Although digital segmentation has its roots in traditional marketing techniques, it has evolved into a versatile strategy that can be used in a variety of ways. Advertising businesses frequently combine individuals with similar purchase patterns in traditional marketing. Marketers concentrate on communicating with each of these categories in the most effective way possible. However, in digital marketing, no two clients are alike, and the distinctions between market categories are often blurred.

Let’s take a step back and look at how traditional marketers have historically grouped their customers before we talk about how online marketing altered customer segmentation.

What Is Market Segmentation and How Does It Work?

The process of splitting and categorising your target market into smaller, more defined segments is known as market segmentation. It divides audiences and customers into groups based on common characteristics including demographics, location, needs, and interests. Market segmentation is beneficial since it makes it easier and more effective to focus your marketing resources and efforts on contacting the most valued clients in order to achieve your business objectives.

Market segmentation allows you to better understand your target customer, identify their wants, and discover the best ways to address those needs with your products and services. This enables you to create and implement comprehensive marketing plans from top to bottom.

Examples of market segmentation include:

  • A personal care company produces two deodorant products, one for men and one for women.
  • Companies segment their audience depending on the behaviors they exhibit in order to develop messaging that is relevant to those habits.
  • Consumers are identified by the characteristics of their locality, such as climate and whether it is urban, suburban, or rural.
  • Customers are divided into groups based on personality traits, beliefs, interests, attitudes, values, and lifestyles.

Here’s how traditional marketers separate their target audience and customers to better comprehend the market segmentation examples described above:

Demographic Segmentation is the first step.

When defining a target audience, demographic segmentation is a popular method. Demographic characteristics such as age, gender, income, occupation, religion, and country are used by marketing experts to segment the population. This enables firms to focus their efforts on the proper customers – those with the financial means to buy their goods and services.

This form of segmentation is common in the Philippine vehicle industry. Toyota and Honda, for example, target youthful, middle-class shoppers with their inexpensive cars. Due to their high price tags, BMW and Audi often target middle-aged, high-end buyers.

Geographic Segmentation is the second step.

People are divided into groups based on where they live in this sort of customer segmentation. After all, consumer needs may differ based just on location. Heaters are more in demand than air conditioning units in Tagaytay and Baguio, for example, thus HVAC businesses sell their products accordingly.

Behavioral Segmentation is the third step.

Marketers utilise behavioural segmentation to group their target customers based on their purchasing habits, decision-making tendencies, and product usage. Advertisers’ promotion of skin care goods to male and female buyers is a wonderful example of this.

Men’s skincare advertisements frequently include terms like “cool and fresh” and “fights skin dryness.” Marketers, on the other hand, utilise warm terms like “beauty and wetness” and “inner glow” in slogans, commercials, and other marketing materials to engage female customers.

Psychographic Segmentation is the fourth step.

Psychographic segmentation defines a market category based on people’s lifestyles, interests, activities, and opinions. Anytime Fitness, a prominent 24-hour gym with locations all over the metro, uses psychographic segmentation to target gym members who want to stay active despite their hectic work schedules.

These four basic consumer classification approaches are useful in any traditional marketing channel, although they aren’t always effective online. For example, a 40-year-old male internet shopper may share the same interests and purchasing habits as a 25-year-old female online shopper. As a result, marketing to the right possible client based on gender, age, and behaviour may not be the most effective method.

Even if your marketing team has sent the proper group-specific message to an internet user who belongs to a specific market segment, it’s possible that he or she will never become a paying customer. And the answer is simple: he or she never shops online and solely uses the internet to socialise.

Personalization is more crucial in the digital world than grouping customers and making broad assumptions about what or how they buy. This makes digital marketing segmentation unique, yet intriguing, because it illuminates and informs today’s online audience.

Keep up with the latest digital marketing trends. STridec can help you right now.

In The Digital Arena, Buyer Segmentation

Engaging with each customer online isn’t easy, to be sure. As a result, some of the early adopters of digital marketing devised new consumer segmentation approaches that they thought would work well in the digital realm. Marketers can cast a larger net over specific sorts of consumers by employing and testing various tactics for reaching more users, such as digital audience targeting.

Let’s take a realistic look at why disregarding digital market segmentation is doing more harm than good before we delve deeper into the nuances of digital market segmentation and how it might benefit your organisation.

Consider how you interact with other brands as a consumer. If you’re like the majority of people, you’ll go to a website, read some amazing stuff, and possibly join their mailing list. You’ll start receiving newsletters from them in the next few days or weeks, exposing you to their brand and persuading you to buy their products or services.

You remove half of them and just pay attention to the ones that are important to you. The mailings can sometimes persuade you to buy, but most of the time they don’t.

That is the result of digital marketing that is not segmented. You are bombarded with advertisements for items that you are uninterested in. You’ll eventually unsubscribe and forget about the brand if it goes on for a long time. In digital marketing, there are various types of audience segmentation.

As a company, you can’t afford to waste money on marketing without seeing results. Here’s how digital marketing segmentation can help you get more bang for your buck.

Customer Segmentation in Practice

The actual customer segment includes internet shoppers who are ready to buy but haven’t made up their minds on which brand to buy. When these customers search on Google or browse social media platforms, they frequently have certain phrases in mind. These users are also more likely to click on an advertisement for the goods they’re looking for.

The preceding example combines typical demographic, regional, and behavioural segmentation in a way. It is more likely to succeed than establishing a PPC campaign that only targets a specific demographic, such as male customers aged 25-50.

You not only ignore the group of ladies who enjoy wearing leather shoes in this situation, but you also fail to adapt your approach to target clients who are largely from Manila and are looking for low-cost, high-quality leather shoes.

Customer Segmentation Potential

Potential customers are internet shoppers who have considering purchasing but do not have a compelling cause or desire to do so. These customers don’t go looking for a specific product; instead, they browse Google, Facebook, Instagram, and even product review sites. This target niche requires a tailored marketing approach because they require a little nudge before they make a purchase.

You’ll need an additional value proposition when generating digital content or adverts for this market. A one-time discount, a free coupon, or free delivery may be the decisive factor in converting a potential consumer into a paying customer.

Customized keywords like “discounted leather shoes in Manila” or “leather shoes for men with free delivery in Manila” might be used in SEO and SEM campaigns to target this market.

Furthermore, retargeting is a PPC method in which your ad follows users after they leave your website. Even if they are already on other sites or social media platforms, these users will see your ad. Retargeting aids in the identification of your brand among your target market. If these users are familiar with your brand, they will require a little more persuasion before making a purchase.

It’s important to remember that traditional market segments that aren’t actual or potential customer segments aren’t worth wasting digital marketing dollars on because they haven’t shown any interest or potential to buy your product – or any product, for that matter – so trying to persuade them is pointless. Focusing all of your marketing efforts on your actual and potential target segments is more cost-effective.

Don’t know where to begin with digital marketing segmentation? We can assist you! Make an appointment for a consultation right now.

Don’t know where to begin with digital marketing segmentation? We can assist you! Make an appointment for a consultation right now.

How can you precisely define your online target audience?

Your resources are better spent reaching and promoting to actual and potential customer segments now that you understand how audience segmentation in digital marketing works. The next step is to define your online market and determine which of the two groups they belong to, so you can effectively target the proper audience. Fortunately, recognising your target clients is easier than ever before in the digital age. Here are a few ideas for how to go about it:

Conduct polls

If you already have an online consumer base, the easiest and most successful approach to learn more about your target audience and what they want is to ask them. Send a survey form to your customer email list or post it on your website. You may also use your social network accounts to create a poll.

The results of the poll will assist you in properly structuring your digital marketing plan. It’s possible that you’ve been focusing on the actual customer segment when the majority of your target audience is in the potential market segment. You may confirm which users belong to which section by conducting a poll.

Make the most of your data

As an internet marketer, you may already have some information on your target audience. Examine the information on your website. Is your website getting a lot of traffic but your phone isn’t ringing? Does your website appear high in Google’s search results for a variety of keywords, but your inbox isn’t overflowing with requests? It could suggest that you have a large online potential market but aren’t effectively targeting it.

One of the finest locations to find customer data is on Facebook. To learn more about your Facebook audience, go to the insights and analytics section of your business’ Facebook account.

Determine which type of content or advertisement is most effective.

Examine the facts on those posts if you’ve found that specific adverts or content kinds on your website receive more traffic than usual. It will inform you what people look for in an advertisement or on your website. It may also reveal whether or not your target market is ready to purchase your goods.

Investigate Your Rivals

Look over the other side of the fence if you’re short on consumer data. Take a look at what your competitors are saying on social media. Examine their website’s content. Find out what keywords your competitors are using (this one is easy if you work with a digital marketing company). This is a terrific idea, especially if your competitors appear to be doing a good job of reaching their target audience online, and you’ll soon figure out what market group your sector belongs to. How to Use Digital Channels for Market Segmentation

Any digital marketing campaign’s key goal is to stay relevant and top of mind. Here’s how you can use market segmentation across various digital platforms to provide marketing messages that resonate with your target demographic as online experiences and digital capabilities continue to improve. Use the following methods to implement digital audience targeting strategies:

SEO stands for “search engine optimization” (SEO Marketing)

The digital marketing environment in the Philippines has long been revolutionised by SEO services. But, when it comes to SEO, how can you categorise your target market? Targeted marketing activities are required to effectively reach out to specific niche markets. Here’s how to implement it in your SEO campaign:

  • Profile parameters can be chosen. Identify who you can target and utilise these types as your categories to describe your audience. Consider the information that customers use to find your products and services. Their age, location, gender, marital status, and other quantitative attributes could all be factors.
  • Locate custom segments that are viable. In marketing strategies, segmenting by demographics or region is standard, but in digital marketing segmentation, you may go even farther. Concentrate on the behaviour of your visitors to have a better understanding of your market.
  • Google Analytics is a useful tool for determining the viability of your target group. Tracked categories can be found in the Audience area and will provide you with information on how to categorise your website’s users.
  • Scoring first. Conversion history, data quality, purchase history, and overall sales readiness are used to score leads. Consider and rank criteria including online reviews and user opinions, as well as people’s lives, interests, and hobbies.

