firm online. Here, we’ll go over some of the most effective tactics and marketing channels for increasing brand awareness, driving traffic, and increasing income for your company.
Optimization for Search Engines (SEO)
The act of priming your website such that it is effectively crawled and indexed by search engines (such as Google, Bing, and Yahoo) so that when a user types a query that matches a keyword on your website, that webpage will be the first to appear in the organic search results. In essence, SEO is the process of making your website’s pages as searchable as possible so that it can respond to specific user search queries.
Anything from ‘what is a search engine’ to ‘how to optimise my website for search engines’ to ‘where to buy groceries online’ are examples of search queries or search phrases. So, if you want your website to rank on Google for a certain search term like ‘where to buy running shoes,’ you must ensure that your page provides the greatest content to answer this query and that it is presented in such a way that Google identifies it as high-quality content.
SEO’s significance cannot be emphasised. Google currently holds 86.8% of the global search engine market share, making it the most popular search engine on the planet. When a potential customer goes online to look for items or services similar to yours, you want to be at the top of the search results. Because the top five results receive around 75% of all clicks, the difficulty is to not just stand out but to rank at least on the first page of Google.
SEO is accomplished by the use of SEO tactics. Title tags, headers, meta descriptions, keyword targeting, internal and external linking, and other aspects are all part of this process. You don’t have to do it on your own if you engage with a digital marketing business that provides high-quality SEO services. This ensures that your website is properly and efficiently optimised.
Content is crucial when it comes to establishing an internet business. It’s what ties your company to your customers, but you can’t just post content at random and hope it connects with your target market. It’s here that content marketing comes into play.
The process of developing content in such a way that it does all of the marketing for you is known as content marketing. Content marketing should be used by any brand and business in any industry. Your goal is to take up as much search engine real estate as possible for keywords or search terms linked to your brand and industry.
Unlike traditional marketing, content marketing involves carefully disseminating free content that guides and encourages leads to take the desired action. It could be to subscribe, sign up, or buy something.
Content marketing’s advantages include:
- Promotes brand recognition and awareness
- Establishes you as a thinking leader and your brand.
- Increases brand awareness
- Creates a sense of trust among your present and potential consumers
- Increases domain authority and establishes you as an industry expert.
- Increases the number of people who visit your website.
Content marketing is simple to implement and adapt to any sector. Investing in high-quality content marketing services now will benefit your company in a variety of ways. Whether you want greater visibility, traffic, conversion rates, or money, content marketing will help you achieve your goals.
Paid Media Promotion
One of a search engine’s primary functions is to show users what they’re looking for. Paid media is a strategy of boosting traffic to your website by paying for it. These are the advertisements that appear when you conduct a Google search. Unlike SEO, which relies on organic search and places your page at the top because Google put it there. Paid media involves bidding for your page to appear in the search results, or paying for it to rank.
There are numerous advantages to using this method. One is that, if you want to, you can rank higher than the competition right away. Of course, the quantity of your bid will determine this.
Sponsored media can also help with SEO because Google will integrate the SEO you’ve done on your pages with your paid advertisements to boost their ranking. If you decide to add PPC marketing into your approach, you may choose from a variety of providers. If you’re starting a new ecommerce business, you should implement this method right away because it’s a terrific way to raise brand awareness, especially if you’re still building content for your site.
Marketing on Social Media
The practice of developing various sorts of content and distributing it through social media platforms is known as social media marketing. Facebook, Instagram, and LinkedIn are examples of these social networking platforms. More than 3.60 billion individuals utilize social media, making it a tremendously strong platform. The Philippines alone has an estimated 79 million social media users, accounting for around 70% of the country’s entire population. The ability to contact and connect with your target audience has never been more efficient than it is now. You may establish a community of followers through social media marketing to increase your engagement.
Your branding, audience reach, and authority will all benefit from a well-thought-out social media marketing approach. Not only can social media marketing help you engage directly with your brand’s many stakeholders, but it can also help you reach out to new segments of your market and create relationships with your brand’s fans.
Email marketing is a type of marketing that uses personalization to reach out to audiences and give and provide value in the form of content. It’s an excellent tool for guiding customers through each stage of the customer experience.
Why should email marketing be a part of your ecommerce marketing strategy? Consider it this way: Although every social media user has an email address, not every email address is registered with social media. Because everyone who uses the internet has an email address, there are still more email users than social media users.
You’re constructing an asset that you can take with you as you grow your email list or database. You can communicate with your audience at any time and stop updates at any location. Sure, social media might help you contact your target demographic, but trends come and go. Do you recall Myspace or Friendster? Back in the early 2000s, these were two of the world’s largest social media networks, however they are no longer in operation. This merely goes to illustrate that social media channels that are popular today may not be so popular tomorrow. Users, on the other hand, will always have their email addresses on hand.
Email marketing employs a variety of email types, including:
- Transactional. Receipts, multiple opt-ins, order confirmations, delivery information, and account information are all examples of this.
- Content. Welcome emails, blog articles, lead magnets, newsletters, and other social media are all examples.
- Email conversion. Promotional emails, product launches, lead magnets, specials, discounts, and affiliate offers are examples of these.
There are a variety of email marketing tools on the market to assist you in completing jobs efficiently; all you have to do is figure out what you need it for and hunt for software that will assist you in completing that work.
Email marketing is a significant addition to your marketing plan because it is a more personalized and focused approach. Whether you want to reach out to new consumers who have just signed up or reignite your relationship with existing customers, email marketing may help you do both.
Create an email strategy that caters to a diverse range of customers on your mailing list. This is not a send-and-forget activity, and you also want to give our customers a wonderful experience. If you’re not sure where to start with this strategy, you can always hire an email marketing provider to help you develop and create messages that are tailored to your buyer persona and brand voice. Market Your Products And Services Effectively
Ecommerce marketing is used by businesses to gain the attention of their target audience and turn them into paying consumers. This is accomplished through the use of attractive designs, useful content, and advertisements. But there’s more to it than that. You must determine how your customers think, what they require, how they behave, where they are, and what is most important to them at that time. It’s all about understanding what products or services clients want and why they want them. It’s all about figuring out which aspects of your product or service people care about the most. Ecommerce marketing connects all of these elements. In the end, it’s all about offering your consumers the finest experience possible while also giving you a high-performing ecommerce business.