Pay-Per-Click (PPC) (PPC)

If you’re going to spend time and money on PPC management, make sure it includes these three market segmentation strategies:

Sort your keywords into groups.

It’s critical to split keywords by audience type in order to provide the right message in your text and landing pages. To correctly classify them, you must first comprehend the intent behind the keywords. For some search words, this is self-evident. When a customer types “home computer” into the Google search bar, for example, tech companies display material that emphasises “family,” “user-friendly,” or “fun.”

However, understanding the intent for more general phrases like “computer” will necessitate a more thorough investigation. This is when marketers must look at indicators like the average sale price of each term. This will allow you to determine whether a keyword is more suited to B2B or B2C clients.

Allow users to create their own segments.

Customers’ demographic information, as well as their online habits, will, in most situations, define how you segment and target them. Making a menu that allows people to decide why they’re on your website and what they’re looking for is a simple method to do this. You can then create different PPC campaigns for each of your site’s parts to reach the largest possible portion of your target audience.

Targeting based on proximity

Do you want people to come to your actual location? Consider employing proximity targeting to segment your market. Users are divided into groups based on their location and proximity to you. This allows you to direct more of your advertising money toward customers who are close to your physical location and create tiers that allow you to spend less on customers who are further away. This allows you to reach your target demographic effectively while keeping expenses down.

Email Marketing

According to recent statistics, segmented, targeted programmes account for 77% of email marketing ROI. Dividing an audience into groups based on shared traits is a wonderful approach to identify email marketing opportunities, solve problems, and ensure that each communication is delivered to the correct audience members.

Many businesses still believe that sending the identical content to all of their users is acceptable. They just have one large list, but over half of individuals who sign up for their newsletter end up deleting it. Make sure you don’t make the same mistake.

Here’s how market segmentation can help you get the most out of your email marketing service:

  • Segmentation by geography: This is the simplest and most evident method of email segmentation. If your company is conducting a special event in a specific location, for example, it’s preferable to send to subscribers who live in or near that area.
  • B2B and specialised segmentation: This ensures that you don’t send the same email to a vendor contact as a marketing specialist, sales manager, or administrative assistant. Each position necessitates its own message.
  • Segmentation based on content: To do so, you’ll need to rely on the information you’ve gathered about individual contacts. What pages did they browse on your site, for example? What did they do when they were on those pages, specifically? Did they make any purchases or register for anything?
  • Segmentation based on behaviour: This is a more in-depth look at email marketing segmentation. How long does it take a consumer to leave a page? What is the average number of clicks or page views each visitor? Do they come in and swiftly check out their shopping cart? Or do they come back to your site a few times a week before checking out the products in their shopping cart?

Social Media Marketing 

Of course, we must not overlook social media marketing, which is frequently the lifeblood of small businesses operating online. Here are some simple strategies to segment your audience and improve the targeting of your social media messages.

Platform selection that is appropriate.

It’s worth noting that the social media sites you choose already function as market segmentation. Twitter’s demographics, for example, are skewed toward millennials, so if you have specific marketing messages for this age group, posting more on Twitter could help you reach them. Similarly, the majority of Pinterest users are female, but Instagram has a diverse user base. If your company has various platforms, you can utilise these distinguishing features to assist you determine where to publish your material.

It’s also worth noting that each social media site allows you to segment your audience in its own unique way. Facebook, for example, allows you to filter your audience so that you may focus on the people you want to reach. Linkedin allows you to connect with pre-defined groups of people from various demographics. Twitter allows you to manually categorise your followers into different groups by creating lists.

Make the most of these tools and capabilities to split your audience into smaller, more focused niches. Digital Marketing Segmentation’s Power Today

We’re not suggesting that you fully forgo traditional market segmentation strategies. However, in a world where over 60% of people, or 4.66 billion active users, are online, it’s also more cost-effective to focus your marketing spending on those who are more likely to convert rather than reaching out to a large number of market groups and hoping for the best.

You may change your entire digital marketing approach now that you have a better grasp of your target demographic online and how to exploit market segmentation across numerous channels. Numerous business advantages result, ranging from cost-effective, intelligent marketing to improved sales and high customer loyalty.

Do you want to learn more about how to reach your target audience online? Register now for our Digital Marketing Masterclass.


How to Use Reels in Your Marketing Strategy?

How to use reels in your marketing strategy

The years when social networks were just that – social networks and a way to connect with friends – are long gone. Over the last decade, social networks have become an integral part of our lives and our daily lives. Facebook, Instagram, Twitter, and in the last few years TikTok, have not only changed the way we communicate but also the way we consume content, including marketing content.

To make the long story short: these days, social media platforms are an unavoidable aspect of marketing.

Short-form Videos

However, it is not social networks that determine the direction in which communication and consumption of content will go, but users. It is the brands, i.e. their marketing content, that are directed and changed according to the trends that users establish. The wonderful thing that social networks have enabled us is two-way communication between the brand and the users, and that is, in fact, the essence of their existence.

A social network should not be used to house a creator’s audience. To establish your creative business, you spend endless hours each week growing your audience. Through back-and-forth comments on your posts or dialogues in your direct messages, you get to know your audience. Your true fans are identified by their usernames. However, if social media sites choose to favor paid ads over organic postings or change the type of material they push to the explore pages, all of your hard work could be in vain. Your viewers will be unaware that they are not seeing your stuff as frequently as they formerly were.

You do not ever want to hand social media platforms complete control over your brand. Creators should keep their consumers on an email list so that they have immediate access to their fans no matter what happens on social media. You can deliver newsletters, updates, and product promotions to your email list. Email lists created with systems like VerticalResponse, which allow for more comprehensive template modification, assure the sustainability of your creator business.

However, there is no doubt that video has become an indispensable part of every social media marketing strategy for several years now. Short videos are nothing new because they became incredibly popular when Vine appeared, and from the moment Vine ceased to exist, a huge gap remained to be filled. TikTok and Instagram took advantage of this opportunity, so now we have platforms that offer great options for easily creating short video content. It is this ease of creation that has raised the popularity of this type of content. Instagram Reels is one such feature introduced by Instagram.

Instagram Reels, which appeared in August 2020, has quickly become one of the hottest current post formats on the platform. TikTok is related to reels. Users can record, edit, and post short videos that include audio, pace, and visual effects. Adopt Instagram Reels as a way to use built-in features to create interesting and trendy films. Reels, unlike stories, are permanent and available on the Explore page to all Instagram users. Users can produce 60-second movies and share them on Instagram.

What Are the Benefits of Using Instagram Reels?

  • Reels include short videos that quickly capture the interest of potential customers.
  • Because reels are displayed on Instagram’s Explore page, using them will help you raise brand exposure.
  • Reels has a plethora of video editing options. This will save you time, effort, and money.
  • Reels are more effective in increasing engagement than articles and stories.
  • Reels can be shared and re-posted on Instagram (and on the remainder of social outlets as posts and stories).

We will go over five great strategies for employing Instagram Reels for promotion in this article.

User-generated Stuff Can Be Shared

User-generated content, or UGC, is original content about your brand contributed by customers. It may be tagged, mentioned, or shared on Instagram by your consumers. Focus on distributing user-generated content because it represents real customer experiences and increases your brand’s trustworthiness.

It is important to remember that your clients are micro-influencers. They will assist you in reaching a huge audience. You do not even need to develop your own material; simply choose acceptable UGC and share it.

More than almost any other promotion, your audience trusts content provided by your consumers. So, to fill your feed, turn a UGC reel into an Instagram reel or share a UGC reel as a reel. As a result, you may use UGC in your Instagram Reels to increase interaction.

Display Your Goods

Displaying your product’s features while also promoting it is known as showcasing your product. You may do this by using Instagram reels. You can develop innovative videos to emphasize the benefits of your product.

Your audience will be able to tell your products from those of your competitors if you use creative reels. Also, Reels will be more advantageous now that they appear on Instagram’s Explore page. Your clips will be visible to anyone who is not following you. They will buy your stuff once they are drawn to it. In the caption, you can include a link to your product’s purchase page.

Simply put, demonstrating your service is a terrific approach to enlighten your audience about how to utilize it and attract potential buyers.

Undergo a Comprehensive Analysis

Before you start making Instagram reels, do a lot of research. Examine and inquire about the preferences of your target audience. Their demographic information, psychological information, and other information should be included in the study. These are crucial for determining consumer personas and getting a thorough understanding of your target market. Organize your reels depending on the specific interests of your target audience.

Spend more time concentrating on reels that will be seen by your target demographic. Also, before commencing your plan, consider the tactics of your competitors. It is also vital to figure out what is popular in terms of music or reel format.

Select Reels Hashtags That Are Relevant to Your Niche

On hashtag pages, reels will grab people’s attention. Hashtags will assist your clips to stand out and expand your audience. Using trending hashtags will help you reach a wider audience with your clips.

Pick hashtags that are relevant to your content and niche. Examine hashtags that will help your audience stand out. You can also undertake competition research for this. For your reels, try to include both low and high-competition hashtags. Examine the popularity and search volume of the hashtags you’re employing.

Choose a Good Time to Publish Your Reels

To figure out how to beat the Instagram reel algorithm, you will need to figure out when the optimal time is to upload your reels. It is a little tough, but it will boost your Instagram engagement and views.

Consider your target audience’s location and the moment they are awake to determine the optimal timing. When your readership is most likely active, post your clips on Instagram. It is preferable to schedule your Reels in advance and upload them on a regular basis. Use trending audio for your reels, air high-quality videos, employ vertical video format, and use trending filters, in addition to the preceding ideas.


After all, you want to make sure that the content on your reels is interesting. Make an effort to connect with your audience on a personal level. It will boost your brand’s credibility and trustworthiness. Keep in mind that these brief videos have a good impact on your company’s image.

So get to work on something creative and fun. Best of luck…


Influencer Marketing in Singapore

With the massive efforts by the Government to transform Singapore into a Smart Nation’s latest 2024, many consumers and brands are going fully digital.

This gradual rise of digital media has dramatically impacted marketing aspects, primarily due to the increase of social media users in Singapore- 4.6 million active users precisely. This has brought a significant influx of influencers.

Influencer marketing is a marketing strategy that embraces leaders’ opinions and their massive influence on social media platforms such as TikTok, Snapchat, and Instagram to reach potential buyers.

For example, although there are various excellent social platforms in Singapore, Instagram seems to be the most preferred site by influencers, making it the real deal in influencer marketing.

Twitter takes the second slot among the most preferred social media platforms in Singapore, which means that it also has considerable potential in influencer marketing.

With a 100% urbanization rate and over 148% in mobile phone connection penetration, English as the most spoken language, and higher GPD per capita, it is not a wonder that most global marketers focusing on Asian have a great interest and plans in Singapore in particular.

Amazingly, most of the youths, i.e., the future generation in Singapore, aged 17 to 25 years, have shown confidence in what influential people support online, further strengthening the use of Instagram influencer marketing.

With regular updates, Instagram now allows its users to share stories, photos, and videos, further making the platform more engaging both in personal and commercial interactions.

This has further made the platform very effective at reaching a more comprehensive market target, thus becoming one of the most liked influencer platforms.

This post will learn about Singapore’s various influencer marketing concepts and their significance, especially local market share.

Singapore influencer marketing statistics

Here are some critical Statistics about influencer marketing in Singapore

  • According to a Rakuten Insight survey done in October 2020 on social media influencers, about 52% of Singaporean participants said they had previously purchased a product or item due to endorsement by an authoritative influencer.
  • The same survey established that most Singaporean respondents followed one or more influencers on social media.
  • The number of active social media users growth rate is at 14% in Singapore alone, the highest in Asia-Pacific
  • Instagram is the most used social media platform in Singapore, with about 65% of active consumers using it
  • Reportedly 93% of Singaporean value influencer marketing as a very effective marketing strategy since they trust the endorsement of influencers, aka Key Opinion Leaders, more than other forms of commercial marketers
  •  76% of the entire consumers in Singapore rely on endorsements from top influencers when making a buying decision
  • The number of active social media in Singapore is 73%
  • About 40% of the young generation in Singapore aged 15 to 26 years have their buying decision influenced by endorsement by online influencers and more substantial influence from TV adverts and newspapers.

Why influencer marketing in Singapore?

The influencer marketing concept is catching on quickly in Singapore, like wildfire.

Marketers have also noted a positive ROI (return on investment) from influencer marketers better than from other marketing media.

Today, businesses and brands collaborate with established influencers to engage audiences, create brand awareness, and increase conversion.

However, brands and businesses must enter the influencer industries to understand strategies embraced in this sector. Tree of such systems include:

Trend #1: Emphasis On Content Marketing

For the last three years, businesses and brands that embraced influencer marketing have experienced a positive impact on their marketing strategy.

However, a grave mistake made by big brands is overusing influencers, such as picking influencers with little or no information about a particular brand. Besides, posting irrelevant content that doesn’t bring any value to the audience.

Fortunately,  Singaporean influencers are experienced in creating relevant, interactive, and engaging content that helps create a good image of the product or service, hence positive marketing outcomes.

Trend #2: People-Centric Influencer Marketing

It is not a wonder to note that some marketers and brands jump into the influencer marketing bandwagon without really understanding the logic behind these marketing efforts.

For instance, in a super-sensitive market like Singapore, brands and businesses will be compelled to focus more on their audience during marketing campaigns to give their brand an upper hand.

Trend #3: Singaporeans Becoming Risk-Adverse

Gradually, consumers are now relying more on word of mouth when making critical buying decisions. This is a clear indication that influencers impact Singaporeans.

This is an open opportunity that influencers should take to leverage their influence through online platforms. Therefore, it is the high time influencer marketing focus on young Singaporeans who rely on online endorsements and reviews to make their buying decision.

How To Get Started With Influencer Marketing?

Although there is no one-size-fits-all influencer marketing approach, every brand or business can benefit from research and proper planning. Here are some considerations when getting started in an influencer marketing program.

Should you do influencer marketing yourself, or engage an influencer marketing agency?

Probably, you’re convinced that you need to take your brand or business online. Still, the big question is, do you do it personally, or should you engage an influencer agency in Singapore to carry out influencer marketing on your behalf.

However, you have two options, brands to work with influencers personally or influencer marketing agencies.

While reaching out to the individual influencer due to easy reach out and relatively low cost, with thousands of influencers in Singapore each targeting a particular audience, the effectiveness of personal influencer marketing can be pretty challenging. Fortunately, influencer marketing agencies can be the real deal for effective marketing campaigns and better price negotiation.

Singapore’s Fastest Growing Influencer Marketing Agency

An influencer marketing agency enables brands and businesses to personalize effectively, run, manage and measure their digital advertising campaigns’ progress either on Instagram or any other platform they’re running their campaign.

A reliable influencer agency should empower your brand by creating a partnership and advertising active daily influencers, similar to search engine optimization or global social networks.


Determine your targeted audience profile and characteristics while highlighting the most appropriate marketing campaign cost.


Find the most appropriate brand-aligned influencers who are very brand-specific and particular on a specific marketing category. Besides, they should have the right profile to showcase your marketing campaign.


It’s time to activate and empower influencers to create brand customized content that can impact your targeted customers and engage your business or brand.


Monitor and evaluate your influencer marketing achievements by measuring your ROI. The cost is directly proportional to the desired results.

How To Choose Your Influencer Marketing Goals and KPIs

Indeed, various KPIs perform various purposes for each element of your marketing strategy.  For example, when it comes to influencer marketing, one would attempt to focus on reach and awareness, conversion rates, clicks, and engagement.

The Most Common Influencer Marketing Campaign Goals

When it comes to influencer marketing strategy, only the goal-oriented influencer can achieve substantial success. This is because a goal is measurable and time-sensitive. Some of the essential marketing goals include;

  • Establishing and building brand awareness and strengthening brand image in public.
  • Increasing the brand’s social interactions and engagements
  • Increasing brand conversions such as free trial sign-ups, newsletter subscriptions, and purchases
  • Gaining audience insights about the brand

The Most Common Influencer Marketing Campaign KPIs

Here are some of the most common influencer marketing campaign KPIs include: reach and awareness, conversion rates, click and engagement


You can tell how many followers your influencer has. Although not that very valuable, you can easily measure


Not only easily quantifiable but also good performance metric-based engagement.


It involves social actions such as audience comments, sharing, and liking and can be achieved by using particular words and links.


It involves things like downloads, form completions, sign-ups, and purchases.

How To Choose Your Influencer Types

When considering the influencer to pick, consider first vetting their audience.

You want to be sure your audience matches their target market. You also want to ascertain that their audience is real. This can be achieved by checking things like the Pyramid of Influence, Spectrum of Influencers such as Mega influencers, Macro influencers, Micro-influencers, and Brand influencers.

The Pyramid of Influence

The Pyramid of Influence involves shifting the influence of existing bloggers and influencers to the top of the pyramid.

It shifts the impact of influencers to a large mass of influencers while bloggers influence influencers.

For example, influencers with large audiences, such as celebrities and brand leaders, are positioned at the pyramid top. In contrast, influencers with higher relevance yet lover reach, such as brand advocates, are placed at the pyramid bottom.

An example of this is Micro-influencers since most of their material influence relies on their excellent understanding of the brand and the audience’s mutual trust.

Spectrum of Influencers

The spectrum of influencers tries to define who has the most social influence and the impact that they generate. Influencers, in this case, try to describe celebrities and elite social media. Under this category, influencers can fall under three categories:

Social Media Influencer Landscape in Singapore

Mega-influencers. These include artists, actors, social media start with over 1M followers and actors. They command the highest reach on the influence spectrum.

Macro-influencers. Includes bloggers, executives, and journalists with over 10kto 1M followers and can command 5 to 25 engagements in a post.

Micro-influencers. The regular consumers or brand promoters with 500 to 10,000 followers. Can command 25 % to 50% engagement in a post

Brand Advocates. These are loyal consumers who are very willing and passionate about sharing their experience with a brand but have very little influence.

How To Choose Your Influencer Marketing Content Types

How do you and your client determine what runs in real-time? What metrics are you going to use when measuring success rate?

Before you initiate your marketing moves, you need to consider how you’ll measure an increase in brand exposure, engagement, and overall interaction or sales in general.

Plan Your Content Type Before Activating The Influencers

When planning your content type, consider brand-generated, Co-developed, and influence developed.

Brand Generated

In this case, the brand owners come up with the content that influencers are assigned the role of engaging in their social networks.

Influencers share what is presented, with no customization of the content. It is less impactful due to a lack of creativity and brand personalization.


Here, the brand marketers work together with influencers in creating unique content according to its purpose. E.g., sharing a beautiful picture in a 5-star hotel in Singapore. It has moderate influence potential despite being a mild risk strategy.

Influencer Generated

Influencers purely create content according to their experiences and creativity. Although it is very impactful, the brand might lose its generic direction.