An efficient ecommerce web design is much more than simply appearance; it is about how effectively it functions in terms of usability, traffic generation, and sales. These are the characteristics that distinguish the best sites from the others. To create a high-performing ecommerce website that provides a positive user experience, you must find a way to seamlessly integrate aesthetics, conversion strategy, content, web development, and search engine optimization (SEO).
One thing to remember throughout this process is that it is all about your visitors and clients. If you are working with a web designer, ensure that you acquire web design services that will properly develop both the foundation of your online presence and your brand with the target audience in mind. The goal here is to make the online visitor’s experience as simple and uncomplicated as possible so that they can rapidly perform whatever action they wish to do on your website. Whether it is to gather information, make a purchase, or sign up and subscribe. Here are some web design tips to help you build a profitable ecommerce website.
Know Your Audience
The first step is to choose who you want to target. Always remember who the website is intended for. Your target audience should always be at the core of your strategy, influencing every decision you make. Every component of your website, from the products you sell to the calls-to-action, theme, images, and even the content of the sign-up forms, will play a role in a buyer’s decision. It is critical to understand who you are selling to, who you are targeting, what makes consumers require your products, and what will make users choose and purchase your products again and again. At the end of the day, the users are the ones who will be using and interacting with your website the most, therefore conduct proper research to make their trip from finding your website to the point of sale as simple as feasible.
It is critical to engage with a web designer who understands who your clientele are, who your products or services are for, and what experience is best for them when outsourcing web design. Then, use this knowledge and apply it to the development of your ecommerce website as well as your brand.
Keep It Simple: A Simple Web Design Is The Best Way To Go
A basic website has the best amount of user acceptance and interaction. Complex designs should be avoided if you want to engage with as many users as possible. This will also make it easier for the design to be mobile-friendly on any device. Responsive web design means that your website is viewable no matter where the user chooses to see it – desktop, laptop, smart devices, or tablets. According to Google, 61 percent of consumers will be less likely to return to a site if they are unable to access it on their mobile devices, and 40 percent will likely visit a competitor’s site as an alternative. What you don’t want to happen is to lose business and have them switch to another company because your website was difficult to use.
The less users think and the more natural their engagement with your website is, the better.
Develop Mobile Design
It is now necessary to design your ecommerce website for mobile use. Not only because the number of smartphone users in the Philippines is expected to reach 44.3 million by 2020, but Google also announced that beginning in September 2020, mobile-first indexing will be enabled for all websites.
Because people are now browsing and shopping online using their mobile devices, your ecommerce website should look just as amazing on mobile as it does on desktop. Google has changed its algorithm to allow Googlebots to read and evaluate how significant and valuable a website is in order to give accurate and relevant data to mobile users. This involves determining whether or not it is mobile-friendly and fast-loading, two crucial criteria of responsive web design.
It is vital to highlight that part of mobile users’ activity is to utilise mobile devices to hunt for local information or what is nearby. For example, a nearby delivery service or a business that is easily accessible from where they are. To improve the performance of your website in such instances, you should also include local SEO services in your strategy. Local SEO optimises your website so that search engines like Google prioritise it when a user conducts a location-specific search. Local SEO is an excellent conversion approach since consumers searching for a specific place are already surfing the web with the intent to buy.
Avoid Cramming Information
It’s easy to get enthused about your products or services, which may lead you to want to put everything in one location. Visitors may become overwhelmed as a result of this. Nobody enjoys clutter. Web visitors prefer clean, modern designs, so show them where to focus and emphasise the significance of whitespace.
The blank region or distance between the pieces in the composition is referred to as negative space or whitespace. It is the space between the text, graphic margins, content, and icons.
What is the significance of whitespace in web design? There are numerous reasons why whitespace is valuable in design, but the one that stands out the most is that it allows visitors to focus on the information. Whitespace is used to draw attention to certain text while also keeping the page as ordered and legible as feasible.
A smart use of whitespace is essential if you want a high impact CTA or if you want the visitor to focus and absorb your value proposition.
Make The Search Bar Accessible
Search bars exist to help people find their way and avoid feeling lost. Make your search bar visible and easy to find. This is especially useful if you have a large number of products that cannot fit on a single page. The more products, information, or services you provide, the more important it is to have a functional search bar.
Search filters are also beneficial to your clients or consumers because they narrow the search for them, helping them to easily locate what they’re looking for.
Improve Site Speed
Speed is a key attribute in technology, and having a quick website is essential if you want to keep your customers. It is not enough to entice a person to click on your website; it is also crucial that they stay, explore around, and eventually buy.
Up to 74% of customers would abandon a mobile website if it takes longer than five seconds to open, and even a 100-millisecond delay in load time can reduce your conversion rate by 7%.
The allowable load time is three seconds; less is better; if it takes much than three seconds, you risk losing visitors. Always undertake an SEO Audit or use Google’s own PageSpeed Insights to assess your site’s performance.
Calls-To-Action: Be Strategic With CTAs
Don’t put all of your CTAs in one spot. Spread strategy across your content. It is effectively placed as the eyes move down the page.
According to a study of 25 million visits, user engagement occurs primarily below the fold. Above-the-fold material should be eye-catching and pique the user’s interest. It is unlikely to compel the user to do anything other than want to learn more, thus your next goal should be to entice them to read farther down the page. That is when you develop material that will entice them to click on a CTA or take the action you want them to take. Conduct extensive market research to learn what motivates specific forms of behaviour in your target audience.
Opt For More Familiar Layouts
When deciding on a layout, one ecommerce web design tip is to stick to a conventional design. You want your ecommerce website to stand out, but the website layout isn’t the way to achieve it. When it comes to site layout, your content and value proposition should be the aspects that distinguish you from the competition. However, this should not be the case.