How To Choose the Right Incentive for Your Influencer

Certainly, influencers want to feel their efforts appreciated for creating unique and interactive content for your brand on their social network.

You can reward your influencers in different ways, such as cash rewards, VIP treatment, and recognition. You need to understand the influencer’s point of view, experience, and expectations.

Plan Your Incentives Before Activating The Influencers

Remember, there are several factors you need to consider when deciding the kind of incentive that best suits your influencer. These are:

  • Exclusivity, i.e., the incentive to be entirely exclusive to your influencer to motivate them even more
  • Brand type. For instance, the luxury brand generally doesn’t offer discounts or incentives, so VIP treatment and other experimental rewards can apply.
  • Influence quality, did the influencer increase the influence? Then reward them progressively.

Types of Incentives

You can reward your influencers in different ways, such as cash rewards, VIP treatment, and recognition. You need to understand the influencer’s point of view, experience, and expectations.


Experienced and semi-professional influencers will prefer cash payment for incentives.

VIP Treatment

When working with non-professional influencers, an exclusive experience incentive is the best since this makes the influencer more passionate about the brand.


Brand’s recognition is the best when an influencer feels more than happy for monetary rewards. This may include features on the brand websites or live covering.

Branded Reward

It is the commonly used form of incentive. The influencer is awarded an exclusive benefit such as a product giveaway, gift card, free trial, or discount.

Common Incentives Ideas

  • Experience Box
  • Health and wellness
  • Limited Product Sample
  • Bonuses and raises
  • Recognition and rewards
  • Contest Entries
  • Professional development
  • Discounts
  • Early Access
  • Referral programs
  • Exclusive Event
  • Profit-sharing
  • Fun gifts


Influencer Marketing

Influencer marketing explained

Influencer marketing is increasingly becoming a larger component of a brand’s overall marketing strategy in recent years, and with good reason.

More and more people have over the years become more discerning and less trusting of the marketing messages that they receive and tend to trust them less and less, which makes it more difficult for brands and companies to market and sell to their target audiences.

On the other hand, consumers continued to have a much higher level of trust and affinity towards personalities that they constantly get exposed to or follow on social media, and generally respond better to calls-to-action or buy recommendations from these influencers.

Today, influencer marketing has become an indispensable part of a brand’s marketing strategy, more so if the brand is in consumer markets such as food and beverage (F&B), hospitality, fast-moving consumer goods (FMCG) and personalised services (e.g. hairstyling and wellness), among others.

Even so, there is still confusion over what exactly is influencer marketing all about, and how brands can best leverage it to grow their following and increase market share.

In this article, we dive right in to understand all there is to know about influencer marketing and how to make it work for your brand or business.

What is influencer marketing?

Influencer marketing is a form of social media marketing that uses people or organisations of influence to make endorsements or recommendations about a brand, service or product, to generate awareness and exposure, encourage buying behaviour, or both.

These people or organisations are usually quite prolific in their circles and attract a large following on social media, usually on the main platforms such as Instagram, Youtube and TikTok.

Celebrities like Hollywood stars and famous personalities like Elon Musk are considered influencers since they can significantly affect public sentiments and actions – even market movements – with just a quick video or tweet.

What is an influencer?

An influencer is typically a person or group of persons who possesses significant persuasion influence over his or her audience to perform quantifiable actions – such as making a purchase – through the publishing and distribution of content on social media platforms such as YouTube, Instagram, Facebook, TikTok and others.

Current state of influencer marketing

Influencer marketing is entering a new chapter. It is now a highly sophisticated marketing strategy. For years, influencer marketing was synonymous with Instagram, that’s no longer the case with the rise of TikTok and social media usage across all platforms hitting an all time high. To meet all of those demands, marketers need to partner with an influencer marketing company with the expertise and technology to deliver influencer ROI. This is especially true for enterprise marketers.

This year our annual report, The State of Influencer Marketing 2021, is focused on enterprise marketers and their agency partners. Download the full report to see how this group of marketers will be leveraging influencer marketing this year.

Key findings from the survey include:

  • Interest in using TikTok in influencer marketing campaigns rose 325% in just one year! Now 68% of marketers want to leverage the platform in 2021
  • 90% of enterprise marketers wanted to work with micro-influencers, up from 80% in 2020.
  • Marketers are working with significantly less influencers than three years ago. In 2018, we found that 62% of marketers activated more than 10 influencers on a single campaign. This year only 31% of marketers activate that many on a program
  • 86% of respondents are already using shoppable links to allow consumers to go from inspiration to purchase instantly, showing that shoppability is a hot trend in influencer marketing
  • 65% of respondents indicated that measuring ROI continues to be the biggest pain point in influencer marketing

About a decade ago, there were a handful of influencer marketers in the arena and mostly celebrities and only a few committed bloggers. Currently, the trend has drastically shifted such that social media influencers are exponentially increasing, saturating the market so that only the best can stand out.

If you’ve tried research on influencer marketing, you could have come across conflicting information and recommendations varying significantly. Remember, influencer marketing strategies are challenging to navigate more than ever for brands, especially since the industry is dynamic.

For instance, in 2014, it was much easier to gather followers on your Instagram channel than it is today. If luck was on your side and you just got featured on your Instagram page or appeared quite distinctive enough, chances were that you would be tapped as an influencer.

After significant brand partnerships, some marketers have succeeded in embracing social media influencer marketing as a full-time job

Influencer Marketing Statistics

By 2021, influencer marketing will be at $ 13.8 billion, with an upward growth rate in the future. Businesses that have adopted influencer marketing make over $ 5. 81 ROI for each $1 spent on creating a lead influencer marketer.

The Google Search for the word ‘influencer marketing’ has increased by over 465% since 2016, which implies that many people are interested in learning what is it about this trending phrase 90% of those responding to surveys on influencer marketing have indicated a positive attitude towards the effectiveness of this marketing strategy.

About 1380 influencer marketing-based agencies and platforms have entered the market alone in the past six years.

In 2021 alone, about 59% of marketers were very optimistic that influencer marketing was among the most effective marketing trends, ranking ahead of other marketing strategies such as experiential marketing, SEO, and short-form video marketing content.

Over 80% of marketers feel that influencer marketing is very effective, while 89% feel that the strategy works just fine, just like other popular marketing channels.

About 86% of marketers have expressed an interest in investing the same amount or increasing their influencer marketing investment proportionally.

Instagram is the leading social media platform with most influencer marketing. Facebook, on the other hand, is viewed as the most effective platform for influencer gigs
71% of marketers feel that influencer marketing brings in long-term customers and traffic than that from other platforms

One of the major challenges facing influencer marketing is how marketers measure the ROI of an influencer marketing campaign. The cost of funding influencers is another challenge marketers come across.

Gen Zeds are the most confident in influencer marketing among all age groups.

Why is influencer marketing effective

What sets influencers apart from celebrities is that an influencer can be anywhere and anyone. An influencer becomes influential because of their huge following on social media and websites.

For example, an influencer can be a well-known fashion photographer taking a good place on Instagram or an expert cybersecurity blogger who actively responds to marketing executives on a given platform such as LinkedIn.

Each industry has influential people, and a marketer has to find them. While others have hundreds of thousands of followers and millions, they are more likely to be ordinary people.

In some cases, some influencers have about 10,000 followers or less, but they have already created a reputation in the industry due to their expertise in a given field.]

What works in influencer marketing

  • Consider your influencer marketing approach very carefully
  • It would be best if you were extra organized, developed a strategy, a solid plan, and a budget and took time to research the topic
  • Decide on the most suitable approach to picking influencers – it could be through subscribing to a given platform, organically or even getting assistance from an agency
  • Give it time. Remember, people are interacting with people, not the official company to company communication!
  • Come up with a schedule.
  • Does your influencer opt for biannual, monthly, or quarterly calls?
  • Integrate the schedule with your product release or PR schedules
  • Send mails on behalf of top executives, plan travel schedules, and arrange face-to-face meetings.

Influencer marketing on Instagram

Marketers need to connect with thousands of impactful social media influencers who have the potential to market and sell their products or services to a wide target audience.

One of the most influential social media platforms is Instagram. With over 1 billion monthly active users. Instagram has become a great social media platform for influencer marketers to reach their audience.

Instagram Insights

Access to a huge gallery of Videos, Photos and Likes on Instagram each day. Instagram has been among the most used social media for the last few years. Users can post over 95 million videos and photos, and over 4.2 billion posts each day is quite amazing.

Indeed, photos comprise over 64.5% of the entire Instagram feed posts, while carousel posts take 18.9(and Video posts about 16.4% of the entire Instagram main posts.
Instagram has reported substantial growth in support in the past few years.

Instagram didn’t suffer from being acquired by Facebook. Indeed, users have been increasing on Instagram. During the Facebook era, there has been an increase in Instagram users, thus making it ideal for influencer marketers.

Instagram Influencer Marketing has reported a rapid growth rate.
The overall hike in influencer marketing and real growth on Instagram has made it a very visible social media platform, letting many brands spend their money on Instagram influencers.

An example of early influencer marketing was a YouTube Celebrity, PewDiePie. In his marketing strategy, he collaborated with horror filmmakers based in French catacombs within Paris.

It was the first pitch-perfect content since PewDiePie amazed over 27 million subscribers and almost doubled the number of viewers as a movie’s trailer. In this case, everyone just won.

How much does influencer marketing cost

Today, over 80% of consumers believe more in word-of-mouth highlights and recommendations; it has become critical for companies to establish relationships with influencers.

So, what is the average cost of influencer marketing? It will cost anywhere from $1000 to $1 million per post. Factors that determine the cost of an influencer marketing pricing are

  • Your target audience
  • Competitor Intelligence Report
  • Research
  • In-depth Target
  • Creative brief
  • Targeted keyword research
  • Dedicated outreach specialists
  • Strategy development
  • Influencer vetting, hiring terms and contacting.

How to get started on influencer marketing?

  • Establish your campaign goals and objectives
  • Establish your target campaign audience
  • Set a budget and pick your influencer type
  • Choose the right influencer and take your time to review their recent work accomplishment
  • Come up with a campaign message to guide your influencer
  • Pay your influencer
  • Measure and evaluate your results.

Influencer marketing FAQs

What is influencer marketing?

Influencer marketing involves a brand collaborating with established online influencers to promote and market a given service or product.

Some influencer marketing results are less quantifiable, implying that brands will work with influencers to improve a brand’s online recognition.uencers with an aim of improving a brand’s online recognition.

What does influencer marketing mean?

An influencer can be defined as any person or an organization with powers to affect the buying decision of others based on their authority, knowledge, and relationship with their target audience.

They have a substantial following with a unique niche, and who they are actively engaged with/ the type of the topic an influencer chooses determines their size of following/ audience.

Influencer marketing is a hybrid of an old marketing strategy and a modern marketing strategy involving product placements and influencers’ endorsements.

What is influencer marketing, and why does it matter?

Influencer marketing is a hybrid of a recent and an old marketing tool. The concept revolves around using online influencer endorsement and placing it into the current-day content-driven marketing gigs.

A great differentiator in influencer marketing is that any result of the rig is a direct collaboration between the influencers and the brands.

However, influencer marketing doesn’t only involve celebrities but also those with a substantial command of social media but would otherwise consider themselves less famous in a typical offline setting.

How effective is influencer marketing?

We experienced the power of Influencer Marketing in 2020. Various Benchmark reports indicate that influencer marketing has a bigger potential for promoting services and products.

After the emergence of the COVID-19 Pandemic in 2020 brought about many changes in almost all industries, including influencer marketing. From a low of $ 1.7 billion in early 2016, influencer marketing has exponentially grown to a market size of over 13.9 billion in 2022.

Bearing this in mind, industries that embrace willingness and flexibility to adapt to fast-paced changes have the upper hand over the conservative.

Based on the upward trajectory in the previous years, influencer marketing is full of new opportunities as long as the firms are willing to engage, experiment and be flexible.

How do you measure influencer marketing?

The quantifiable areas depend on your marketing goals. These include but are not limited to

  • Impressions
  • Audience Reach
  • Sentiment
  • High-Quality Content
  • Engagements such as Likes, Shares and Comments
  • Conversions: Overall growth of your business followers, form completions, Subscriptions, and Brand Mentions, among other variables.


Instagram Influencer Marketing: Everything You Need to Know

Taking food pictures for instagram influencer marketing

If you’re not already using Instagram Influencer Marketing, you’re missing out on a huge opportunity to reach new customers and grow your business. Instagram has over 1.3 billion users, and over 200 million are active daily. That’s a lot of potential customers.

This blog post will discuss what Instagram Influencer Marketing is, how it works, and the benefits of using it. We’ll also provide some tips for getting started. So read on to learn everything you need to know about Instagram Influencer Marketing.

What Is Instagram Influencer Marketing?

Instagram influencer marketing is a type of social media marketing that uses endorsements and product placements from influencers, people with large followings on social media, to promote a brand or product. Influencer marketing is quite effective due to the high level of trust that digital influencers have built up with their followers. Recommendations from Instagram influencers work as social proof for your products to prospects.

How Does It Work

Essentially, brands work with Instagram influencers to create sponsored posts or takeovers. The influencer will mention or show the product in these posts and often include a discount code or link.

Why Is Instagram Influencer Marketing Important?

There are a few reasons why Instagram influencer marketing is so important.

A Large Number of Potential Customers

Instagram influencer marketing allows you to reach a large number of potential customers. With more than 1.3B million active users, it creates a perfect platform for digital marketers to reach the target audience.

Although Instagram’s user base is not as extensive as Facebook’s, the platform user base is more interactive, making brands get their messages heard and seen. Among all the social media platforms, Instagram boasts of highest interaction rate.

Enables You to Target a Specific Audience

Instagram influencer marketing also allows you to target a specific audience. When you work with an influencer, you can specify the demographics you want to reach, and the influencer will ensure that their followers match those demographics

The More Interactive User Base

Interestingly, 65% of the best-performing Instagram posts feature products. This is a clear indication of how the platform user base interacts with a sponsored post. Instagram users seem to have no problem interacting with the post where influencers promote the products. Fashion is amongst the most popular niche on Instagram, accounting for 25% of brand interactions, the reason most influencers prefer this platform.

Following a survey carried out by Bloglovin’ featuring micro-influencers, Instagram proved to be the favorite. 59% of the respondents in the survey disclosed that the platform is the most effective to engage their audience on all social media channels.

Allows You to Build Trust and Credibility

Instagram influencer marketing is essential because it allows you to build trust and credibility with your potential customers. People are more likely to buy from a brand they trust, and one way to build trust is by using influencers. When an influencer endorsement feels genuine, it can go a long way in converting potential customers into actual customers.

Lastly, it allows two-way communication, which is essential for building relationships with customers.

Does My Business Need Instagram Influencer Marketing?

If you’re trying to reach many potential customers on Instagram, then the answer is yes. As we mentioned, there are over 1.3 billion active users on the platform monthly. That’s a lot of potential customers you could be reaching with your product or service.

The current business world has embraced social media marketing. Instagram is one of the most popular social networking platforms, with over six hundred million active users. Therefore, businesses have taken advantage of this large customer base by investing in Instagram influencer marketing. This form of marketing involves working with people who have a significant online presence to promote your brand or product.

Instagram Influencer Marketing Strategy

You’ll need to do a few things to create a successful Instagram influencer marketing strategy. First, you’ll need to identify your target audience. Once you know who you’re trying to reach, you can search for influencers who have followers that match your target demographic.

Next, create a budget for your campaign. You’ll need to determine how much you’re willing to pay for each sponsored post or takeover. Once you have a budget, you can start negotiating with influencers.

Finally, create some goals for your campaign. What do you hope to achieve with Instagram influencer marketing? Do you want to increase brand awareness? Drive traffic to your website? Increase sales? Once you know your goals, you can create a plan for measuring your success.

Instagram Influencer Marketing Cost

The cost of Instagram influencer marketing can vary depending on several factors.

Size Of the Influencer’s Following

Generally speaking, the larger the following, the more expensive it will be to work with that influencer.

Engagement Rate

The influencer’s engagement rate is the percentage of their followers who like, comment, or share their posts. A higher engagement rate means that the influencer has a more engaged following and is more valuable to work with.

Type Of Post

The type of post you want the influencer to make will also affect the cost. A simple photo or video post will be less expensive than a sponsored post, where the influencer writes a review of your product or service.


If you’re targeting a local audience, you’ll want to work with an influencer who has followers in that area. Influencers with a global following will be more expensive to work with.


The best way to get a lower rate is to negotiate with the influencer. If you have a smaller budget, let them know and see if they’re willing to work with you for that price. It never hurts to ask!

Instagram Influencer Marketing Agency

Consider working with an agency if you’re looking for help with your Instagram influencer marketing campaign. An agency will have a network of influencers to choose from and can help you negotiate rates and create content that aligns with your brand. Here are tips for choosing the right Instagram influencer marketing agency:

  • Choose an agency that specializes in Instagram influencer marketing
  • Look for an agency with a good reputation
  • Get recommendations from other businesses
  • Check Out the Agency’s Portfolio
  • Make sure they have experience working with influencers
  • Read reviews of the agency online
  • Request a proposal from the agency
  • Compare rates and services
  • Select the agency that’s the best fit for your business

Working with an influencer marketing agency can be a great way to get help with your campaign. Be sure to do your research to find a reputable agency with a good track record.

How To Get Started with Influencer Marketing on Instagram

Instagram is a great platform to start with your influencer campaign. Here are some tips to get you started:

Set Clear Goals and KPIs

Before you start reaching out to influencers, you need to set some goals for your campaign. What do you hope to achieve? Are you trying to increase brand awareness or drive traffic to your website? Once you know what you want to accomplish, you can set KPIs (key performance indicators) to measure your success.

Choose The Right Influencers

Not all influencers are created equal. When choosing who to work with, look at their engagement rate, content quality, and overall fit with your brand. It’s also essential to ensure that they have a relevant following that aligns with your target audience.

Set Your Budget for The Instagram Influencer Marketing

Before proceeding, ensure you have an adequate amount set aside for every activity. This will help avoid any unnecessary overspending.

Create A Contract

Once you’ve chosen an influencer, be sure to create a contract that outlines the details of your agreement. This should include the type of content to be made, the posting schedule, and any deadlines or deliverables. A contract will help ensure that.

Create Great Content

Now it’s time to start creating great content. Work with your influencer to develop creative ideas that resonate with their followers. Be sure to track your KPIs and adjust your strategy as needed.


Ready to get started with Instagram influencer marketing? These tips will help you create a successful campaign. Influencer marketing can be a great way to reach new audiences and promote your brand on Instagram. Just set clear goals, choose the right influencers, and create great content. With a bit of planning and effort, you can launch a successful campaign to help you achieve your business goals.


What Is PPC Advertising

A successful digital marketing strategy does not rely on a single strategy. After all, SEO isn’t the be-all and end-all when it comes to producing qualified leads.

Pay-per-click (PPC) advertising can help you achieve all of your goals, including increasing your website’s online visibility, traffic, and conversions.

Despite the fact that PPC is a significant tool in many firms’ promotional arsenals, many marketers are still unfamiliar with the concept. Many of them are still unsure of what PPC is and how it works. However, no matter how puzzling it may be, businesses cannot afford to overlook the advantages that this channel can provide.