There are numerous website styles that will help you succeed. There is the zig-zag layout, in which the design directs the eyes to move down the page in a zig-zag pattern. You can also use the popular F-layout, which guides the eyes in an F-pattern. There is also the eye-catching Full-screen photo, in which the layout is a full-blown image representing the website with minimal text to accompany it.
Whatever layout you choose, there are aspects that should be presented in a consistent manner to make it easy for users to understand your primary message. Here are some general web design style guidelines for ecommerce websites:
- Place logos in the upper left corner. A logo is the icon of your brand and will most likely be the first thing people notice. People have been accustomed to looking at the left side first. This stems back to the placement of logos on the left side of military uniforms. The eyes are drawn there first, which corresponds to how individuals who read Indo-European languages (such as Filipino and English) read, making it more memorable.
- Place the navigation bar at the top of the page. Many ecommerce websites place the navigation bar on different parts of the site, such as the left, right, or bottom. However, because the navigation bar allows users to reach any portion of your website, it is critical that it be always visible and accessible to them.
- Contact information should be easily accessible. Users should be able to simply contact you and find your contact details. Your contact information, which is typically placed in the footer or on the homepage, should include your email address, phone number, and office mailing address.
- Your contact information brings comfort to your clients while also encouraging new users to trust you. Making it clear to consumers that they can readily contact you, as well as displaying it on your homepage, increases your credibility.
- Place the search bar at the top of the page. We’ve already discussed the importance of the search bar, but its placement is equally critical for a successful website layout. There will be times when users will wish to check numerous things if you offer multiple products and services. You want to make it as simple as possible for customers to do so, and positioning the search box at the top of the page is ideal, as opposed to the bottom or side of the page, where the eyes may struggle to find it.
Provide High-Quality Images And Graphics
Images are used to improve your website and present your products or services in the best light possible. Because customers won’t be able to touch or read what you’re selling, high-quality photographs that illustrate every key element of your goods will impact their choice to buy.
High-quality photos will also help your SEO. Organic ranking is one of the reasons SEO services are in high demand nowadays. Ranking high on search engine results pages is a primary aim for ecommerce websites, and Ecommerce SEO ensures that an ecommerce website is ready to rank well on search results pages. When it comes to optimizing your photos for SEO, consider the following factors:
- In your image description, include alt texts and title tags.
- Connect photos to your website’s content.
- Check to see if the image is relevant and aligned with the content.
There are high-resolution stock photographs available on the web that you may use to enhance your web design, but when it comes to product images, it is advisable to hire a professional photographer. Users will appreciate the quality and work you put into it, and they will be more likely to trust and purchase your product as a result.
Make It Easy To Check Out
Another excellent ecommerce web design advice is to include a view cart button in the navigation bar or another visible and accessible location. This is typically the shopping cart symbol at the top of the page. This straightforward technique will allow consumers to readily review what they’ve put to their cart and checkout without confusion.
Avoid requiring a person to sign up or register before they may pursue your items or services, as this may prevent them from further exploring your website. Sign-ups should not be part of the first experience for a retail store that sells goods and services. They should first visit your store and see what’s inside. Save this section for after they’ve added items to their cart and are ready to check out.
Include Reviews And Social Proof
Take advantage of positive feedback. According to research, 84 percent of consumers trust internet reviews as much as recommendations from relatives and friends. By offering reviews, you can help purchasers determine if a product or service is right for them. It is also a good idea to create a method that encourages your current consumers to review a product or service that they have used. Similarly, you should have a procedure in place to deal with negative feedback.
Know What You Need
If you are planning to engage with a web design service, you need first determine what you require. It does not imply that you should have the entire look of the website planned out. However, you should know what you want so that the web design firm can deliver the experience and skills you require. Here are some things to consider before hiring a web design firm:
- Understand the purpose of your website.
- Create a mental image of how you want your website to look.
- Make a list of your most important pages (Homepage, About Page, FAQ, Products or Services Page)
- Decide where the graphics and images will come from.
- Make a budget.
To identify who to hire, you must first determine what you require. The web design firm will assist and advise you on the best method to create your ecommerce website, and it will then be up to them to offer exactly what you require.
An Ecommerce Website That Works For You
Buyer expectations are higher today than ever before, and the attention span is shrinking as well.
There are many new developing trends, and customers have so many options that it is easy to lose track of them. It is critical to stay up with consumer needs and to continually come up with new methods to engage them. It is no longer sufficient to have an attractive website where visitors can shop. Remember that your competitors are as concerned with the appearance of their websites. It is critical to pull out all the stops in order to gain an advantage and establish a competitive advantage. Improve the usability of your ecommerce website, boost user experience, and optimize it for search engines. There is no one-size-fits-all solution to success. Creating a website that sells will include extensive research, some trial and error, and determining the best strategy for your ecommerce business. However, as long as you consider what your clients require, discover the correct web design business, and acquire the necessary resources to match consumer demands, there is no goal you cannot attain with your ecommerce website.
In digital marketing, social proof strategy is frequently overlooked. Local SEO, developing a GMB profile, and updating Facebook and Instagram are just a few of the marketing initiatives that feel very 2021.
Many people forget that, now that selling on the internet seems so social, there’s one large category of digital marketing that can have a big influence — from the top to the bottom of your sales funnel.
It’s all about social proof here.
Business professor Robert Cialdini coined the term “social proof” in 1984 to describe how people are often convinced to do something that has already been done by others. It boosts the credibility of a company or product, builds trust, and persuades people to do something they see in a social situation.
Here are a few illustrations.
We’ve all read client testimonials. According to a Trustpilot poll from 2020, 89 percent of internet shoppers look for reviews before making a purchase.
This involves finding ways to collect evaluations about your firm and posting them in prominent places where clients may see them, whether you’re a B2B or a B2C.
The review portion of your Google My Business profile, which is a first page result for branded search results, is the easiest to construct – and now one of the most crucial. Encourage others to write evaluations, particularly if you know they were pleased with your work. Profit from the free miles offered by delighted customers.
Websites like Yelp, your Facebook profile, and your online seller pages on Amazon, Lazada, Shopee, Zalora, and other e-commerce platforms are all good options.
Testimonials from Clients
Positive client feedback has a chance to help B2B companies.
Are you in the middle of a project with a client or in the midst of an evaluation period? If you’re getting good results from this client, it’s time to urge them to tell you about it – and the rest of the world.
You can use social media (Facebook, Instagram) to share quotes from your business contacts. Better better, set aside a section of your website’s service pages to show proof that you’ve completed quality job.
Badges And Certifications For The Workplace
Place your accreditation badges someplace prominent on your website if you’re a B2B company whose business relies on achieving established industry standards – generally next to, or underneath, your user testimonials.
Show them all, whether it’s an ISO, TUV, IBM, Microsoft, or Google certification. These badges represent your company’s commitment to excellence and quality. Companies vying for business in particular industries get an extra boost when they submit their proposals.
Firm logos, a variant on the user testimonial, will provide your company a boost in terms of reputation and work performed.
It’s a quick, visual, and memorable approach to set yourself apart from your competition, who may not have the portfolio you’ve established. It gives visitors to your website a sense of the kind of verticals you service (and might include theirs).
Endorsements by Celebrities
You will have to pay to have a celebrity become a brand ambassador for your firm, but the cost will be worthwhile if this personality reflects many of the values that your company promotes.
The celebrity will have the clout and online/offline reach to deliver a variety of messages for your business, as well as communicate with company members and product users.
Use the celebrity endorsement to boost your brand’s image on your website, through sponsored commercials, and on social media.
Influencers on Social Media
According to a recent online poll conducted by Influencer Marketing Hub, influencer marketing has become the fastest-growing online client acquisition approach. Influencers have devoted niche market audiences who watch what they do and will evaluate what they recommend, sometimes more convincingly than a high-profile celebrity endorsement.
Our latest Stridec Webinar on online influencer marketing was interesting and worth watching.
In conclusion, don’t be hesitant to use these social proof techniques for your business. Visitors to your website and those interested in learning more about you may have a different impression of you.
After all, if you can see what you’ve done, they should be able to see it as well.
In the most recent Stridec webinar, Stridec Managing Partner Bernard San Juan III was joined by Jason Cruz, ADA Philippines Director of New Business Development.
Jason Cruz is a digital strategist that focuses on how brands may succeed on the internet. Jason worked for McCann Worldgroup Philippines before joining ADA in 2020, where he rose through the ranks from social media manager to Head of Digital Strategy and lead for social marketing in Asia Pacific in less than eight years. Jason has worked on over 200 campaign executions to date. On his YouTube channel, Better Today with Jason Cruz, he is also a recognised educator and developer of work-life inspirational content.
Bernard and Jason talked about how to profile today’s new Filipino client, whose behavior has been impacted by the pandemic; which sectors or businesses have reacted swiftly; and how marketers should start establishing their own data sources on this customer.
The Customer Who Is “Always On” Is Ready To Shop Online
San Juan began the webinar by highlighting significant changes in the Philippine digital economy during the last five years. Between 2016 and 2021, internet penetration increased from 48 to 72 percent of the population, and Filipinos’ average online time increased drastically from 3 hours and 12 minutes (3:12) to 10 hours and 56 minutes (10:56). (10:56).
The country’s degree of e-commerce adoption, according to San Juan, was much more revealing.
E-commerce goods sold in the Philippines in 2016 had a gross merchandise value (GMV) of roughly US$2 billion. Philippine e-commerce GMV is expected to nearly treble to US$7.5 billion by 2020. According to San Juan, many businesses affected by the virus were “first-time beneficiaries” of the boom in internet business.
Cruz concurred. One of the most important lessons from recent Internet statistics releases (from Google, The World Bank, and We Are Social, to name a few) is that e-commerce has a large number of newcomers. According to Cruz, this is an indication that Filipinos are increasingly eager to shop online.
Despite the fact that he believes the shift to the internet was more “a result of necessity than technological transformation,” firms should regard it as a positive.
“If you’re a company and you’re wondering, ‘Is e-commerce right for me?’ Is e-commerce going to help my company?’ “There’s a good chance,” Cruz predicted.
He also pointed out that customers have had a year to become used to purchasing and buying things online, and that marketers have been intentionally targeting the 18-24 age group.
After all, why not? “If you get them early on, you have a better chance of maintaining them as devoted buyers for the rest of their lives,” Cruz said.
Congratulations To The Winners And Losers
According to Cruz, the pandemic has spawned “winners,” particularly in the digital payments sector, such as GCash, and insurance.
Supermarkets and restaurants that responded to online ordering; travel firms that offered armchair vacation experiences; and furniture companies that helped people set up their work from home offices, he continued, were among the businesses that flipped fast and successfully.
Meanwhile, according to San Juan, some fitness and leisure businesses have made the right decisions. Fitbit, for example, introduced new activities to its app and made some of its paid content available for free. He also commended Nike’s customer-focused training programmes.
Companies who were less successful would have been better suited investing in their own digital platform, Cruz ads.
“Whether or not you have a shop, whether or not you have a physical means to contact with people, the brands that survived, and arguably thrived, were the ones where the relationship and purchase component was unbroken.”
According to Cruz, Nike’s training app emphasizes the need of having a digital platform. “Important investments in your own customer data are critical since knowing your customers allows you to focus your efforts.”
Businesses without their own digital platforms tended to approach the market in a wide, “shotgun” fashion, Cruz added, when they should be concentrating on reaching clients via mobile and desktop.
“If you know who you’re targeting and the precise profile of your greatest consumer, you’ll have a far greater chance of communicating and cutting through the noise.”
Getting a Better Understanding of This “Always On” Customer
Knowing where to find this customer starts with knowing who he or she is.
Cruz claims that if you know your target persona or audience profile, the platform decision is chosen for you. Because a younger consumer is likely to be more “visual,” marketers should limit their options to “platforms that give those experiences.” He added that audiences might be segmented based on their attitudes or physical location.
Despite the fact that the Philippines is dominated by Android, San Juan questioned Cruz if marketers and advertisers should be concerned about Apple’s new iOS 14.5 update, which prevents other platforms, like Facebook, from collecting user data.