We’ll explain what PPC advertising is in this article, including its definition, process, and several benefits.

What Is Pay-Per-Click (PPC) Advertising?

PPC advertising, or simply PPC, is a marketing strategy in which a company creates an internet ad and pays each time a user clicks on it. The ad is free to place online because the costs are only incurred when consumers interact or engage with it.

There are two types of pay-per-click (PPC) advertising:

  • Ads that appear as search results on Google, Bing, and other search engines.
  • Advertisements that appear as photos, videos, or paid postings on third-party websites and social media platforms are known as display advertising.
  • Ads that can be in the shape of banners, text ads, or images are used in retargeting. They’re a terrific way to remind users of anything they’ve previously searched for, and to persuade them to buy what they’ve left behind, or to make a new purchase. Retargeting advertising can also be used on other digital platforms, such as email marketing.
  • While there are a variety of platforms for PPC advertising, most marketers prefer Google Ads, which is now the most common supplier for PPC search advertising. This isn’t surprising, given that Google has a 97 percent market dominance in the Philippines’ search engine sector. Because the majority of people use Google to look for products and services, it’s an excellent spot to position sponsored search advertising.
  • PPC systems use an auction method to decide which ads to show. This auction takes into account how much each advertiser bids, the quality of each ad, the ad’s relevance to a user’s search query, and a variety of additional considerations, depending on the platform and ad type.
  • Bidding on keywords, also known as words and phrases that online users type into search engines, is another aspect of PPC advertising. Marketers and advertisers select keywords that they expect their target audience will use while looking for information about the items and services they are promoting.

How Does Pay-Per-Click (PPC) Work?

Let’s speak about how PPC works for your business now that you know what it is.

There are various steps to PPC advertising. Determine your goals, select a budget, create a keyword list, bid on keywords, set up separate keyword campaigns, write keyword-optimized headlines and ad copy, and finally create individual landing pages are all steps in a step-by-step procedure.

Let’s take a look at each one individually.

Choose your platforms.

There isn’t just one form of PPC ad, as previously said. PPC advertising can be placed in search engines, on your customers’ favourite websites, or on social media.

With so many options, you must first decide on your objectives. It’s easy to determine where you want your paid ads to appear once you’ve outlined your aims. Do you want to be at the top of the search results, for example? Look into search ads. Perhaps you’d want to market your products and services while acquiring more Facebook followers? Then social media ads seem like a fantastic idea.

Conduct keyword research.

One of the biggest benefits of PPC advertising is that you can utilise keywords to target your most valuable consumers and appear in front of them when they’re ready to buy.

Keyword research provides information on the performance of certain keywords, the amount of competition for those keywords, and the average cost-per-click for those keywords. All of this data might help you evaluate whether it’s worthwhile to target specific keywords.

Create a budget.

How much money should you spend on PPC advertising? When it comes to PPC, you have complete control over how much you pay for ads and how much you bid for each term. However, if you want an agency to manage your campaign for you, you’ll have to factor in the fees of PPC management services. You can then start planning a budget around their expenses.

Once you’ve established an overall budget, you may divide it into two parts: advertising and management. The more precise your budget is, the easier it will be to stay on track financially.

Spread your spending across all of your marketing campaigns when you’re just getting started. You can spend more of your budget on better-performing keywords and campaigns after you see results from your campaigns.

When it comes to bids, set a budget based on keyword competitiveness. Choose a bid that is within your budget while still providing a decent ranking for your ad.

Create an account on the ad platform of your choice.

You’ll need to create a Google Ads account if you want to advertise on Google. Registration is free, but you must enter a payment method and billing information in order to activate your account. The platform requires payment information in order to charge your ad expenditure to the appropriate account.

You can choose an average value for how much you’re willing to spend on your account every day when creating your first campaign. You’ll next tell us about your target audience, the keywords you’d want to bid on, and the geographic areas where you’d like your advertisements to appear.

After that, you’ll need to set your bid and write your ad. Make sure your advertising connects to a page on your website where users may learn more about making a purchase.

Your PPC ad campaign will be ready to launch once you’ve completed all of these steps. Just sit back and wait for the clicks to come in.

Analyze your advertising to see how successful your campaign is and how you can enhance it.

The ability to track the success of a PPC advertising campaign is critical. You’re missing out on a treasure trove of vital information if you don’t analyse and measure the efficacy of your PPC advertising.

Link your Google Advertising and Google Analytics accounts to evaluate and measure your PPC ads. After you’ve linked them, all of the data generated by your ads will be automatically posted to your Google Analytics account, allowing you to quickly examine key facts about your PPC campaign.

The following are the KPIs you should track in regards to your sales funnel:

  • Impressions (Awareness Stage): Impressions are the number of times your ad appears in the Google Network or in search results. Impression tracking is vital since it informs you how many people viewed your ad. Even if they don’t click on your link or make a purchase from your website, they will remember you for your catchy phrase or cool graphics, which is a step toward brand recall.
  • CTR (Information Stage): Your CTR is calculated by dividing the number of clicks received by the number of impressions. You want a high CTR for your campaigns since more users clicking on your ad will be able to browse your content and learn more about your products, services, and company. They are more likely to purchase after receiving useful information. Your CTR reveals how people react to your adverts, revealing information about your search intent, audience targeting, and more. It has an effect on your CPC and quality score as well.
  • Return Visitors (Consideration Stage): Return visitors are those who have clicked on your ad and then come back to your site after a certain amount of time has passed. You can employ retargeting advertisements or tweak your site to ensure they convert to purchases by the time they return if they didn’t convert on the first and second visits.
  • Conversions (Stages of Closing or Making the Sale): You’ll need to set up a conversion action in your Google Ads account to view the full scope of your ad campaign’s success. This action can be anything you consider worthwhile or a conversion. Filling out a form on your landing page, clicking the Contact Us button, or looking at one of the products mentioned in your ad are all examples of this. Whatever conversion you’re tracking, after you’ve set up the right conversion tracking tool, you’ll be able to keep track of it. Google Ads provides a complete array of conversion tracking options.

How Does The Pay-Per-Click (PPC) Ad Auction Work?

We just took you through the entire PPC advertising process and explained what PPC stands for in marketing. When people ask, “What is PPC advertising?” they usually mean pay-per-click advertising. They are intrigued about the auction process and may ask, “How does PPC work?” or “How does PPC work?” After all, how do ad networks such as Google Ads select which PPC ads to display?

Here’s a quick rundown of how the PPC search ad auction works:

A user looks for “women’s running shoes” on the internet.

A search engine checks to see if that keyword has received any bids.

If no, the search engine returns results without advertisements.

If you answer yes, the search engine will begin bidding on your behalf.

The search engine assesses the quality of each ad, assigning grades and rankings to those placed by advertisers based on a variety of criteria.

After that, the search engine displays the highest-quality adverts in the search results and costs advertisers on a pay-per-click basis.

When it comes to the ad auction itself, ad networks use a number of stages and elements to ensure that users receive the most relevant advertising. Take a look at Google Ads’ ad auction, for example.

When Google starts an ad auction, it takes into account a number of elements to calculate your Ad Rank. Google uses Ad Rank to determine the order in which paid advertising appear on a search results page. As a general rule, the ad with the highest Ad Rank is placed first, followed by the ad with the second-highest Ad Rank, and so on. At each auction, Google determines your Ad Rank.

The following factors are used by Google to determine your Ad Rank:

The amount you’re willing to spend each time someone clicks on your ad is referred to as your bid. Bids are usually keyword-specific, which means that the costs of each term will differ from those of other keywords. A high bid does not guarantee that you will win. Even if you bid low, a high-quality ad can help you win the auction, which is what you want.

Quality score: This is calculated by Google based on the relevance of your ad to search queries, as well as the projected CTR and landing page UX. Google uses this metric to assess the quality of your adverts, landing pages, and keyword targeting. You can check your Quality Score in Google Ads to get a head start on boosting your Quality Score and Ad Rank.

Thresholds for Ad Rank: Thresholds refer to user attributes (location) and the user’s device (mobile vs. desktop). Thresholds can also vary depending on the nature of a user’s search phrases and related query auctions. For example, auctions for the search terms [wedding giveaways] or [party favours] could inform Ad Rank thresholds for the search team [wedding favours].

Advertiser competition: Google looks for competitors who are bidding on the same terms. To win the greatest spot on the page, you’ll need to outperform your competitors in terms of ad quality, bid quantities, or a combination of the two.

Google will select where to place you in search results after determining your Ad Rank. You win the auction if you have the highest Ad Rank, but even if you don’t win, you can still get a slot in the search results, though you’ll be put below higher-quality advertising. Your position is determined by your Ad Rank.

The following factors are used by Google to determine your cost-per-click:

Your CPC = Ad Rank of Advertiser Below You / Quality Score + $0.01

The PPC ad auction is ultimately completed after this phase.

The Advantages of a Pay-Per-Click (PPC) Advertising Campaign

We’ve discussed what PPC advertising is and how it works, but what about its advantages? If you’re still on the fence about starting a PPC campaign or hiring PPC management services, here are a few ways PPC can help your company and increase its ROI.

Fast results

Unlike traditional advertising and other forms of digital marketing, PPC generates immediate results. You can develop and post ads right now and view the results the next day. It’s an excellent technique to promote new products and limited-time deals in order to improve instant sales.

Extremely precise targeting

You may target your ideal customer using PPC advertising. That way, you can put your adverts in front of the people who are most likely to convert or buy anything. This allows you to cut down on ad waste and focus in on your target demographic, no matter how small or niche it may be.