“They shouldn’t be concerned,” Cruz responded, “but they should take steps to lessen their dependence on one platform in particular.”
He claims that the more data sources a brand has, the better off it will be. “It all boils down to, ‘Have you invested in your own media, your own platforms, where you can acquire your own information?'” says the author.
San Juan agrees that having your own website is one of the finest methods to address captive consumer data – but not all firms are ready to construct or remodel their own website.
Cruz points out that, for the most part, certain brands have reached a certain level of digital maturity.
“So the question is no longer, ‘Should we establish a website?’ but rather, ‘What is the ecology that we can build around these channels?” Cruz inquires.
“Does [your website] provide a more comprehensive experience for your clients, particularly in terms of e-commerce?”
At Any Time, Communicate With The Customer
The fact that clients have become nearly completely sedentary has been one of the pandemic’s toughest obstacles. Cruz confesses, “the whole offline world experience kind of went out the window.”
While this makes long-term planning difficult for marketers, they should continue to focus on diversifying their digital data sources. He claims that a Facebook profile and Instagram stories are insufficient.
Both B2B and B2C companies should reconsider their strategies and timing. For example, B2C and FMCG brands may have sought top-of-mind awareness in the evenings or on weekends, when individuals are planning their food shopping errands. “Anytime would work because [your product] might be ordered right now.” And if you have a connection to a Lazada store or another e-commerce platform, you may complete the purchase,” Cruz explains.
Certain purchase paths, such as buying a car, necessitate an offline component, such as a test drive, to help complete the deal, according to Cruz. However, brands should make an effort to make online customers’ lives easier. For example, instead of waiting two hours for a response to a Facebook message, a chatbot may respond immediately, or salesmen can improve their email response skills.
The next challenge, according to Cruz, is to improve the customer experience by focusing on amplifying outstanding experiences that a business has already offered – whether that means enhancing the delivery process or minimizing the processes involved in completing an app purchase.
Please visit our Stridec page and watch the replay of this talk on the New Digital Customer to learn more.
The majority of individuals nowadays shop for the products and services they require and desire through internet businesses. They can get whatever they need through eCommerce without having to leave their homes, making it a more comfortable option.
Businesses who run eCommerce sites, on the other hand, make it a point to provide the best possible user experience to each of their clients. They accomplish this by displaying their product and service offerings on an eCommerce platform. What Are Ecommerce Platforms and How Do They Work?
eCommerce platforms are a type of software that connects an online merchant with their customers. This is where all internet transactions begin and end.
An eCommerce platform is a platform that allows a firm to exhibit and advertise its products and services. It’s also where a customer may find out what a business has to offer, shop around easily, and check out.
Comparison of Ecommerce Platforms
If you want to enable eCommerce for your business, you’ll need to invest in a good eCommerce platform that will allow you to provide excellent customer service to your customers. However, you may have be aware that there are a variety of eCommerce platforms on the market today.
What makes it even more difficult is that each of these eCommerce platforms claims to be faster, more dependable, and SEO-friendly than the others. So, how do you decide which one is best for your business?
Let us present you with an unbiased analysis of the best eCommerce platforms for launching your online store to assist you in making your decision. The following list of eCommerce platforms will be discussed in this article:
To assess how these top eCommerce systems stack up against one another, we’ll compare them in terms of:
(Value for Money: Depending on your needs, almost all eCommerce platforms will cost you anywhere from $10 to $10,000.) This statistic allows you to make sure you’re receiving enough functionality and features for every dollar you spend.
Target Audience: Ensure that your eCommerce platform can reach a big audience. Integrating your online business with your social media profiles is one method to do this.
Capacity and Scalability: This criterion is concerned with the number of unique products and services that your online store can accommodate. It also assesses how well your eCommerce site will scale as your company grows.
Customer Service: You may require assistance with maintaining your online store from time to time. Make certain that the eCommerce platform you chose can provide you with assistance at any time of day.)
Shopify is one of the most popular eCommerce platforms in the Philippines, allowing companies to set up an online store that can be combined with their current domains. It’s a fully hosted platform that allows you to operate your eCommerce business without worrying about server troubles. You don’t even have to worry about maintenance.
This eCommerce platform also includes tools that will assist you in setting up a storefront, promoting your products, connecting with consumers, accepting payments, and other aspects of your online business. However, if you want a more professional look, you can always hire a third-party service provider to design your Shopify website.
You may also utilize Shopify to help you support your physical store. Shopify POS allows you to sell your products in person while keeping track of your orders and inventory across your online and brick-and-mortar locations.
Excellent Value for Money
Plans with Shopify start at $29 per month. This plan is best for businesses who are just getting started with eCommerce and occasionally receive in-person transactions.
You may get a free SSL certificate for your eCommerce site for only $29 per month. This will provide your clients peace of mind, knowing that when they trade with you, their personal information and payment data are safe.
A free abandoned cart recovery option is also available in Shopify’s basic version. You can use this feature to remind customers who left your website without checking out about the items they had previously added to their cart.
However, one disadvantage of Shopify’s cheapest plan is that you will not receive any reports on the success of your eCommerce business. To get more information about your online store, you’ll need to upgrade to a Shopify or Advanced Shopify plan.
If you bought for the basic plan, you’ll also have to pay Shopify a 2% charge for every successful transaction you make on the platform. This may force you to boost your product and service prices.
Finally, Shopify plans do not include SEO support, so you may need to hire an SEO firm to help you improve the rankings of your eCommerce site. Working with a company who specializes in Shopify SEO services is a must.
Shopify makes it simple to sell on a variety of online marketplaces. The sales channels available through Shopify may differ depending on the country, but you can rest assured that this platform will assist you in displaying and advertising your products and services to the greatest extent feasible.
This eCommerce platform can also be used to reach out to customers wherever they are. Shopify can be connected into your Facebook and Instagram profiles, allowing you to sell your products and services to users while they’re scrolling through their feeds.
Scalability and Capacity
Regardless of whose plan you have, Shopify allows you to upload an unlimited amount of products. As a result, regardless of how small or extensive your product catalog is, you can use our eCommerce platform.
If your company has multiple inventory locations, Shopify is a good option. Basic Shopify allows you to add up to four inventory locations to your eCommerce site, which is sufficient for most small enterprises.
You may need to upgrade to Advanced Shopify as your business grows. You can add up to eight inventory locations to your online store with this package.
When you pick Shopify, you won’t have to be concerned if your eCommerce store has an issue. Regardless of the Shopify package you have, this eCommerce platform provides 24/7 support.
It’s also simple to get customer service. All you have to do is go to the Shopify support center and search for the topic you require assistance with. For general concerns, you don’t even need to enter into your Shopify account.
Powered by WooCommerce
WooCommerce is a self-contained, open-source eCommerce platform that can be tailored to your company’s specific requirements. It’s a piece of software designed to work with your existing WordPress site.
WooCommerce, as one of the most popular eCommerce platforms, caters to its consumers with a wide choice of extensions available on the WooCommerce marketplace. These extensions enhance the usefulness of your online store by adding new features.
Excellent Value for Money
WooCommerce is a free eCommerce platform for businesses all around the world. Although the software is free, you must pay for hosting (about $12 per year) and hosting service (around $5–$25 per month).
You’ll also have to pay for your eCommerce store’s theme, which can cost up to $59 per. You’ll also need to pay for development fees ($20–$150) and plugins and extensions for your website (starting at $25 apiece).
Please keep in mind that the pricing offered is merely an estimate. The cost of adopting WooCommerce as an eCommerce platform varies depending on what you require, particularly the functionalities you add to your site.
WooCommerce is suitable for companies that are already familiar with WordPress. This is the platform to use if you already have a WordPress website and want to add an eCommerce store to it.
WooCommerce requires integration with your WordPress website, which may lead you to believe that its reach is limited. What you should know is that you can easily install plugins to this platform that will allow you to connect your WooCommerce products to social media sites like Facebook and Instagram.
The WooCommerce marketplace has a number of handy plugins that will assist you in creating customisable eCommerce storefronts on various social networking sites. These can then be used to reach out to potential clients as they scan through their social media feeds.
Scalability and Capacity
The number of products you can upload to WooCommerce has no hard and fast restriction. You may simply scale your online store as much as you like, according to WooCommerce, as long as you focus on maximising the following factors:
- Code for WooCommerce
- Other Code for the System
- Hardware for Servers
Prioritizing these components of your online store will enable it to expand in tandem with your company. This means you won’t have to worry about your eCommerce slowing down or crashing as you service more clients.
By clicking the Help button on any page of your WordPress Dashboard, you can quickly get answers to any queries you might have about your WooCommerce business. This gives you access to a variety of resources, including documentation, the WordPress forum, and WooCommerce support, among others.
If you have a more pressing issue, you can contact a WooCommerce Happiness Engineer through their help desk. They provide professional support for every WooCommerce.com and Jetpack/WordPress.com extensions that they have built or sold.
Big Commerce is another eCommerce platform to be aware of. It acts as a subdomain and hosting space for your online store, and it can also be linked to your main domain.
This eCommerce platform focuses on providing great eCommerce solutions to various-sized organizations, ranging from startups to high-profile companies. Built-in features and eCommerce SEO control are also available with BigCommerce.
For beginners, however, this platform may be too complicated. Big Commerce is therefore not advised for non-technical consumers who are just getting started with eCommerce.
Excellent Value for Money
BigCommerce’s most basic package costs $29.95 per month. It comes with a free HTTPS and dedicated SSL certificate, which can give your clients additional confidence when making purchases on your website.
Unlike Shopify and other eCommerce systems, BigCommerce’s cheapest plan does not include an abandoned cart saver feature. To take benefit of this valuable function, you’d have to pay at least $79.95 every month.
BigCommerce’s cheapest subscription also excludes product filtering and the storing of credit card information. These are only available to website owners who have upgraded to a higher level of service.
BigCommerce provides you with access to a variety of sales platforms, including Amazon and eBay. These large online shopping platforms will help you reach more customers and increase your revenue.
This eCommerce platform also includes Facebook and Instagram integrations. You can effortlessly connect your Facebook and Instagram Shops with BigCommerce, allowing your target audience to purchase your items and services without ever leaving the social media platform.
Scalability and Capacity
If your company generates less than $50k in annual sales, BigCommerce’s standard plan is ideal. This plan will give you the fundamental features that your eCommerce site will require when it first launches.
You may need to upgrade to a more advanced plan as your company grows. BigCommerce has a package that can handle firms with annual online sales of more than $400,000.
BigCommerce subscribers have access to technical assistance 24 hours a day, 7 days a week, regardless of their subscription. You can contact their customer service team by phone, chat, or by sending a ticket.
BigCommerce provides more urgent tech help to businesses that pay for more sophisticated services. Express routing, priority help, customer success management, and API support are all included in the Enterprise subscription.
Magento is an open-source eCommerce platform owned by Adobe and used by well-known companies like Nike and Procter & Gamble. Because this platform necessitates coding expertise, it is favoured by businesses that have already invested in an IT and website development firm. Overall, if you want a fully configurable and robust online store, this is a wonderful platform to use.
Excellent Value for Money
This eCommerce platform is available for free download. However, there are some costs associated with launching and maintaining an eCommerce website.
Monthly licensing expenses might reach $2,000 in some cases. This figure excludes the price of hosting, domain registration, security certificates, and website creation.
Magento eCommerce site cost varies by business and depends on your requirements. That is why, in order to prevent wasting money on superfluous features, you must first understand your company’s specific demands.
You can get tailored pricing by requesting a quote from Magento’s sales team after you have a list of the functions you need. This estimate will be based on the average order value and annual online revenue of your store. The annual cost of their eCommerce sites ranges from $22,000 to $125,000.
Magento is frequently recommended for larger eCommerce enterprises due to the amount of time and effort required to build and run a Magento eCommerce site. Due to the high cost of the eCommerce platform, smaller firms may have difficulty paying for it.