Reach out to your local customers

PPC is used by about 45 percent of small businesses. If you aren’t, your competitors will be one step ahead of you, making it difficult for you to attract local clients.

Because you can choose who you want to reach with your adverts, you may target locals, increasing brand knowledge and foot traffic to your store.

Only charge them when they click

You only pay for PPC advertising when someone clicks on your ad and is redirected to your landing page or website. This ensures that your ad dollars are spent on those who are truly interested in your brand. You also have more time and money to optimise landing pages and other end-of-funnel material because you only pay when customers click.

A chance to make up for lost connections

If your repeat traffic is poor, it suggests that the majority of your visitors will not return. PPC advertising allows clients who have previously visited your site a second chance through the use of retargeting adverts. Someone coming and going doesn’t necessarily mean they aren’t interested; they may have simply been sidetracked in the past. Remarketing advertising can help you cut through the clutter and keep prospects engaged with your brand, regardless of how they came across you in the first place.

With PPC Advertising, Unleash Your Brand’s Potential

You can begin your PPC advertising campaign right away now that you understand what PPC is and its various intricacies and benefits. It’s a powerful tactic that can help you gain an advantage over your competitors and stay ahead of them in search engine results.

Stridec can assist you with a PPC campaign or a whole digital marketing plan. When you partner with us, you’ll get a personalized PPC campaign tailored to your company’s goals and efforts. We do more than just drive traffic; we also assist you in achieving your ultimate goal: a higher cash stream.

Contact Stridec right away if you’d like to learn more about how PPC works.



We all know that before purchasing a product or service, buyers require information and time to evaluate it.

However, marketers, advertising, you, and I all know that these judgments are driven by emotion rather than logic. As a result, emotional marketing is appealing.

Emotional advertising makes first and lasting impressions about your business in the marketing world. Customers will remember you and think of you first when they are seeking for a product if you conduct a campaign with significant emotional appeal.

Emotion and Reason Aren’t Opposites

Stridec, we were taught at school that reason and emotion are diametrically opposed. Reason (and the Self) are always at odds with “rational” and “irrational” impulses, according to Plato and Immanuel Kant’s teachings.

Reason and emotion are not mutually exclusive, according to scientific study conducted over the last thirty years.

We are more influenced by our feelings and subconscious than we know.

Consumers choose brands based on personal feelings and experiences rather than actual brand traits or attributes, according to studies based on MRI scans conducted by neurologists.

Antonio Damasio, an American-Portuguese neurologist, authored the bestselling novel Descartes’ Error about a brain tumour patient who struggled to make decisions because his tumour had taken away his ability to feel.

According to a growing body of psychological and neuroscientific evidence, rational decisions are emotional activities.

When individuals have no image, sentiment, or opinion about your brand, it is its worst enemy. Consumers are far less inclined to evaluate your offer if they do not feel strongly about it.

Emotional marketing campaigns that work have a lot of emotional appeal.

This is why advertisers believe in using emotional appeal in their advertising. Emotional marketing has the ability to affect human behaviour. It raises brand awareness and affinity, which can lead to increased sales and increased consumer loyalty.

Digital marketing amplifies these messages by reaching out to a wide range of demographics, interest groups, and time zones – and can quickly broadcast campaign messaging to large audiences.

In mainstream advertising, emotional marketing worked brilliantly. In the digital world, it performs much better.

Millennials and Gen Z “Zillennials” can be reached through emotional marketing. These customer categories are more prone to impulse purchases and respond to bold, compelling visuals.

It is critical to personalise the message. You can also reach out to Generation X and Generation Alpha. They’re all on the Internet, and you’re on it as well.

What Is Emotional Marketing and Why Does It Work?

So, what exactly is emotional marketing, and why is it effective?

Emotional marketing is the process of producing and distributing marketing messages that express a specific feeling with the goal of establishing a strong connection with audiences.

Emotional marketing uses powerful appeals to human emotion – such as joy, fear, anger, grief, and other emotions – to persuade a customer to make a purchase.

Emotional marketing can benefit your brand in a variety of ways, including:

Making A Lasting Impression

The most effective emotional marketing strategies are those that are based on the assumption that consumers would remember taglines and scenes and will quote them in conversation.

In terms of recall, preference, and loyalty, emotional marketing adds value to your brand. If your commercial or ad is made into a GIF or a meme, consider it a big compliment.

Getting Real Purchases And Conversions to Happen

Consumers will remember how you made them feel for the rest of their lives, and if you’ve persuaded them with your emotional appeal, they’ll buy.

Increasing Your Brand’s Visibility – Perhaps Even Going Viral

People talk about companies or commercials that they like in the offline world. People share in the online world. The best campaigns may and do go viral, depending on the response they receive.

Changing Purchasers Into Advocates

Viewers may be inspired to share your message and promote your brand if you use emotional advertising. When a person feels pleased, satisfied, or inspired after using your products or services, they become an extension of your brand by spreading the word about it.

Using Emotional Advertising to Get Results

Emotional marketing entails using strong emotions to make a lasting impact.

Take a look at how major businesses used five basic human emotions to make great emotional appeals: fear, surprise, anger, sadness, and happiness. We’ve included a few examples of excellent emotional advertising for you to consider.


Fear has the power to motivate people to make changes in their life, making it an excellent emotional motivator for fast-moving consumer items and personal hygiene products. Fear of missing out (FOMO) can be a powerful motivator for Millennials and Gen Z.

Then there’s just plain old terror. Consider this amusing Halloween commercial from Burger King, which pokes fun at McDonald’s (as they often do):


RC Cola, a Philippine beverage company, released an out-of-the-box “Family” commercial with a weird plot and an even more surreal finish before the end of 2020.

Needless to say, the ad appeared to be more of an attempt at virality and top-of-mind recognition than a personal message to its intended viewers.

The RC Cola commercial went on to earn a bronze medal in the Film category at the 2021 Cannes Lions, the Oscars of advertising.


Not all emotions are appropriate for all brands. And brands don’t play around with the feeling of fury. However, current events may need an angry response.

Consider Nike, a hero brand whose tagline, “Just Do It,” encourages people to be brave and resilient.

Nike decided to make a statement against prejudice and intolerance in the aftermath of George Floyd’s killing and the Black Lives Matter marches. It used a simple black background and a copy-driven commercial with a new tagline: “For Once, Don’t Do It.”


People missed the pleasure of travel during the pandemic, and while the world is slowly recovering, travelling in groups is still not recommended.

Traveling alone for the first trip in a long time can be difficult, even lonely, but Expedia is here to help.


Many Filipinos were introduced to K-drama in 2020, as well as one of the genre’s biggest hits, Crash Landing On You. Hyun Bin and Son Ye Jin, the drama’s leading couple, acknowledged at the end of the year that their onscreen romance had developed into a real one.

A few months later, the happy couple was featured in a Smart 5G network commercial, which went viral on social media and in international news. It also gave credence to long-suffering fans who had been hoping for the couple’s off-screen happily ever after.

How to Use Emotional Marketing Effectively

Emotional marketing involves a lot of moving parts that have to work together to make it effective. Here’s how to tie everything together.

Storytelling – Telling a tale allows you to connect with your target audience without being preachy or heavy. The best stories, according to Pixar, appeal to our deepest emotions. To help you write a fantastic storey, try applying their 22 storytelling rules.

Design that is “emotional” – Keep in mind that the colours, patterns, and subjects you use in your design can all transmit different moods and sentiments. Use voice, music, and video to bring your storey to life.

Copy that matches the tone of your design – The tone of your design should be reflected in the headline, body, and other microcopy. Pay attention to the fonts, colours, and positioning of the copy.

A clear, basic message – If you can’t condense your brand statement into a single sentence without explaining it, it’s time to rethink it. Choose a statement that is genuine, meaningful, and in line with the brand’s image. People are quick to pick up on insincerity or playing to the crowd. They will draw your attention to it, as well as the attention of others.

A thorough understanding of your target market – Understanding your market’s habits, beliefs, and deepest aspirations is critical to your campaign’s emotional appeal. It’s critical to fine-tune your digital marketing segmentation approach if you want to create messages that are both relevant and memorable.

Emotional Marketing in the Digital Age

Emotional marketing, like mainstream advertising, works well in digital, but what can or should you do differently if you’re not creating “conventional” advertising?

Be flexible when it comes to digital advertising and social media types.

We’ve all had to adjust our marketing strategies to accommodate new digital formats and sizes. Your TV marketing campaign might work on YouTube, but would your Out-of-Home billboard design work on Google Discovery or YouTube’s social feed?

Design for the internet. Design and copy should be resized and rearranged for mobile-first and desktop settings.

Speak the Social Language

Your brand may have its own voice, but communicating on social media platforms also necessitates an understanding of the “local” lingo.

Are you making emotional content for social media platforms like Facebook, Instagram, or Tik tok? Maintain a level of professionalism. Make text that talks to people rather than at or over them.

Improve Your Timing

Find out how your target audience behaves on the platforms you’ve chosen. Perhaps your brand message is intended for times other than mornings, such as early evenings or after work. Timing is just as important as the message’s format and content.

Determine Your Campaign’s Mix

Customers and industry experts pay close attention to a superb emotional marketing effort. And, in today’s environment, many people are curious about how the campaign was put together.

Don’t limit yourself to only using digital marketing strategies. A behind-the-scenes video on YouTube or LinkedIn, as well as a digital PR campaign on industry websites or an interview with prominent podcasters, can all help.

If it matches your brand, talk to journalists and publish articles in print. Make use of both digital and traditional media to promote the benefits of your campaign.

Concentrate on Conversions

The beauty of digital marketing in the Philippines is that we now have the tools and platforms to direct your customer to a booking, a sign-up, or a purchase.

Integrate your emotive advertising campaigns directly into your e-commerce digital marketing operations to get the most out of them.