Magento may easily be linked to your social network profiles. All you have to do now is log into your Magento account and install the required extensions. You’ll need the Facebook Business addon for Facebook. If you wish to connect Magento to your Instagram shop, though, you’ll require Instagram Integration for Magento 2.
With these additions, you’ll be able to reach your target audience wherever they are. You can also give them the products and services they require without forcing them to quit their existing social media network.
Scalability and Capacity
Magento allows you to add an unlimited number of products to your online store. This means that the platform can scale to meet your needs as your business grows.
Magento is also preferred by huge brands because of its capacity and scalability. Without slowing down or crashing, our eCommerce platform can handle a vast inventory and a large number of traffic.
Magento does not have a dedicated customer service team available 24 hours a day, 7 days a week. Instead, it relies on a vast development community where you can get free or paid assistance from other specialists.
If you require immediate assistance, you will have no trouble contacting Magento’s developer community, which is the largest in the eCommerce sector. You may rest assured that no matter what time it is, a developer will be available to assist you with any issue.
For minor troubles, you can also look through the resources on Magento’s website. There are documentations available that can be used to fix fundamental problems.
courtesy of Squarespace
Squarespace is a website platform as a service (SaaS) that is popular among the creative community. Squarespace’s drag-and-drop interface appeals to people who don’t know much about coding but want to build an eCommerce store. This platform also features attractive templates and design options, making it easy to create an eCommerce website.
Excellent Value for Money
Squarespace’s eCommerce package starts at $18 per month. This entry-level plan comes with a free custom domain, a mobile-friendly website, and a free SSL certificate.
The cheapest Squarespace eCommerce package gives you access to a variety of extensions that can help you meet your business’s needs. You can also get advanced website analytics with this package, which will help you develop your online store even more.
Squarespace, like other eCommerce platforms, allows you to link your social network accounts to your store. You’ll be able to reach a larger portion of your target audience and sell your products and services more successfully this way.
This eCommerce platform also has SEO capabilities that might help your website rank higher. Customers may quickly find your online store using search engines like Google thanks to this feature.
Scalability and Capacity
For all of their tiers, Squarespace provides limitless bandwidth and storage. Regardless of the package you choose, you can upload and sell an unlimited amount of products on the site. This means that if your business expands, you can quickly increase your online store without having to invest a lot of money on your eCommerce platform.
You won’t have to worry if you run into a problem while running your online store because Squarespace provides customer assistance 24 hours a day, 7 days a week. You can also use the resources they’ve provided, such as forums and a help centre, to get answers to any issues you might have.
Wix is an easy-to-use eCommerce platform with a drag-and-drop interface that is suitable for beginners. If you’re just getting started with your online business, this platform is a good choice because it offers a variety of themes, 72 of which are free. This means you don’t need any coding skills to make your eCommerce site look professional and appealing to clients.
Entrepreneurs and small business creatives who aren’t familiar with technical website creation are the most common users of this platform. Wix gives these experts a lot of creative freedom, allowing them to effectively represent their brands.
Excellent Value for Money
Wix’s monthly subscriptions start at $17. The cheapest Wix subscription includes a custom domain and a one-year free domain.
It also allows you to add up to five hours of video to your website, which might help you with your eCommerce marketing efforts. In order to accommodate more clients, you can also add a range of payment methods to your eCommerce site.
One disadvantage of the Business Basic plan is that it does not feature customized reports for your online business. This implies you can have a hard time learning about your rooms and how to improve them. If you wish to generate reports for your eCommerce site, you’ll need to upgrade to a more premium plan.
Your Wix website may easily be linked to your Facebook and Instagram stores. This implies that your target audience may access all of the products and services you’ve uploaded to your online store via your Facebook and Instagram pages.
Scalability and Capacity
Wix plans include unlimited bandwidth, allowing for speedier loading times regardless of the amount of media supplied to your online store. This platform also offers a storage capacity of 20GB to 50GB, allowing you to upload as many items and services as you require.
However, you can have some difficulty expanding your Wix eCommerce website’s default functionalities. This is because Wix provides fewer options and addons, which can limit your eCommerce site’s scalability. After a while, when your company has outgrown Wix, you may need to upgrade to a more advanced eCommerce platform.
Wix clients get access to customer service 24 hours a day, 7 days a week, regardless of plan. If you purchase the VIP plan, however, you will receive priority customer service. This means Wix will always prioritise addressing your complaints.
Select the Best Ecommerce Platform for Your Company
You’ll be able to run a more profitable business if you choose the correct platform for your online store. This is made feasible by the numerous advantages that come with using an eCommerce platform.
To begin with, you can run your online business 24 hours a day, seven days a week without having to remain up all night. No matter what time of day it is, your eCommerce platform can accept orders from your customers on your behalf. To execute a deal at any moment, all you’ll need is a stable server and a nice user interface.
A good eCommerce platform will also help you reach a bigger audience. You may reach your target audience wherever they are by using the correct platform for your business, including social media platforms.
One of the most important advantages of adopting an eCommerce platform is its scalability. You may quickly extend your online store as your company expands without having to spend a lot of money. To accommodate increased traffic, you just need to expand merchandise and enhance your website.
In the end, it’s up to you to decide which eCommerce platform to choose. Turn to our team at Stridec if you want expert advice on which one is best for your business. We’re here to assist you in making your business a success.
Many businesses that are going online for the first time aren’t sure they’ll be able to make a transaction right away.
They employ SEO to make the website more visible.
If they have the budget, they use Google AdWords or social media ads to attract traffic to their website, such as Facebook, Instagram, or YouTube.
Can you direct them to a product page, assist them in adding to cart, and finish a payment transaction once they arrive on your site?
If you’re not sure, you’ll need to employ extra ecommerce marketing ideas and tactics to help your customer progress.
Take a look at these suggestions to assist you in creating a strategy.
Inform Your Clients
You will not make a sale to an uninformed consumer, and you will not make a sale to an undecided buyer, at least not right away.
In the meantime, what can you do to educate people about your product?
Answering the Whats, Whys, and Hows, a blog is the most logical location to keep and organize your knowledge. Your product pages should also include the information that your customers require. The information contained in listings is valuable and should be exploited to the fullest extent possible.
Create a mental image of the product
Ecommerce websites frequently fail to deliver compelling, helpful, and accurate images of the products they sell. They make all the difference when combined with product specs.
Use still photographs to illustrate the product from several angles, including front and back. Close-ups of labels and product packaging convince visitors that the product is well-made and genuine.
Demonstrating product features and uses with video is becoming increasingly simple. First, focus on your best-selling products, then expand your video material to promote more of them. Even a little movie of 30 seconds to 2 minutes will be enough!
Photograph or see the item in its true dimensions. It’s not worth losing revenue to enraged customers who received a product that was significantly smaller than what was advertised.
You can create an archive of video content that you can utilize over and over — not only on your website, but also on your social media accounts – with some effort and resources.
Provide incentives for reviews
Can you offer customers an incentive for leaving a review, such as points or a discount on their next purchase?
One of the simplest ways to get started is with an email marketing campaign that follows up with customers after they’ve made a purchase.
Best reviews should be rewarded with presents or prizes, which you should announce on your social media channels.
Make Social Proof Available
Did you use a social media post or an advertisement to attract visitors’ attention?
Customers value visual evidence that others like your offering in addition to information and positive evaluations.
Use video testimonials and photographs from happy customers to provide social proof. Yes, reviews are also social proof.
Feature them on your product pages or other prominent areas of your website.
This will warm up prospects who are already in the middle of the funnel, bringing them closer to making a final decision.
Create a policy for refunds, returns, and exchanges.
This takes long to build because there are at least four factors to consider:
The legal terms and conditions that govern a sale are your terms and conditions.
Investigating a refund, return, or exchange request from a consumer
Returning goods involves a lot of logistics.
The procedure for issuing a refund to a customer.
However, ecommerce companies are increasingly adopting this as a common practice to increase consumer pleasure and loyalty.
Many customers are aware that certain things are not returnable; the main thing is to set clear expectations and to explain your policy whenever a customer inquiries.
Start Your E-Commerce Business
Many of these strategies apply to ecommerce enterprises, whether you’re a small or medium-sized business starting out or looking to grow up your enterprise ecommerce activities.
Read these other Stridec articles for more information on how to improve your ecommerce marketing:
Guide to Ecommerce Marketing
Ecommerce SEO: Increasing Sales Through Better Rankings
Developing High-Quality Content for Your Ecommerce Site
Customers’ rising preference for online buying has prompted brands to race to boost their visibility.
However, in an increasingly saturated market, both for new and veteran e-commerce enterprises, standing out is becoming increasingly difficult. Consumers are becoming more picky, and they are increasingly turning to the Internet for research before making a purchase.
According to a 2020 Local Consumer Review Survey, 87 percent of people read evaluations of local companies. According to a PwC consumer survey, 86 percent of respondents will continue to shop online when social distancing regulations are relaxed.
This is why quality, informative material is so important. Good content educates your customers and assists them in making informed, pleasant purchases.
Making Good Content Work For You
When creating content for your e-commerce website, keep these three factors in mind.
Concentrate on delivering content that your customers want.
Your users are looking for material that they require.
Good content educates users and allows them to compare your offering to others. It can lead to a direct purchase if it accomplishes its job successfully.
Are you writing blog posts to describe the backstory of your product?
Concentrate on crafting a story that describes how your brand came to be. Why did you create that product in the first place? How did you get the ingredients or elements that make your product stand out and how did you employ them?
Make your page content as uniform as possible when building product pages, whether you have a dozen, a hundred, or even a thousand products.
Give your product a precise name and detailed description, including ingredients, dimensions, base materials, color, weight, and volume. You might include a more detailed narrative description of the product, as well as its uses. At the bottom of the page, include a summary of your product’s benefits to assist the reader.
Include digital ebook manuals or how-to tutorials if your products are highly technical.
You might also wish to include supplementary content, such as a recipe or a cosmetics tutorial, to help your customers appreciate the product.
Your target audience should be your top focus; write for them. Concentrate on writing text that is useful, interesting, and actionable for website visitors.
Create content from the perspective of an expert
Expertise is a powerful approach to differentiate yourself, whether you work in the consumer, technical, or creative sectors.
When you’re writing, emphasize your subject-matter expertise. The manner you explain your product to readers reflects this.
You could provide troubleshooting manuals to assist users with common problems, but you don’t have to. You may want to create infographics or video content that demonstrates how to use your product before they purchase it.
Expert material can be included on your website’s pages or linked to from other sites like YouTube, Facebook, and Instagram; just make sure it’s high-quality knowledge that only you can supply.
If the information you provide gets outdated, make sure to update it on a regular basis and alert your users that you have new information for them.
Create content that considers your customers’ well-being
If you’re familiar with e-commerce SEO concepts and are working to make your website more visible on Google, you may already be aware of the following:
The content of shopping and e-commerce websites must follow Google’s Your Money, Your Life (YMYL) guidelines.
Any sort of online published material that may affect a person’s health, safety, happiness, or financial standing is considered YMYL content. The YMYL standard, developed by Google, applies to information on themes such as health, insurance, banking and finance, and food and nutrition. Any other form of content that has the potential to influence a person’s life, such as job postings, housing, and real estate, will also be considered.
Shopping and e-commerce content is YMYL since there is a monetary exchange as well as some aspect of their well-being involved. As a result, your content must be truthful, accurate, and not deceptive in any way.
Your website must also be YMYL, which means it should not put the user in danger. When Google scans and indexes your website, it looks for security features such as an SSL certificate. It keeps an eye out for viruses or efforts to steal client information without their permission.
Any material or code on your website that aims to deceive, defraud, or misinform its users may violate Google’s content quality rules. This can result in a Google penalty in extreme situations. A Google penalty could result in your website being de-indexed, rendering it unsearchable.
So here’s the bottom line: in the end, what Google really wants to do is provide consumers with the highest-quality material they’re looking for. It will reward you with the top rankings if it finds that you are providing high value, high quality content that answers these searches.