Get Help With Digital Marketing

If you don’t know what metrics you’re tracking, marketing dollars split across numerous digital platforms can spread your efforts thin.

Don’t squander your internet marketing efforts. Use a PPC agency or get help with social media marketing in the Philippines; specialists are available.

Because emotional marketing is all about the people you’re trying to reach, the way you create and craft your message is vital.

Appeal to your audience’s underlying values and beliefs, as well as their imagination, by using your knowledge of them. If you can build an emotional connection with them, you might be able to persuade them that your pitch, product, or our service can help them.



For many businesses, going online was the only option to overcome the pandemic’s obstacles. Many retail firms experimented with novel digital experiences for their customers and offered them.

Some of these brands learned that they didn’t just make it through this time. They recognised an opportunity to succeed.

What happens next when you’ve successfully retained old customers and gained new ones? What should brands do now that things are slowly returning to normal to retain this connection?

The answer could very well be omnichannel. It’s not a new notion, but it was dismissed for years because it appeared to be so logistically and technically difficult.

Today, omnichannel is deserving of a second look, especially if your company wants to stand out from the crowd – and there is evidence that omnichannel achieves just that.

Do you want to learn more?

Join us for Stridec 9th webinar, From Offline to Online: Fashioning the Retail Omnichannel Experience, on July 29, 2021 at 2 p.m. PHT. Whether you provide items or services, are B2B or B2C, there will be significant insights for your organization, even though our case study discussion concentrates on retail. Everyone is invited!

Please visit our registration page to register for this event. To learn more about this event, examine past webinar topics, or watch past Stridec replays, go to our Stridec page on our website.

You may also keep up with our regular updates on our Facebook and LinkedIn accounts.



Amazon’s Unexpected Move

Amazon, the world’s largest e-commerce company, began secretly opening the first of 20 planned retail convenience stores under the Amazon Go name in 2018.

In 2015, Amazon created Amazon Books, a chain of physical bookstores. It bought Whole Foods, a high-end organic grocery store business, two years later.

Observers were not surprised, as Jeff Bezos has previously revealed his intention to open a physical store in 2016. Still, why would a billion-dollar, wholly internet company take such a risky step?

According to Natalie Berg, author of an Amazon business book, Amazon sees the future of retail as “mixed.” Customers may prefer online to offline, or vice versa, but they rarely do so separately.

Berg also believed that focusing on physical storefronts would help Amazon break into the fashion retail market and save shipping costs, as well as pricey returns from unhappy customers.

Perhaps Amazon had foreseen something before countless other e-commerce success stories. The COVID-19 pandemic, however, revealed the full depth of this potential.

Let’s fast forward to the year 2020.

The first two quarters of 2020 saw a consistent flood of retail-related bad news. During the pandemic, global brands crumbled and were forced to file for bankruptcy protection.

Neiman Marcus is a department store in New York City. JCPenney. J. Crew is a brand that sells clothing. GNC. Brooks Brothers is a brand of men’s clothing.

Inditex, the European retail behemoth, said in June 2020 that it would liquidate over 1,200 locations worldwide due to a 44 percent drop in first-quarter revenues between February and April 2020. To offset these losses, it plans to bring its biggest brands, such as Zara, Bershka, Pull & Bear, and Massimo Dutti, online and use omnichannel strategies.

This is the point at which the plot twists.

While many brands struggled during the pandemic because they were unprepared for digital and e-commerce, Inditex used omnichannel and saw digital sales increase by 74% in the first half of 2020. Inditex also stated that some time before September, it had received one million online orders in a single day.

Target, a department store operator in the United States, used omnichannel to promote bargains on its website and provide same-day services including Drive Up, Order Pick Up, and Shipt.

Target recorded record sales and earnings in the second quarter of 2020, with a 24.3 percent increase in sales and an 80.3 percent increase in profits. Meanwhile, digital sales had increased by 195 percent, thanks to internet ordering.

Integrating its physical and digital retail selling skills yielded significant benefits (for example, online ordering and store pickup).

Target also discovered that multi-channel shoppers spent four times as much as store-only shoppers and 10 times as much as digital-only shoppers. It was also determined that Target’s physical locations fulfilled more than three-quarters of its internet transactions.

Taking The Risk

These are heartening tales. They envision a “blended” future that includes both offline and online shopping, as well as physical storefronts and e-commerce. In this regard, omnichannel may be the next great step forward.

Why does this matter in this context?

Because, as these studies reveal, customers have discovered and enjoy omnichannel.

Consumers who are tech-savvy will grow to expect it.

One thing to be clear about: omnichannel is not the same as multichannel. You’re online if you have both physical and digital stores. However, you aren’t really running an omnichannel firm if the customer experience isn’t connected between the two.

Furthermore, because of the supply chain complications that omnichannel brings to the table, there is genuine industry apprehension. According to Stridec Marketing Manager Ella Bugayong-Pabellano, who has worked in retail for years, sales and marketing must combine with inventory management, warehouse fulfillment, and IT.

With the right IT partners that can handle both supply chain and front-end customer relationship management, omnichannel is a viable option (CRM). One of the most significant advantages of this leap forward is the opportunity to learn more about The New Customer of 2021.

To chart The New Consumer’s path to buy in this new Age of Privacy, innovation and sensitivity toward new customer data-gathering norms will be required.

The top retail businesses in the Philippines are already taking moves toward this probable future. And we know of at least one company that is working to make omnichannel a reality.

However, omnichannel isn’t just for the fashion industry. It is applicable to B2Bs as well as service industries such as banking.



Statistics on video consumption speak for themselves.

According to Facebook, 500 million people watch their videos every day.

YouTube claims that its users view more than a billion hours of video every day.

According to a Cisco report, video content will account for more than 80% of all internet material watched by the end of 2021. People will also watch 3 trillion Internet video minutes per month, equivalent to 5 million years of video per month or 1 million video minutes per second, according to the report.

These are enticing figures for marketers to consider.

There’s little doubt that video will play a bigger role in your content marketing approach in the future.

Are you unsure what kind of video material you should create?

You should familiarise yourself with the following material formats. We’ll go through the advantages and disadvantages of each format, as well as how they fit into your overall plan.

The Business Video

Many companies use corporate videos to introduce their customers about their history and culture. It can highlight social efforts or explain the many components of its business.

These videos may include the company’s founder, prominent executives, and flagship items. Images from the office, employee interactions, meetings, and what individuals wear to work lend a personal touch to your brand.

A CSR (corporate social responsibility) video, which is an essential subgroup of the company video, can emphasize the company’s contributions to society.

Is your company committed to achieving carbon neutrality? Contribute to the delivery of educational programmes in underprivileged areas? Do you donate to food banks or assist in the delivery of water or electricity to remote areas?

Company videos that are well-made can help you visualize these concepts quickly and effectively.

The Conversation

The interview style enables you to associate your brand with a well-known figure or someone powerful in your industry.

You can conduct a one-on-one interview or organize a panel discussion with several speakers. These individuals should be chosen based on their ability to appeal to your target audiences or their expertise in the topic.

The topics of conversation can be varied, and they do not have to be related to your line of business. For example, you might hold interviews based on themes that reflect your company’s beliefs, or you may provide brand testimonials to help sell your items.

If your company encourages a healthy lifestyle, you could discuss the latest fitness or health eating trends.

You could gather articles with soundbites from delighted residents if you sell real estate.

How To Video Or Video Tutorial

This content type is in high demand, particularly if your product is extremely technical, requires some talent to use, or answers some troubleshooting issues that your consumers may have.

Video content marketing is a huge field. To assist people master concepts, skills, or tools, instructional or how-to videos can be produced in videos as short as 2-5 minutes or sequenced in chapters.

Have you seen the content on Lynda, Coursera, or Udemy? Some educational content is in such high demand that educational sites may offer you a partnership to appear beside them.

Whether it’s a food demo, a cosmetics tutorial, or a how-to on setting up an Analytics account for your website, YouTube and/or Facebook will usually suffice to help you advertise your content.

The Vlog

The vlog is a fantastic piece of long-form material created from the perspective of a video blogger, or vlogger.

The vlog segment frequently sets the vlogger in a situation where they can record themselves doing something. It may be a scuba diving trip, a new restaurant visit, or a trip to a different nation. A vlog can be a how-to, a personal statement, or a mukbang at times.

The finest vloggers know how to edit important situations, add music and unique humor, all while conveying their personalities naturally on camera.

Because the allure of a vlog is getting to know the vlogger and what they do in their everyday lives, stripped-down, behind-the-scenes videos can help vloggers and their fans form deep and loyal bonds.

It has the potential to turn inexperienced content creators into seasoned influencers who boost the visibility of the brands with whom they collaborate.

The Webinar Or Presentation In Real Time

In the current context, companies that want to address industry matters are still avoiding in-person seminars and conferences.

Enter the webinar, a useful, educational dialogue moderated by a host or moderator.

Then there’s the live presentation, which usually consists of a single speaker giving a keynote-level speech in real time. The most well-known example is the 15-minute TED Talk.

A live webinar presentation or presentation has the advantage of having targeted, educational, or informative information. You can attract interested audiences who pick up useful ideas and engage with the speaker by using the correct promotions.

It’s a method of increasing brand awareness by linking you with a person or a set of ideas that people care about.

A live webinar or presentation, depending on the design, can also help you achieve thought leadership in your market.

Investing in the Production of Video Content

Video content creation, like strong written or visual material, is not always simple or quick. DIY quality videos are now available at a fraction of the cost thanks to new video creation and editing technologies.

You could, of course, enlist the help of a digital marketing agency to accomplish it for you. Simply concentrate on your digital segmentation, communication goal, and providing distinctive content that sets you apart from the competition.